Presentasjon Fagdag BEKK

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Presentasjonen som ble holdt på BEKK sin fagdag 18 mars. Presentasjon om Posten sporingsapplikasjon, lanseringskampanjen og videreutvikling. Enjoy

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Førstemann til topps! 18/03/2011 – Fagdag BEKK

Hvem er denne karen………….. 18.03.11 Jon Martin Tafjord Forretningsutvikler Posten Norge Alder: 28 år Sivilstatus: Gift Barn: nei Hund: ja

Agenda – Lansering av sporingsapplikasjonen 18.03.11 ,[object Object],[object Object],[object Object],[object Object]

Samhandling – Læring – Bra resultat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prosjektresultat: GODKJENT 18.03.11 http://www.youtube.com/posten#p/c/E114593C691DF3B8/0/58tVrQGAysE

Resultat fra fokusgrupper gjennomført av BEKK 18.03.11 Utdrag fokusgrupper gjennomført av BEKK

13 august – stille lansering for android 18.03.11

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Erfaringsoverføring fra android lanseringen Status: 19 august 2010 18.03.11 Sosiale Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Android Market

Applikasjonen er bra – nå skal det lanseres!! 18.03.11 Applikasjon tilgjengelig i AppStore søndag kveld (12 september) Lanseringskampanjen starter mandag morgen (13 september)

posten.no - Navet i kampanjen ,[object Object],[object Object],[object Object],[object Object],18.03.11 ,[object Object],[object Object],[object Object],[object Object]

Vi brukte 3 betalte annonseflater 18.03.11 Google Adwords Facebook annonse VG annonse

I tillegg brukte vi Facebook, Twitter og LinkedIn 18.03.11 Mandag kl: 06:00 @postennorge lanserer appen Mandag kl: 08:00 @posten_service lanserer appen Fredag: Teaser publiseres Søndag: Lanseringen publiseres i de største Posten og Bring gruppene på Facebook. Oppfordrer til spredningskonkurranse mellom Posten og Bring Søndag: Lanseringen publiseres i Posten Norge gruppa og Traineegruppa på LinkedIn. Oppfordrer til spredning Mandag: Newsfeed fra konsernportalen publiseres på LinkedIn

4 716 har lastet ned applikasjonen i løpet av første lanseringsdøgn 18.03.11

#sporing kom på topp 10 listen over mest populære Twitter emner på lanseringsdatoen 18.03.11 Twitter skyen viser hvilke ord som var mest populære lanseringsdagen. Stor utheving = Mye nevnt på Twitter

Klokka 15.00 på lanseringsdatoen var Posten sporingsapplikasjon på 1.plass i Appstore 18.03.11

12 253 lastet ned sporingsapplikasjonen for iPhone i løpet av den første uka. 18.03.11

Brukerne våre er aktive. I løpet av første uka ble appen brukt 39 675 ganger 18.03.11

Utenom sporing som er mest brukt er det også stor interesse for åpningstider og kart. 18.03.11

Tilbakemeldinger – Brukergenerert utvikling 18.03.11

Hvis at du bryr deg – Hold dialogen gående 18.03.11

Ta dialogen seriøst og bruk den til å engasjere 18.03.11

Fullfør hele løpet – Hvis resultatet 18.03.11

Sier brukerne at du skal bruke YouTube? - Ja, da gjør vi det! 18.03.11

Jeg har ingen utviklere, hva gjør jeg? 18.03.11

………… .. takk for meg 18.03.11 Jon Martin Tafjord E-post: jon.martin.tafjord@posten.no Mobil: 46 69 84 64 Twitter: @Tafjord http://www.slideshare.net/Tafjord

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Presentasjon Fagdag BEKK

1. Førstemann til topps! 18/03/2011 – Fagdag BEKK

2. Hvem er denne karen………….. 18.03.11 Jon Martin Tafjord Forretningsutvikler Posten Norge Alder: 28 år Sivilstatus: Gift Barn: nei Hund: ja

4. Bakgrunn

6. Prosjektresultat: GODKJENT 18.03.11 http://www.youtube.com/posten#p/c/E114593C691DF3B8/0/58tVrQGAysE

7. Lansering

8. Resultat fra fokusgrupper gjennomført av BEKK 18.03.11 Utdrag fokusgrupper gjennomført av BEKK

9. 13 august – stille lansering for android 18.03.11

10.

11. 18.03.11

12. Applikasjonen er bra – nå skal det lanseres!! 18.03.11 Applikasjon tilgjengelig i AppStore søndag kveld (12 september) Lanseringskampanjen starter mandag morgen (13 september)

13.

14. Vi brukte 3 betalte annonseflater 18.03.11 Google Adwords Facebook annonse VG annonse

15. I tillegg brukte vi Facebook, Twitter og LinkedIn 18.03.11 Mandag kl: 06:00 @postennorge lanserer appen Mandag kl: 08:00 @posten_service lanserer appen Fredag: Teaser publiseres Søndag: Lanseringen publiseres i de største Posten og Bring gruppene på Facebook. Oppfordrer til spredningskonkurranse mellom Posten og Bring Søndag: Lanseringen publiseres i Posten Norge gruppa og Traineegruppa på LinkedIn. Oppfordrer til spredning Mandag: Newsfeed fra konsernportalen publiseres på LinkedIn

16. Døgnrapport lansering 18.03.11

17. 4 716 har lastet ned applikasjonen i løpet av første lanseringsdøgn 18.03.11

18. #sporing kom på topp 10 listen over mest populære Twitter emner på lanseringsdatoen 18.03.11 Twitter skyen viser hvilke ord som var mest populære lanseringsdagen. Stor utheving = Mye nevnt på Twitter

19. Klokka 15.00 på lanseringsdatoen var Posten sporingsapplikasjon på 1.plass i Appstore 18.03.11

20. Ukesrapport lansering 18.03.11

21. 12 253 lastet ned sporingsapplikasjonen for iPhone i løpet av den første uka. 18.03.11

22. Brukerne våre er aktive. I løpet av første uka ble appen brukt 39 675 ganger 18.03.11

23. Utenom sporing som er mest brukt er det også stor interesse for åpningstider og kart. 18.03.11

24. Videreutvikling

25. Tilbakemeldinger – Brukergenerert utvikling 18.03.11

26. 18.03.11

27. Hvis at du bryr deg – Hold dialogen gående 18.03.11

28. Ta dialogen seriøst og bruk den til å engasjere 18.03.11

29. Fullfør hele løpet – Hvis resultatet 18.03.11

30. Sier brukerne at du skal bruke YouTube? - Ja, da gjør vi det! 18.03.11

31. Jeg har ingen utviklere, hva gjør jeg? 18.03.11

32. Facebook dialog – 5 ting å huske på

33. Have fun! 18.03.11

34. 18.03.11 Be a friend!

35. Be prepared! 18.03.11

36. Do as you say! 18.03.11

37. Engage or die! 18.03.11

38. ………… .. takk for meg 18.03.11 Jon Martin Tafjord E-post: jon.martin.tafjord@posten.no Mobil: 46 69 84 64 Twitter: @Tafjord http://www.slideshare.net/Tafjord

Editor's Notes

Ukontrollert lansering : Usikre på mottagelsen av applikasjonen Lanserer en betaversjon Lanseringsdato ikke fastsatt
Fortelle om android erfaringene, hvorfor bestemte vi oss for å gjøre en ”ordentlig” lansering for iPhone? Bruk av Twitter - lansering og erfaringene som ble gjort fra android
Mål: 20 000 nedlastninger i løpet av 2010 Topp 10 på hashtag.no Læring: Hvilke kanaler fungerer til hva?
Bruk av Twitter Både ved lansering og erfaringene som ble gjort fra android Topp 10 liste på hashtag.no Være tidligst ute med den offisielle meldingen for å styre #sporing
Hvilke utbedring er det viktigste? - Avstemning
Godt humør smitter over på andre også i sosiale media Hver forsiktig for ikke å trekke det for langt og inn i mot å bli useriøst
Hver tilstede i dialogen Ta tid til å besvare henvendelsene
Ha varslingsrutiner mellom den som har dialogen og det tekniske teamet
Sier du at du skal gjøre noe, så gjør det! Når du har gjort det, så si at du har gjort det! Tips: Når du har lest gjennom det du skal si, gå å hent deg en kaffe og les gjennom 3 ganger til!
Legg ut veggmeldinger som krever deltagelse fra dine fans Avstemninger Spørsmål

Presentasjon Fagdag BEKK

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Editor's Notes