Marketing, in particular, is feeling the pressure to embrace new data-driven customer intelligence capabilities.

1. An Article by
Patrick Spenner & Anna Bird
Submitted by:
Tushar Upasani

2. The Harvard Business Review article, references a study done by CEB of
nearly 800 marketers at Fortune 1000 companies which revealed that.
. .
"the vast majority of marketers still rely too much on intuition -- while
the few who do use data aggressively for the most part do it badly."

4. No, Not At All
The Fact is
It's impossible to measure 'squishier' meaningful intangibles,
such as human emotion, personal connection and the occasional
'ahhhh' moment.
Those things often come with a marketer's intuition, and they
deliver big-time

5. A good marketer knows his/her audience
&
Hence able to integrate their personal experiences and knowledge
into
his/her decision-making.

6. "I wouldn't want to give up the data that helps
us make fact-based decisions quickly.
But,
I fear that marketers' access to and obsession
with measuring everything takes away from the
business of real marketing,“
Christa Carone, the CMO of Xerox

7. Marketers all over the world over are collectively losing
sleep over one thing
BIG
DATA

8. The writer of an article chose to look at the positive side writing
"only 17% were unaware of the concept of Big Data.“
The fact is that this level of unawareness is also quite BIG

9. Marketers decisions should rely on:
 expert advice
 trailing conversations with
managers
and colleagues
 one-off customer interactions

10. As per Oracle survey
9/10 North American retail
executives thought a failure to
capitalize on the benefits offered
by data translated to lost revenues.

11. Use More elegant interfaces
To improve efficiency of Data
Take simple approach