Career day - Communications - TPagakis - 110413

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Invited in Career Day to present in few slildes my view on Professional communications career path, changes and challenges

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Career day - Communications - TPagakis - 110413

  1. 1. CAREER STIMULIIN PROFESSIONALCOMMUNICATIONSTASOS PAGAKIS11.04.2013
  2. 2. 2013-04-09 | Page 2› Birth of advertising› Mass marketing› Special audience Issues Management› The growth of PR› Social media era› Communities› Personal engagementTHE HISTORY, THE DAYS…
  3. 3. 2013-04-09 | Page 3› Professional communication encompasses written, oral,visual and digital communication forms within a workplaceand social context.› This discipline blends together pedagogical principlesof rhetoric, technology, and personal soft skills to improvecommunication in a variety of settings ranging fromtechnical writing to usability and digital media design.DEFINITION
  4. 4. 2013-04-09 | Page 4PROBLEMS & MARKETS…SOLUTION Corporate / B2BCommunicationsBrandCommunicationsIssue &CommunityManagementPublic IssueAdvertising Awareness Sales ManageperceptionsMessagePublic Relations Education Endorsement &ConvictionHandle crisis Create dialogueDigital comms Influence Engagement Build communities Create dialoguePersonal selling Sales QualityrelationshipEducate / explain N/ASocial media tools Measure KPI Measure traffic Measure reactions Measure trendsCRM systems Satisfaction Loyalty Turn negative intopositiveChange
  5. 5. 2013-04-09 | Page 5› Financial and social instability› Audience suspicion and discontent› Personal soft skills› Digital media and social context› Technology solutions› On-going education (level, width, depth)› New business models will appearCHANGE FACTORSIN NEXT 10 YEARS
  6. 6. 2013-04-09 | Page 6
  7. 7. Mikael Eriksson Björling EAB/DSD/S | Ericsson Internal | © Ericsson AB 2012 | 2012-03-15 | Page 7Jacks of many tradesSocially activeHard workingDedicatedCreativeCleverProfilingproducers
  8. 8. Mikael Eriksson Björling EAB/DSD/S | Ericsson Internal | © Ericsson AB 2012 | 2012-03-15 | Page 8New kind of creativityBy and for the fewThe geniusThe masterpieceThe pen & pencilThe given momentThe studio & the labThe monologueBy and for allThe communityThe mosaic of small ideasThe computer & mobile & pen & pencilThe continuous torrentAnywhereThe dialogueOld NeW
  9. 9. 2013-04-09 | Page 9› BSc in Communications or Business Administration› Post-graduate: you need to open-up the scope› Most validated universities: US, UK (today)› Personality: (see slide 7)› Work in FMCG, Corporate, new ventures› Tough and demanding deadlines to produce› Socially responsible and ethical stance› Work / pension security: according to market / industry› Detailed internet search is neededPRACTICALITIES
  10. 10. Thank youTasos Pagakistasos.pagakis@ericsson.comAbout me@tpagakis

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