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CANDY IS JUDGED BY IT’S PACKAGING
By Tishma technologies
PACKAGING AS A MARKETING TOOL
Visuals' of the product
are making the
strongest impression
on the consumer
GOALS
• Standing out on a shelf
• Attracting consumers attention
• Making distinction of other brands
EXPERIMENTING AND INNOVATIONS
• Innovative format (mini single-serve
packaging, standup pouches,
resalable packaging or shareable
packs)
• Innovative artwork
• Innovative material
A BIT OF HISTORY
1900
1914
1940
1970
TI 600
Horizontal Cartoner
Bag in a Box machine
Vertical Cartoner
Lined Cartons machine
• less material usage
• less operator requirements
• less capital costs.
TI 400
SECONDARY PACKAGING SOLUTIONS
• higher speeds
• less floor space

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Candy is judged by its packaging by Tishma Technologies

  • 1. CANDY IS JUDGED BY IT’S PACKAGING By Tishma technologies
  • 2. PACKAGING AS A MARKETING TOOL Visuals' of the product are making the strongest impression on the consumer
  • 3. GOALS • Standing out on a shelf • Attracting consumers attention • Making distinction of other brands
  • 4. EXPERIMENTING AND INNOVATIONS • Innovative format (mini single-serve packaging, standup pouches, resalable packaging or shareable packs) • Innovative artwork • Innovative material
  • 5. A BIT OF HISTORY 1900 1914 1940 1970
  • 6. TI 600 Horizontal Cartoner Bag in a Box machine Vertical Cartoner Lined Cartons machine • less material usage • less operator requirements • less capital costs. TI 400 SECONDARY PACKAGING SOLUTIONS • higher speeds • less floor space