TCL India E-commerce: 5 Things to know this week Newsletter Date: Friday 4th May 2012 Two Ex-Amazonians Launch Designer Apparel E-shop Voylla; What’s Different? Fashion apparel seems to with the world’s largest re- be hottest e-com vertical in tailer as senior finance ana- India with new players crop- lyst and senior finance man- ping up every second week. ager, respectively.“The idea The latest to join is Voylla behind Voylla was to target stocking designer apparel. customers who are ready to The firm Voylla Retail Pvt. spend more than the aver- Ltd was co-founded by age buyer and are looking Indians don’t seem to be twoex-Amazonians Raj for that unique designer getting tired of online fash- Uparkar and Vishwas dress,” Shringi told Techcir- ion websites anytime Shringi who were working cle.in. Read More soon. E-Retailing: Entering A New Phase We have seen a fantastic consistently grown since, phase for e-commerce in and still continues to ex- the last 12-15 months. This pand, backed by a very phase can be viewed from 2 robust and strong growth lenses: Supply, i.e. start- thrust that gave everyone ups, investors & ecosystem the confidence that the fun- enablers; and Demand, i.e. damentals were in place consumers. and e-commerce is here to The current phase is seeing It all started with great ex- thrive. As the demand side a big focus on fundamen- citement sometime in mid took shape...Read More Inside this tals – a great sign for an industry moving towards 2010.The demand side has issue: maturity Harnessing Big Data Through Customer 2 intelligence eBay shifts gears in India as rivals step up Home Smart Home 2 eBay Inc (EBAY.O) is step- and stuck with a cautious ping up investment in India approach, even as local up- to boost its share of a mar- starts made splashy grabs ket dominated by domestic for business in a tiny but players such as Flipkart and growing market. fend off encroachment from "The talks of us having arch-rival Amazon.com missed the bus are exagger- (AMZN.O). ated," Muralikrishnan B, The e-commerce company country manager eBay told eBay hasn’t missed the dipped a toe into the Indian Reuters...Read More boat, not according to them, market seven years ago anyway.Disclaimer: You have been sent this newsletter as a part of our relationship marketing efforts, if you wish to unsubscribe, please mail me at email@example.com
Page 2 E-commerce: Harnessing Big Data Through Customer Intelligence Most marketers would be very Driving revenue performance surprised to learn they already and applying data in order to Think about have what they need to get influence/generate buying your business started to create more sophis- behavior throughout the cus- ticated segmentation strate- tomer life cycle is not new -- goal and then gies. In fact, they need to its an ongoing goal. Real- determine how unlock the power of customer time marketing, which relies to formulate a intelligence in the form of their on capturing data in real time, existing data. Whether all of improves revenue perform- "question" you that data is readily accessible, ance and is the optimal way can ask of the inaccurate or complete is not to drive 1:1 customer interac- Using Big Data Strategically data. the point -- nor should it hinder tion throughout the customer you from beginning your cus- life cycle. However, real-time tomer intelligence journey. is highly complex and costly, What is there is actionable and its transactional nature is today, right now. not directly applicable to many industries...Read More Home Smart Home Tim Shriver likes to talk to his Living, Shriver has a com- "If you can house."Turn the porch light pletely automated house -- on at 3 p.m.," he says through meaning that his lighting, secu- imagine it, we an intercom to the female rity system, thermostat, home can do it." voice that belongs to his theater and other household house. She confirms that she functions are all controllable by said Richard will make sure the light comes voice or text via a variety of Shook, COO on as instructed."Open my interfaces, including intercoms, shopping list, and add apples, apps and computer software. of Automated bananas and bread," he con- No longer science fiction, the Homes of tinues. She assures him she automated smart home is be- New England. will update the shopping list, coming increasingly popular for Raising a Homes IQ as well. busy, stressed-out or traveling As CEO of Home Automated homeowners...Read More TCL is a specialist consultancy in software testing. Originally founded by Stewart Noakes at the TCL India beginning of 2000, the company exists to meet the needs of our clients who strive to ensure that their IT projects create value and demonstrate return for their investment. The first TCL com- pany was based in the UK (Transition Consulting Limited) and the group has now expanded to Level 15 Concorde Tower include enterprises in the US and India. A further expansion into Australia or New Zealand is UB City, Vittal Mallya Road expected within the next five years. Bangalore 560001 India Click below links to know more. Tel: 91(80) 4030 0648 Software Testing Case Studies Software Testing - Managed Service PESIT Tech Park 2nd Floor, 100 -ft Ring Road Health Check TCL Introduction Short Film BSK III Stage Crowdsourcing Our Company Vision Customer Commendations Bangalore 560085 India Tel: +91(80) 26426498Disclaimer: This is a free publication for limited private circulation only.TCL only curates and distributes this content which is already freely available on the internet.TCL does not claim ownership of any content used here, except the TCL logo and name.If you have any objection to the contents of this newsletter, please mail us at firstname.lastname@example.org and we shall try and address the issue immediately.