TCL eCommerce Newsletter 2012 14052012

1. TCL India
Ecommerce: 5 Things to know this week
Newsletter Date: Friday 11th May 2012
Shifting Gears: From Offline to Online
Growing popularity of online lot of media coverage about e-
retail is a formidable challenge commerce, led by players
to traditional retailing says Amit which have become household
Jain, CEO & Co-founder, Pur- names now, such as Fashion
ple Commerce. Offline retailers and You, Myntra and Snap-
are forced to think out of the deal. Most of these are pure-
box as online retail increas- play Internet businesses
ingly becomes “the new norm” started by entrepreneurs from
than a “nice to have.” Retailers the technology space. A lot of When traditional Retailers
Amit Jain, CEO & go online, what will happen
can no longer afford not to sell money being spent by them is Co-founder, to pureplay eCommerce
their goods online. In the last private equity or venture capi- Purple Commerce players?
12 months, there has been a tal... Read More Will we see M&As?
Make the Right Offer to the Right Customer
When it's time to turn data thousands of possibilities
into targeted action, you make it difficult to make the
need all of the tools and right decisions. Get the es-
information you can get sential guide to using the
your hands on. That in- wealth of insights collected
cludes the customer behav- across channels and apply-
ioral data you've collected, ing them to each customer
analyzed and segmented, interaction, and learn how
and the cross-channel in- to make every campaign
Turning data into action is a sights you've gained. But count.
Inside this
huge issue for marketers
today...
the sheer complexity and Download Report issue:
Expert Ecommerce
Website Design
2
Advice
eCommerce 2012: Back to the Future The 2012 Retail Store:
In Transition
2
While virtually all retailers and how the brand and prod-
(Free Report)
expect more revenue to ucts can engage and suit
ultimately come from the that lifestyle – been more
online channel than ever important in the retail portfo-
before, they are more chal- lio. Here is a complimentary
lenged than ever to keep up report, which examines
with evolving consumer which processes and tech-
behavior. Never before has nologies are helping retailers
an exciting online shopping in their efforts.
experience that understands Download Report Understanding yo u r
the customer’s lifestyle – customer’s lifestyle!
Disclaimer: You have been sent this newsletter as a part of our relationship marketing efforts, if you wish to unsubscribe, please mail me at veena.srinath@tcl-asia.com

2. Ecommerce: 5 things to know this week
Page 2
Expert Ecommerce Website Design Advice
When it comes to ecom- to providing organized
merce website design there Ecommerce Website FAQs
Know that finding
are many options for get- and custom shopping carts
the right designer
ting a unique layout and must focus on making that
will be challenging.
Start the process feel that matches your conversion happen. If you
internally and small business brand and don't have a good website
decide what type of presence. design and you're looking at
website you need, An ecommerce site design your options, our expert
set a project budget -- compared to other types website designers offer tips
of business sites -- has a on using ecommerce tem- Choose Carefully.
and do your
research. very specific goal of con- plates, how to find the right
verting a site visitor into a design firm and how to add
paying customer, and eve- curb appeal to an existing
rything from writing an ecommerce website.
original product description Read More
The 2012 Retail Store: In Transition
2012 could prove to be a makes it a reality for even
Customers are banner year for when re- more retailers to tackle new
rapidly tilting the tailers move from projects in order stay rele-
tables with their “understanding” to “action”. vant. What do these pro-
growing knowledge The best performers have jects look like? What tech-
of products and already started rolling nologies do they include,
needs – aided in more customer-pleasing and what are the most
large part by their technologies and services pressing challenges and
breakneck adoption into stores; growing con- opportunities that face re-
of smart mobile sumer confidence and de- tailers today in order to
technologies mand (as well as the ever- make the store more than Transition is here.
lowering price point of in- just a showroom for online
tuitive new technologies) sales? Download Report
TCL is a specialist consultancy in software testing. Originally founded by Stewart Noakes at
TCL India the beginning of 2000, the company exists to meet the needs of our clients who strive to en-
sure that their IT projects create value and demonstrate return for their investment. The first
TCL company was based in the UK (Transition Consulting Limited) and the group has now
Level 15 Concorde Tower
expanded to include enterprises in the US and India. A further expansion into Australia or
UB City, Vittal Mallya Road
Bangalore 560001 New Zealand is expected within the next five years.
India
Tel: 91(80) 4030 0648 Click links below to know more.
Software Testing Case Studies Software Testing - Managed Service
PESIT Tech Park
2nd Floor, 100 -ft Ring Road Health Check TCL Introduction Short Film
BSK III Stage
Bangalore 560085
Crowdsourcing Our Company Vision Customer Commendations
India
Tel: +91(80) 26426498
Disclaimer: This is a free publication for limited private circulation only.TCL only curates and distributes this content which is already freely available on the internet.
TCL does not claim ownership of any content used here, except the TCL logo and name.
If you have any objection to the contents of this newsletter, please mail us at veena.srinath@tcl-asia.com and we shall try and address the issue immediately.