This document discusses how to use Google search advertising to promote a coffee shop called Purity Coffee. It recommends using targeted, data-driven Google ads focused on relevant keywords to reach the right customers and drive traffic to the coffee shop's website. Specific tactics mentioned include targeted ads, understanding customer demographics, tracking keywords that bring traffic, making data-driven decisions, and using pay-per-click advertising and analytics to control the marketing budget.

1. MOVING UP
THE google SEARCH
by Szecindyo Chewandi

2. unique

3. szecindyo

4. Coffee?
Cafe?
Restaurant?

5. the top
How do you reach

7. coffee
good coffee
Singapore cafe
good coffee at Robertson Quay

8. good coffee at Robertson Quay

9. Purity Coffee by Szecindyo — Good Coffee at Robertson Quay
www.puritycoffee.com
Discover our special Arabica coffee - grown, harvested and roasted
to perfection in our plantation in Australia.
Ad

10. 1
TARGETED
reaching your
audience

11. 2
who are your
understanding
CUSTOMERS

12. 3
TRAFFIC
KEYWORDSthat bring

13. DATA-DRIVEN
decisions

14. We know that COST is a
concern
traditional
advertising <4%Return on Investment

15. budget
Complete CONTROL of the
1

16. Purity Coffee by Szecindyo — Good Coffee at Robertson Quay
www.puritycoffee.com
Ad
Discount 20% on our newly-launched macarons with a
purchase of any coffee. We call it PERFECT MARRIAGE!

17. Purity Coffee by Szecindyo —
www.puritycoffee.com
Ad
1-for-1 coffee promotion on International Friendship Week!
1-FOR-1 PROMOTION!!!

18. Blind-bidding system
Pay-per-click
Search Engine arketing
Analytics
Landing pages

19. Chewandi (Chin)
Mobile: 9225 8215
Email: szecindyo.chewandi@gmail.com