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From Platform Stickiness to Platform Gravity

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Synata
Synata

Synata CEO Pat White discusses the movement from the paradigm of "platform stickiness" to "platform gravity" and what that means for IT and developers.

Technology
1 of 35
Today’s Agenda
The old guard • • • • Oracle SAP Microsoft IMB
Office space: destroying fax machine
Gravity viz
What enabled change • Warp drive
What matters now Integrations/apis Ease of use/product design Friction-free onboarding Content/permission marketing
A New World • Companies with gravity – Salesforce – Atlassian – Zendesk – Box – Google apps
Managing IT for PG
You’re not the gate keeper
Know thyself • Sign from Matrix
Offer everything • Despicable me house arsenal
Cutting edge • Knife at gun fight
Why this matters to devs
Be in app store • Scarface “distribution”
Extensive APIs and documentation • Document all the things meme
Disrupt yourself • Netflixdvdvs streaming
Supernovas and exploding ecosystems • Pic of supernova
Circle back to good/bad ecosystems • Bad: SAP/Quickbooks • Good: Box/Dropbox
Consequences for the CIO
Plan on portability • Overloaded pickup truck
Be a leader • Saving private ryan
Find people with better training/ easier to use • Insightly logo • Vs • Salesforce logo
Faster distruption cycles • Race car
Platform • Simple Growth chart
Best of breed explosion • Exploding silos
Final slide • @patwhite • Pat.white@synata.com • In/patwhite

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From Platform Stickiness to Platform Gravity