these slides are about market sectioning

1. NEW PRODUCT
DEVELOPMENT
INSTRUCTOR: FAISAL MASOOD KAZI
Date: March 26, 2022

2. NEW PRODUCT DEVELOPMENT
1- RATIONALE - WHY NEEDED
2- NEW PRODUCT DEVELOPMENT
PROCESS
3- NEW PRODUCT DEVELOPMENT AND
PLC
4- NPD AND BRAND DEVELOPMENT

3. NEW PRODUCT DEVELOPMENT -
RATIONALE
◦WHY NEEDED
◦ROLE OF CUSTOMER AND CONSUMER, BENEFIT
◦CHALLENGES

4. NEW PRODUCT DEVELOPMENT PROCESS
STEPS
1- IDEA GENERATION (CONVENTIONAL AND SCAMPER MODEL)
2- IDEA SCREENING / RESEARCH
3- CONCEPT DEVELOPMENT AND TESTING / PLANNING / PROTOTYPING
4- MARKETING STRATEGY DEVELOPMENT
5- BUSINESS ANALYSIS / COSTING
6- PRODUCT DEVELOPMENT / SOURCING
7- TEST MARKETING
8- COMMERCIALIZATION

5. IDEA GENERATION - CONVENTIONAL
◦IDEA SOURCES – INTERNAL, EXTRNAL
◦ROLE OF CUSTOMER AND CONSUMER, BENEFIT
◦CHALLENGES

6. IDEA GENERATION
- SCAMPER
MODEL

7. IDEA SCREENING
◦CONCEPT
◦DIFFERNET METHODS
◦R-W-W

8. CONCEPT DEVELOPMENT AND TESTING
◦PROTOTYPES
◦FOCUS GROUPS
◦BENEFIT

9. MARKETING STRATEGY DEVELOPMENT
◦PART 1-
◦PART 2-
◦PART 3-

10. BUSINESS ANALYSIS
◦SALES
◦COST
◦REVENUE
◦PROFIT

11. PRODUCT DEVELOPMENT / SOURCING
◦INTERNAL SOURCES
◦EXTERNAL SOURCES
◦CHALLENGES

12. TEST MARKETING
◦STANDARD
◦CONTROLLED
◦SIMULATED

13. COMMERCIALIZATION
◦WHEN
◦HOW
◦CHALLENGES & BENEFITS OF TIMELY LAUNCHES

14. NEW PRODUCT DEVELOPMENT & PLC
◦DISCUSSION

15. NPD AND BRAND DEVELOPMENT
1- DIFFERENCE
2- PROCESS & STEPS
3- END RESULT
4- WHEN AND WHY