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Gourmet Company Presentation
1.
2. Group Members
• Ali Raza
• Zamurad Abbas Shah
• Usman Yar
• Yaqoob Siddique
• Adnan Wagha
• Waleed Khalid
By: Syed Zamurad Abbas Sherazi
www.facebook.com/sherazisahib9
4. Chaudhary Muhammad Nawaz Chattha, the Founder and
Chairman of Gourmet. He started his journey in 1987 with the
unique concept of hygienic and healthy food. He made his
own coat of arm for trademark and that is simply a love for
fine food and He Introduce Gourmet
Gourmet Means :
“A person like having good and
quality food”
Gourmet Means :
“A person like having good and
quality food”
History:
In the area of Ich’chra, Lahore,
GOURMET took start with a small
shop
History:
In the area of Ich’chra, Lahore,
GOURMET took start with a small
shop
Introduction
5. Gourmet is refined uncontrolled love of good
food.
Gourmet was founded in in Lahore and started
its operations as a bakery and confectioner
shop.
It always focuses on customer’s need and
serves them with quality products.
Its shop’s network is
in New York City,
United States.
7. Gourmet Food Pakistan
It is the largest food retail chain of
Pakistan. It is based for its traditional foods
and passion for eating. With our 7 processing
units and 98 sales outlets in Lahore and more
in Faisal Abad we outreach to a huge
population for their food needs. The company
has shown an explosive annual growth of more
than 25 % in its business.
8.
9. .
Mission
The mission of Gourmet is to provideThe mission of Gourmet is to provide
quality products at a low price as we canquality products at a low price as we can
and to be the market leader.and to be the market leader.
10. VISION
We are a company with one goal inWe are a company with one goal in
mind to meet the needs of ourmind to meet the needs of our
customers we focus on our customerscustomers we focus on our customers
as our clientsas our clients
31. BCG Analysis:
Stars:
• (Gourmet Cola) has huge market in Lahore,
Faisalabad and other areas of Pakistan.
• Ice Cream It is another Star product of gourmet
creating high level of competition in market.
Cash Cows:
• Milk is another quality product from Gourmet Sweets
and Bakers creating good competition with other dairy
brands.
32. Cont….
Dogs:
• Gourmet sweets & bakers are struggling in sales of
Juices, because mostly people want to consume
fresh juices.
• Others have practice for consuming brands of Nestle
because of low price and high quality.
Question Mark:
• Gourmet Sweets and Bakers have equal shares in
market in sales of water. They have to do lot of work
on this product to make it more competitive.
33.
34. Strengths
Research and Development Center
Well Organized Structure
Computerized Database System
Quality Products
Supplier relationship
Well understanding of Pakistani market
Cost Advantages
Unique Products
Size Advantages
35. Weaknesses
Lack of advertisement and publicity
Far away areas of Pakistan.
like : rural areas
Lack of financial resources as compare to
competitors
Online Presence
36. Opportunities
New Technology
New Products
Innovation
New Markets
More Improve Advertisement
International expansion
Exploring products in Rural areas