3. PROXIMITY
The shapes don’t have to be regular to achieve proximity. Similar shapes arranged together to describe
a bigger image, such as this illustration of a flame
13. Need Of Power
Amnesty International: Fight With Signatures
This ad signifies the power of the pen equating them with bullets, saying that a signature can as powerful as a
bullet. Think twice!
14. Need for achievement
Camera company with a comical approach to marketing. The S60 can detect up to 12 faces, even if the human
eye cannot.