The 10 most inspirational business leaders to watch in 2021

JULY 2021
www.swiftnlift.in
CLINEXEL
Deepa Arora
Founder & Director
Your Trusted Partner for Clinical Research
& Pharmacovigilance
Business
Business
Leadership:
Leadership:
A skill or
A skill or
quality?
quality?
Emerging
Emerging
Businesses
Businesses
of the
of the
Decade
Decade
Real Estate in
Real Estate in
the Aftermath
the Aftermath
of a Global
of a Global
Pandemic
Pandemic
Most Inspirational
Business Leaders to
Watch in 2021
10
The

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JULY 2021
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JULY 2021
www.swiftnlift.in
CLINEXEL
Deepa Arora
Founder & Director
Your Trusted Partner for Clinical Research
& Pharmacovigilance
Business
Business
Leadership:
Leadership:
A skill or
A skill or
quality?
quality?
Emerging
Emerging
Businesses
Businesses
of the
of the
Decade
Decade
Real Estate in
Real Estate in
the Aftermath
the Aftermath
of a Global
of a Global
Pandemic
Pandemic
Most Inspirational
Business Leaders to
Watch in 2021
10
The
Swiftnlift Media And Tech
SwiftNLift is the Best Business Magazine across
the globe for enterprises

Nilesh Sabe
Chief Editor
- Nilesh Sabe
Iwanted to be there not simply because I was the editor,
but because I had something to say, something that may,
in that wonderful way that words can, unite us for a
time. The positive feedback we’ve gotten from readers and
institutions affiliated with our publication has given me a
lot of hope. Thank you for all of your hard work, my team.
I’m delighted to deliver this magazine to all of you.
Swiftnlift Business Magazine is no longer merely a print
or digital journal; everything we do stems from its long-
standing character, attitude, and quality - even as we
continue to create the print edition with the same zeal.
The cover story features Dr. Deepa Arora (Founder and
Director) of Clinexel. Clinexel provides Clinical Research,
Pharmacovigilance, and Medical Writing services to
pharmaceutical, biotechnology, and medical device
companies.
From the Editor…

C
O
N
T
E
N
T
S
Cover Story
CLINEXEL
Business Leadership:
A skill or quality?
Emerging Businesses
of the Decade
Real Estate in the
Aftermath of a
Global Pandemic
10
38
30
22
Articles

Profiles
Estates
Management
Windsor
Digital
Property
Marshal
16 18 20
Digital
Mill
Craftech
360
Aromica
Tea
32 34 36
SafeFoodz
Solutions
Ideas 4
Transformation
Liveware
People
24 26 28

Deepa Arora
Founder &
Director

CLINEXEL is a
rapidly growing
CRO providing time
and cost efficient
clinical development
solutions to small and
mid-size pharma and
biotech companies
Most Inspirational
Business Leaders to
Watch in 2021
10
The

CLINEXEL
Tell us about your company. Its vision &
mission.
CLINEXEL is a Clinical Research Organization
(CRO) that provides Clinical Research,
Pharmacovigilance, and Medical Writing services to
pharmaceutical, biotechnology, and medical device
companies.
CLINEXEL’s mission is to serve the patients by
expediting clinical development of new medicines
by applying global standards of clinical research &
safety monitoring.
Vision of CLINEXEL is to become the CRO partner
of choice for pharma, biotech and medical device
companies to provide efficient clinical development
and pharmacovigilance services.
What were the constraints you faced
while starting with the company?
I am satisfied with CLINEXEL’s journey so far. We
received good response from the market and worked
with more than twenty Clients in last two years and
receiving repeat business.
I have worked in the leadership positions in
the pharma industry for almost two decades,
and successfully set up the function for pharma
companies. Our team at CLINEXEL has good
understanding of standard industry practices,
evolving regulations and challenges in the field. It is
going well, and we are growing and scaling up.
What services do you provide to the
customers?
At CLINEXEL, we provide end to end Clinical
Research services starting from preparation of
protocols to clinical study report writing. We
prepare IND/ CTAs dossiers and documents for
the regulatory approvals. In study management,
CLINIXEL has good connect with KOLs and clinical
sites and we provide site selection, site monitoring
and data management services.
Through our partners, we conduct Global Clinical
Trial services in all major geographical regions of the
world.
CLINEXEL provides full Pharmacovigilance services,
including case processing, regulatory reporting,
periodic reports, risk management plans, signal
detection and management, literature monitoring,
preparation and maintenance of Pharmacovigilance
Systems Master File (PSMF) and QPPV services for
all countries globally.
CLINEXEL is also strong in device and drug device
combination product development. We are writing
Clinical Evaluation Reports (CERs) and preparing
and executing Post Marketing clinical Follow-
up (PMCF) Plans for the medical devices for CE
marking for Europe and approvals in Australia.
What makes the company stand out
from the competition?
Strong technical expertise and industry experience
of the team are our strengths. We provide end to end
clinical research and pharmacovigilance support,
high quality work and ensuring compliance with the
timelines.
CLINEXEL is earning a unique position in the CRO
industry. There is some competition. Our rich global
experience and solid understanding of pharma
(Clients) needs is our strengths, this has helped
CLINEXEL to acquire more than 20 clients in two
years.
In addition to clinical trial execution, medical
writing and pharmacovigilance, CLINEXEL is
helping companies to develop efficient Clinical
Development Plans in discussion with USFDA,
MHRA and CDSCO. In 2020-21, we have been able
to negotiate innovative efficient approaches for First
in Man study with FDA and European agencies and

Deepa Arora
Founder & Director
quick CTA approval for First in Man
clinical study in India.
What qualities do you
have that you think are
important for an effective
leader to have?
Leadership at CLINEXEL
entails great collaboration
and motivating the team
to deliver their best. As
Clinical Research and
Pharmacovigilance are highly
technical fields, leaders working and
learning their way up have advantage as
they understand the challenges faced by the
team and the Clients and can provide effective
technical solutions.
Rapid developments are happening in our speciality,
there are evolving regulatory requirements, new
knowledge about diseases and drugs as well several
new/ enhanced IT solutions to support Clinical and
Pharmacovigilance functions. Our leaders are well
aware of these developments and provide the most
current and relevant solutions to the Clients and can
deliver effective technical solutions.
Tell us about any challenges you are
facing currently
We miss our time together in the office due to
the COVID situation’s imposed lockdown. I miss
meeting team members, partners, and industry
colleagues in person now that we have shifted to a
virtual office and meetings to reduce risk.
What is your strategy to reach new
industries and new customers?
High quality of work, customized services as per the
Client needs and repeat business is our key strategy.
CLINEXEL
is getting
business through
recommendations
by existing clients. A
significant percentage of
our business is repeat business.
Pharma is small world, and our
strategy is to deliver high quality results
at efficient costs.
Ecosystem in India is conducive to clinical
research. I want to highlight, since the New Drugs &
Clinical Trials Regulations (NDCTR) went into effect
in 2019, regulatory approval timelines and processes
are further streamlined. We have multiple positive
experiences with CDSCO office during SEC meetings
and other interactions. We have received NOC (CT-
06) to conduct first in man clinical trials from the
CDSCO office in less than a month time. Company
aims to become the partner of choice for mid-size
pharma and medical device companies by providing

clinical research & medical support.
In Pharmacovigilance, we have a unique model of
providing end to end services for small and mid-size
pharma along with our safety database partners in a
cost-effective manner to achieve pharmacovigilance
compliance and success in pharmacovigilance
inspections.
Can you give me an example of how the
company has a diverse workforce?
The CLINEXEL team has a combined expertise of
over 100 years.
Our technical team consists of certified healthcare
experts, including MDs and pharmacists, who have
extensive clinical and pharmacovigilance experience.
CLINEXEL Team has experience in various
therapeutic areas, for examples, oncology, rare
disorders, diabetes, respiratory, dermatology and
on different therapeutics including new chemical
entities, biologicals, and generic drugs. Team
includes young professional, as well as experienced
staff from diverse backgrounds.
Tell us about the CEO/Founder of the
company.
Dr Deepa Arora, the CLINEXEL’s Founder and
Director, has over 20 years of expertise in the
pharmaceutical sector in Pharmacovigilance and
Clinical Research. She has worked in worldwide
leadership roles in significant pharma businesses as
a physician (MBBS, MD).
Dr Arora is well-versed in the commercial
needs of regulated and semi-regulated markets
and can help CLINEXEL clients build bespoke,
tailor made solutions for Clinical Research and
Pharmacovigilance activities.
Tell us something about your
achievements and recognitions?
We set-up capabilities and world class systems for
Clinical Research and Pharmacovigilance within
first year of the set-up. We have built a strong
team of experienced and dedicated professionals.
Currently, CLINEXEL is working on Phase 1, 2 and
3 Clinical Trials of NCEs, and Pharmacovigilance

 Year of Founding: 2019
 Funding Information: Funded
by Company Directors
 Founding Members:
Dr Deepa Arora (Founder- Director),
Dr Akanksha Togra (Founder- Director)
 Office Locations: Navi Mumbai
 Company Strength: 15 staff
 Website: www.clinexel.com
for regulated and semi- regulated markets.
CLINEXEL worked with more than 20
clients in 2 years. Clients engage us for repeat
business.
CLINEXEL is ISO certified for Quality
Management Systems and Information
Security Management Systems. We are also
registered with SAMS, USA.
We have been appreciated by our clients for
the quality of our work and dedication and
commitment of the team. In 2019, CLINEXEL
has been awarded “Best Pharmaceutical
Scientific Support Provider 2019, India” by
Global Health and Pharma, UK under the
Category International Life Sciences Awards
& in 2020, CLINEXEL won Company
of the Year Award in CRO Category by
SiliconeIndia.
Financially, Company has been in profit from
the first year and we grew almost 3 times
(300%) in the second year.

What is Estates Management?
Estates management is a real estate marketplace
devoted to assisting landlords in renting and managing
property with the help of the best managers. The
company provides a centralized financing approach
that is easy to understand for both homemakers and
tenants. They assist in the complete process of sale
and purchase of property. Home Interiors, Painting,
Cleaning, Pest Control, and Handyman Services are
all handled under one roof by Estate Management.
Additionally, they also do home renovations, such
as repairing tiles, false ceilings, common rooms,
kitchens, and other parts of the house. The company
has a technical team of architects, designers, project
managers, relationship managers, and professional
service providers under one roof for efficient delivery
of their services and timely consults.
What makes them different?
The main advantage of Estates Management is that it
is economical and focuses on maximizing investment
returns and developing finance for their end-users.
Theirservicesaresystematicandfocusonmanagement
based on results. The company has a contemporary
approach to cater to the current demands of rental
property owners.
Goals of Estates Management
The main goal of Estates Management is to serve
homeowners and assist them in efficiently managing
their property. They aim to become Bangalore’s most
reputable property management firm and to provide
on-time service and a hassle-free experience to their
customers and for that purpose, they work with a wide
range of assets, including residential flats, commercial
buildings,landleasing,buyingandsellingtransactions,
rentals, interior design, and property management. It
is a one-stop solution for all real estate needs. They
equip consumers with the information they need to
make insightful decisions.
Services provided
 Examination of the Property
■ Regular property inspections to ensure that
everything in the rental apartment is in working
order.
■ Checking and logging the inventory.
■ Sending feedback through images on a regular
basis.
 Takeover of Possession
■ Prior property inspection
Abhishek Kumar
Founder and CEO
Estates Management
One step solution for Property
Management and Property
Maintenance
16 JULY 2021 SwiftNLift

■ Working with the builder to finish the job that has
been left unfinished.
■ Assisting with the registration of real estate at a low
cost.
 Handyman Service
■ Carpenter
■ Installation of Geysers, fans, air conditioners, and
LED/LCD televisions
■ Appliance repair
■ Plumber
■ Taking care of clogged drains and leaks
■ Issues with CPVC or GI fittings, water closets, and
other kitchen setups
■ Painting in the Interior
■ Interior designing
■ Removal of , cracks, leaks, rot, and other types of
damage
■ Paint and Polish for Wood
■ Priming and painting the wood.
■ Removing dust from surfaces or thinning
■ Degressing and derusting of metal surfaces.
■ Waterproofing and repairing a water leaks
■ Installation of standard goods.
■ Termite prevention
■ Treatment for Bed Bugs
Abhishek Kumar, Founder and CEO
In the Corporate Sales Department at Clay Telecom, he
worked as a Service Relationship Manager. Acquiring
and servicing Corporate Global Travels was one of his
tasks. Later he worked as a Senior Property Specialist
at IndiaHomes Estate. After a brief experience as
a Lead Generation Specialist, he founded Estates
Management in 2019.
Website: https://estatesmanagement.in/
Industry: Real Estate
Company size: 2-10 employees
Type: Privately Held
Year of establishment: 2019
Most Inspirational
Business Leaders to
Watch in 2021
10
The
17
JULY 2021 SwiftNLift

Windsor Digital
A Unified Platform for Digital Marketing, Advertising and
Miscellaneous Digitally-Driven Services
Most Inspirational
Business Leaders to
Watch in 2021
10
The
Digital marketing and advertising have been linked
with commercial success for many companies across
the world due to the integration of different internet-
based platforms and electronic media for promoting
various brands, commodities, and services. Rapid
digitalization across numerous business sectors, as
well as a rising focus of several organizations on
expanding their audience, are driving demand for
digital marketing software. Analysis of customer
behavior and preferences economically is the biggest
advantage of digital marketing. This has greatly
enhanced its capacity to reach a large audience.
These merits are driving the sector even higher.
Digital marketing is the way forward for both B2B
and B2C businesses.
India has 451 million internet users, according to a
report published in the Economic Times. This would
be a wonderful business opportunity to provide
services and products to a growing population of
internet users who are tech-savvy. Even if you want
to try a new dish, you can learn how to prepare it
on YouTube. When it comes to business, though,
every company wants to be on the internet. As
a consequence, there’s little doubt that digital
marketinghasabrightfutureinIndia.Moreover,
predictions for the year 2021 place the Indian
Advertising Industry at a whopping $223
billion INR.
Digitalmarketingcomeswithanumberofchallenges,
including making a brand stand out in the sea of
information available on the internet, bringing
relevant viewers to a website, effectively targeting the
right audience, structured lead generation through
social media, optimizing ROI, and keeping up with
changing trends, to name a few. Windsor Digital
is one such vendor that helps companies eliminate
the loopholes in their digital marketing methods.
Rakesh Saraf, the CEO of Windsor Digital describes
the company as an advertising agency that closely
follows the principles of brand building.
What is Windsor?
Windsor Digital is a marketing and advertising
agency that specializes in brand development and
advertising campaigns. The company has been
dedicated to assisting customers in realizing their
maximum business potential since its inception. As a
result, the firm has been able to offer a broad variety
of services in order to give easy yet comprehensive
brand solutions. They’ve acted as marketing partners
in the areas of brand strategy, content, design, and
technology, video creation, and media planning
and buying. As a partner, Windsor Digital assists
businessesinanalyzingtheirexistingmarketposition,
identifying issues, and their strategic development.
They have good expertise in automotive, real estate,

Rakesh Saraf
Director
fast-moving consumer goods, healthcare, BFSI,
education, B2B, IT, and entertainment.
Their unique working style
The team at Windsor commences their intervention
by knowing about the background and goal
of the client business. Comprehensive market
research follows along with a competitive study. A
considerable amount of time and effort is devoted
to conducting extensive research and learning all
aspects of clients’ products and services. Once they
have a good understanding of the brand, they strive
to come up with a customized and unique approach
thatmeetstheclient’sneeds.Theyalsoconductmedia
planning and purchasing, performance marketing,
search engine optimization, and online reputation
management on top of everything else.
What services do they offer?
Windsor digital offers a range of services which
include Search Engine Optimization (SEO),
Project Analysis, Social Media Advertising, Mobile
Advertising, Remarketing, Display Advertising,
Search Advertising, Google ads customization,
Competitive analysis, Account Management, Social
Media Audit, Content Plan, Market Analysis,
Ongoing Analysis, Influencer Review, Content
Review,CampaignAnalysis,CorporateVideoMaker,
Affiliate Marketing, Programmatic Marketing,
Media Buying and Planning and Web Development.
Rakesh
S a r a f ,
Director, Windsor
Digital
Rakesh Saraf, a Kashmiri-born businessman attended
an English-run boarding school in Orissa for his
education where he developed a passion for reading
and writing. He graduated from Shri Ram College of
Commerce in New Delhi with a degree in Commerce
after completing his Senior Cambridge. Rakesh earned
CA and CPA credentials while he was moving base
from London, Halifax, Toronto, Delhi, Singapore, and
then back to Delhi and thereafter worked for KPMG
and Ford Motor Company. Rakesh is launching new
enterprises, pursuing new hobbies, and continuing to
write at an age when most people consider retiring.
He established Windsor in 2019 to hasten the process
of digital marketing for companies.
Website: https://www.windsordigital.in
Industry: Advertising and Marketing
Type: Privately held
Founding year: 2019
Sources and references: https://rakeshsarafwriter.com
https://www.nsim.in
19

Understanding property management
and the need for it
Property management is the process of monitoring
and managing commercial and residential real estate
holdings. This includes managing all aspects of a
property’s everyday operations, such as collecting
rent, conducting maintenance, and dealing with
tenant complaints, among other things. The extent of
property managers’ obligations is determined by their
lease agreement with the landlord. Property managers
operate in a property management business, which
is an office. Some landlords may simply need a
property manager to collect rent, while others may
require property management to oversee all aspects
of their property. The following is a list of property
management duties:
■ Understanding the rules and regulations that
govern landlord-tenant relationships
■ Taking care of requests for maintenance and repairs
■ promoting real estate
■ Tenant management
■ Managing a rental property
■ supervising others
■ Budgeting
■ Dealing with taxes
The apparent benefit of employing a property manager
is that it eliminates the need for the owner to be
physically there and actively manage the property. This
frees up a real estate investor’s time to focus on finding
high-quality properties rather than maintaining a
portfolio of existing properties.
Property management firms, real estate agents, and
developers in India are not regulated by law. The
Union Cabinet enacted a Real Estate Regulation and
Development Bill in 2013, although it has yet to take
effect. The law proposes to establish three regulatory
organizations throughout the nation. The Union
Cabinet enacted the Real Estate Regulation and
Development Bill in early 2016, which is anticipated to
revolutionize the way real estate is managed in India.
What makes Property Marshal Unique?
Apart from in-house players, Property Marshal is the
first to provide unique tenant management services.
The firm is confident that employing a specialized
property manager who lives in the neighborhood
would result in a more ethical and methodical
approach. Property management is becoming a Digital
Commodity. Property administration is becoming
easier and more efficient as a result of new technology.
It’s altering the industry’s landscape. Information
Technology (IT) services such as smartphone
Jeevan Gowda
Founder and CEO
Property Marshal
Successfully Addressing all Concerns
of Property Owners

applications, for example, have made it possible today.
A legal team, as well as reputable logistical partners
to write rental agreements that are unique to each
client, professional interior designers experienced
decorators, and painters to give while providing high-
quality services as well as looking after the assets of its
clients
Overview of services
The range of services offered by Property Marshal:
 Property Management
■ Collection and maintenance of tenant information
■ Keeping follow-ups of rentals
■ Inspection of property at the time of renewal
■ Photography and videography of property
■ Advice on buying and selling
■ Replacement of tenants
■ Distribution and collection of rent
 Property Maintenance
■ Searching for tenants
■ Rent agreement and handing over of property
■ Rent agreement renewal
■ Inspection of damages to property
■ Repair of damaged property
■ Settlement of security deposit
■ Checking the inventory
■ Service of Whitewash
■ Complaints About Electricity
■ Carpentry Problems
■ Problems with the Plumbing and Fixtures
■ Interior Designing Pest Control Moving & Packing
Jeevan Gowda, CEO, and Co-Founder
He is the CEO and co-founder of Property Marshal.
Jeevan Gowda is a well-known industry leader who
has been recognized for his vision and track record of
accomplishment. In The Leaders Globe International
Magazine’s cover story, Jeevan was named one of the
“10 Best Real Estate Brands to Watch in 2021.”
Website: http://www.propertymarshal.in
Industry: Real Estate
Company type: Privately held
Number of Employees: 8 – 10
Year of Establishment: 2015
Most Inspirational
Business Leaders to
Watch in 2021
10
The
21

The role of a leader
A business leader is a goal-driven personality
with sufficient knowledge of the relevant market,
consumer demands, supply chain, socio-
economic factors, legislation, technological
advancement, political influences, environment,
and demographics to successfully guide a group
of people in his company to fulfill one common
objective.
He has to maintain the integrity of his firm
by ensuring internal co-operation and labor
management. His plan of action determines how
the end-users benefit from an economic activity
executed by his employees. He needs to set effective
protocols for his staff to follow in the wake of
unprecedented adversity.
The importance of Emotional
Intelligence in Business Leadership
Although many theories of business leadership
focus on the goal-driven managerial skills of the
leader,yetonlyafewtheoriesfocusonhisemotional
intelligence. Just like Artificial Intelligence requires
an algorithm for execution, human beings require
a set of protocols for executing particular tasks. For
example, once a person learns how to enter data
into particular software, he will execute the same at
a faster rate the next time he receives data. However,
the rate-limiting factors in the execution of these
tasks are emotions. For example, A person who is
emotionally overwhelmed by anxiety will propel
themselves towards finishing a task promptly to
avoid the confrontation with a possible error they
might commit in the task. And during such states
Business Leadership:
A skill or quality?

of mind, human errors do tend to get neglected
by the perpetrator. An emotionally intelligent
business leader can recognize such emotions to the
grass-roots level and positively act upon them. He
will not intimidate an already anxious person as he
understands that the sole bearer of his actions will
be the business.
An effective business leader neither reprimands an
anxious employee nor intimidates them but rather
motivates them through positive reinforcement.
In the above-mentioned example, an emotionally
intelligent business leader will often lay out buffers
for the committed errors without necessarily
demotivating the person and at the same time give
momentary breaks or uncomplicated tasks for the
person to revive. Thus, his emotional intelligence
relies solely on the concept of empathy, the urgency
of thought, and an understanding of his emotional
capabilities. Differences in emotional capabilities
are often the reason for the rift between CHRO and
CEO in a company. In most companies, CHROs
manage human resources algorithmically rather
than smartly. While they feel disempowered to
apply emotional intelligence for HR, CEOs are
entitled are to use their emotional understanding
for altering the dynamics of an organization
provided it is non-discriminatory.
Buffering is the art of amplifying the resilience of
an association (in this case, a group of employees)
through momentary re-assortment of effort
amongst the constituent individuals in response to
unavoidable individual emotional inconsistencies,
with importance placed more on emotional
compensation than financial compensation.
The individuals that need buffering are called
headliners. In the previously mentioned example,
the anxious person is the headliner. The degree
of buffering in a company is a direct measure
of the emotional intelligence of its leader. In an
ideal situation where buffering is recognized by a
company as a concept, the degree of buffering can
be formulated as follows:
It is clear from the above formula that as the
total number of employees increases the degree
of buffering in a company decreases due to an
unavoidable increase in the number of unskilled
laborers who serve to camouflage the headliners
for the CEO to notice. As the skilled employee
count increases, buffering can be safely increased
by the CEO without a significant impact on the
economic activities of the company. Similarly,
there is a correlation between the working hours
of the concerned headliners with their degree of
buffering. However, the formula does not apply
to all workers as a company can host more than
one skill. Hence, the degree of buffering can be
calculated for one kind of skilled laborer (usually
with the core skills such as a doctor in a hospital)
and then extrapolated to the other workers as well
or calculate their degree of buffering separately.
Buffering should be non-discriminatory based on
gender, caste, creed, sexual orientation etc.
Businessleadershipasanamalgamation
of human virtue and acquired skills
Taking into consideration the importance of
emotional intelligence in the success of a business,
leadership has become a skill delimited by human
virtuessuchasempathyandcompassion.Abusiness
leader who takes into account the ‘’humanness’’ of
his subordinates and treats them with compassion
can be considered a true business leader.
Sources and references: https://www.proquest.
com
Business Leadership in the Large Corporation by
Robert Aaron Gordon
23
Degree of buffering =
k × Number of skilled employees × Number of headliners
Total Number of employees
Where k is a constant

SafeFoodz Solutions
Food Safety, Hygiene and Audits
Most Inspirational
Business Leaders to
Watch in 2021
10
The
Food Safety in India
Any nation’s social and health priorities must include
food safety. The recent scandal over one of the world’s
leading dairy and food products businesses’ failure to
follow food safety regulations has thrown food safety
problems in India into closer attention. Food safety
is necessary for economic growth and advancement,
along with health. The food processing sector in India
has enormous employment potential and can increase
agricultural product export with farmers receiving the
greatest financial benefits provided food safety criteria
are met. Despite the presence of food safety laws,
adequate implementation of food safety regulations and
standards is missing. This is due to an inherent lack of
investigation centres of food channels. India has fewer
food testing laboratories compared to China and the
UnitedStates.Foodtestingtechnologyhasseenadvances
in recent years. However, not all current investigation
centres for food safety adopt this technology. Food
analysts are seldom present in quantities that will
saturate state-run investigation centres. This leads to
the premature closure of food testing laboratories.
Hence it has become vital to involve the private
sector to overcome the loopholes that state-run
food investigation facilities possess. These privately
run food-related businesses often establish Food
Safety Management Systems based on customer
requirements and demands for safe food
production. However, it becomes necessary
to verify at regular intervals if these
companies follow the rules and
regulations of the local legislation for food production
and safety. One such local legislation is FSSAI (Food
Safety and Standards Authority of India). Similarly, the
Food Safety and Standards Act of 2006, as well as its
Rules and Regulations, have had a significant influence
on all food business operators, including the processed
food sector, storage and warehouses, and food retailers.
This verification is done by SafeFoodz among the many
other food audit companies.
Why choose SafeFoodz?
Sanjay Indani is the founder of SafeFoodz Solutions.
Various national and international food safety systems
and organisations need training in food safety.
SafeFoods is the solution for them. Moreover, they need
internal screening for the authenticity of their food
production methods and food analysis systems which
is provided effortlessly by SafeFoodz. One of the key
tasks of SafeFoodz is checking the compliance of food
safety procedures with Indian legal requirements, such
as the Food Safety & Standards Act (FSSA 2006, Rules &
Regulations 2011). The company has professionals such
as Food Safety Experts, Food Safety Trainers, and Food
Technologists and Microbiologists to help a business
maintain food safety across the food supply chain.
What does SafeFoodz do?
■ Audits
The company performs a systematic ‘Gap Analysis’ that

Sanjay Indani
Founder
works to evaluate ongoing food safety procedures in
a private firm to a standard for food safety management
systems. It assists the company in identifying lacking
areas to reduce food safety concerns. This improves the
overall business performance and ensures customer
protection to gain trust. Gap Assessment assists an
organization’s management team and personnel in
promptly determining the scale of a certification project,
correct funding, and time allocation. It enhances
system efficacy while greatly reducing installation time
and expense. SafeFoodz Solutions assists the company
in evaluating its current management systems,
infrastructure, and processes against the requirements
or updated revisions of an existing standard to develop
a customised compliance plan with the objective of
certification.
SafeFoodz follows ‘Internal auditing’ since it is a
critical tool for improving and monitoring a company’s
performance. Management of risk is improvised twofold
through SafeFoodz guided Internal auditing.
In addition to Internal auditing, the company also
performs ‘Supplier auditing’ as it is useful to strengthen
the supply chain of a company or organisation. Food
business operators (FBOs) conduct audits on their
suppliers to ensure that they meet their needs. It
provides a method for resolving issues before they affect
the client or end-user.
■ Training
Personnel at all levels, from food handlers to
food supervisors and managers, benefit from the
internationally equivalent training courses provided by
SafeFoodz.
Some other services provided by the company are:
■ Food Safety Consultancy &
■ FSSR Compliance
Sanjay Indani, Founder
He is an expert in food safety, HACCP, BRC, and is
an FSSC 22000 consultant, trainer, and auditor. He
has conducted more than 50 internal auditor training
sessions, as well as open sessions in HACCP, ISO 22000
and FSSR. He has also addressed other topics for diverse
industries such as milk, tea, coffee, chocolate, pickles,
spices, and so on.
Website: http://www.safefoodz.in/
Industry: Food Technology and Food Safety
Company Type: Small Business
Headquarters: Koproli, Maharashtra
Sources and references: http://www.swaniti.com
https://www.foodqualityandsafety.com
25

India is one of the most attractive places in the world to
invest in retail. The world’s second-largest population,
large middle-class population, expanding urbanisation,
rising family incomes, connected rural customers, and
increased consumer spending is just some of the factors
that make India so appealing. By 2026, India’s retail
industry is anticipated to grow to 1.7 trillion dollars, up
from 950 billion dollars in 2018. In 2018, retail generated
40% of total consumption in the country. India’s retail
market is generally unorganised, accounting for 88 per
cent of the country’s overall retail market. The organised
retail industry is presently worth $60 billion, with the
unorganised market accounting for the remainder. By
2021, the organised retail market’s share is expected to
rise to 22-25 per cent, bringing the unorganised retail
market’s share down to 77 per cent. As a result, the
organised retail industry has the potential to grow.
In India, total retail employment, both organised and
unorganised, accounts for 6% of the total labour force,
most of which is unorganized as mentioned before. This
is less than half of what it is in other emerging markets
and about 1/3rd of what it is in the US and Europe. In
India, total development of the retail sector to levels and
productivity compared to those of other developing and
industrialised countries, such as the United States, would
result in the creation of more than 50 million jobs. It is
predicted to be difficult to train and develop labour and
management to boost retail productivity.
Company Overview
Ideas 4 transformation (I4T) is a company that provides
wonderful business solutions to a wide range of retail
stores, shopping complexes and warehouses. All firms
faced a downfall when the 2020 lockdown was declared
for containment of COVID-19. Hence, 2020 was a bumpy
ride especially since the movement of people and goods
was restricted.
The need for transformation
Technology is a dynamic entity that stays committed to
the changing demands of its users. This technological
revolution has been inculcated by various major and
small businesses, shopping malls, and warehouses. To
stay relevant in the market companies are remodelling
their operations to keep up with the trends. Ideas
4 Transformation, a contemporary platform assists
businesses with advanced technology solutions to
transform their operations, increase productivity, adjust
to the changing norms, and provide a boost to their
growth.
I4T cultivated a relevant partner ecosystem which
greatly fuels the adaptability of its operations. This ace
team at i4T has produced many excellent projects in the
Rajesh Saboo
Founder and CEO
Ideas 4 Transformation
Providing, Capturing, Analyzing, and
Transforming Business Needs

previous four years, with expertise in everything from
retail to QSR operations. A leadership team of seasoned
experts with deep subject expertise, who have worked
in customer-facing businesses and believe in delighting
customers, supports the workforce.
Mr Rajesh Saboo, Founder and CEO
Mr Rajesh Saboo (Founder & CEO) is an outstanding and
distinguished leader who has been affiliated with several
reputed firms in the past such as, Aditya Birla Group,
Raymond Limited, Ashok Piramal Group, Future Group
and Wadia Group where he has been the driving force
of success. During his affiliation with reputable company
houses, he successfully supported senior management in
establishing IT strategies, incorporating, and managing
and driving start-up firms. He is known as an advocate
for change with a track record of restructuring business
processes and implementing business solutions in
organisations on time and under budget. He is an expert
in creating a scorecard for IT partners based on a variety
of important factors and managing objective-driven
partner relationships. He is the recipient of CIO&Leader
Business Impact Awards 2015
Outstanding services
■ Solutions for Smart Retail & Shopping Malls
■ POS Systems Kiosk
■ All-Inclusive Magic Mirror
■ ADSR’s Mall Operations Management
■ Footfall Management Solutions
■ CCTV BI & B2B Mobile Apps for AI Video Analytics
■ Kitchen Trace & Track: Digital: Omni Channel
Solutions for QSR & Cloud Kitchen Digital: Omni
Channel Solutions for QSR & Cloud Kitchen
Software, Infrastructure, and Services for Fixed Asset
& Inventory Audits (RFID & Mobility)
■ Integrated Managed IT Services, Infrastructure
for Retail Stores Solutions, Products & Services for
capturing, analysing, and transforming company
demands through technological breakthroughs and
analytics models.
Website: http://www.ideas4transformation.in
Industry: Information Technology & Services
Company size: 51-200 employees.
Headquarters: Thane, Maharashtra
Founded: 2016
Sources and references: https://theenterpriseworld.com
https://ciocrown.com
https://www.investindia.gov.in
Most Inspirational
Business Leaders to
Watch in 2021
10
The
27

Liveware People
CHRO and Leadership Coaches
Most Inspirational
Business Leaders to
Watch in 2021
10
The
What is the importance of CHRO as a
service?
A chief human resources officer (CHRO) or chief people
officer (CPO) is a corporate worker who takes charge of a
company’s human resource management and looks after
labour relations policies and functioning. A company’s
human resources are crucial to its successful functioning
as employees constitute their backbone. There is an
unsaid gap between CEOs and CHROs of companies as
the core principles of management of human capital often
vary. This is the major reason why CEOs are unsatisfied
with their CHROs. CHROs are essential for the following
aspects of a company’s function:
■ Assessment of the talent pool
■ Selection and training of leaders
■ Preparing leaders for future roles
■ Keeping track of performance
■ Organization of learning programs
When CHRO is offered as a centralized service,
management seems easy for most CEOs along with
additional benefits that come with it. Hence CHRO
companies are gaining popularity.
Liveware people to the rescue
In the past two decades, Liveware has
successfully handled people during events
of utmost importance such as Y2K,
the internet bubble, the IT & ITES
revolution, automation in the industrial industry, the
e-commerce boom, the telecom revolution and company
internationalization. Liveware has developed expertise
in establishing engaging and disruptive people practises
and has helped companies gain the reputation of being
the best place to work in. Some of the most preferred
corporations by engineering and management schools
for placement have been supported by Liveware.
What makes Liveware different?
The specialists at Liveware hold both P&L and HR
management positions. This aids in the comprehension
of the business, the ability to communicate in business
terms, and the development of people practise that
support business. Liveware focuses on qualities such as
creativity, innovativeness, adaptability, communication
skills and authenticity while interacting with clients. They
have served as the Chief Human Resources Officer for
big multinational corporations, developed worldwide
practises, consulted for reputable businesses, coached
people and groups, spoken at industry conferences, and
advised the government and educational institutions.
Mukund Menon, Founder
Mukund Menon is the founder of Liveware People. He
was the President - Group HR of the Ashok Piramal
Group, located in Mumbai, India, before joining Liveware
People. In a career spanning 28 years, he has worked
for companies such as Tech Mahindra, Charles River

Mukund Menon
Founder
Computers, DSQ Software International Paper, and
ManaliPetrochemicalLtd(SPIC)extendingtoallindustry
verticals, global IT solution centres, and business teams
in the Americas. He spent almost three decades working
worldwide, with the last 12 years spent in the United
States, where he was responsible for many global sites. He
had previously handled client interactions in brokerage,
investment banking, and the high tech industry taking
accountability for sales, project execution, and people
management in the NYC metro area. He was a member
of the Government Board of Andhra Pradesh Employee
Welfare Board, which was led by the Labor Minister of
Andhra Pradesh. He has been a speaker at Leadership
Forums in India and overseas. For three years, he was
the Chairperson of the AP CII HR & Skill Building
Committee. For his efforts and contributions to HR
internationally and in India, he was named one of CHRO
Asia’s “100 Most Influential Global HR Professionals.”
Responsibilities of Liveware
Liveware People is an Advisory and Consulting business
that provides services such as CHRO As A Service,
Leadership Development, Organizational Development
& Effectiveness, Coaching, Learning & Development, and
role-based learning. Liveware People conducts unique
programmes for various corporate leaders such as
• Enterprise Leaders such as Senior Vice Presidents and
C-level executives
■ Business Leaders such as General Managers and Vice
Presidents
■ Leading Teams made up of Managers and Sr Managers
■ Individual Contributors known as Team Members
Liveware People provides a mix of classroom and
experiential learning, 1:1 coaching, workout sessions,
case studies, self-awareness and self-development
planning to name a few. Following the COVID incident,
Liveware People has created several novel approaches
to use digital platforms to virtually communicate with
several participants while maintaining the spirit of the
programme. The company has recently collaborated with
a virtual learning platform that delivers high-quality
learning content and learning activities online, which
they plan to use during their transition to the new normal.
Website: https://www.livewarepeople.com
Industry: Human Resources
Headquarters: Hyderabad, Telangana
Founded: 2020
Sources and references: https://hbr.org
https://allthingstalent.org
29

Artificial Intelligence (AI)
From Microliths to Automation, technology has
crossed several milestones in the past century.
Commands that earlier required human input
and processing for execution are now executed
by machines themselves without the help of
human intervention. Human intelligence has
been incorporated into machines through
automation. Best examples of AI in day-to-day
life are Google voice recognition, face recognition
feature of android phones, ‘Siri’ and ‘Alexa’, friend
suggestions from Facebook, and many more.
Artificial intelligence has made it possible for
machines to ‘’learn’’. However, they still require
basic human input in the form of algorithms. AI
machines can classify objects based on a simple
input through its human encoded assortment
categories. Similarly, they can ‘’regress’’ or vary
outputs based on varying incoming data. More
and more companies have started opting for AI to
optimize their work processes, detection of fraud,
automation, inventory management, and data
management.
Examples: Axicor, Bayestree Intelligence, etc.
Software-as-a-service (SaaS)
Software libraries are the new normal. Similar to
Emerging Businesses
of the Decade

books or ebooks that we ‘’subscribe’’ from actual
and virtual libraries, the software can also be
subscribed from software libraries whose data
is maintained by companies having software as
a service. For chartering software, however, a
customer company must possess a license called
software license. SaaS is preferred nowadays as it is
cost-effective and highly economical, time-saving
as the installation process is bypassed, greater
accessibility and flexibility and compatibility with
current software standards as users can bypass the
tedious process of up-gradation.
Examples Augmented
Animal Feed Processing
In 2018, the Indian animal feed market was valued
at INR 400.5 billion. The market is expected to
increase at a CAGR of 14.3 percent from 2019 to
2024, reaching INR 898.5 billion. The demand for
animal protein and dairy byproducts has increased
proportionally with the population. More and
more people have started to choose scientifically
produced animal byproducts due to increased
awareness of food-related hazards. Dairy, poultry,
and fisheries constitute the major share of the
Indian animal feed industry. Increased emphasis
has been given to organic farming and organic
production whereby animals have been grown
naturally on organic feed (grown without the use
of pesticides or other chemicals).
Examples: Godrej Agrovet Ltd, Venkys India Ltd.
Veterinary Pharmaceuticals
The animal health market has witnessed a
drastic change over the last decade. More and
more companies have started manufacturing
drugs standardized for animal use. The frequent
monitoring of the health of domesticated
animals or livestock is referred to as animal
health. Veterinary medications, insecticides, feed
additives, pharmaceuticals, and biologics are
among the products developed. It also entails
guaranteeing a consistent food supply and limiting
the spread of zoonotic diseases caused by viruses,
bacteria, and parasites, such as feline leukemia,
animal flu, Lyme disease, and tick infestation.
As India is an agrarian economy, livestock is the
backbone that needs extensive support.
Examples: Zovix Pharmaceuticals, Vetraise
remedies
CHRO as a service
Human resource management is essential to the
development of any firm. It is the job of the HR
managers to recruit the right talent suitable for
the achievement of the company’s goal. However,
it has been observed that there is always a rift
between CEOs and HRs of companies due to
technical differences. Hence many firms have
started opting for centralized CHRO services for
better management of human resources.
Examples: Liveware People
Real Estate
The real estate industry is one of the most well-
known in the world. Housing, retail, hospitality,
andbusinessarethefoursubsectors.Theexpansion
of this industry is aided by the expansion of the
corporate environment, which has increased
demand for office space as well as urban and semi-
urban lodging. Moreover, homeowners are opting
for centralized property management options as
they are time and effort-saving.
Examples: Estates Management, Property Marshal
Sources and references:
https://www.prnewswire.com
https://technologyadvice.com
https://www.veeremedies.in
31

Digital marketing in India
Internet access has become crucial to almost any activity
today. It has increased the usage of mobile phones,
computers, and laptops, resulting in a significant increase
in the power and volume of digital channels. India has
transformed the internet into a full-fledged market in the
form of social media, search engines, affiliate marketing,
blogging, online shopping, or making purchases. Owing
to the rapid growth of this sector, Digital Marketing has
emerged as a leading industry of generating revenues in
modern times.
In India, digital marketing is expanding at a rate of 25-
30% every year. And, if figures are to be accepted, India’s
internet user base will have surpassed 500 million by
the end of 2018. India is also home to the world’s largest
Facebook user base.
What is Digital Mill?
Digital Mill is a one-stop-solution for all things related
to digital media. The company uses its digital and social
media expertise to help people advertise themselves in
the best possible way. From Twitter presence to beautiful
Facebook profiles, Digital Mill takes care of all Social
Media handles. The company boasts a cutting-edge digital
platform with cutting-edge technology developments
to meet the ever-increasing demands of the digital
marketing industry.
Digital Mill has evolved into a 24-hour agency showing
flexibilitygiventhefactthatsocialmediaissuchadynamic
medium. The digital marketing sector is growing as a key
21st-century marketing trend, fueled by digitization and
rising internet adoption. Digital Mill has established itself
as one of the most trusted, trustworthy, and ethical digital
agencies in India’s National Capital Region (NCR).
What’s unique about Digital Mill?
Digital Mill boasts a fantastic staff with cutting-edge skills
in research, content creation, graphics design, media
planning, and video editing. The company offers a wide
range of comprehensive digital marketing solutions.
Range of services
The creation of social media strategy based on data and
insight is one of the primary services that the company
offers. Their brand management team combines social
media management and social media advertising to build
an online persona for the client company that attracts and
engages customers, broadens their target demographic,
and boosts sales and profitability.
The firm is well known for its originality, quirkiness, and
eccentricity as it creates eye-catching designs suited for
a variety of platforms, including social media, websites,
Anu Sehgal
Founder
Digital Mill
Enhancing Online
Visibility

and offline advertising. This service focuses on producing
professional photos that capture a brand and provide
users a positive first impression.
Positive online perception of any website and business
improves consumer trust, influences buying decisions,
and earns respect. Digital Mill designs result-driven
social media plans as a social media marketing business,
fueled by the data and insights available.
Thecompanyassistsbrandsinkeepingupwiththeirsocial
communities so that they may actively engage with their
fans. Through real-time monitoring and active dialogues
on all social media platforms, we cultivate meaningful
relationships with your social fan base.
Digital Mill is technically sound as it employs the most
up-to-date ad formats, analytics, remarketing tools, and
tried-and-true social advertising methods. On all popular
social networks, they are aware of the contemporary
methods to create viral content, enhance engagement,
optimize costs, and generate more leads via better
audience targeting.
Moreover,theyassistcompaniestobridgethegapbetween
offline and online content by using their affiliations with
some of the most well-known and influential publishers,
bloggers, journalists, and influencers.
Ms. Anu Sehgal, Founder
Ms.AnuSehgalhasbeeninvolvedwiththemediaindustry
for a very long time. She gained hands-on experience of
political content creation at a young age and observed
how important it was when Barack Obama was running
for president of the United States and the social media
was filled with propaganda. She has been a former senior
journalist with The Economic Times
and has over ten years of expertise in journalism and
content development.
With this background, she established Digital Mill to
create a platform for centralized advertising of entities.
The exceptionally talented staff of Digital Mill is guided
efficiently by Ms. Anu Sehgal.
Website: https://www.digitalmill.in
Industry: Digital Marketing
Year of Establishment: 2011
Company type: Privately held
Sources and references: https://www.brilliantread.com
Most Inspirational
Business Leaders to
Watch in 2021
10
The
33

Craftech 360
Virtual Innovation for Marketing
Most Inspirational
Business Leaders to
Watch in 2021
10
The
What is Craftech 360?
Craftech360 is a two-year-old company established
managed by a bright group of people (engineers by
profession) that focuses on cutting-edge technology
innovations for the events sector and other industries.
In addition to their primary services, they also offer IoT,
EmbeddedTechnology,RFID,VirtualReality/Augmented
Reality, Virtual Events, Content Development, and other
comparable market trends.
Which popular brands have they served?
Someofthemostwell-knownbrandshavebeentheclients
of Craftech such as Renault, Nissan, TVS, Microsoft,
Google, Lenovo, Oneplus, SAP, HCCB, HSBC, Swiggy,
Etihad Airways, Paypal, Amazon, JK Tyre, Adobe,
Accenture, Fidelity, Deloitte, JP Morgan, Goldman Sachs,
Fastrack, Titan, TCS, Intuit, and many others.
What’s their forte?
As a new and dedicated marketing agency, their
unwavering rule is to make a lasting impression by
providing clients with a long-lasting experience. They
offer solutions to bridge the gap between a brand and
your most treasured clients. Transforming vision
into virtual reality has become possible through
their offerings even with a mere rudimentary
understanding of a company’s needs.
Some exceptional services
■ VR Sandbox
This is more like a gaming module whereby guests can
try out their dream car in virtual reality on a sand-based
track. Guests can build their driving track by shifting
sand to create lanes, jumps, and mud pools, among other
things,atthesetup.Thetrackisthenscannedwithadepth-
sensing camera and generated into a 3D environment,
which they may explore with their preferred vehicle using
the VR driving simulator on site. Guests can also choose
their drive surroundings from a variety of pre-designed
options.
■ VR Cricket
This is a unique way to provide visitors the opportunity to
play cricket in the stadium. A user’s shot can be shown on
the screen to their accomplices as well. It requires the user
to put on the VR headset and grasp the bat in his hand.
■ Touch wall
Touch Wall is a massive inspiration board that allows
attendees to examine the whole spectrum of products,
ideas, and information in the same way that they would
on a smartphone. The only difference is that here they get
a user interface far bigger than a laptop or a smartphone.
Large volumes of data may be searched, the contents
can be reorganized, and templates and versions can be
selected.
■ Smart table
This provision aims to replace paper with a smart table
having a high-definition touch screen display. It contains

Pradeep Zille, Ravi Pujari
and Shrishail Pattar,
Co-founders
a multi-touch interface that is well-suited to interactive
content to create an outstanding marketing experience.
It has an object identification feature that provides
information about objects placed on top of the table.
■ Excitement meter
The excitement meter works based on the guest’s level of
enthusiasm being recorded. It essentially controls how
enthusiastic a guest can be about winning or participating
inaninteractiveactivity.Todemonstratetheirexcitement,
guests will be required to dance or move. A sensor
measures and calculates their level of excitement to
generate a numerical result. After exceeding a specified
threshold excitement level within 30-60 seconds, the
guest will be proclaimed the winner.
■ Laser music
Laser Music allows participants to make musical notes
simply by moving their hands in the air over a laser beam.
The laser beams, which are visible in a dark environment
due to a little quantity of smoke, provide visual direction
to the user, reducing the difficulty of using a piece of non-
contact equipment while also increasing an appealing
optical impression. To make pitch alterations, the device
uses several sharp distance sensors to track the position
of the user’s hand. To acquire the required pitch, the user
needs to move his or her hand to various heights. To play
the specified note, the laser beam must be shattered.
■ Virtual instrument
A virtual instrument is a sound module that is
implemented as a piece of software. The instruments’
noises are emitted as people step on them. Vintage
keyboards, basses, analog synthesizers, pianos, orchestral
instruments, drum machines, and other instruments
are all present in this module.
Pradeep Zille, Co-Founder
Havingworkedonprojectsinvolvingprojectmanagement,
client service, execution, and event operations, Pradeep
began my career as an administrative assistant and
operations manager at BHT Technologies LLP for two
years and five months, after which he joined Craftech
360 as an operations executive and is now the Head of
Business Development.
Website: http://www.craftech360.com
Industry: Marketing & Advertising
Headquarters: Bengaluru, Karnataka
Type: Partnership
Founded: 2018
Sources and references: https://yourstory.com
35

Tea Statistics of India
India produces the world’s second-largest amount of tea.
India is the world’s top user of black tea, as well. In total,
973millionkilogramsofteawasconsumedinthedomestic
market in 2016-17. India is ranked fourth in the world
in terms of tea exports, with an export value of $785.92
million in 2017-18. Russian Federation (48.1 million kg),
Iran (31.19 million kg), and UAE were the leading export
customers in terms of volume in 2017-18. Iran ($120.82
million), Russian Federation ($120.59 million), and the
United Arab Emirates ($66.33 million) were the leading
export markets in terms of value. Orthodox/green and
instant tea contribute 11% of the total tea output of India.
In the 2017-2018 fiscal year, tea production was 1,325.05
million kg. North India produced around 1,087.11
million kg, whereas South India produced approximately
233.65 million kg. According to data from December
2015, India has around 566.66 thousand hectares of tea-
growing land. Assam (307.08 million hectares), West
Bengal (140.44 million hectares), Tamil Nadu (69.62
million hectares), and Kerala (69.62 million hectares)
are the leading tea producers (35.01 thousand hectares).
Tea is India’s second-largest employment, according to
estimates.
Due to strong geographical indications, significant
investments in tea processing equipment, ongoing
innovation, and strategic market growth, Indian tea is
among the best in the world. Northeast India (including
Assam) and North Bengal are the primary tea-growing
regions.
Constraints
Several issues are preventing this business from realising
its full potential. Over the last ten years, production costs
have increased at double the rate of inflation. Prices have
remained stable in the Rs 125-132/kg band for the past
five years, making the market unprofitable for growers.
However, with customized innovation for tea drinkers,
half of this problem will be solved.
Organic tea production as an emerging
venture
Organicteaproductionisanewconceptthatencompasses
tea production without the use of pesticides or other
chemicals. The production is entirely based on natural
fertilizers. The future of organic tea production appears
to be brighter after the advent of small-scale tea planting
in Assam. All Assam tea estates that have been producing
teas are non-organic. As there are so many non-organic
tea farms nearby, it’s tough merely to create an organic
tea garden. Chemical fertiliser or pesticide dispersals, as
well as chemical agents interfused in the soil from the
surrounding region, might penetrate the organic garden.
Ranjit Baruah
Founder & Director
Aromica Tea
Organic Green Tea for
Fitness Freaks

However, a few large tea estates have switched to organic
farming.
Salient features of Aromica
Aromica is an innovative way to channelize all organic
tea producers in Assam to generate profitable outputs
which would otherwise be surpassed by the non-organic
tea producers. ‘Aromica tea’ is a company that focuses on
delivering not only organic tea to the customers but also
brings innovation to the tea market.
About the founder and director, Mr Ranjit
Baruah
For the past 20 years, he has held different managerial
positions with Mcleod Russel India Limited, the country’s
largest tea firm. Working in several tea estates across
Assam and owing to his posting in various parts of the
state, he came across many small tea growers who were
producing great teas in their tiny units but struggling
to find the proper market for their product. He earned
a B.Sc. in Anthropology from Cotton College and then
went on to complete a Hotel Management degree at
IHM in Guwahati, where he worked for a few years. In
1999, he was offered a position at Williamson Magor Tea
Ltd. Throughout a 20-year career, he progressed from
Management Trainee to Dy. Manager. During his work
at the tea gardens and factory, he was able to learn about
tea manufacture, production, and tasting. I also took a
course at IIM Rohtak, which assisted him in grasping the
nuances of the business.
He started AROMICA to assist small tea producers in
finding a good market and a fair price for their teas, as
well as providing something lovely to tea enthusiasts all
around the world.
Website: http://www.aromicatea.com
Industry: Health, Wellness & Fitness
Headquarters: Guwahati, Assam
Founded: 2015
Specialties: Wellness Teas
Sources and references: https://www.victorytales.com
Most Inspirational
Business Leaders to
Watch in 2021
10
The
37

The first wave of COVID 19 greatly affected the real
estate sector as there was the restricted movement
of people and goods all over the country. The
second wave came as a severe shock to a sector
that had made such an amazing comeback from
the coronavirus outbreak in 2020.
Due to intermittent lockdowns and other localized
limits imposed by the government to contain the
virus’ spread, there has been a drop in property
purchases, new project debuts, and commercial
rentals.
The sector’s recovery from the COVID -19 crisis
will be slow and difficult. For the successful
resurrection, demand has to be increased.
Resurrection after the second wave
However, two main quadrants of Indian real
estate are moving on the path to recovery after
the second wave. While the residential quadrant
experienced healthy growth, the office segment
remained lagging.
The graphs for both residential and office segments
had curved up from the troughs of the lockdown-
induced June 2020 quarter. Sales of houses in
tier-I and tier-II cities registered strong growth.
This was driven by factors such as a cut in stamp
duty by some states (Maharashtra and Karnataka),
low home-loan rates, and discounts from builders
on top of static or declining prices.
Real Estate in the Aftermath of
a Global Pandemic

The growth figures provided by the key research
firms are different, given differences in their
coverage. For the March 2021 quarter, Anarock
put it at 29% comparing last year’s statistics with
this year’s statistics whereas Knight Frank put it at
44%. But both figures indicate that the residential
sector is recovering, and has witnessed higher
sales than in the pre-pandemic period.
While the trend in the office market is positive,
growth remains a long way off. Net absorptions
(new space taken up minus old space given up)
were 36 percent lower in the quarter ending March
2021 at Jones Lang LaSalle, and 49 percent lower
at Cushman & Wakefield.
Stability in Prices
It’s been a buyer’s market for the past year. While
unsold homes are abundant, including a significant
pool of ready homes with lower ownership
risks, six of the seven major markets have either
remained steady or dropped in price. According
to data from real estate portal 99acres.com, prices
in 30 percent of the 537 areas it tracks throughout
these seven markets fell in the March 2021 quarter
compared to the March 2020 quarter. The price
increase was only up to 5% for the remaining 43%
of areas.
Sources and references: https://www.livemint.com
https://www.constructionworld.in
39

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