Magento is a powerful platform for getting your product to the internet. This presentation discusses how to get the most out of Magento so you can rank higher in the search engines.

1. Magento SEO
Tricks to help you score higher in the search engines

2. https://www.facebook.com/kansascitymagentomeetup/

3. SUPEE-10570

4. About Me
• Passionate about helping others with
eCommerce
• Developer for 18 years
• Magento 2 Certified Solution Specialist
• Magento 2 Certified Developer
• President of SwiftOtter Solutions

5. What you can achieve.

7. Adwords Shopping
Organic

8. • Sitemaps
• Meta tags
• Robots.txt
• Site speed
• Rich snippets
• AMP
• FullStory / HotJar
• Google Shopping Feeds

9. Verification Codes
• Paste the code into:
• M1: System > Configuration > Design > Miscellaneous Scripts
• M2: Design > Configuration > Scripts and Style sheets

10. Sitemaps

11. • M1: Catalog > Google Sitemap
• M2: Marketing > Sitemaps
• Auto-generation settings: Stores > Configuration > Catalog > XML Sitemap

12. Meta tags

13. <title>Bosch Universal Plus mixer: Quality, value &amp;
service at PHG | Pleasant Hill Grain</title>
<meta name="description" content="Bosch Universal Mixer with
Free Shipping—For the ultimate in service and expertise, shop
with the leader in heavy duty mixers, Pleasant Hill Grain.
Click now!" />

14. Meta Tags (M1)

15. Meta Tags (M2)

16. Meta Tags
• Export > Import products
• Helpful tools:
• Facebook Pixel
• Google Analytics

17. .htaccess

18. One file to another:
RewriteRule ^directory/ new-destination [R=301,L]
Enforcing HTTPS
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://www.yourwebsite.com/$1 [R=301,L]
Enforcing www/non-www domain
RewriteCond %{HTTP_HOST} ^yourwebsite.com% [NC]
RewriteRule ^(.*)$ https://www.yourwebsite.com/$1 [R=301,L]

19. Enforcing trailing slashes:
RewriteCond %{REQUEST_URI} !-d
RewriteCond %{REQUEST_URI} !checkout [NC]
RewriteCond %{REQUEST_URI} !firecheckout [NC]
RewriteCond %{REQUEST_URI} !crm/ [NC]
RewriteCond %{REQUEST_URI} !^/$ [NC]
RewriteCond %{REQUEST_URI} !cart [NC]
RewriteCond %{REQUEST_URI} !sitemap [NC]
RewriteCond %{REQUEST_URI} !admin [NC]
RewriteCond %{REQUEST_URI} !js [NC]
RewriteCond %{REQUEST_URI} !skin [NC]
RewriteCond %{REQUEST_METHOD} GET
RewriteRule ^(.*)/$ /$1 [L,R=301]

20. Multiple websites, same document root, different robots.txt:
RewriteCond %{HTTP_HOST} otherwebsite.com$ [NC]
RewriteCond %{REQUEST_FILENAME} robots.txt
RewriteCond %{DOCUMENT_ROOT}robots.other.txt -f
RewriteRule ^robots.txt$ robots.other.txt [L]

21. Redirects

22. • M1: Catalog > URL Rewrite Management
• M2: Marketing > URL Rewrites
• Magento’s redirects are slow, but anyone can manage (unlike htaccess)

23. robots.txt

24. Building a robots file
• Understand your site layout.
• http://inchoo.net/ecommerce/ultimate-magento-robots-txt-file-examples/
• Work with your SEO agency to determine the best fit and then customize.

25. Site Speed

26. https://www.fastcompany.com/
1825005/how-one-second-could-cost-
amazon-16-billion-sales

27. Speed suggestions (M1)
• Install a full page caching system (Lesti_Fpc)
• Evaluate a new hosting option (MageMojo)
• Enable flat categories and products

28. Speed suggestions
• Full page caching: varnish (M2),
Lesti_Fpc (M1)
• Enable flat categories and
products
• Evaluate new hosting (MageMojo)
• Minify images (JPEG Mini)
• Use a CDN (CloudFlare)
• Offload non-critical information to
AJAX requests
• Development practices

29. Rich Snippets

30. What are rich snippets?
• Annotations of search results.
• Can be used as a way to attract people’s interest > click.

31. <span class="attribute product-sku”>
SKU: <span itemprop="sku">YP322</span>,</span>
<span class="attribute product-mfg-part-number”>
Part Number: <span itemprop="mpn">760200</span>,</span>
<span class="attribute" itemprop="brand" itemscope
itemtype=“https://schema.org/Organization">
Shop more <a href="https://pleasanthillgrain.com/shop-by/
brand/nutrimill/" title=“NutriMill">
<span itemprop="name">NutriMill</span> items</a></span>

32. Implementation
• M1: not found a good module.
• Easy to add into the templates.
• Guidelines: https://schema.org
• M2: Welt Pixel Magento 2 Rich Cards
• Free + Paid

33. AMP

34. https://ampbyexample.com/

35. Implementation
• M1: not found a good module.
• M2: Welt Pixel Magento 2 Rich Cards
• Free + Paid
• PlumRocket AMP Module

36. Canonical URLs

37. Canonical URLs
• https://example.com/great-widget
• https://example.com/widgets/great-widget
• https://example.com/kitchen/great-widget
• https://example.com/kitchen/drawer/great-widget
• https://example.com/kitchen/drawer/great-widget/

38. Modules
• M1: we built a module that is quite effective.
• M2: modules are available:
• Canonical URL for Magento 2 (ulmod): $49

39. Shopping feeds

40. Modules
• M1: Google Shopping Feeds for Magento 1 ($249) — RocketWeb
• M2: Google Shopping Feeds for Magento 1 ($300) — RocketWeb

41. Magento SEO