„CRM IS A PHILOSOPHY AND A BUSINESS STRATEGYSUPPORTED BY A SYSTEM AND A TECHNOLOGY,DESIGNED TO IMPROVE HUMAN INTERACTIONS ...
3   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
4   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
„SOCIAL CRM … IS THE COMPANY’S PROGRAMMATICRESPONSE TO THE CUSTOMER’S CONTROL OF THECONVERSATION.”(PAUL GREENBERG IM PGREE...
6   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
7   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
8   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
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10   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
11   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
12   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
13   C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
Social CRM & Big Data
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Social CRM & Big Data

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Chancen und Risiken beim Einsatz von Social CRM mit Big Data

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Social CRM & Big Data

  1. 1. „CRM IS A PHILOSOPHY AND A BUSINESS STRATEGYSUPPORTED BY A SYSTEM AND A TECHNOLOGY,DESIGNED TO IMPROVE HUMAN INTERACTIONS IN ABUSINESS ENVIRONMENT”(PAUL GREENBERG, GRÜNDER DER „56 GROUP“, IN “REALITY CHECK” CRM MAGAZINE 2003)2 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  2. 2. 3 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  3. 3. 4 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  4. 4. „SOCIAL CRM … IS THE COMPANY’S PROGRAMMATICRESPONSE TO THE CUSTOMER’S CONTROL OF THECONVERSATION.”(PAUL GREENBERG IM PGREENBLOG 2010)5 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  5. 5. 6 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  6. 6. 7 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  7. 7. 8 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  8. 8. 9 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  9. 9. 10 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  10. 10. 11 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  11. 11. 12 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c
  12. 12. 13 C h r i s t i a n M . B a r t e l s 2 0 1 2 - S o c i a l C R M & B I G D ATA - c q c

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