This is a part of remote marketing internship, under the guidance of Prof. Sameer Mathur

1. Mom, why do you send
only me to get the milk....
Ask Priyanka today
It’s only 8 now...i need
some more sleep

2. Gone are the days worrying about
waking up early & going long
distances just for a can of milk. Get
100% pure milk at your doorstep.

4. CURRENT
SITUATION

5. What is our goal ?

6. We provide ...
1. Regular supply of pure milk either in cans or in
pasteurised packeted forms.
2. Different quantities and good quality milk with
fixed delivery time.
3. Additional services of diary products as & when
required.

7. Why to use The MilkyWay?

8. 1. Quality milk and dairy products at doorstep.
2. Subscription and self tracking features available to
maintain records of delivery each day.
3. Deliver time and number of products (including
dairy products) can be changed any time on the
menu bar.
4. Low cost delivery charges.
5. Smart remote controlled milk collector to collect
milk without your presence.

9. SITUATION
ANALYSIS

13. Growing babies
Temporary Residents
Grown ups
Demographic
Segmentation

15. Value proposition
1. Online & offline search engine to
track milk vendors nearby.
2. Post-services transaction details,
monthly bills & payment history.
3. Quick delivery and convenience.
1. Quality milk and dairy products
at doorsteps.
2. Subscription and self-tracking
features available to maintain
records of delivery each day.
3.Delivery time & number of
products can be changed anytime
by “CHANGE” button on menu bar.
Points of Parity Points of Differences

17. PRODUCT
It is milk and milk
products delivery
service app.
PRICE
1.Delivery charges : 0.03 to
0.075 USD per litre.
2. For Milk, 0.27USD/L will be
charged for daily customers
and 0.3 USD/L for occasional
customers
PROMOTION
I will promote my app through
social networking sites like
Facebook and Whatsapp. I will
broadcast its essential features
to everyone I know personally
and persuade them to publicise
it.
PLACE
App will be distributed on
playstores of google, Apple
and Microsoft for different
operating system handling
phone users. It will also be
available in official website
4 Ps of
Marketing

19. 1.People using “The MilkyWay” app will subscribe
the plan on weekly and monthly basis.
2.Tie up with milk vendors and delivery men.
3.Milk vendors will provide milk and delivery man
will deliver milk to respective subscribers.

20. Don’t spoil your sleep,
Get your SMARTPHONES on,
Tap on The MilkyWay

21. DISCLAIMER
CREATED BY SWAROOP CHANDWASKAR, NIT
RAIPUR DURING MARKETING INTERNSHIP UNDER
PROFESSOR SAMEER MATHUR, IIM LUCKNOW