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1. Baby Food in India
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Market Research Report

2. Report Overview
 The number of births in India rose very gradually up to 2013, but has since begun to decline slightly. Living
standards are significantly higher in urban areas and this is where the bulk of industrially produced baby foods are
sold. However, there is a rising middle class even in smaller towns and rural areas, and manufacturers are targeting
these to widen the consumer base. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight
declines in some sectors, and growth has remained subdued since. Per capita intake levels rose by 13% in 2015.
Milks dominate the market and have outperformed cereals in volume terms. The baby cereals sector remains
overshadowed by the milks sector in value terms, accounting for just 32.8% of market value in 2015, and 27.7% of
volume.
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3. Key Findings
 In value terms, baby milk sales in India advanced strongly, by 93.7% in nominal growth terms over the 2009-
2015 period. The baby cereals sector achieved even more dynamic growth of 108%.
 The majority of sales are accounted for by milks, which took a 72% volume share, with baby cereals holding the
remaining 28%.
 Two companies, GCMMF and Nestlé India, control the bulk of baby food sales in the Indian market, with
GCMMF accounting for 46% of volume in 2015, while Nestlé held a 42.2% share.
 The most important outlet for baby food is pharmacies, and some suppliers only sell their baby food brands in
this channel. Although many pharmacies are local independent stores, organized retailing has grown rapidly in
recent years.

4. Synopsis
 Baby Food in India is an analytical report by Canadean which provides extensive and highly detailed current and future
market trends in the India market.
 What else does this report offer?
 Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house
expertise to offer extensive data about the trends and dynamics affecting the industry.
 Detailed profile of the companies operating and new companies considering entry in the industry along with their key
focus product sectors.
 Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and
the various manufacturers and brands.
 Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
 Future projections considering various trends which are likely to affect the industry.

5. Reasons To Buy
 Evaluate important changes in consumer behavior and identify profitable markets and areas for product
innovation.
 Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
 Detailed understanding of consumption by individual product categories in order to align your sales and
marketing efforts with the latest trends in the market.
 Investigates which categories are performing the best and how this is changing market dynamics.

6. Table Of Contents
Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Other Baby Food
Company profiles
Introduction
Gujarat Cooperative Milk Marketing Federation
(GCMMF)
Nestlé India Ltd
Nutricia International Pvt Ltd
Raptakos Brett and Co Ltd
Other Manufacturers
Distribution
Retail structure
Baby food Retailing
Economic background
Economic Background
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean

7. Find More details
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