How to do churn analysis

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Churn is inevitable. Period. But the better we analyze churn, the better we will be at reducing the churn. https://customersuccessbox.com/blog/how-to-conduct-churn-analysis-the-framework-to-follow/

Technology

HOW TO DO CHURN
ANALYSIS ?
F.A.I.R
FRAMEWORK
FEEDBACK
1.
Review the feedback received
from the team during the
course of their subscription
especially repeated feedback
and recent feedback.
2. ANALYSIS
Look at all the product adoption
data points. What features &
modules were adopted?
Review engagement lock points,
support tickets, emails,calls,
meetings,
Look for signals, Can you spot any?
4. REVIEW
Review all of the above
reasons as a team. The idea
is to learn and see how we
can avoid or de- similar
signals & reasons in the
future
Configure your system to look out for such signals so that they can
proactively address them.
Think of this as setting up automated alerts on products adoption,
touchpoints, invoices, tickets,
3. INTERVIEW
Set up a face-to-face interview
with the sponsorer and the
champion there. Preferably 1-2.
TAKE THE ACTION !

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How to do churn analysis

1. HOW TO DO CHURN ANALYSIS ? F.A.I.R FRAMEWORK FEEDBACK 1. Review the feedback received from the team during the course of their subscription especially repeated feedback and recent feedback. 2. ANALYSIS Look at all the product adoption data points. What features & modules were adopted? Review engagement lock points, support tickets, emails,calls, meetings, Look for signals, Can you spot any? 4. REVIEW Review all of the above reasons as a team. The idea is to learn and see how we can avoid or de- similar signals & reasons in the future Configure your system to look out for such signals so that they can proactively address them. Think of this as setting up automated alerts on products adoption, touchpoints, invoices, tickets, 3. INTERVIEW Set up a face-to-face interview with the sponsorer and the champion there. Preferably 1-2. TAKE THE ACTION !

How to do churn analysis

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