Bonk Business Inc.

Strategic & Communicative Platform Version 2.0 Upgraded with Part II Bonk 11. elokuuta 2009

What is Bonk? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The two aspects in combination has created an extremely strong brand myth with a unique, extraordinary potential. Art or Business?

The single most important question: ,[object Object],[object Object],[object Object]

What shouldn’t Bonk do? ,[object Object],[object Object],[object Object],[object Object],What then?

What should Bonk do? ,[object Object],[object Object],[object Object],How?

What should Bonk do? ,[object Object],Only difference; this time all of Bonk´s beliefs will be manifested in the physical world. What are the beliefs then?

What is Bonk? The Myth “ Bonk Business Inc owes its incredible success to the fact that the company, our workers and our customers share a single unshakeable belief. And that is that … Bonk came to this world to ignite an inextinguishable fire of creativity that would solve the world’s problems…”

What is Bonk? The Myth “ There is a great future ahead too - why not join us, make your contribution to a better, happier world.” Barry Bonk 1958 “ I shall provide men with the machines that make them happy.” Pär Bonk 1893

What is Bonk? The Myth “ Wisdom is granted to us that we may foster and employ it for the common weal.” Pärre Bonk 1928

What is Bonk? The Myth “ We have no competitors. We do not compete. We believe.” Barry Bonk 2001 “ Barry always says that ´Yes´ is the most beautiful word in the English language.”

What is Bonk? The Myth There is an unmistakable red line to be followed…But how? “ Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom, happiness and harmony.”

How to… … use Bonks commercial potential without destroying the brand myth thru exploitation, but rather, take Bonk to a new level of evolution consistent with its own ideals? ,[object Object],[object Object],The continuation: “ Bonk Business Inc owes its incredible success to the fact that the company, our workers and our customers share a single unshakeable belief. And that is that … Bonk come to this world to ignite an inextinguishable fire of creativity that would solve the worlds problems …” “ There is a great future ahead too - why not join us , make your contribution to a better, happier world.”

How to… … use Bonks commercial potential without destroying the brand myth thru exploitation, but rather, take Bonk to a new level of evolution consistent with its own ideals? ,[object Object],[object Object],“ Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving , not taking - the giving and conveying of wisdom, happiness and harmony .” Wisdom is granted to us that we may foster and employ it for the common weal .” The continuation:

How to… … use Bonks commercial potential without destroying the brand myth thru exploitation, but rather, take Bonk to a new level of evolution consistent with its own ideals? ,[object Object],“ I shall provide men with the machines that make them happy.” “ We have no competitors. We do not compete. We believe.” “ Barry always says that ´Yes´ is the most beautiful word in the language.” The continuation:

How to… … use Bonks commercial potential without destroying the brand myth thru exploitation, but rather, take Bonk to a new level of evolution consistent with its own ideals? Honesty.

Organization Bonk Association Project Project Project Project Project Project Project Yin An association of creative people Bonk Institute Dept Dept Dept Dept External External External External Yang A commercial company The two half´s will interact with each other in many ways, but will nevertheless be two separate parts. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Bonk Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ There is a great future ahead too - why not join us, make your contribution to a better, happier world.” “ Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom, happiness and harmony.” “ Wisdom is granted to us that we may foster and employ it for the common weal.” Projects will be abundantly financed thru a concept described later on.. Appendix

The New World Order for Commercial Activities or The Bonk Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10% “ Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom, happiness and harmony.” “ Wisdom is granted to us that we may foster and employ it for the common weal.” “ Very many of my ideas have been discarded as too megalomaniacal.” Appendix

Bonk Association - Bonk Fast Forward The first assignment 4: To create a new source of wealth transaction from the concept of “ it is commercially necessary to be giving” 3: To give kids in the third world new perspectives. 2: To give kids in the West new perspectives. 1: To use internet as the tool for connecting kids in the third world with kids in the western world. Project Snowball Appendix

The Challenge 100% “ After ten years the concept already possesses such devastating logic that almost anything at all might be justified”

How big can Bonk get? ,[object Object],[object Object],Alvar Gullichsen 1999

Reason for existence Bonk Tribe Bonk Institute “ Empowering people” “ Empowering products” The Bonk Universe “ Creating a happy world”

Strategy in very few words… ,[object Object],[object Object],[object Object],[object Object],The Yin & Yang Principle ,[object Object],[object Object],[object Object],[object Object]

Strategy in very few symbols… Cash Using the software in order to develop commercial concepts for the corporate side. Mythology Using the software to develop the Bonk mythology further, with the help of the people. Happy world Using the software to create and then work hands on with all sorts of project with the aim of creating a better and happier world. An association of creative minds Happy world Giving 10% or 100% of the profit to the association for commercial reasons. Cash Acting very professional in order to maximise profit within the framework of Bonks visions and beliefs. Mythology Talking like an asshole but acting like an angel. Always using unconventional marketing tools and public relation concept. A company Commercially run by professionals The Bonk Universe The Yin & Yang Principle

External organization 100% owned by Bonk Inc Bonk Clubs Food Bonk Association Project Project Project Project Bonk Mother Inc Bonk Fashion Inc Bonk Candy Inc Companies giving 10% Bonk DesignHotels Bonk Watches Bonk Phones Companies giving 10% Bonk Dog Food Bonk Cereals Inc Bonk Cola Inc Companies giving 100% License agreement Owned together with a partner Bonk Smurf Inc Bonk Smurf Inc Bonk Smurf Inc Project Project Project Project Project Project Project Project Project Project Project Project Project Project Project Project Project Project

Internal organization Bonk Tribe Bonk Institute Bonk Tribal Council Board Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Board of Institute  Primarily economic and administrative issues.

Decentralized Manufacturing ,[object Object],[object Object]

Bonk doesn’t know a shit about manufacturing t-shirts. But Bonk does know a lot about how to empower t-shirts.

Bonk is empowering the consumer, thru certified products, how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What should that sort of organisation be called? ,[object Object],[object Object]

How could the association create a happier world? ,[object Object],[object Object]

What areas of human culture have an impact on happiness? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New World Order for Commercial Activities or The Bonk Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Bonk has not paved the road of its past with evil deeds or greed. The lodestar of each generation has been giving, not taking - the giving and conveying of wisdom, happiness and harmony.” “ Wisdom is granted to us that we may foster and employ it for the common weal.” “ The future will tell if I´m part of some movement or if I´m maybe even creating one!”

Bonk Business Inc.

Recommended

Recommended

More Related Content

Similar to Bonk Business Inc.

Similar to Bonk Business Inc. (20)

Recently uploaded

Recently uploaded (20)

Bonk Business Inc.

Editor's Notes