Reader Profile for Rock! Now

1. Rock Now!
Reader Profile
-96% Own a TV
-85% Own a
iPod/mp3 player
-97% Own a
PC/Laptop
-95% Spend 10+
listening to music a
week
-94% Keep up to
date with the latest
tech and use social
media
-92% Have
broadband access
-90% Socialise more
than 3 times per
week.
Male: 60%
Female:40%
Average age: 18
Young Socialites:
Young people who
enjoy listening to
alternative rock
music as well as
caring about their
appearance.