Helen Marano is Vice President of Government and Industry Affairs at the World Travel and Tourism Council

1. World Travel &
Tourism Council
Practical considerations: Infrastructure,
policy and legal frameworks
Montenegro, October 2015 Helen Marano
Vice President of Government & Industry Affairs

2. WTTC Mission
“To maximise the sustainable growth of the sector by
informing governments and wider society of the
enormous economic and social benefit that Travel &
Tourism brings to the world community”

3. Airlines
Travel Agencies
Tour OperatorsAirports Hotels
Europe/
Mid East/
Africa
Americas
APAC
Others
Huangshan
Tourism
Group
CarCruise
WTTC: GLOBAL MEMBERSHIP
150 of the world’s leading companies in Travel & Tourism

4. To 2025 The next ten years
3.8% Growth
every
year
10.5%
GDP
1in 10 JOBS

5. Travel & Tourism Total GDP
annual growth per Region
2015–2025
4.9%
3.5%
4.9%
2.6%
4.6%
3.8%
Source: Oxford Economics

6. The challenge
2013
2014
2030
1.8 billion
1 billion
1.1 billion

7. STRATEGIC CAMPAIGNS
Freedom to Travel Policies for Growth Tourism for Tomorrow

8. The industry must grow sustainably
Tourism
for
Tomorrow
The industry must grow
sustainably, bringing economic
and social benefits

9. Engaging in
Sustainability
Agenda
 Sit on UNEP 10 Year
Framework Programme for
Sustainable Tourism
 Represent WTTC at UN
Global Compact meeting
of international trade
associations
 Other representation at
industry and multi-
stakeholder events

10. Hotel Carbon
Measurement
Initiative
 Agreed methodology for
the measurement of
carbon emissions for
hotel stays
 June 2013 - HCMI v1.1,
updated version
 To date, over 21,000
hotels across the world
are using HCMI

11. Environmental,
Social &
Governance
 ESG reporting important
tool in monitoring and
communicating
sustainability
 Report from April outlined
key issues for ESG
reporting in Travel &
Tourism

12. Tourism for
Tomorrow
awards
 World’s leading
sustainable tourism
awards
 5 categories: Community,
Destination, Environment,
Innovation, and People

13. Climate
Change
 Report on review of industry
commitments climate
targets for November
launch
 Update of 2009 report
where industry aspired to
cut CO2 by 50% by 2035
 Now, sector is 20% more
carbon efficient than in 2009

14. Global
Travel
Association
Coalition
Powering Travel &
Tourism into the Next
Decade

15. Agenda for Tourism Growth
and Development

16. The Authority on
World Travel & Tourism
Thank you
www.wttc.org/research