2. Week 2
Last week we look at the importance of asking & answering
questions in seminars.
This week will look at:
Using reading texts to inform your ideas
Using questions to check understanding, ask for examples, ask for
reasons
Participating in seminars
3. Media
Can you give examples of media that are interactive?
Which of the statements below do you agree with most ?
Explain why
1. Audiences are selective and the media do not change their
beliefs
2. Audiences are active, but the media change their beliefs
3. Audiences are passive and believe what they read and hear
Oxford EAP Unit 3 p51
4. Reading to inform your views
Read the text and decide which statement represents the author’s
view
1. Audiences are selective and the media do not change their
beliefs
2. Audiences are active, but the media change their beliefs
3. Audiences are passive and believe what they read and hear
Oxford EAP p51 Task 2
5. Reading to inform your views
1. Audiences are active, but the media change their
beliefs
In many ways it combines the insights of the other two
approaches
Oxford EAP p51 Task 2
6. Reading to inform your views
Complete the chart
Oxford EAP p52 Task 2, 2
model Media role Audience Evaluation
Media -effects Passive absorbs
materials
Audience-active Reinforce
audience view
Media-themes Middle ground
7. Reading to inform your views
Can you explain injections of material?
Oxford EAP p52 Task 2, 2
model Media role Audience Evaluation
Media -effects ‘injections of
material’
Passive absorbs
materials
Audiences do
not simply
receive
messages from
media
8. Reading to inform your views
Can you explain the evaluation in your own words?
Oxford EAP p52 Task 2, 2
model Media role Audience Evaluation
Audience-active Reinforce
audience view
Audiences
interpret
messages
according to
their existing
ideas and
beliefs
Exaggerated the
freedom of
choice of the
audience
9. Reading to support your views
Complete the chart
Oxford EAP p52 Task 2, 2
model Media role Audience Evaluation
Media-themes Exerts some
influence
Are active Middle ground
10. Reading to support your views
Match
1. Audiences are selective and the media do not change their
beliefs
2. Audiences are active, but the media change their beliefs
3. Audiences are passive and believe what they read and hear
Media- effects model , Active -audience model, Media-themes
model
Oxford EAP p52 Task 2
11. Reading to support your views
Has the reading text changed your views about how much the
media influences people?
Can you think of any examples to support your views
The reading text summarises three models. Why are this type of
model useful in academic understandings of behaviour or issues
Oxford EAP p52 Task 2
12. Reading to support your views
The reading text summarises three models. Why are models useful
in academic understandings of behaviour or issues?
Think about:
- Ability to compare situations
- Subjective / objective opinion
- Measuring & gaining evidence
Oxford EAP p52 Task 2
