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REDEFINING SPORTS JOURNALISM WITH
ESSENTIALLYSPORTS
thl'/oirS /ltt1�t<lit�
Against European A.uthores
After The� Tried to Scam Her at...
ES surfaces best stories on
America's favourite
sports celebrities
everyday with the fan's
perspective with the help of
250+ TEAM
of passionate journalists,
editors, content
managers and dedicated
support teams.
Leveraging Technology to Enhance
the Digital Ecosystem in Sports
Content: Achieving 3x Faster site.
. -11::1•-
----
---
____..
:-=-
·----
224,000+ Unique and Original
News Articles Published in 8
years with a reading time of over
5 mins each.
Bridge the gap between Fan's opinions
and expert analysis with by tracking
social media sentiments, trends,
audience engagement metrics.
Delivering comprehensive
24/7 coverage of 5000+ live
sports event based articles.
HOWWE
DOITf
Maximising reach by
distributing content across
6+ platforms.
Proactively Cultivating 30+
Fan Communities via Digital
and Social Media Platforms.
2014
2021
2020
Annual Page
Views Data
(in millions)
• DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS
Going from
STRENGTH TO STRENGTH
ARTICLES 3,058
YEAR 2018
YEAR
6,943
2019
35,914
2020
59,946 84,667
2021 2022
2022MARCH
READERSHIP LANDMARK
EssentiallySports crossed the milestone of
one billion lifetime pageviews.
2022APRIL
MONTHLY USERS MILESTONE
In April 2022, EssentiallySports received 120 million+
hits and was visited by 45 million+ customers. The
website ranked in the top 10 sports websites in the
GRO
---
2022DECEMBER
ALL-TIME HIGH YEARLY
PAGE VIEWS
In 2022, EssentiallySports achieved an
all-timehigh of 1.18 billion page
views, demonstrating the trust and
loyalty of its readers.
2022APRIL
TIES WITH OPERA NEWS
Opera News, a multi-platform internet browser,
entered a partnership with EssentiallySports to access
high-quality sports content for its US audience.
2022NOVEMBER
ESSENTIALLYSPORTS CERTIFIED
AS GREAT PLACE TO WORK
This reflects the positive experiences of our
team members and highlights the
supportive culture westrive to maintain.
IN THE PRESS
... BJ C,
••• < ID
Suryansh Tibarewal
mensch
Founder of EssentiallySports
From One Fan To Another: This
Digital Sports Media Is Serving
the Internet-first Sports Fans'
EssentiallySI?orts: A Peek Into The Journey of
Building a Digital-First Media House for a
Global Sports Audience
IHli','j33:t
EssentiallySports onboards ex NDTV
ConvergenceCEO, Sanjay Trehan
Experience
Entrepreneur
INDIA
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Journalism in Digital Age: How companies like EssentiallySports
1-------------------------r- and SmartNews are envisioning the future of ever-changing
media landscape
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Bootstrapped VsVC?
EssentiallySports: A Startup Story
From 1he SportingWorld
Quarantennis - How
EssentiallySports is Setting Out to
Bridge the gap between Tennis
Players and the Fans
FREE PRESS
JOVR..'-AL
CJ al
EssentiallySports targets US sports
content market with fresh, youthful
••• < ID C, l!l (j 1--------------'
approach ENTRACKR •Vercel
EssentiallySports tackles page speed at scale
11
THE POWER OF OUR CONTENT EXPERTISE''
Exceptional collection of
50+ exclusive
interviews
featuring top athletes and
coaches across a wide
range of sports.
Telling the best of America's
favourites delving into
captivating stories of
70+ sports
Stars every day.
• - {j NBA c9 Boxing
Our passionate writers, who live
and breathe sports, are fuelled
by extensive research in the
sports spectrum to bring you
3 50+ unique and original
news articles every day.
•
•
ESSENTIALLYSPORTS
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Daniel Ricciardo Gets an
Alternate Career Suggestion From
Fans AfterAntics in the Dirt...
NASCAR Comeback for
Fl Legend Kimi
Raikkonen Has Left Him
Muttering 3 Words of...
March 9.2023
For over 8 year, we have
been adapting the fan's
perspective centrally in
all forms of content
creation, resulting in
224,000
distinctive and
innovative articles.
Our newsletter
delivered exclusively to
more than
1 million
subscribers to discover
unheard stories from
the world of sports
every week.
1/N.L.ISC.L.IR WEIITWJ.Y�
ZNw-our February 5. 2023
Hello Varun! Welcome to
NASCAR In 'N' Out newsletter by
•--- EssentiallySports.
Thank you forreading EssentiallySports!
ES Journalism Team is comprised of
National Level Female Athlete & Shooter,
Ex-Collegiate MMA Fighter, National Level
Soccer player and more
(EXCLUSIVEI
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70+ web stories
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Shaq' - Roger Federer Launches
New On Shoes by Expressing His...
Everyone at ES is a fan first and a
professional second. We aim to embody
our tagline, 'Fan's Perspective', in every
endeavor we undertake.
45M+
Average Monthly
Users
;.:J.:;. AUDIENCE
infographic information
&S+years
45-54years
35-44years
18-24years
25-34years
.• .· . .· ----�
. . . . . . . . .
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AGE
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• DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS
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DEVICE TYPES
1 IN EVERY 5
Americans used EssentiallySports as
their go-to for sports coverage in 2022!
Tennis
9.49%
WWE
5.55%
MMA
10.21%
Golf
5.88%
America's
Favourites
15.16%
NFL
12.85% NBA
22.05%
EssentiallySports
had a total of
1.18B+
Pageviews
in the year
of 2022.
NASCAR
7.01%
Boxing
E-Sports
1.28%
Fl
3.34%
8.63%
TRAFFICEml
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• DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS
TOP 10 SATES WITH HIGEST TRAFFIC
OTHER STATES WITH READERSHIP
27M+Users
in California
OR
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NM
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ND
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18M+Users
in NYC
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TN
MS AL
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in Florida
Users in all
52 States
* DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS
Top
sports news
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the globe
COMPETITOR'S
LANDSCAPE*
website visits
S.No
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
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*AS PER SIMILARWEB AND GOOGLE ANALYTICS DATA OF JANUARY 2023
INTERVIEWING
the stars
ANA IVANOVIC
Former World No. 1
Tennis Player and 2008
French Open Champion
MILOS SARCEV
IFBB Mr. Universe and
Coach of Arnold 2023
winner
SASCHA BAJIN
Former Serena Williams
Hitting Partner and
Naomi Osaka's Coach
SCOOP B
ROBINSON
NBA Insider and
American Television
VENUS
WILLIAMS
Tennis legend and 7
Grand Slam Winner
SAGE
NORTHCUTT
Former UFC Fighter
INTERVIEWING
the stars
CLARESSA
SHIELDS
Former World Champion
and One of the greatest
Female Boxers
DEMETRIOUS
JOHNSON
One of the greatest MMA
Fighters and ONE
Flyweight Champion
l=L
a
Championship··
CONTENT AND LICENSING
partn ers h i ps
r:SmartNe
At EssentiallySports, we have a close working
relationship with some of the leading sports ecosystems
to provide on-time and exclusive news coverage.
We have also secured partnerships with leading image
providers such as Getty and Reuters, who provide us with
unparalleled photographic coverage of sporting events.
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PARTNERSHIP AVENUES
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P�tentially connect
with millions of
readers/users
around the world.
INTERVIEWS
With over 1 million
American email
addresses in our
database, you can
be sure your message
will be seen by a wide
range of potential
American sports fans.
NEWSLETIER
ADVERTISING
Hello Varun!Welcome to
NASCAR In'N'Out newsletter by
EssentiallySports.
SOCIAL
MEDIA
PROMOTIONS
. e the chance to
�����e sponsors f?r our
most engaging soc1�l
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Direct advertising
includes displaying ads
that will be visible
alongside our articles and
web stories.
WEB-BASED
ADVERTI G
PARTNER WITH US:
Reach out to us on
contact@essentiallysports.com
to join forces with us!
EDITORIAL:
editorial@essentiallysports.com
Disrupting
MEDIA
via Internet
with the
FAN'S
PERSPECTIVE �=,-::
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EssentiallySports Media Kit

  • 1. REDEFINING SPORTS JOURNALISM WITH ESSENTIALLYSPORTS thl'/oirS /ltt1�t<lit� Against European A.uthores After The� Tried to Scam Her at...
  • 2. ES surfaces best stories on America's favourite sports celebrities everyday with the fan's perspective with the help of 250+ TEAM of passionate journalists, editors, content managers and dedicated support teams.
  • 3. Leveraging Technology to Enhance the Digital Ecosystem in Sports Content: Achieving 3x Faster site. . -11::1•- ---- --- ____.. :-=- ·---- 224,000+ Unique and Original News Articles Published in 8 years with a reading time of over 5 mins each. Bridge the gap between Fan's opinions and expert analysis with by tracking social media sentiments, trends, audience engagement metrics. Delivering comprehensive 24/7 coverage of 5000+ live sports event based articles. HOWWE DOITf Maximising reach by distributing content across 6+ platforms. Proactively Cultivating 30+ Fan Communities via Digital and Social Media Platforms.
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  • 5. 2014 2021 2020 Annual Page Views Data (in millions) • DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS Going from STRENGTH TO STRENGTH ARTICLES 3,058 YEAR 2018 YEAR 6,943 2019 35,914 2020 59,946 84,667 2021 2022
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  • 8. 2022MARCH READERSHIP LANDMARK EssentiallySports crossed the milestone of one billion lifetime pageviews. 2022APRIL MONTHLY USERS MILESTONE In April 2022, EssentiallySports received 120 million+ hits and was visited by 45 million+ customers. The website ranked in the top 10 sports websites in the GRO --- 2022DECEMBER ALL-TIME HIGH YEARLY PAGE VIEWS In 2022, EssentiallySports achieved an all-timehigh of 1.18 billion page views, demonstrating the trust and loyalty of its readers. 2022APRIL TIES WITH OPERA NEWS Opera News, a multi-platform internet browser, entered a partnership with EssentiallySports to access high-quality sports content for its US audience. 2022NOVEMBER ESSENTIALLYSPORTS CERTIFIED AS GREAT PLACE TO WORK This reflects the positive experiences of our team members and highlights the supportive culture westrive to maintain.
  • 9. IN THE PRESS ... BJ C, ••• < ID Suryansh Tibarewal mensch Founder of EssentiallySports From One Fan To Another: This Digital Sports Media Is Serving the Internet-first Sports Fans' EssentiallySI?orts: A Peek Into The Journey of Building a Digital-First Media House for a Global Sports Audience IHli','j33:t EssentiallySports onboards ex NDTV ConvergenceCEO, Sanjay Trehan Experience Entrepreneur INDIA ••• < (0 Journalism in Digital Age: How companies like EssentiallySports 1-------------------------r- and SmartNews are envisioning the future of ever-changing media landscape (I)We1oor1t (13)•.;r.« Nl".ic>M 1ft Hartt)'-� AINZOf'I.()() ;--- ••• < aJ DailyHerald AdPushup bags ad revenue optimization mandate for EssentiallySports t t t < ID abol.rl:btank lj CJ al Bootstrapped VsVC? EssentiallySports: A Startup Story From 1he SportingWorld Quarantennis - How EssentiallySports is Setting Out to Bridge the gap between Tennis Players and the Fans FREE PRESS JOVR..'-AL CJ al EssentiallySports targets US sports content market with fresh, youthful ••• < ID C, l!l (j 1--------------' approach ENTRACKR •Vercel EssentiallySports tackles page speed at scale
  • 10. 11 THE POWER OF OUR CONTENT EXPERTISE'' Exceptional collection of 50+ exclusive interviews featuring top athletes and coaches across a wide range of sports. Telling the best of America's favourites delving into captivating stories of 70+ sports Stars every day. • - {j NBA c9 Boxing Our passionate writers, who live and breathe sports, are fuelled by extensive research in the sports spectrum to bring you 3 50+ unique and original news articles every day. • • ESSENTIALLYSPORTS _..,..1,, ..,,,,,,,., m Daniel Ricciardo Gets an Alternate Career Suggestion From Fans AfterAntics in the Dirt... NASCAR Comeback for Fl Legend Kimi Raikkonen Has Left Him Muttering 3 Words of... March 9.2023 For over 8 year, we have been adapting the fan's perspective centrally in all forms of content creation, resulting in 224,000 distinctive and innovative articles. Our newsletter delivered exclusively to more than 1 million subscribers to discover unheard stories from the world of sports every week. 1/N.L.ISC.L.IR WEIITWJ.Y� ZNw-our February 5. 2023 Hello Varun! Welcome to NASCAR In 'N' Out newsletter by •--- EssentiallySports. Thank you forreading EssentiallySports!
  • 11. ES Journalism Team is comprised of National Level Female Athlete & Shooter, Ex-Collegiate MMA Fighter, National Level Soccer player and more (EXCLUSIVEI l,y ESSENTIAUYSPORTS ___.,..,,,_... i OUARANTENNIS 8,.Jy,, lh. � ,1,...,._ ( WEEKLY COVERAGE ) 2000+ articles 70+ web stories liU@�i 'Watching Late Night Penny and Shaq' - Roger Federer Launches New On Shoes by Expressing His... Everyone at ES is a fan first and a professional second. We aim to embody our tagline, 'Fan's Perspective', in every endeavor we undertake. 45M+ Average Monthly Users
  • 12. ;.:J.:;. AUDIENCE infographic information &S+years 45-54years 35-44years 18-24years 25-34years .• .· . .· ----� . . . . . . . . . ... . . . . . . .. . . . AGE DISTRIBUTION • DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS - . . . . . . . . . . . . ' . . . :·'.=-})?. ;_;;.: • • ··:••;:·.. .:.-?:· .: .•... .., .. :.:·::..:..... ·... ....�. �.( --..- DEVICE TYPES 1 IN EVERY 5 Americans used EssentiallySports as their go-to for sports coverage in 2022!
  • 13. Tennis 9.49% WWE 5.55% MMA 10.21% Golf 5.88% America's Favourites 15.16% NFL 12.85% NBA 22.05% EssentiallySports had a total of 1.18B+ Pageviews in the year of 2022. NASCAR 7.01% Boxing E-Sports 1.28% Fl 3.34% 8.63% TRAFFICEml - information* 500---------------- 410.9M 400----------"'��----- 300____--=2::.;:. 8.::;,; 6.::..::: 6..:.:.: M:...._-. Ql Q2 PAGEVIEWS (in millions) Q3 Q4 • DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS
  • 14. TOP 10 SATES WITH HIGEST TRAFFIC OTHER STATES WITH READERSHIP 27M+Users in California OR AK ID W( UT co AZ. NM 24M+Users HI in Texas ND MN SD NE IA KS OK WI MO AR LA OUR AMERICAN presence* 18M+Users in NYC Ml IN TN MS AL VA ME 21M+Users in Florida Users in all 52 States * DATA FOR THE YEAR 2022 COURTESY OF GOOGLE ANALYTICS
  • 15. Top sports news ;:_: website across --;. the globe COMPETITOR'S LANDSCAPE* website visits S.No #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Website Visits (lnM) - - 541.5 ,::,r-11 yahoo/sports 360.1 [O]CBS SPORTSI 286.1 /��'. ,---v 169 !SPUN 100 .. s..-1•"'-'M•N TheAthletic 90 ...-.� 68 ESSENTIALLYSPORTS 48 - - the/011's per$putive ----�--- 14 UC::-,1,,1:::,rII I CLUTCH 11 *AS PER SIMILARWEB AND GOOGLE ANALYTICS DATA OF JANUARY 2023
  • 16. INTERVIEWING the stars ANA IVANOVIC Former World No. 1 Tennis Player and 2008 French Open Champion MILOS SARCEV IFBB Mr. Universe and Coach of Arnold 2023 winner SASCHA BAJIN Former Serena Williams Hitting Partner and Naomi Osaka's Coach SCOOP B ROBINSON NBA Insider and American Television
  • 17. VENUS WILLIAMS Tennis legend and 7 Grand Slam Winner SAGE NORTHCUTT Former UFC Fighter INTERVIEWING the stars CLARESSA SHIELDS Former World Champion and One of the greatest Female Boxers DEMETRIOUS JOHNSON One of the greatest MMA Fighters and ONE Flyweight Champion
  • 18. l=L a Championship·· CONTENT AND LICENSING partn ers h i ps r:SmartNe At EssentiallySports, we have a close working relationship with some of the leading sports ecosystems to provide on-time and exclusive news coverage. We have also secured partnerships with leading image providers such as Getty and Reuters, who provide us with unparalleled photographic coverage of sporting events.
  • 19. ) ri PARTNERSHIP AVENUES S¥-N-S+&A-l+9N NEWS FEED PARTNERSHIP COVERAGE G-Q.N+.RAG+. ...- � Interactions with our top sports writers for an opportunity to P�tentially connect with millions of readers/users around the world. INTERVIEWS With over 1 million American email addresses in our database, you can be sure your message will be seen by a wide range of potential American sports fans. NEWSLETIER ADVERTISING Hello Varun!Welcome to NASCAR In'N'Out newsletter by EssentiallySports. SOCIAL MEDIA PROMOTIONS . e the chance to �����e sponsors f?r our most engaging soc1�l d·a posts, including me 1 ·f· d those on our ven ie Twitter account. ( ESSENTIALLV!_08n af:'" 0. Despite pouringh i shean andsoul into the _ movie,thete will always beone disappointing aspect for Fl fans. Lewis Hamiltonquashes the fans' hopes of seeing himon the big screen AOVERTISEMEIIT ArtldtQOl'ltffln� ....thl.sad The Brit revealedthat hewill behighly involvedintheeteation of themovie. (i>X However,all thisInvolvementwill befrom behindthe camera. TheownerofDawnApollo Direct advertising includes displaying ads that will be visible alongside our articles and web stories. WEB-BASED ADVERTI G
  • 20. PARTNER WITH US: Reach out to us on contact@essentiallysports.com to join forces with us! EDITORIAL: editorial@essentiallysports.com Disrupting MEDIA via Internet with the FAN'S PERSPECTIVE �=,-:: u::-� IEI �- ..=-= -· --· ___::::: --­ �:::.:: m___...___..._ .;.:;..,,..-,:;3 -- -------- ·••ii::- -- --