Today more and more global brands analyze how convenient and effective their cooperation with affiliate partner networks can be. The phasing out of cookies encourages businesses to use affiliate marketing instead of data-related marketing tools, as this kind of marketing generates stable profits and alleviates privacy risks. The high ROI of affiliate marketing has already encouraged many brands to raise their target acquisition budgets. Businesses are focusing on finding reliable and proven partners to optimize their advertising campaigns and achieve success. So, what are the hottest trends of affiliate marketing for 2023 you should pay attention to?

1. 5 Affiliate marketing trends
that will shape up the market in
2023

2. In 2023, brands will invest almost $32.5 billion in the
influencer advertising niche, and that’s 18% higher than
we have in 2022.
Social media and influencer
marketing
The highest-paid influencers on TikTok officially earn more than
many S&P 500 CEOs thanks to the collaboration with brands.
Experts also point out that a large part of ad campaigns is currently
being placed on Tik-Tok and Instagram Reels. Brands intend to continue
cooperating with influencers in their verticals on these platforms.
1

3. There’s no denying that high-quality content can bring
the best quality leads from the affiliate’s website to the
merchant’s landing page.
Additionally, such programs are better aligned with the
natural users’ path when they discover a new product
by searching for particular reading materials.
Content-based affiliate programs
Thematic communities and groups on
Facebook, Reddit, Quora, Medium, or
Discord are excellent sources of traffic
as well.
2

4. The most popular
niches for push/pop
traffic
Pop and push traffic sources
Nutra/Health;
Mobile
applications/utilities
/antiviruses;
E-commerce;
Gambling/betting;
Finance
Push and pop ad formats are the most profitable
and cheapest paid traffic formats. Additionally,
brands will be creating more video content in 2023.
As it was revealed, 87% of consumers love videos
and expect more videos from brands in 2023, so
brands will focus their attention on this format.
3

5. 4
5
Affiliate
marketing
trends
are in this article