This document discusses the use of telemarketing in the pharmaceutical sector in Bangladesh. It begins with an overview of the pharmaceutical industry in Bangladesh, noting its growth and importance. It then discusses the rise of smartphone and internet usage in Bangladesh, which enables new opportunities for telemarketing. The document presents statistics on internet users in Bangladesh growing from 44 million in 2015 to over 61 million currently. It also discusses research showing many Bangladeshis searching online for health information. Finally, the document provides examples of how telemarketing can be used successfully in the pharmaceutical industry, such as for vaccines, healthcare appointments, digital innovations, and increasing health awareness.

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2. • Srestha Dey - 14103060
• Sadia Afaz Anu - 14103077
• Masura Khatun - 14103083
• Ruksana Parvin - 14103088
• Tahani Jashim - 14103098
• Md.Abu Nayeem Khandakar - 14103100
• Md. Shahin Abdullah Ruhani - 14103105
• Kanij Fatema - 14103110
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3. What is Telemarketing?
“using the telephone to sell directly to customers” (Kotler &
Armstrong 2004, 549).
Telemarketing is the use of telephone and call centers to
attract prospects, sell to existing customers and provide
service by taking orders and answering questions.
Example
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4. History of Telemarketing
Telemarketing was first started by some housewives
calling people and trying to find cookie buyers. At this
point, telemarketing was not used very much.
By 1965, telemarketing was beginning to become more
recognized and telemarketers started to get
professional training.
By 1970, telemarketing was widely recognized and also
became very popular. & now widely used in
business sectors
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5. Objectives
Increase
profit
Generate new
business
Improve
service to
customer
Most
diffuse…
Personalized
service
Extend
sales…
Optimiz
e the
cost
Reduce
selling
expenses
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6. Categories
Business-to-Business
B2B describes commerce
transactions between business, such
as between a manufacturer & a
wholesaler, or between a wholesaler
and a retailer. Business-to-business
telemarketing is essentially
marketing conducted via the
medium of the telephone.
Business-to-Consumer
B2C
B2C a transaction that occurs
between a company and a consumer.
Business or transactions conducted
directly between a company and a
consumer who are the end users of
its products or services
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7. Subcategories
Lead
Generation
Inbound Outbound
Sales
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8. According to, Cron and Decarlo (2010, 166) :
 Firstly, “customer service” provides a
helpline for customers’
questions.
 Secondly, “prospecting and lead
qualification” helps telemarketers to call
prospects or qualify customers for face-to-
face selling.
 Thirdly, “account management” should
concentrate on smaller customer groups in
order to free salesmen to concentrate on
larger customers.
 Fourthly, “promotion support” is for
inbound calls from interested customers
and can add value to a newspaper ad for
example.
Goals of Telemarketing
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9. Telemarketing in Bangladesh
Telecom Industries
Banking Industry
Restaurants
Garments
Hotels
Others
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Top 10 Disastrous Telemarketer
Mistakes!

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Failure to Introduce
Cost too soon
Failure to Improvise
Missing the “Yes”
Pretending
Fear of asking
All Talk
EatingGetting Stumped
Time waste

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Advantages & Disadvantage of Telemarketing
Most remarkable and important
progress:Women in Telemarketing!

13. Telemarketing in
Pharma sector
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Mr.Biplob G. Rahul
CEO
First Established in 2010, & now, is one of the market leader in
domestic call centre services .
Clients
•Incepta for pampers of babies, and for
growing consciousness of moms.
•Square consumers,
•ACI electronics,
•SAMSUNG,
•GoldGym,
•Ruposhi Bangla Hotel
•Hitachi,
•Toyota

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16. Bangladesh Pharma sector: At a glance
One of the highest priority sectors in Bangladesh
BDT 138.81 bn (USD 1.78 bn) in 2013 to BDT 154.74 bn (USD 1.99 bn) in 2014; +11.5%in local
currency terms and +12.1% in US dollar terms. With an annual two-digit growth rate the
Bangladesh pharmaceutical industry is now heading towards self – sufficiency in meeting local
demand
Second highest contributor sector to the national ex-chequer after tobacco and it is the largest
white-collar intensive employment sector in Bangladesh.
Export: 79 countries
Strong pharma manufacturing base.
 Besides direct export operations, there is also a huge opportunity for the Bangladeshi companies to
go for the Contract Manufacturing and compulsory licensing. The good news is, the leading
pharma exporters of Bangladesh have already started availing these opportunities.
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17. Why Telemarketing is necessary in
Bangladesh Pharma sector:
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Smartphone users on the rise
3.1 millions to 8.2 millions in 2015, according to a recent
report published by Counterpoint Technology Market
Research.
Industry insiders estimate that more players will enter
the handset market this year
According to the report, the increasing penetration and
declining average selling price (ASP) of the smart handsets
are driving the growth of 3G while Long-Term Evaluation
(LTE) or 4G is yet to go mainstream.

19. The number of internet users in Bangladesh has now crossed 60 million, according to the latest figures by the
telecoms regulator.
By the end of March this year internet penetration was 61.28 million, up from 58.3 million in February and
56.16 million in January, says Bangladesh Telecommunications Regulatory Commission (BTRC).
During a span of one year since March last year, the number of internet users registered a 38 percent increase.
BTRC data shows that most of the users in Bangladesh access internet through mobile phones.
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Internet users in Bangladesh
Operator Mar 2015 Jan 2016 Feb 2016 Mar 2016
Mobile phones 43.167 53.431 55.512 58.045
WiMAX 0.208 0.143 0.136 0.131
ISP and PSTN 1.250 2.594 2.669 3.112
Total 44.625 56.167 58.317 61.288
Source: BTRC (in millions)

20. Year Internet Users**
Penetration
(% of Pop)
Total
Population
2000 93,261 0.1 % 131,280,739
2010 5,609,821 3.7 % 151,616,777
2012 7,762,869 5 % 155,257,387
2015* 19,420,674 12.1 % 160,995,642
2016* 21,439,070 13.2 % 162,910,864
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Internet users in Bangladesh
* estimate for July 1, 2016
** Internet User = individual who can access the Internet at home, via any device type and connection.
Source: Internet Live Stats (www.InternetLiveStats.com)

21. A reserch paper published on January 15, 2013 showed a statistics surveyd on a number of US people.
That says- “72% of internet users say they looked online for health information within the past year.”.
• 52% of smartphone owners, have used their phone to look up health or medical information.
• 19% of smartphone owners have downloaded an app specifically to track or manage health
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Internet Interest-International Perspective

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Internet Interest-Bangladesh Perspective
For many more gynecological problems and for hormonal problem solution internet search rate in
Banglaseh is aronnd 56%.

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Success Story
On the cost front, Nutra Pharma Corp. (OTCMKTS:NPHC) recorded huge
success as it successfully brought fulfillment in-house to its FL facility. The
measure helped to reduce accounting as well as legal expenses. The research
firm expects to witness various potential positive events over the next on
year, as the company is working on expansion process of ‘Nyloxin’
distribution nationally and internationally. It had already announced
expansions plans for Canada, India, and China.
NSAIDs for the healing of chronic pain. The main ingredient
in the lead product is Asian cobra venom. The sales of
Nyloxin have grown considerably since the company hired
Lumaxa to include the product in its vast network. Its sales
have surged over 100% from 1Q2014 to 1Q2015.

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Vaccine Telemarketing
Healthcare Telemarketing & Appointment Setting
Digital Pharmaceutical Innovation
Health awareness

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Thanks!
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