THIS PRESENTATION WILL HELP U KNOW ABOUT THE INTERNATIONAL BUSINESS AND ITS OPPORTUNITY AND CHALLENGES WHILE DOING IT

2. CONCEPT OF INTERNATIONAL BUSINESS
 Process of extending the business activities from domestic to any foreign country
with an intention of targeting the international customers.
 It includes:
• Importing and exporting,
•The international movement of goods, services, employees, technology, licensing,
• Franchising of intellectual property
 Business which takes place outside the boundaries of a country, i.e., between two
countries.

3. OPPORTUNITIES OF INTERNATIONAL BUSINESS
 Expansion of new market
 Increase revenue potential
 Cost Saving
 Avoid Political Risk
 Access to talent
 Advancement in technologies

4. CHALLENGES OF INTERNATIONAL BUSINESS
 Foreign laws and regulations
 Communication difficulties and cultural differences
 Cost calculation and global pricing strategy
 Fluctuating Currency rates
 Political risks

5. CHALLENGES OF INTERNATIONAL BUSINESS
 Foreign laws and regulations
 Communication difficulties and cultural differences
 Cost calculation and global pricing strategy
 Fluctuating Currency rates
 Political risks

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