Industrial marketing involves providing goods and services to businesses rather than individual customers. An industrial marketing intelligence system systematically collects and analyzes information from various sources to understand changing market trends. This information comes from newspapers, magazines, trade publications, social media, customers, suppliers, distributors, and employees. The purpose of an industrial marketing intelligence system is to satisfy customers, develop effective marketing strategies, understand competitive realities and realities of the marketplace, gain competitive advantages, and anticipate competitors' moves.

1. Industrial Marketing
Intelligence system

2. Industrial Marketing
Industrial marketing also known as
Business- to- Business (B2B) marketing, is a
branch of communication and sales that
specialize in providing goods and services to
other business rather than to individual
customers

3. Industrial Marketing Intelligence System
A marketing intelligence system focuses on the
systematic collection and processing of information
from all the relevant sources to ascertain the
changing trends in the marketing environment.

4. Where do these intelligence get
the “Information” ?
The marketer uses
several sources such
as
 Newspapers
 Magazines
 Books‘
 Trade publications
 Social media
 Feedback from
customers, suppliers,
distributors

5. Market intelligence and employees.
P
R
• Training and motivation programs for sales force
• Encouraging distributors and retailers to seek
market intelligence
O
C
• Keeping a check on the competitor
• Customer suggestion panel
E
• Government data resource
• Customer feedback system
• Information from outside suppliersS
S

6. DIARY OF A MARKET
RESEARCHER
 The performance of brands
 The total number of people buying specific products
 Sales volume by type of shop and geographical area;
 The effect of promotions, price changes or competition
 Consumer purchasing patterns concerning brand switching.

7. Purpose of industrial marketing intelligence
system
1.Customer Satisfaction
2. Creative and effective
marketing strategy
3. Realities of company and its
competition
4.Realities of the marketplace
5. Competitive advantage
6.Anticipate competitive move
and develop competitive
strategies
• ( strengths
weaknesses)
• ( Opportunities &
challenges)

8. Intelligence V/s Information
Competitor
intelligence
Product
Intelligence
Market
Intelligence