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TACTICAL RECRUITMENT PLAN
CORPORATE SEGMENT
PRESENTED BY: SULTAN
S. No. Content Page No.
1. Abstract 1
2. Description of the project work
 Statement of problem
 Objective
 Materials
 Methods
 Equipment handled
 Results
2
2
2
4
5
5
3. Recommendation 14
4. Conclusion/future research 19
5. Appendix 1
Interview Questions
Summary of Interview
20
22
6. Appendix 2
Survey 1 (Registered People) – Questionnaire
Survey 2 (General Public) – Questionnaire
27
31
7. Appendix 3
SPSS Results 35
03/06/2016 Page 1
ABSTRACT
Teach For India’s fellowship recruitment team act as the front in the recruitment of potential
candidates for the fellowship program. The recruitment team operates in a planned manner with
unique vision & mission and also with structured strategy. The strategy followed by the
recruitment team performs a major role in the recruitment process. According to the recruitment
team, there are two segments of people for the fellowship program. They are graduates and
working professionals. The recruitment team has a well-structured strategy for approaching the
graduates but not for the working professionals. Since Teach For India is gradually increasing its
operation base in Chennai, the number of fellows also increases. The task of recruiting more
fellows falls upon the recruitment team. Hence, the need for a separate strategy for approaching
corporate people regarding fellowship program is vital to the success of the recruitment team.
The major result expected from the newly formed strategy is to increase the applications from
corporate.
03/06/2016 Page 2
DESCRIPTION OF THE PROJECT WORK
 Statement of Problem
 Recruitment base for corporate people is not as wide as college students.
 No structured strategy for attracting corporate people.
 Increasing corporate application.
 Objective
 The main objective of this project is to develop the strategy to recruit more
corporate people.
 To market TFI’s value proposition to corporate segment.
 Materials
 The main material used in the project is the database of Teach For India (i.e.
Teach For India Salesforce).
Interview:
 The report of fellows (2016, 2015 & 2014) who were from the corporate
background is generated by using salesforce database. Then the fellows in the
report were contacted to take part in the Face-to-Face interview process. Some
of the fellows were confirmed to meet for the interview process. Those
fellows who are not available to meet face to face were interviewed through
other methods. The details of the fellows who interviewed are mentioned
below,
03/06/2016 Page 3
S. No. Cohort Name
1.
2016
Sreejith Mohan
2. Arun Maruthi Selvan
3. Kruthika Mani
4. Barathwaj
5. Harinie
6.
2015
Asha Dixit
7. Mathangi PN
8. Swathi Sukumar
9. Rahul Jayaprakash
10.
2014
Keerthi Ulaga
11. Gurucharan
12. Lakshmi Narashiman Mukundan
*Source: Teach For India Salesforce.
Administering the Questionnaire:
 Sample,
With the help of the salesforce, report is made on registered applicants from
corporate companies in Tamilnadu, Pondicherry and Kerala who applied for
the fellowship but didn’t go through the process completely.
 Approach Method,
The email id of the registered applicants is in the database. Questionnaire was
sent through email to the registered applicants.
 Sample,
General and random working professionals in various corporate are
considered as sample.
03/06/2016 Page 4
 Approach Method,
 Questionnaire was sent through email to the general public.
Details of registered people:
S. No. Year No. of registered people
1. 2016 401
2. 2015 277
3. 2014 592
*Source: Teach For India Salesforce.
 Methods
 Since there is no structured method or research done on the same matter, we have
to go with trial and error method incorporating traditional methods for gathering
primary data (Interview, Questionnaire).
 Step 1: Selecting suitable sample (2014, 2015 and 2016 Fellows) with certain
dimensions (Professional Status: Worked till applying for fellowship, Current
city: Chennai).
 Step 2: Interview (Face to Face, Telephonic and Email) with the selected
samples (Selected Persons).
 Step 3: Identifying the motivators behind the samples.
 Step 4: Preparing questionnaire (MS Word and Google Docs) based on the
interview.
 Step 5: Administering the questionnaire (Via E-mail) to the population
(Corporate People).
03/06/2016 Page 5
 Step 6: Documenting the response (Excel Sheet) to analyze.
 Step 7: Using the result to prepare strategy.
 Equipments Handled
The equipments which are used in this project are mentioned below,
 Interview Questions:
The interview questions are prepared by referring the research papers. There are 20
questions asked during the interview of a fellow. The responses were digitally
recorded and then documented. (Refer Appendix 1)
 Questionnaire:
The questionnaire is prepared by using the responses of the interview. Two
questionnaires were prepared, one for the registered applicants and another for the
general public. Each questionnaire contains 25 questions. (Refer Appendix 2)
 SPSS:
IBM SPSS (Statistical Package for the Social Sciences) Statistics v23 is used to do
the analysis. The excel file which contains the responses from the questionnaire acted
as the input file for SPSS analysis. (Refer Appendix 3)
 Results
 The results of the data analysis of two questionnaires are discussed in this chapter.
The SPSS (Statistical Package for Social Sciences) Version 23 was used to explore
the data. The chapter starts with the profile of the respondents (Demographics and
Interest) which will be followed by reliability analysis, T-test and one way ANOVA
test, Correlation and Regression analysis.
03/06/2016 Page 6
 Profile of Respondents:
 A total of 103 people responded to the survey questions. 55 respondents for
survey 1 (Registered People) and 48 respondents for survey 2 (General Public).
o Survey 1 (Registered People):
#Demographics:
The below table depicts the demographic details of the respondents belong to
survey 1 (Registered People).
Demographics Sub-Dimensions
Frequency
N=55
Percent (%)
Gender
Male
Female
22
33
40
60
Age
18 – 24 years old
25 – 31 years old
32 – 38 years old
39 – 45 years old
46 years old and above
18
31
2
2
2
32.7
56.4
3.6
3.6
3.6
Duration of Service
with the Organization
1 year – 2 years
3 years – 4 years
7 months – 12 months
Less than 6 months
More than 4 years
19
12
8
7
9
34.5
21.8
14.5
12.7
16.4
*N – Total number of respondents.
#Interest:
The interest part consists of 9 questions ranging from question no.7 to 15.
(Refer appendix 3)
03/06/2016 Page 7
Questions Data
Strongly
Disagree
Disagree
Neither
disagree
nor
agree
Agree
Strongly
Agree
7. I like working with
people
Frequency
N=55
3 0 7 13 32
Percent
(%)
5.5 0 12.7 23.6 58.2
8. I like helping
people learn new
skills
Frequency
N=55
2 1 0 11 41
Percent
(%)
3.6 1.8 0 20.0 74.5
9. I like providing
care for people in
some way
Frequency
N=55
2 1 5 14 33
Percent
(%)
3.6 1.8 9.1 25.5 60.0
10. I like working
with community
groups
Frequency
N=55
2 3 6 16 28
Percent
(%)
3.6 5.5 10.9 29.1 50.9
11. I am someone
who is passionate
about bringing
change in the Society
Frequency
N=55
2 1 5 16 31
Percent
(%)
3.6 1.8 9.1 29.1 56.4
12. I like working
towards solutions for
people’s problems
Frequency
N=55
2 2 4 20 27
Percent
(%)
3.6 3.6 7.3 36.4 49.1
13. I like to make
long term impact in
the educational
system
Frequency
N=55
1 2 2 10 40
Percent
(%)
1.8 3.6 3.6 18.2 72.7
03/06/2016 Page 8
14. I have the
internal drive to do
something certain to
bring out change in
our educational
sector
Frequency
N=55
2 1 2 16 34
Percent
(%)
3.6 1.8 3.6 29.1 61.8
15. I don’t hesitate to
commit myself to an
education related
cause for long time
Frequency
N=55
3 0 2 20 30
Percent
(%)
5.5 0 3.6 36.4 54.5
*N – Total number of respondents.
o Survey 2 (General Public)
#Demographics:
The below table depicts the demographic details of the respondents belong to
survey 2 (General Public).
Demographics Sub-Dimensions
Frequency
N=48
Percent (%)
Gender
Male
Female
28
20
58.3
41.7
Age
18 – 24 years old
25 – 31 years old
32 – 38 years old
10
35
3
20.8
72.9
6.3
Duration of Service
with the Organization
1 year – 2 years
3 years – 4 years
7 months – 12 months
Less than 6 months
More than 4 years
8
9
5
13
13
16.7
18.8
10.4
27.1
27.1
*N – Total number of respondents.
03/06/2016 Page 9
#Interest:
The interest part consists of 9 questions ranging from question no.7 to 15.
(Refer appendix 3)
Questions Data
Strongly
Disagree
Disagree
Neither
disagree
nor
agree
Agree
Strongly
Agree
7. I like working with
people
Frequency
N=48
1 0 5 19 23
Percent
(%)
2.1 0 10.4 39.6 47.9
8. I like helping
people learn new
skills
Frequency
N=48
1 0 3 17 27
Percent
(%)
2.1 0 6.3 35.4 56.3
9. I like providing
care for people in
some way
Frequency
N=48
1 1 5 20 21
Percent
(%)
2.1 2.1 10.4 41.7 43.8
10. I like working
with community
groups
Frequency
N=48
0 4 9 20 15
Percent
(%)
0 8.3 18.8 41.7 31.3
11. I am someone
who is passionate
about bringing
change in the Society
Frequency
N=48
1 3 9 18 17
Percent
(%)
2.1 6.3 18.8 37.5 35.4
12. I like working
towards solutions for
people’s problems
Frequency
N=48
1 3 4 23 17
Percent
(%)
2.1 6.3 8.3 47.9 35.4
03/06/2016 Page 10
13. I like to make
long term impact in
the educational
system
Frequency
N=48
1 0 7 14 26
Percent
(%)
2.1 0 14.6 29.2 54.2
14. I have the
internal drive to do
something certain to
bring out change in
our educational
sector
Frequency
N=48
1 4 12 13 18
Percent
(%)
2.1 8.3 25.0 27.1 37.5
15. I don’t hesitate to
commit myself to an
education related
cause for long time
Frequency
N=48
1 3 8 19 17
Percent
(%)
2.1 6.3 16.7 39.6 35.4
*N – Total number of respondents.
The demographic details of respondents’ shows that out of 103 respondents, 53 are
female and 50 are male. 63 respondents belong to 25 – 31 years old category. 27
respondents belong to 1 year – 2 years of service with the organization category.
Interest section of both the questionnaires is designed to identify the interest of the
respondents towards working with people. Based upon the responses to the interest
section of both the questionnaires, a cumulative percentage is generated by clubbing both
the strongly agree and agree category. The cumulative percentage (Agree + Strongly
Agree) for registered people is 43.63% and general public is 39.82%. The questions
shows that almost all of the respondents like/interested to work with the people (i.e.
Social development sector).
 Reliability Analysis
The reliability test shows the stability of the questionnaire and also describes the
consistency of the questionnaire. It will answer how accurately the questionnaire
03/06/2016 Page 11
measures a particular concept. From the output of the analysis, the Cronbach’s alpha
indicates that all the items are positively correlated to one another and it is internally
consistent.
According to research, reliabilities with less than 0.60 are deemed poor while those in
the range of 0.70 ranges, is acceptable and those above 0.80 is considered as good.
On the overall, the reliability of measures was comfortably above 0.80, (i.e. 0.881). In
summary, the instrument used to measure interest variable in this study is reliable.
The cronbach’s alpha is same for both the questionnaires.
Variable Number of Items Cronbach’s Alpha
Interest 9 0.881
 T – Test & One-Way ANOVA
Both the T-test and One-Way ANOVA test are used to compare the means of
variables. After a series of analysis on the responses of both the questionnaires, it has
been found that the variables used in this project are not related.
 Correlation
Introduction:
Correlation can tell you something about the relationship between variables. It is used
to understand whether the relationship is positive or negative and the strength of
relationship. Statistical correlation is measured by what is called coefficient of
correlation (r). Its numerical value ranges from +1.0 to -1.0. It gives us an indication
of the strength of relationship.
In general, r > 0 indicates positive relationship, r < 0 indicates negative relationship
while r = 0 indicates no relationship (or that the variables are independent and not
related). Here r = +1.0 describes a perfect positive correlation and r = -1.0 describes a
03/06/2016 Page 12
perfect negative correlation. Closer the coefficients are to +1.0 and -1.0; greater is the
strength of the relationship between the variables.
Value of r
Positive Strength of
relationship
Negative Strength
of relationship
Value of r
1.0 to 0.5 Strong Strong -1.0 to -0.5
0.3 to 0.5 Moderate Moderate -0.5 to -0.3
0.1 to 0.3 Weak Weak -0.3 to -0.1
-0.1 to 0.1 None or very weak relationship -0.1 to 0.1
Variables Correlated:
The variables are correlated to identify the relationship between them which can be
used in formulating the strategy. The variables that are correlated are mentioned
below,
General Public
S. No. Variables Status
1.
Interest with Gender, Age and duration of
service with the organization
No Relationship (Refer
Appendix 3)
2.
Interest with “I like to join the fellowship
program”
No Relationship (Refer
Appendix 3)
Registered People
S. No. Variables Status
1.
Interest with Gender, Age and duration of
service with the organization
No Relationship (Refer
Appendix 3)
2.
Interest with “I like to join the fellowship
program”
No Relationship (Refer
Appendix 3)
3.
Interest with “Do you have any barrier in
joining Teach For India’s Fellowship”
No Relationship (Refer
Appendix 3)
03/06/2016 Page 13
Interpretation:
Most of the variables used in this project has r value ranges from -0.1 to 0.1 which
means the relationship between the variables is none or very weak. This shows that
the variables used in the project have no relationship. The strategic points we got
from the analysis is,
1. There is no relationship between interest and gender, age or duration service.
2. There is no relationship between interest and the intention of applying for the
fellowship.
3. There is no relationship between interest and the barrier in joining the fellowship.
 Regression
Introduction:
Linear regression is the next step up after correlation. It is used when we want to
predict the value of a variable based on the value of another variable. Both the
correlation and regression analysis are almost same. Correlation tells you whether the
variables have relationship or not. Regression tells you how much the variables match
(Numerical Value).
Variables Used:
The variables which are used in correlation are used in the regression too. (Refer
Appendix 3)
Interpretation:
We found that there is no positive relationship between the variables in the
correlation. The regression analysis back up the interpretation got from the
correlation.
03/06/2016 Page 14
RECOMMENDATION
The overall objective is to structure a strategy to approach the corporate people regarding
the fellowship program. Based upon the analysis, the following recommendations are
provided to form a strategy.
S. No. Area of Focus Data Backup
1.
Promotion:
Strong Areas:
a. Social Media
b. Friends, family and acquaintances.
Weak Areas:
a. Newspaper and Magazine
b. Fest and Events
c. Campaign Leader
Total Respondents = 82
Respondent’s Choice (C)
C = 24
C = 36
C = 10
C = 3
C = 2
2(i)
Recruitment:
a. I didn’t prioritize this and so couldn’t finish
application on time.
b. I don't have relevant experience to complete
the application process.
c. I had technical issues while completing the
application form.
Total Respondents = 55
C = 9
C = 5
C = 4
2(ii)
Recruitment:
a. Visit a Teach for India classroom.
b. Connecting with the Fellow.
c. Call from the Recruitment team.
Total Respondents = 55
C = 15
C = 14
C = 12
2(iii)
Recruitment:
a. I am anxious about my prospects after the
fellowship.
b. I am not convinced I can teach well.
c. I am not sure if the program is
Total Respondents = 103
C = 9
C = 13
03/06/2016 Page 15
professionally managed. C = 4
2(iv)
Recruitment:
a. Parental/family concerns
Total Respondents = 55
C = 7
Strategy:
1. Reaching Strategy:
 Focus Area
a. Strong Area:
Social Media and Friends, family & acquaintances act as major platform for the
promotion of Teach For India fellowship program. Friends, family &
acquaintances are a process of word of mouth. Recruitment doesn’t have
influence over that. In case of approaching corporate people through social media,
LinkedIn can be a best social platform than Facebook and Twitter.
b. Weak Area:
Newspaper & Magazine, Fest & Events and Campaign Leader plays very minor
role in promoting Teach For India fellowship program.
 Action Plan/Execution
There are two action plans constructed for promotion.
1. Concentrating on Strong Area 2. Concentrating on Weak Area
Maintaining the current effort and at the
same time improving the effectiveness
of social media in promotion.
E.g. Periodical postings (Trends,
Stories, Photos and Videos etc)
Investing more man power and time in
Weak promotional areas.
E.g. Recruiting more campaign leader,
conducting events and more
advertisement in newspaper.
03/06/2016 Page 16
For example, while analyzing the facebook page of other NGOs for the period (May
6th
2016 to June 6th
2016) it has been found that the promotional team is posting 1 to
3 posts (Stories, Photos and Videos) per day in their page. Each day at least one post
is shared in the facebook page.
Data:
 Save the children – Max 3 posts/Day, with no post – Max 1 day.
 Bhumi – Max 2 posts/ Day, with no post – None.
But while analyzing the facebook page of Teach For India Chennai for the same
period (May 6th
2016 to June 6th
2016), it has been found that only 3 posts were
shared in this period.
Data:
 Teach For India Chennai – Max 2 post/Day, with no post – 51 days.
 April 4th
– 1 post: May 25th
– 2 posts: June 5th
– 1 post.
Note: The trend is analyzed only in facebook page.
Teach For India Chennai office is getting more applications through the social media
even at this pace. If a separate person is assigned to maintain the social media page in
daily basis, the application rate of Teach For India Chennai office may increase.
Note: The forecasting is based on logical thinking.
Based upon the data, it is understood that social media must be given more
importance by assigning an individual to take care of the Teach For India’s social
media pages. Since campaign leader, events and ad doesn’t show promising sign as
social media, two persons should be assigned to do research, brainstorm to improve
the platform.
03/06/2016 Page 17
 Man Power
Team consist of three members
Member 1 Social Media
Member 2
Campaign Leader, Events and Ad
Member 3
2. Engaging Strategy:
 Focus Area
Recruitment team acts as the front end for promoting and recruiting candidates for
the fellowship program. The recruitment team should be effective and efficient to
bring recruit more people for the fellowship program. The most important part
than the recruitment is to engage the people who registered for or showed interest
towards Teach for India fellowship program.
 Action Plan/Execution
One of the proved ideas to improve recruitment call is to “Focus on quality not on
quantity”. Since the corporate segment consist of people with more experience, it
is absolutely necessary to have a brief conversation and periodic follow up. These
actions may reduce the things mentioned in 2(i) & 2(iii).
The best way to invest a candidate to the cause is to understand the interest of the
candidate and taking necessary steps or actions to invest that interest. The things
mentioned in 2(ii) can be used as an effective action to invest the interest of a
person.
Some of the people have interest to invest their time with Teach For India but the
only barrier which blocks them is parental/family concern. Conducting parent or
03/06/2016 Page 18
family events either in the office or Class room can be an effective way to
overcome this barrier. It is better to conduct the event in the class room than the
office. In this way, both the parent and the applicant will be able to experience the
reality of the fellowship.
Example Events:
We can make use of some of the public events as a platform for parents/applicants
and children interaction.
S. No. Events Date
1. Independence Day Celebration August 15th
2. Teacher’s Day Celebration September 5th
3. Gandhi Jayanti October 2nd
4. Children’s Day Celebration November 14th
5. Republic Day Celebration January 26th
6. Annual Day Celebration Academic Year End
*Note: Most of the companies follow/accept the bolded holidays.
Arranging events like class time, speech, fun time etc. during these holidays and
inviting the parents/applicants to the events.
 Man Power:
Teach For India Chennai office got 3532* application in the cohort 2016 in
Tamilnadu, Pondicherry & Kerala. But now Kerala is given to Bangalore office
for the cohort 2017. So the average application will be around 2157*. Based upon
the expansion and promotion rate of Teach For India, the application count may
reach up to 2500 (approx.). (*Source: Teach For India Saleforce).
03/06/2016 Page 19
Calls has to be made and Mailers has to be sent to the applicants periodically.
Man power is most important thing to carry out the process like call, mailers,
strategy formation etc.
Recruitment team (Chennai) should contain 3 members
Member 1 Permanent
Member 2 Permanent
Member 3 Permanent or Intern
The man power should be maintained throughout the entire recruitment cycle in
order to achieve efficient recruitment. The man power mentioned in both the
strategy can overlap (i.e.) An individual person can handle both the reaching and
engaging strategy.
CONCLUSION/FUTURE RESEARCH
Through research, it has been proved that there is no dependency between the variables.
Each variable is unique and independent. Based upon the data analysis, two strategies
have been recommended to Teach For India’s recruitment team. The research is limited
to things like random sampling, brief questionnaire and few variables. In future, by
creating a stratified sampling, detailed questionnaire with more variables can be
administrated. This will provide a detailed information or data. At that time, the result
may vary.
03/06/2016 Page 20
Appendix 1
Interview Questions
(Answer all the questions with minimum three points)
1. Why did you quit your job?
2. Could you provide me a specific reason to leave your organization?
3. In a scale 1 – 5, how much were you satisfied with your job?
4. Are you interested in Social development sector?
5. What do you hope to accomplish as a social development worker?
6. Make a list of the qualities you possess that will make you an effective social
development worker.
7. Why do you want to work with this community?
8. What led you to this field?
9. What motivates you about social development work?
10. Have you volunteered in any NGO organization?
11. Do you have interest in Educational sector of India?
12. Why did you choose Teach For India?
13. Why did you apply for Teach For India Fellowship program?
14. What motivated you to apply for Teach For India Fellowship program?
15. What do you plan to learn (i.e. Output) through Fellowship program?
16. Were you not afraid about what will happen after fellowship program?
17. Did you think that you can sustain with the TFI stipend?
18. In a scale 1 – 5, how much were you satisfied with the stipend?
19. How do you feel about Teach For India and its Fellowship program?
03/06/2016 Page 21
Which factor of the following ones is the most important for social workers?
(Based upon their importance, prioritize the following by ticking respective number; refer the
example which is mentioned below)
Factors 1 2 3 4 5 6 7 8
Recognition
Work Itself
Career´s
Advancement
Professional
Growth
Responsibility
Clarity of Vision
Identifying with
Organization
Result achieved
through work
Example
Factors 1 2 3 4 5 6 7 8
Recognition X
Work Itself X
Career´s
Advancement
X
Professional
Growth
X
Responsibility X
Clarity of Vision X
Identifying with
Organization
X
Result achieved
through work
X
03/06/2016 Page 22
SUMMARY OF INTERVIEW
2016 Fellows:
S. No. Name
1. Sreejith Mohan
2. Arun Maruthi Selvan
3. Kruthika Mani
4. Barathwaj
5. Harinie
Summary:
 They are more driven by the cause, the dream they have, their interest. They mostly
didn’t believe that they belong to a job that they were doing except Kruthika who
believes that some part of her will always belongs to her previous organization CTS.
 People like Sreejith from a marketing background and Harinie from IT background left
their job because it is monotonous. They want to do something exciting and impactful.
 They have an interest in social development work. They want to bring definite change in
the society. They are very much interested in the educational sector.
 They all feel passionate towards teaching career. Some of them even done teaching in
their school and college days. Arun from the civil background and Barathwaj from IT
background did teaching in their college days.
 Most of them are attracted towards fellowship program is because it is 2 years full-time
program. With 2 years in hand, they feel confident that they will bring certain impact
among the students. They will get to spend 2 years of their life with people from different
background.
03/06/2016 Page 23
 Most of them don’t have any structured plan about their future after fellowship program.
Some of them were even afraid about the uncertainty of future. People like Kruthika and
Arun are pretty confident that they will have a good career after Fellowship program.
 They all feel that the stipend paid by Teach For India is quite reasonable for the NGO.
However, it will be difficult for them to shift the lifestyle drastically. Some of them begin
to cut down unwanted bills even before joining the Fellowship.
 They all feel that Teach For India is providing a good opportunity to make an impact in
the educational sector. They feel that Teach For India is more structured and adaptable.
2015 Fellows:
S. No. Name
1. Asha Dixit
2. Mathangi PN
3. Swathi Sukumar
4. Rahul Jayaprakash
Summary:
 The people that I interviewed in 2015 cohort are not like the 2016 cohort people. They
are already in the program. They have finished their one year in the program. I can feel
the experience in their words.
 Most of the 2015 fellows are from IT background. They worked more than 3 years in
their organisation. Even though they had an interest in social development work, they
selected IT field as their career.
03/06/2016 Page 24
 As they continue in the IT field, they start to feel the emptiness around them. They
wanted to do something for the society. So they applied for Teach For India Fellowship
program. Once they got into the program, they quit their job.
 All of the fellows are interested in social development work and they all have their
interest in the educational sector of India. All of them are interested in teaching. Apart
from this, all of them are somehow involved in social development activities either
through Corporate CSR or other NGOs.
 When they heard about Teach For India’ Fellowship program, the very essence of the
program i.e. two years commitment of the program is the main factor which attracted
these people.
 Asha Dixit and Mathangi are not afraid of their future after Fellowship program. Rahul
doesn’t care about the stipend paid by the Teach For India.
 Asha and Mathangi agreed that they have learned many things during the one year period
of the Fellowship program. Rahul says that he is a person of continuous learning and he
is still learning many things.
 They all feel that Teach For India is one of a kind. The staffs in Teach For India is more
helpful.
2014 Fellows:
S. No. Name
1. Keerthi Ulaga A
2. Gurucharan
3. Lakshmi Narashiman Mukundan
03/06/2016 Page 25
Summary:
 2014 Fellows are the people who completed their two years full-time program. When
they answered my interview questions, I can see the influence of Teach For India over
them.
 They had a wide knowledge of the educational sector and they had the privilege to work
with most sincere and potential people.
 The people that I interviewed are belonging to the different category. Keerthi Ulaga is
from IT background with three years experience. Lakshmi Narasimhan Mukundan is also
from IT background but with six years experience. Gurucharan is from manufacturing
background with three years experience.
 All the people that I interviewed are very successful in their job. But yet they were not
happy in their job. Keerthi Ulaga decided to quit the job from TCS to join Teach For
India but because of her importance TCS granted her sponsored sabbatical leave to join
Fellowship.
 Lakshmi Narasimhan applied for sabbatical in his organisation Infosys to work with an
NGO but they declined his request. So he quit his job and joined the NGO.
 Gurucharan was working in Singapore for three years and then realised that he learned
enough. He didn’t want that field to be his career. He needed to be a part of an NGO.
 They all feel that Teach For India’s Fellowship program is an excellent platform for the
fresh graduates to have exposure to the educational sector of our society.
 Throughout the interview process there is no feedback except one. The feedback was
delivered by Lakshmi Narasimhan. He said that the program managers are not more
experienced in handling people with more than 8 years of experience on their hand. To
03/06/2016 Page 26
resolve this problem, an experienced person should be appointed as Mentor for the
program managers in order to coach the program managers on the matter of ‘How to
handle more experienced people?’
Emerging Pattern or Trends:
If we examine the whole interview process regardless of the cohort years, we can see a pattern.
Most of them were saying same points while speaking about their interest towards development
work and Teach For India. Some of the trends which are identified in the interview process are
mentioned below,
 They care about the society they are living in.
 They have an interest in the educational sector.
 They feel excited about teaching.
 They love working with children.
 They want their skills to be sharpened.
 They are the people with the mindset of continuous learning.
 Some of them are/were afraid of the uncertain future. At the same time, they are/had
preparing/prepared themselves at core level to face the uncertainty.
 All of them have bulletproof confidence on Teach For India.
 They have concern over the stipend provided by Teach For India but it does not act as the
barrier for them.
 They see Fellowship not only as social development program but also as personal
development program.
03/06/2016 Page 27
Appendix 2
Survey 1 (Registered People) – Questionnaire
The structure of the questionnaire is,
Part 1 – Demographic details (Compulsory – 5 questions, Optional – 1 questions)
Part 2 – Interest (Compulsory – 9 questions)
Part 3 – Teach For India Fellowship Promotion (Compulsory – 4 questions)
Part 4 – Fellowship Program Application Process (Compulsory – 2 questions)
Part 5 – Fellowship Program (Compulsory – 4 questions)
Part 1: Demographic Details
This section of the questionnaire concentrates on the basic details of the respondents. Except
question no.1 (Name), all other questions are compulsory.
1. Name:
2. Sex
a. Male
b. Female
3. Age
a. 18 – 24 years old
b. 25 – 31 years old
c. 32 – 38 years old
d. 39 – 45 years old
e. 46 years old and above
4. Name of the Organization:
5. Designation:
6. Duration of service at the organization
a. Less than 6 months
b. 7 months – 12 months
c. 1 year – 2 years
d. 3 years – 4 years
e. More than 4 years
03/06/2016 Page 28
Part 2: Interest
This section of the questionnaire is structured in a way to identify the interest of the respondents.
The questions are phrased in a manner to calculate your interest in social development work.
Answer all the questions.
Strongly Disagree Disagree Neutral Agree Strongly Agree
1 2 3 4 5
S. No. Questions 1 2 3 4 5
7. I like working with people
8. I like helping people learn new skills
9. I like providing care for people in some way
10. I like working with community groups
11.
I am someone who is passionate about bringing
change in the society
12.
I like working towards solution for people’s
problems
13.
I like to make long term impact / change in the
educational sector
14.
I have the internal drive to do something certain to
bring out change in the educational sector
15.
I don’t hesitate to commit myself to an education
related cause for long term
Part 3: Teach For India Fellowship Promotion
This section of the questionnaire is aimed at understanding the respondents’ response towards
the promotion of Teach for India Fellowship program.
16. How did you hear about Teach For India:
a. Social Media (Facebook, Twitter etc.)
b. Newspaper and magazines
03/06/2016 Page 29
c. Friends, family and acquaintances
d. Campaign Leader on campus
e. Fests and/or other college events, marathons etc.
Strongly Disagree Disagree Neutral Agree Strongly Agree
1 2 3 4 5
S. No. Questions 1 2 3 4 5
17. How would you rate the Teach For India website?
18.
The Fellowship program is clearly explained in the
Teach For India website.
19.
Teach for India is doing a good job of promoting the
Fellowship program
Part 4: Fellowship Program Application Process
This section of the questionnaire is aimed at understanding the respondents’ thoughts about
Teach for India Fellowship program application process.
20. The reason for not moving forward with the application process after registration is
a. The application process is too tedious.
b. I don't have relevant experience to complete the application process.
c. After registration, I realized that the fellowship won’t suit me.
d. I am not sure what the benefit to me from doing this fellowship is.
e. I had technical issues while completing the application form.
f. I didn’t prioritize this and so couldn’t finish application on time.
g. Other
21. I would have continued with the application process if I had received support such as
a. Call from the Recruitment team.
b. Connecting with the Fellow.
c. Visit a Teach for India classroom.
03/06/2016 Page 30
Part 5: Fellowship Program
This section of the questionnaire is aimed at understanding the respondents’ interest towards the
Teach for India Fellowship program.
22. I intend to apply for the Fellowship program at Teach For India because
a. It is a two years full time program.
b. It is a paid fellowship.
c. It deals with educational inequality.
d. Teach for India is a reliable and professional NGO which is offering this fellowship.
e. It will help with my career advancement.
f. It will help me switch to the social development sector.
23. Do you have any barrier in joining Teach For India's Fellowship program?
a. Yes
b. No
24. My biggest barrier in joining Teach for India’s fellowship program is
a. I am not sure how it will help with development of my leadership skills.
b. I am not convinced I can teach well.
c. I am anxious about my prospects after the fellowship.
d. I am nervous about financial stability.
e. I am not sure if the program is professionally managed.
f. I am concerned that there will not be many people like me (i.e. with professional work
experience) doing the fellowship.
Strongly Disagree Disagree Neutral Agree Strongly Agree
1 2 3 4 5
S. No. Questions 1 2 3 4 5
25.
I like to apply for the Fellowship program
Thank you very much for participating in this valuable survey!
03/06/2016 Page 31
Survey 2 (General Public) – Questionnaire
The structure of the questionnaire is,
Part 1 – Demographic details (Compulsory – 5 questions, Optional – 1 questions)
Part 2 – Interest (Compulsory – 9 questions)
Part 3 – Awareness about Teach for India (Compulsory – 10 questions)
Part 1: Demographic Details
This section of the questionnaire concentrates on the basic details of the respondents. Except
question no.1 (Name), all other questions are compulsory.
1. Name:
2. Sex
c. Male
d. Female
3. Age
f. 18 – 24 years old
g. 25 – 31 years old
h. 32 – 38 years old
i. 39 – 45 years old
j. 46 years old and above
4. Name of the Organization:
5. Designation:
6. Duration of service at the organization
f. Less than 6 months
g. 7 months – 12 months
h. 1 year – 2 years
i. 3 years – 4 years
j. More than 4 years
03/06/2016 Page 32
Part 2: Interest
This section of the questionnaire is structured in a way to identify the interest of the respondents.
The questions are phrased in a manner to calculate your interest in social development work.
Answer all the questions.
Strongly Disagree Disagree Neutral Agree Strongly Agree
1 2 3 4 5
S. No. Questions 1 2 3 4 5
7. I like working with people
8. I like helping people learn new skills
9. I like providing care for people in some way
10. I like working with community groups
11.
I am someone who is passionate about bringing
change in the society
12.
I like working towards solution for people’s
problems
13.
I like to make long term impact / change in the
educational sector
14.
I have the internal drive to do something certain to
bring out change in the educational sector
15.
I don’t hesitate to commit myself to an education
related cause for long term
Part 3: Teach For India Fellowship Promotion
This section of the questionnaire is aimed at understanding the respondents’ response towards
the promotion of Teach for India Fellowship program.
16. Have you heard about Teach For India?
a. Know about Teach For India.
b. Have heard about Teach For India but don’t know what it is about
03/06/2016 Page 33
c. Never heard
17. How did you hear about Teach For India:
a. Social Media (Facebook, Twitter etc.)
b. Newspaper and magazines
c. Friends, family and acquaintances
d. Campaign Leader on campus
e. Fests and/or other college events, marathons etc.
18. Have you heard about Teach For India's Fellowship program?
a. Yes
b. No
19. Now, I want to join Teach For India Fellowship program.
a. Yes
b. No
Strongly Disagree Disagree Neutral Agree Strongly Agree
1 2 3 4 5
S. No. Questions 1 2 3 4 5
20.
I like to apply for the Fellowship program
21. I intend to apply for the Fellowship program at Teach For India because
a. It is a two years full time program.
b. It is a paid fellowship.
c. It deals with educational inequality.
d. Teach for India is a reliable and professional NGO which is offering this fellowship.
e. It will help with my career advancement.
f. It will help me switch to the social development sector.
03/06/2016 Page 34
22. I don't want to join Teach For India Fellowship program because
a. Concern over salary/financial package
b. Parental/family concerns
c. Two year commitment
d. Going for higher education
e. Don’t want to work in the education sector or towards education equity
f. Don’t want to work for an NGO/social development sector
23. My biggest barrier in joining Teach for India’s fellowship program is
a. I am not sure how it will help with development of my leadership skills.
b. I am not convinced I can teach well.
c. I am anxious about my prospects after the fellowship.
d. I am nervous about financial stability.
e. I am not sure if the program is professionally managed.
f. I am concerned that there will not be many people like me (i.e. with professional work
experience) doing the fellowship.
24. What other ways would you be interested in being involved in Teach for India’s work?
a. Volunteer in classrooms
b. Donate for the cause
c. Be an ambassador in your organization for Teach for India’s work
d. Refer other people who may be interested in Teach for India’s work
e. None of the above
Strongly Disagree Disagree Neutral Agree Strongly Agree
1 2 3 4 5
S. No. Questions 1 2 3 4 5
25.
Teach for India is doing a good job of promoting the
fellowship program
Thank you very much for participating in this valuable survey!
03/06/2016 Page 35
Appendix 3
SPPS Results
Survey 1 (Registered People):
1. Frequency
@2.Sex
Frequency Percent Valid Percent
Cumulative
Percent
Valid Male 22 40.0 40.0 40.0
Female 33 60.0 60.0 100.0
Total 55 100.0 100.0
@3.Age
Frequency Percent Valid Percent
Cumulative
Percent
Valid 18 - 24 years old 18 32.7 32.7 32.7
25 - 31 years old 31 56.4 56.4 89.1
32 - 38 years old 2 3.6 3.6 92.7
39 - 45 years old 2 3.6 3.6 96.4
46 years old and above 2 3.6 3.6 100.0
Total 55 100.0 100.0
@6.DurationofServicewiththeOrganization
Frequency Percent Valid Percent
Cumulative
Percent
Valid Less than 6 months 7 12.7 12.7 12.7
7 months - 12 months 8 14.5 14.5 27.3
1 year - 2 years 19 34.5 34.5 61.8
3 years - 4 years 12 21.8 21.8 83.6
More than 4 years 9 16.4 16.4 100.0
Total 55 100.0 100.0
03/06/2016 Page 36
@7.Ilikeworkingwithpeople
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 3 5.5 5.5 5.5
Neither Disagree nor Agree 7 12.7 12.7 18.2
Agree 13 23.6 23.6 41.8
Strongly Agree 32 58.2 58.2 100.0
Total 55 100.0 100.0
@8.Ilikehelpingpeoplelearnnewskills
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 2 3.6 3.6 3.6
Disagree 1 1.8 1.8 5.5
Agree 11 20.0 20.0 25.5
Strongly Agree 41 74.5 74.5 100.0
Total 55 100.0 100.0
@9.Ilikeprovidingcareforpeopleinsomeway
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 2 3.6 3.6 3.6
Disagree 1 1.8 1.8 5.5
Neither Disagree nor Agree 5 9.1 9.1 14.5
Agree 14 25.5 25.5 40.0
Strongly Agree 33 60.0 60.0 100.0
Total 55 100.0 100.0
@10.Ilikeworkingwithcommunitygroups
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 2 3.6 3.6 3.6
Disagree 3 5.5 5.5 9.1
Neither Disagree nor Agree 6 10.9 10.9 20.0
Agree 16 29.1 29.1 49.1
Strongly Agree 28 50.9 50.9 100.0
Total 55 100.0 100.0
03/06/2016 Page 37
@11.Iamsomeonewhoispassionateaboutbringingchangeinthe
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 2 3.6 3.6 3.6
Disagree 1 1.8 1.8 5.5
Neither Disagree nor Agree 5 9.1 9.1 14.5
Agree 16 29.1 29.1 43.6
Strongly Agree 31 56.4 56.4 100.0
Total 55 100.0 100.0
@12.Ilikeworkingtowardssolutionsforpeopleâsproblems
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 2 3.6 3.6 3.6
Disagree 2 3.6 3.6 7.3
Neither Disagree nor Agree 4 7.3 7.3 14.5
Agree 20 36.4 36.4 50.9
Strongly Agree 27 49.1 49.1 100.0
Total 55 100.0 100.0
@13.Iliketomakelongtermimpactchangeintheeducational
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 1.8 1.8 1.8
Disagree 2 3.6 3.6 5.5
Neither Disagree nor Agree 2 3.6 3.6 9.1
Agree 10 18.2 18.2 27.3
Strongly Agree 40 72.7 72.7 100.0
Total 55 100.0 100.0
03/06/2016 Page 38
@14.Ihavetheinternaldrivetodosomethingcertaintobringo
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 2 3.6 3.6 3.6
Disagree 1 1.8 1.8 5.5
Neither Disagree nor Agree 2 3.6 3.6 9.1
Agree 16 29.1 29.1 38.2
Strongly Agree 34 61.8 61.8 100.0
Total 55 100.0 100.0
@15.Idonâthesitatetocommitmyselftoaneducationrelated
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 3 5.5 5.5 5.5
Neither Disagree nor Agree 2 3.6 3.6 9.1
Agree 20 36.4 36.4 45.5
Strongly Agree 30 54.5 54.5 100.0
Total 55 100.0 100.0
@16.HowdidyouhearaboutTeachForIndia
Frequency Percent Valid Percent
Cumulative
Percent
Valid "Fests and/or other college
events,marathons etc."
3 5.5 5.5 5.5
"Friends,family and
acquaintances"
16 29.1 29.1 34.5
"Social Media
(Facebook,Twitter etc.)"
18 32.7 32.7 67.3
Campaign Leader on
campus
2 3.6 3.6 70.9
Newspaper and magazines 9 16.4 16.4 87.3
Other 7 12.7 12.7 100.0
Total 55 100.0 100.0
03/06/2016 Page 39
@17.HowwouldyouratetheTeachForIndiawebsite
Frequency Percent Valid Percent
Cumulative
Percent
Valid Neutral 10 18.2 18.2 18.2
Helpful 28 50.9 50.9 69.1
Very helpful 17 30.9 30.9 100.0
Total 55 100.0 100.0
@18.TheFellowshipprogramisclearlyexplainedintheTeachFor
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 1 1.8 1.8 1.8
Neither Disagree nor Agree 9 16.4 16.4 18.2
Agree 23 41.8 41.8 60.0
Strongly Agree 22 40.0 40.0 100.0
Total 55 100.0 100.0
@19.TeachforIndiaisdoingagoodjobofpromotingtheFellows
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 3 5.5 5.5 5.5
Neither Disagree nor Agree 9 16.4 16.4 21.8
Agree 20 36.4 36.4 58.2
Strongly Agree 23 41.8 41.8 100.0
Total 55 100.0 100.0
03/06/2016 Page 40
2. Correlation
If there is a relationship between variables, Sig. (2-tailed) value will be less than or equal to 0.05.
Correlations
@2.Sex @3.Age
@6.DurationofS
ervicewiththeOrg
anization
@25.Iliketoapply
fortheFellowship
program Interest
@2.Sex Pearson Correlation 1 -.057 -.115 .054 .013
Sig. (2-tailed) .678 .403 .695 .926
N 55 55 55 55 55
@3.Age Pearson Correlation -.057 1 .357**
.058 .162
Sig. (2-tailed) .678 .007 .673 .237
N 55 55 55 55 55
@6.DurationofServicewiththe
Organization
Pearson Correlation -.115 .357**
1 .022 -.017
Sig. (2-tailed) .403 .007 .876 .901
N 55 55 55 55 55
@25.IliketoapplyfortheFellow
shipprogram
Pearson Correlation .054 .058 .022 1 .110
Sig. (2-tailed) .695 .673 .876 .422
N 55 55 55 55 55
Interest Pearson Correlation .013 .162 -.017 .110 1
Sig. (2-tailed) .926 .237 .901 .422
N 55 55 55 55 55
3. Regression
Sig. value in ANOVA table and Coefficient table shows the relationship between variables. It
should be less than or equal to 0.05.
Variables Entered/Removeda
Model
Variables
Entered
Variables
Removed Method
1 @23.Doyouhav
eanybarrierinjoi
ningTeachForIn
diasFellowsb
. Enter
a. Dependent Variable: Interest
b. All requested variables entered.
03/06/2016 Page 41
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .053a
.003 -.016 7.67690
a. Predictors: (Constant),
@23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 8.894 1 8.894 .151 .699b
Residual 3123.542 53 58.935
Total 3132.436 54
a. Dependent Variable: Interest
b. Predictors: (Constant), @23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 38.202 3.121 12.241 .000
@23.Doyouhaveanybarrierin
joiningTeachForIndiasFellow
s
.828 2.131 .053 .388 .699
a. Dependent Variable: Interest
Variables Entered/Removeda
Model
Variables
Entered
Variables
Removed Method
1 @23.Doyouhav
eanybarrierinjoi
ningTeachForIn
diasFellowsb
. Enter
a. Dependent Variable:
@25.IliketoapplyfortheFellowshipprogram
b. All requested variables entered.
03/06/2016 Page 42
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .109a
.012 -.007 1.392
a. Predictors: (Constant),
@23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 1.232 1 1.232 .636 .429b
Residual 102.768 53 1.939
Total 104.000 54
a. Dependent Variable: @25.IliketoapplyfortheFellowshipprogram
b. Predictors: (Constant), @23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 3.426 .566 6.052 .000
@23.Doyouhaveanybarrierin
joiningTeachForIndiasFellow
s
-.308 .386 -.109 -.797 .429
a. Dependent Variable: @25.IliketoapplyfortheFellowshipprogram
03/06/2016 Page 43
Survey 2 (General Public):
1. Frequency
2. Sex
Frequency Percent Valid Percent
Cumulative
Percent
Valid Female 20 41.7 41.7 41.7
Male 28 58.3 58.3 100.0
Total 48 100.0 100.0
3. Age
Frequency Percent Valid Percent
Cumulative
Percent
Valid 18 - 24 years 10 20.8 20.8 20.8
25 - 31 years 35 72.9 72.9 93.8
32 - 38 years 3 6.3 6.3 100.0
Total 48 100.0 100.0
6. Duration of Service with the Organization
Frequency Percent Valid Percent
Cumulative
Percent
Valid 1 year - 2 years 8 16.7 16.7 16.7
3 years - 4 years 9 18.8 18.8 35.4
7 months - 1 year 5 10.4 10.4 45.8
Less than 6 months 13 27.1 27.1 72.9
More than 4 years 13 27.1 27.1 100.0
Total 48 100.0 100.0
7. I like working with people.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Neither disagree nor agree 5 10.4 10.4 12.5
Agree 19 39.6 39.6 52.1
Strongly Agree 23 47.9 47.9 100.0
Total 48 100.0 100.0
03/06/2016 Page 44
8. I like helping people learn new skills.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Neither disagree nor agree 3 6.3 6.3 8.3
Agree 17 35.4 35.4 43.8
Strongly Agree 27 56.3 56.3 100.0
Total 48 100.0 100.0
9. I like providing care for people in some way.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Disagree 1 2.1 2.1 4.2
Neither disagree nor agree 5 10.4 10.4 14.6
Agree 20 41.7 41.7 56.3
Strongly Agree 21 43.8 43.8 100.0
Total 48 100.0 100.0
10. I like working with community groups.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 4 8.3 8.3 8.3
Neither disagree nor agree 9 18.8 18.8 27.1
Agree 20 41.7 41.7 68.8
Strongly Agree 15 31.3 31.3 100.0
Total 48 100.0 100.0
11. I am someone who is passionate about bringing change in the society.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Disagree 3 6.3 6.3 8.3
Neither disagree nor agree 9 18.8 18.8 27.1
Agree 18 37.5 37.5 64.6
Strongly Agree 17 35.4 35.4 100.0
Total 48 100.0 100.0
03/06/2016 Page 45
12. I like working towards solutions for people’s problems
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Disagree 3 6.3 6.3 8.3
Neither disagree nor agree 4 8.3 8.3 16.7
Agree 23 47.9 47.9 64.6
Strongly Agree 17 35.4 35.4 100.0
Total 48 100.0 100.0
13. I like to make long term impact / change in the educational sector.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Neither disagree nor agree 7 14.6 14.6 16.7
Agree 14 29.2 29.2 45.8
Strongly Agree 26 54.2 54.2 100.0
Total 48 100.0 100.0
14. I have the internal drive to do something certain to bring out change in the educational
sector.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Disagree 4 8.3 8.3 10.4
Neither disagree nor agree 12 25.0 25.0 35.4
Agree 13 27.1 27.1 62.5
Strongly Agree 18 37.5 37.5 100.0
Total 48 100.0 100.0
15. I don’t hesitate to commit myself to an education related cause for long time.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 2.1 2.1
Disagree 3 6.3 6.3 8.3
Neither disagree nor agree 8 16.7 16.7 25.0
Agree 19 39.6 39.6 64.6
Strongly Agree 17 35.4 35.4 100.0
Total 48 100.0 100.0
03/06/2016 Page 46
16. Have you heard about Teach For India?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Have heard about Teach For
India but don’t know what it
is about
5 10.4 10.4 10.4
Have heard about Teach For
India but don’t know
what it is
10 20.8 20.8 31.3
Know about Teach For
India.
12 25.0 25.0 56.3
Never heard 21 43.8 43.8 100.0
Total 48 100.0 100.0
17. How did you hear about Teach For India?
Frequency Percent Valid Percent
Cumulative
Percent
Valid 21 43.8 43.8 43.8
Friends, family and
acquaintances
20 41.7 41.7 85.4
Newspaper and magazines 1 2.1 2.1 87.5
Social Media (Facebook,
Twitter etc.)
6 12.5 12.5 100.0
Total 48 100.0 100.0
18. Have you heard about Teach For India's Fellowship program?
Frequency Percent Valid Percent
Cumulative
Percent
Valid 21 43.8 43.8 43.8
No 16 33.3 33.3 77.1
Yes 11 22.9 22.9 100.0
Total 48 100.0 100.0
19. Now, I want to join Teach For India Fellowship program.
Frequency Percent Valid Percent
Cumulative
Percent
Valid 11 22.9 22.9 22.9
No 27 56.3 56.3 79.2
Yes 10 20.8 20.8 100.0
Total 48 100.0 100.0
03/06/2016 Page 47
20. I like to join the Fellowship program.
Frequency Percent Valid Percent
Cumulative
Percent
Valid As soon as possible 4 8.3 19.0 19.0
Soon 1 2.1 4.8 23.8
Neither soon nor later 7 14.6 33.3 57.1
Somewhat later 3 6.3 14.3 71.4
Not now maybe later 6 12.5 28.6 100.0
Total 21 43.8 100.0
Missing System 27 56.3
Total 48 100.0
22. I don't want to join Teach For India Fellowship program because
Frequency Percent Valid Percent
Cumulative
Percent
Valid 21 43.8 43.8 43.8
Concern over
salary/financial package
8 16.7 16.7 60.4
Don't want to work for an
NGO/
2 4.2 4.2 64.6
Don't want to work in the
educ
2 4.2 4.2 68.8
Parental/family concerns 7 14.6 14.6 83.3
Two year commitment 8 16.7 16.7 100.0
Total 48 100.0 100.0
23. My biggest barrier in joining Teach for India’s fellowship program is:
Frequency Percent Valid Percent
Cumulative
Percent
Valid 25 52.1 52.1 52.1
I am anxious about my
prospects after the
fellowship.
2 4.2 4.2 56.3
I am concerned that there
will not be many people like
me (i.e. with professional
work experience) doing the
fellowship.
1 2.1 2.1 58.3
03/06/2016 Page 48
I am nervous about financial
stability.
7 14.6 14.6 72.9
I am not convinced I can
teach well.
9 18.8 18.8 91.7
I am not sure how it will help
with development of my
leadership skills.
3 6.3 6.3 97.9
I am not sure if the program
is professionally managed.
1 2.1 2.1 100.0
Total 48 100.0 100.0
24. What other ways would you be interested in being involved in Teach for India’s work?
Frequency Percent Valid Percent
Cumulative
Percent
Valid 25 52.1 52.1 52.1
Donate for the cause 1 2.1 2.1 54.2
None of the above 5 10.4 10.4 64.6
Refer other people who may
be interested in Teach for
India’s
7 14.6 14.6 79.2
Volunteer in classrooms 10 20.8 20.8 100.0
Total 48 100.0 100.0
25. Teach for India is doing a good job of promoting the fellowship program
Frequency Percent Valid Percent
Cumulative
Percent
Valid Strongly Disagree 1 2.1 4.8 4.8
Disagree 1 2.1 4.8 9.5
Neither disagree nor agree 5 10.4 23.8 33.3
Agree 7 14.6 33.3 66.7
Strongly Agree 7 14.6 33.3 100.0
Total 21 43.8 100.0
Missing System 27 56.3
Total 48 100.0
03/06/2016 Page 49
2. Correlation
If there is a relationship between variables, Sig. (2-tailed) value will be less than or equal to 0.05.
Correlations
2. Sex 3. Age
6. Duration of
Service with the
Organization Interest
2. Sex Pearson Correlation 1 -.176 -.142 .119
Sig. (2-tailed) .231 .337 .420
N 48 48 48 48
3. Age Pearson Correlation -.176 1 .397**
-.098
Sig. (2-tailed) .231 .005 .506
N 48 48 48 48
6. Duration of Service with
the Organization
Pearson Correlation -.142 .397**
1 -.013
Sig. (2-tailed) .337 .005 .930
N 48 48 48 48
Interest Pearson Correlation .119 -.098 -.013 1
Sig. (2-tailed) .420 .506 .930
N 48 48 48 48
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
Interest
20. I like to join
the Fellowship
program.
25. Teach for
India is doing a
good job of
promoting the
fellowship
program
Interest Pearson Correlation 1 .039 .667**
Sig. (2-tailed) .866 .001
N 48 21 21
20. I like to join the
Fellowship program.
Pearson Correlation .039 1 .120
Sig. (2-tailed) .866 .605
N 21 21 21
25. Teach for India is doing
a good job of promoting the
fellowship program
Pearson Correlation .667**
.120 1
Sig. (2-tailed) .001 .605
N 21 21 21
**. Correlation is significant at the 0.01 level (2-tailed).
03/06/2016 Page 50
3. Regression
Sig. value in ANOVA table and Coefficient table shows the relationship between variables. It
should be less than or equal to 0.05.
Variables Entered/Removeda
Model
Variables
Entered
Variables
Removed Method
1 6. Duration of
Service with the
Organizationb
. Enter
a. Dependent Variable: 20. I like to join the Fellowship
program.
b. All requested variables entered.
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .080a
.006 -.046 1.487
a. Predictors: (Constant), 6. Duration of Service with the Organization
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression .271 1 .271 .122 .730b
Residual 42.015 19 2.211
Total 42.286 20
a. Dependent Variable: 20. I like to join the Fellowship program.
b. Predictors: (Constant), 6. Duration of Service with the Organization
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 3.064 .713 4.297 .000
6. Duration of Service with
the Organization
.073 .208 .080 .350 .730
a. Dependent Variable: 20. I like to join the Fellowship program.
03/06/2016 Page 51
Variables Entered/Removeda
Model
Variables
Entered
Variables
Removed Method
1 Interestb
. Enter
a. Dependent Variable: 20. I like to join the Fellowship
program.
b. All requested variables entered.
Model Summary
Model R R Square
Adjusted R
Square
Std. Error of the
Estimate
1 .039a
.002 -.051 1.491
a. Predictors: (Constant), Interest
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression .065 1 .065 .029 .866b
Residual 42.221 19 2.222
Total 42.286 20
a. Dependent Variable: 20. I like to join the Fellowship program.
b. Predictors: (Constant), Interest
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.B Std. Error Beta
1 (Constant) 2.955 1.960 1.507 .148
Interest .009 .051 .039 .171 .866
a. Dependent Variable: 20. I like to join the Fellowship program.

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TFI Internship project report

  • 1. TACTICAL RECRUITMENT PLAN CORPORATE SEGMENT PRESENTED BY: SULTAN
  • 2. S. No. Content Page No. 1. Abstract 1 2. Description of the project work  Statement of problem  Objective  Materials  Methods  Equipment handled  Results 2 2 2 4 5 5 3. Recommendation 14 4. Conclusion/future research 19 5. Appendix 1 Interview Questions Summary of Interview 20 22 6. Appendix 2 Survey 1 (Registered People) – Questionnaire Survey 2 (General Public) – Questionnaire 27 31 7. Appendix 3 SPSS Results 35
  • 3. 03/06/2016 Page 1 ABSTRACT Teach For India’s fellowship recruitment team act as the front in the recruitment of potential candidates for the fellowship program. The recruitment team operates in a planned manner with unique vision & mission and also with structured strategy. The strategy followed by the recruitment team performs a major role in the recruitment process. According to the recruitment team, there are two segments of people for the fellowship program. They are graduates and working professionals. The recruitment team has a well-structured strategy for approaching the graduates but not for the working professionals. Since Teach For India is gradually increasing its operation base in Chennai, the number of fellows also increases. The task of recruiting more fellows falls upon the recruitment team. Hence, the need for a separate strategy for approaching corporate people regarding fellowship program is vital to the success of the recruitment team. The major result expected from the newly formed strategy is to increase the applications from corporate.
  • 4. 03/06/2016 Page 2 DESCRIPTION OF THE PROJECT WORK  Statement of Problem  Recruitment base for corporate people is not as wide as college students.  No structured strategy for attracting corporate people.  Increasing corporate application.  Objective  The main objective of this project is to develop the strategy to recruit more corporate people.  To market TFI’s value proposition to corporate segment.  Materials  The main material used in the project is the database of Teach For India (i.e. Teach For India Salesforce). Interview:  The report of fellows (2016, 2015 & 2014) who were from the corporate background is generated by using salesforce database. Then the fellows in the report were contacted to take part in the Face-to-Face interview process. Some of the fellows were confirmed to meet for the interview process. Those fellows who are not available to meet face to face were interviewed through other methods. The details of the fellows who interviewed are mentioned below,
  • 5. 03/06/2016 Page 3 S. No. Cohort Name 1. 2016 Sreejith Mohan 2. Arun Maruthi Selvan 3. Kruthika Mani 4. Barathwaj 5. Harinie 6. 2015 Asha Dixit 7. Mathangi PN 8. Swathi Sukumar 9. Rahul Jayaprakash 10. 2014 Keerthi Ulaga 11. Gurucharan 12. Lakshmi Narashiman Mukundan *Source: Teach For India Salesforce. Administering the Questionnaire:  Sample, With the help of the salesforce, report is made on registered applicants from corporate companies in Tamilnadu, Pondicherry and Kerala who applied for the fellowship but didn’t go through the process completely.  Approach Method, The email id of the registered applicants is in the database. Questionnaire was sent through email to the registered applicants.  Sample, General and random working professionals in various corporate are considered as sample.
  • 6. 03/06/2016 Page 4  Approach Method,  Questionnaire was sent through email to the general public. Details of registered people: S. No. Year No. of registered people 1. 2016 401 2. 2015 277 3. 2014 592 *Source: Teach For India Salesforce.  Methods  Since there is no structured method or research done on the same matter, we have to go with trial and error method incorporating traditional methods for gathering primary data (Interview, Questionnaire).  Step 1: Selecting suitable sample (2014, 2015 and 2016 Fellows) with certain dimensions (Professional Status: Worked till applying for fellowship, Current city: Chennai).  Step 2: Interview (Face to Face, Telephonic and Email) with the selected samples (Selected Persons).  Step 3: Identifying the motivators behind the samples.  Step 4: Preparing questionnaire (MS Word and Google Docs) based on the interview.  Step 5: Administering the questionnaire (Via E-mail) to the population (Corporate People).
  • 7. 03/06/2016 Page 5  Step 6: Documenting the response (Excel Sheet) to analyze.  Step 7: Using the result to prepare strategy.  Equipments Handled The equipments which are used in this project are mentioned below,  Interview Questions: The interview questions are prepared by referring the research papers. There are 20 questions asked during the interview of a fellow. The responses were digitally recorded and then documented. (Refer Appendix 1)  Questionnaire: The questionnaire is prepared by using the responses of the interview. Two questionnaires were prepared, one for the registered applicants and another for the general public. Each questionnaire contains 25 questions. (Refer Appendix 2)  SPSS: IBM SPSS (Statistical Package for the Social Sciences) Statistics v23 is used to do the analysis. The excel file which contains the responses from the questionnaire acted as the input file for SPSS analysis. (Refer Appendix 3)  Results  The results of the data analysis of two questionnaires are discussed in this chapter. The SPSS (Statistical Package for Social Sciences) Version 23 was used to explore the data. The chapter starts with the profile of the respondents (Demographics and Interest) which will be followed by reliability analysis, T-test and one way ANOVA test, Correlation and Regression analysis.
  • 8. 03/06/2016 Page 6  Profile of Respondents:  A total of 103 people responded to the survey questions. 55 respondents for survey 1 (Registered People) and 48 respondents for survey 2 (General Public). o Survey 1 (Registered People): #Demographics: The below table depicts the demographic details of the respondents belong to survey 1 (Registered People). Demographics Sub-Dimensions Frequency N=55 Percent (%) Gender Male Female 22 33 40 60 Age 18 – 24 years old 25 – 31 years old 32 – 38 years old 39 – 45 years old 46 years old and above 18 31 2 2 2 32.7 56.4 3.6 3.6 3.6 Duration of Service with the Organization 1 year – 2 years 3 years – 4 years 7 months – 12 months Less than 6 months More than 4 years 19 12 8 7 9 34.5 21.8 14.5 12.7 16.4 *N – Total number of respondents. #Interest: The interest part consists of 9 questions ranging from question no.7 to 15. (Refer appendix 3)
  • 9. 03/06/2016 Page 7 Questions Data Strongly Disagree Disagree Neither disagree nor agree Agree Strongly Agree 7. I like working with people Frequency N=55 3 0 7 13 32 Percent (%) 5.5 0 12.7 23.6 58.2 8. I like helping people learn new skills Frequency N=55 2 1 0 11 41 Percent (%) 3.6 1.8 0 20.0 74.5 9. I like providing care for people in some way Frequency N=55 2 1 5 14 33 Percent (%) 3.6 1.8 9.1 25.5 60.0 10. I like working with community groups Frequency N=55 2 3 6 16 28 Percent (%) 3.6 5.5 10.9 29.1 50.9 11. I am someone who is passionate about bringing change in the Society Frequency N=55 2 1 5 16 31 Percent (%) 3.6 1.8 9.1 29.1 56.4 12. I like working towards solutions for people’s problems Frequency N=55 2 2 4 20 27 Percent (%) 3.6 3.6 7.3 36.4 49.1 13. I like to make long term impact in the educational system Frequency N=55 1 2 2 10 40 Percent (%) 1.8 3.6 3.6 18.2 72.7
  • 10. 03/06/2016 Page 8 14. I have the internal drive to do something certain to bring out change in our educational sector Frequency N=55 2 1 2 16 34 Percent (%) 3.6 1.8 3.6 29.1 61.8 15. I don’t hesitate to commit myself to an education related cause for long time Frequency N=55 3 0 2 20 30 Percent (%) 5.5 0 3.6 36.4 54.5 *N – Total number of respondents. o Survey 2 (General Public) #Demographics: The below table depicts the demographic details of the respondents belong to survey 2 (General Public). Demographics Sub-Dimensions Frequency N=48 Percent (%) Gender Male Female 28 20 58.3 41.7 Age 18 – 24 years old 25 – 31 years old 32 – 38 years old 10 35 3 20.8 72.9 6.3 Duration of Service with the Organization 1 year – 2 years 3 years – 4 years 7 months – 12 months Less than 6 months More than 4 years 8 9 5 13 13 16.7 18.8 10.4 27.1 27.1 *N – Total number of respondents.
  • 11. 03/06/2016 Page 9 #Interest: The interest part consists of 9 questions ranging from question no.7 to 15. (Refer appendix 3) Questions Data Strongly Disagree Disagree Neither disagree nor agree Agree Strongly Agree 7. I like working with people Frequency N=48 1 0 5 19 23 Percent (%) 2.1 0 10.4 39.6 47.9 8. I like helping people learn new skills Frequency N=48 1 0 3 17 27 Percent (%) 2.1 0 6.3 35.4 56.3 9. I like providing care for people in some way Frequency N=48 1 1 5 20 21 Percent (%) 2.1 2.1 10.4 41.7 43.8 10. I like working with community groups Frequency N=48 0 4 9 20 15 Percent (%) 0 8.3 18.8 41.7 31.3 11. I am someone who is passionate about bringing change in the Society Frequency N=48 1 3 9 18 17 Percent (%) 2.1 6.3 18.8 37.5 35.4 12. I like working towards solutions for people’s problems Frequency N=48 1 3 4 23 17 Percent (%) 2.1 6.3 8.3 47.9 35.4
  • 12. 03/06/2016 Page 10 13. I like to make long term impact in the educational system Frequency N=48 1 0 7 14 26 Percent (%) 2.1 0 14.6 29.2 54.2 14. I have the internal drive to do something certain to bring out change in our educational sector Frequency N=48 1 4 12 13 18 Percent (%) 2.1 8.3 25.0 27.1 37.5 15. I don’t hesitate to commit myself to an education related cause for long time Frequency N=48 1 3 8 19 17 Percent (%) 2.1 6.3 16.7 39.6 35.4 *N – Total number of respondents. The demographic details of respondents’ shows that out of 103 respondents, 53 are female and 50 are male. 63 respondents belong to 25 – 31 years old category. 27 respondents belong to 1 year – 2 years of service with the organization category. Interest section of both the questionnaires is designed to identify the interest of the respondents towards working with people. Based upon the responses to the interest section of both the questionnaires, a cumulative percentage is generated by clubbing both the strongly agree and agree category. The cumulative percentage (Agree + Strongly Agree) for registered people is 43.63% and general public is 39.82%. The questions shows that almost all of the respondents like/interested to work with the people (i.e. Social development sector).  Reliability Analysis The reliability test shows the stability of the questionnaire and also describes the consistency of the questionnaire. It will answer how accurately the questionnaire
  • 13. 03/06/2016 Page 11 measures a particular concept. From the output of the analysis, the Cronbach’s alpha indicates that all the items are positively correlated to one another and it is internally consistent. According to research, reliabilities with less than 0.60 are deemed poor while those in the range of 0.70 ranges, is acceptable and those above 0.80 is considered as good. On the overall, the reliability of measures was comfortably above 0.80, (i.e. 0.881). In summary, the instrument used to measure interest variable in this study is reliable. The cronbach’s alpha is same for both the questionnaires. Variable Number of Items Cronbach’s Alpha Interest 9 0.881  T – Test & One-Way ANOVA Both the T-test and One-Way ANOVA test are used to compare the means of variables. After a series of analysis on the responses of both the questionnaires, it has been found that the variables used in this project are not related.  Correlation Introduction: Correlation can tell you something about the relationship between variables. It is used to understand whether the relationship is positive or negative and the strength of relationship. Statistical correlation is measured by what is called coefficient of correlation (r). Its numerical value ranges from +1.0 to -1.0. It gives us an indication of the strength of relationship. In general, r > 0 indicates positive relationship, r < 0 indicates negative relationship while r = 0 indicates no relationship (or that the variables are independent and not related). Here r = +1.0 describes a perfect positive correlation and r = -1.0 describes a
  • 14. 03/06/2016 Page 12 perfect negative correlation. Closer the coefficients are to +1.0 and -1.0; greater is the strength of the relationship between the variables. Value of r Positive Strength of relationship Negative Strength of relationship Value of r 1.0 to 0.5 Strong Strong -1.0 to -0.5 0.3 to 0.5 Moderate Moderate -0.5 to -0.3 0.1 to 0.3 Weak Weak -0.3 to -0.1 -0.1 to 0.1 None or very weak relationship -0.1 to 0.1 Variables Correlated: The variables are correlated to identify the relationship between them which can be used in formulating the strategy. The variables that are correlated are mentioned below, General Public S. No. Variables Status 1. Interest with Gender, Age and duration of service with the organization No Relationship (Refer Appendix 3) 2. Interest with “I like to join the fellowship program” No Relationship (Refer Appendix 3) Registered People S. No. Variables Status 1. Interest with Gender, Age and duration of service with the organization No Relationship (Refer Appendix 3) 2. Interest with “I like to join the fellowship program” No Relationship (Refer Appendix 3) 3. Interest with “Do you have any barrier in joining Teach For India’s Fellowship” No Relationship (Refer Appendix 3)
  • 15. 03/06/2016 Page 13 Interpretation: Most of the variables used in this project has r value ranges from -0.1 to 0.1 which means the relationship between the variables is none or very weak. This shows that the variables used in the project have no relationship. The strategic points we got from the analysis is, 1. There is no relationship between interest and gender, age or duration service. 2. There is no relationship between interest and the intention of applying for the fellowship. 3. There is no relationship between interest and the barrier in joining the fellowship.  Regression Introduction: Linear regression is the next step up after correlation. It is used when we want to predict the value of a variable based on the value of another variable. Both the correlation and regression analysis are almost same. Correlation tells you whether the variables have relationship or not. Regression tells you how much the variables match (Numerical Value). Variables Used: The variables which are used in correlation are used in the regression too. (Refer Appendix 3) Interpretation: We found that there is no positive relationship between the variables in the correlation. The regression analysis back up the interpretation got from the correlation.
  • 16. 03/06/2016 Page 14 RECOMMENDATION The overall objective is to structure a strategy to approach the corporate people regarding the fellowship program. Based upon the analysis, the following recommendations are provided to form a strategy. S. No. Area of Focus Data Backup 1. Promotion: Strong Areas: a. Social Media b. Friends, family and acquaintances. Weak Areas: a. Newspaper and Magazine b. Fest and Events c. Campaign Leader Total Respondents = 82 Respondent’s Choice (C) C = 24 C = 36 C = 10 C = 3 C = 2 2(i) Recruitment: a. I didn’t prioritize this and so couldn’t finish application on time. b. I don't have relevant experience to complete the application process. c. I had technical issues while completing the application form. Total Respondents = 55 C = 9 C = 5 C = 4 2(ii) Recruitment: a. Visit a Teach for India classroom. b. Connecting with the Fellow. c. Call from the Recruitment team. Total Respondents = 55 C = 15 C = 14 C = 12 2(iii) Recruitment: a. I am anxious about my prospects after the fellowship. b. I am not convinced I can teach well. c. I am not sure if the program is Total Respondents = 103 C = 9 C = 13
  • 17. 03/06/2016 Page 15 professionally managed. C = 4 2(iv) Recruitment: a. Parental/family concerns Total Respondents = 55 C = 7 Strategy: 1. Reaching Strategy:  Focus Area a. Strong Area: Social Media and Friends, family & acquaintances act as major platform for the promotion of Teach For India fellowship program. Friends, family & acquaintances are a process of word of mouth. Recruitment doesn’t have influence over that. In case of approaching corporate people through social media, LinkedIn can be a best social platform than Facebook and Twitter. b. Weak Area: Newspaper & Magazine, Fest & Events and Campaign Leader plays very minor role in promoting Teach For India fellowship program.  Action Plan/Execution There are two action plans constructed for promotion. 1. Concentrating on Strong Area 2. Concentrating on Weak Area Maintaining the current effort and at the same time improving the effectiveness of social media in promotion. E.g. Periodical postings (Trends, Stories, Photos and Videos etc) Investing more man power and time in Weak promotional areas. E.g. Recruiting more campaign leader, conducting events and more advertisement in newspaper.
  • 18. 03/06/2016 Page 16 For example, while analyzing the facebook page of other NGOs for the period (May 6th 2016 to June 6th 2016) it has been found that the promotional team is posting 1 to 3 posts (Stories, Photos and Videos) per day in their page. Each day at least one post is shared in the facebook page. Data:  Save the children – Max 3 posts/Day, with no post – Max 1 day.  Bhumi – Max 2 posts/ Day, with no post – None. But while analyzing the facebook page of Teach For India Chennai for the same period (May 6th 2016 to June 6th 2016), it has been found that only 3 posts were shared in this period. Data:  Teach For India Chennai – Max 2 post/Day, with no post – 51 days.  April 4th – 1 post: May 25th – 2 posts: June 5th – 1 post. Note: The trend is analyzed only in facebook page. Teach For India Chennai office is getting more applications through the social media even at this pace. If a separate person is assigned to maintain the social media page in daily basis, the application rate of Teach For India Chennai office may increase. Note: The forecasting is based on logical thinking. Based upon the data, it is understood that social media must be given more importance by assigning an individual to take care of the Teach For India’s social media pages. Since campaign leader, events and ad doesn’t show promising sign as social media, two persons should be assigned to do research, brainstorm to improve the platform.
  • 19. 03/06/2016 Page 17  Man Power Team consist of three members Member 1 Social Media Member 2 Campaign Leader, Events and Ad Member 3 2. Engaging Strategy:  Focus Area Recruitment team acts as the front end for promoting and recruiting candidates for the fellowship program. The recruitment team should be effective and efficient to bring recruit more people for the fellowship program. The most important part than the recruitment is to engage the people who registered for or showed interest towards Teach for India fellowship program.  Action Plan/Execution One of the proved ideas to improve recruitment call is to “Focus on quality not on quantity”. Since the corporate segment consist of people with more experience, it is absolutely necessary to have a brief conversation and periodic follow up. These actions may reduce the things mentioned in 2(i) & 2(iii). The best way to invest a candidate to the cause is to understand the interest of the candidate and taking necessary steps or actions to invest that interest. The things mentioned in 2(ii) can be used as an effective action to invest the interest of a person. Some of the people have interest to invest their time with Teach For India but the only barrier which blocks them is parental/family concern. Conducting parent or
  • 20. 03/06/2016 Page 18 family events either in the office or Class room can be an effective way to overcome this barrier. It is better to conduct the event in the class room than the office. In this way, both the parent and the applicant will be able to experience the reality of the fellowship. Example Events: We can make use of some of the public events as a platform for parents/applicants and children interaction. S. No. Events Date 1. Independence Day Celebration August 15th 2. Teacher’s Day Celebration September 5th 3. Gandhi Jayanti October 2nd 4. Children’s Day Celebration November 14th 5. Republic Day Celebration January 26th 6. Annual Day Celebration Academic Year End *Note: Most of the companies follow/accept the bolded holidays. Arranging events like class time, speech, fun time etc. during these holidays and inviting the parents/applicants to the events.  Man Power: Teach For India Chennai office got 3532* application in the cohort 2016 in Tamilnadu, Pondicherry & Kerala. But now Kerala is given to Bangalore office for the cohort 2017. So the average application will be around 2157*. Based upon the expansion and promotion rate of Teach For India, the application count may reach up to 2500 (approx.). (*Source: Teach For India Saleforce).
  • 21. 03/06/2016 Page 19 Calls has to be made and Mailers has to be sent to the applicants periodically. Man power is most important thing to carry out the process like call, mailers, strategy formation etc. Recruitment team (Chennai) should contain 3 members Member 1 Permanent Member 2 Permanent Member 3 Permanent or Intern The man power should be maintained throughout the entire recruitment cycle in order to achieve efficient recruitment. The man power mentioned in both the strategy can overlap (i.e.) An individual person can handle both the reaching and engaging strategy. CONCLUSION/FUTURE RESEARCH Through research, it has been proved that there is no dependency between the variables. Each variable is unique and independent. Based upon the data analysis, two strategies have been recommended to Teach For India’s recruitment team. The research is limited to things like random sampling, brief questionnaire and few variables. In future, by creating a stratified sampling, detailed questionnaire with more variables can be administrated. This will provide a detailed information or data. At that time, the result may vary.
  • 22. 03/06/2016 Page 20 Appendix 1 Interview Questions (Answer all the questions with minimum three points) 1. Why did you quit your job? 2. Could you provide me a specific reason to leave your organization? 3. In a scale 1 – 5, how much were you satisfied with your job? 4. Are you interested in Social development sector? 5. What do you hope to accomplish as a social development worker? 6. Make a list of the qualities you possess that will make you an effective social development worker. 7. Why do you want to work with this community? 8. What led you to this field? 9. What motivates you about social development work? 10. Have you volunteered in any NGO organization? 11. Do you have interest in Educational sector of India? 12. Why did you choose Teach For India? 13. Why did you apply for Teach For India Fellowship program? 14. What motivated you to apply for Teach For India Fellowship program? 15. What do you plan to learn (i.e. Output) through Fellowship program? 16. Were you not afraid about what will happen after fellowship program? 17. Did you think that you can sustain with the TFI stipend? 18. In a scale 1 – 5, how much were you satisfied with the stipend? 19. How do you feel about Teach For India and its Fellowship program?
  • 23. 03/06/2016 Page 21 Which factor of the following ones is the most important for social workers? (Based upon their importance, prioritize the following by ticking respective number; refer the example which is mentioned below) Factors 1 2 3 4 5 6 7 8 Recognition Work Itself Career´s Advancement Professional Growth Responsibility Clarity of Vision Identifying with Organization Result achieved through work Example Factors 1 2 3 4 5 6 7 8 Recognition X Work Itself X Career´s Advancement X Professional Growth X Responsibility X Clarity of Vision X Identifying with Organization X Result achieved through work X
  • 24. 03/06/2016 Page 22 SUMMARY OF INTERVIEW 2016 Fellows: S. No. Name 1. Sreejith Mohan 2. Arun Maruthi Selvan 3. Kruthika Mani 4. Barathwaj 5. Harinie Summary:  They are more driven by the cause, the dream they have, their interest. They mostly didn’t believe that they belong to a job that they were doing except Kruthika who believes that some part of her will always belongs to her previous organization CTS.  People like Sreejith from a marketing background and Harinie from IT background left their job because it is monotonous. They want to do something exciting and impactful.  They have an interest in social development work. They want to bring definite change in the society. They are very much interested in the educational sector.  They all feel passionate towards teaching career. Some of them even done teaching in their school and college days. Arun from the civil background and Barathwaj from IT background did teaching in their college days.  Most of them are attracted towards fellowship program is because it is 2 years full-time program. With 2 years in hand, they feel confident that they will bring certain impact among the students. They will get to spend 2 years of their life with people from different background.
  • 25. 03/06/2016 Page 23  Most of them don’t have any structured plan about their future after fellowship program. Some of them were even afraid about the uncertainty of future. People like Kruthika and Arun are pretty confident that they will have a good career after Fellowship program.  They all feel that the stipend paid by Teach For India is quite reasonable for the NGO. However, it will be difficult for them to shift the lifestyle drastically. Some of them begin to cut down unwanted bills even before joining the Fellowship.  They all feel that Teach For India is providing a good opportunity to make an impact in the educational sector. They feel that Teach For India is more structured and adaptable. 2015 Fellows: S. No. Name 1. Asha Dixit 2. Mathangi PN 3. Swathi Sukumar 4. Rahul Jayaprakash Summary:  The people that I interviewed in 2015 cohort are not like the 2016 cohort people. They are already in the program. They have finished their one year in the program. I can feel the experience in their words.  Most of the 2015 fellows are from IT background. They worked more than 3 years in their organisation. Even though they had an interest in social development work, they selected IT field as their career.
  • 26. 03/06/2016 Page 24  As they continue in the IT field, they start to feel the emptiness around them. They wanted to do something for the society. So they applied for Teach For India Fellowship program. Once they got into the program, they quit their job.  All of the fellows are interested in social development work and they all have their interest in the educational sector of India. All of them are interested in teaching. Apart from this, all of them are somehow involved in social development activities either through Corporate CSR or other NGOs.  When they heard about Teach For India’ Fellowship program, the very essence of the program i.e. two years commitment of the program is the main factor which attracted these people.  Asha Dixit and Mathangi are not afraid of their future after Fellowship program. Rahul doesn’t care about the stipend paid by the Teach For India.  Asha and Mathangi agreed that they have learned many things during the one year period of the Fellowship program. Rahul says that he is a person of continuous learning and he is still learning many things.  They all feel that Teach For India is one of a kind. The staffs in Teach For India is more helpful. 2014 Fellows: S. No. Name 1. Keerthi Ulaga A 2. Gurucharan 3. Lakshmi Narashiman Mukundan
  • 27. 03/06/2016 Page 25 Summary:  2014 Fellows are the people who completed their two years full-time program. When they answered my interview questions, I can see the influence of Teach For India over them.  They had a wide knowledge of the educational sector and they had the privilege to work with most sincere and potential people.  The people that I interviewed are belonging to the different category. Keerthi Ulaga is from IT background with three years experience. Lakshmi Narasimhan Mukundan is also from IT background but with six years experience. Gurucharan is from manufacturing background with three years experience.  All the people that I interviewed are very successful in their job. But yet they were not happy in their job. Keerthi Ulaga decided to quit the job from TCS to join Teach For India but because of her importance TCS granted her sponsored sabbatical leave to join Fellowship.  Lakshmi Narasimhan applied for sabbatical in his organisation Infosys to work with an NGO but they declined his request. So he quit his job and joined the NGO.  Gurucharan was working in Singapore for three years and then realised that he learned enough. He didn’t want that field to be his career. He needed to be a part of an NGO.  They all feel that Teach For India’s Fellowship program is an excellent platform for the fresh graduates to have exposure to the educational sector of our society.  Throughout the interview process there is no feedback except one. The feedback was delivered by Lakshmi Narasimhan. He said that the program managers are not more experienced in handling people with more than 8 years of experience on their hand. To
  • 28. 03/06/2016 Page 26 resolve this problem, an experienced person should be appointed as Mentor for the program managers in order to coach the program managers on the matter of ‘How to handle more experienced people?’ Emerging Pattern or Trends: If we examine the whole interview process regardless of the cohort years, we can see a pattern. Most of them were saying same points while speaking about their interest towards development work and Teach For India. Some of the trends which are identified in the interview process are mentioned below,  They care about the society they are living in.  They have an interest in the educational sector.  They feel excited about teaching.  They love working with children.  They want their skills to be sharpened.  They are the people with the mindset of continuous learning.  Some of them are/were afraid of the uncertain future. At the same time, they are/had preparing/prepared themselves at core level to face the uncertainty.  All of them have bulletproof confidence on Teach For India.  They have concern over the stipend provided by Teach For India but it does not act as the barrier for them.  They see Fellowship not only as social development program but also as personal development program.
  • 29. 03/06/2016 Page 27 Appendix 2 Survey 1 (Registered People) – Questionnaire The structure of the questionnaire is, Part 1 – Demographic details (Compulsory – 5 questions, Optional – 1 questions) Part 2 – Interest (Compulsory – 9 questions) Part 3 – Teach For India Fellowship Promotion (Compulsory – 4 questions) Part 4 – Fellowship Program Application Process (Compulsory – 2 questions) Part 5 – Fellowship Program (Compulsory – 4 questions) Part 1: Demographic Details This section of the questionnaire concentrates on the basic details of the respondents. Except question no.1 (Name), all other questions are compulsory. 1. Name: 2. Sex a. Male b. Female 3. Age a. 18 – 24 years old b. 25 – 31 years old c. 32 – 38 years old d. 39 – 45 years old e. 46 years old and above 4. Name of the Organization: 5. Designation: 6. Duration of service at the organization a. Less than 6 months b. 7 months – 12 months c. 1 year – 2 years d. 3 years – 4 years e. More than 4 years
  • 30. 03/06/2016 Page 28 Part 2: Interest This section of the questionnaire is structured in a way to identify the interest of the respondents. The questions are phrased in a manner to calculate your interest in social development work. Answer all the questions. Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 S. No. Questions 1 2 3 4 5 7. I like working with people 8. I like helping people learn new skills 9. I like providing care for people in some way 10. I like working with community groups 11. I am someone who is passionate about bringing change in the society 12. I like working towards solution for people’s problems 13. I like to make long term impact / change in the educational sector 14. I have the internal drive to do something certain to bring out change in the educational sector 15. I don’t hesitate to commit myself to an education related cause for long term Part 3: Teach For India Fellowship Promotion This section of the questionnaire is aimed at understanding the respondents’ response towards the promotion of Teach for India Fellowship program. 16. How did you hear about Teach For India: a. Social Media (Facebook, Twitter etc.) b. Newspaper and magazines
  • 31. 03/06/2016 Page 29 c. Friends, family and acquaintances d. Campaign Leader on campus e. Fests and/or other college events, marathons etc. Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 S. No. Questions 1 2 3 4 5 17. How would you rate the Teach For India website? 18. The Fellowship program is clearly explained in the Teach For India website. 19. Teach for India is doing a good job of promoting the Fellowship program Part 4: Fellowship Program Application Process This section of the questionnaire is aimed at understanding the respondents’ thoughts about Teach for India Fellowship program application process. 20. The reason for not moving forward with the application process after registration is a. The application process is too tedious. b. I don't have relevant experience to complete the application process. c. After registration, I realized that the fellowship won’t suit me. d. I am not sure what the benefit to me from doing this fellowship is. e. I had technical issues while completing the application form. f. I didn’t prioritize this and so couldn’t finish application on time. g. Other 21. I would have continued with the application process if I had received support such as a. Call from the Recruitment team. b. Connecting with the Fellow. c. Visit a Teach for India classroom.
  • 32. 03/06/2016 Page 30 Part 5: Fellowship Program This section of the questionnaire is aimed at understanding the respondents’ interest towards the Teach for India Fellowship program. 22. I intend to apply for the Fellowship program at Teach For India because a. It is a two years full time program. b. It is a paid fellowship. c. It deals with educational inequality. d. Teach for India is a reliable and professional NGO which is offering this fellowship. e. It will help with my career advancement. f. It will help me switch to the social development sector. 23. Do you have any barrier in joining Teach For India's Fellowship program? a. Yes b. No 24. My biggest barrier in joining Teach for India’s fellowship program is a. I am not sure how it will help with development of my leadership skills. b. I am not convinced I can teach well. c. I am anxious about my prospects after the fellowship. d. I am nervous about financial stability. e. I am not sure if the program is professionally managed. f. I am concerned that there will not be many people like me (i.e. with professional work experience) doing the fellowship. Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 S. No. Questions 1 2 3 4 5 25. I like to apply for the Fellowship program Thank you very much for participating in this valuable survey!
  • 33. 03/06/2016 Page 31 Survey 2 (General Public) – Questionnaire The structure of the questionnaire is, Part 1 – Demographic details (Compulsory – 5 questions, Optional – 1 questions) Part 2 – Interest (Compulsory – 9 questions) Part 3 – Awareness about Teach for India (Compulsory – 10 questions) Part 1: Demographic Details This section of the questionnaire concentrates on the basic details of the respondents. Except question no.1 (Name), all other questions are compulsory. 1. Name: 2. Sex c. Male d. Female 3. Age f. 18 – 24 years old g. 25 – 31 years old h. 32 – 38 years old i. 39 – 45 years old j. 46 years old and above 4. Name of the Organization: 5. Designation: 6. Duration of service at the organization f. Less than 6 months g. 7 months – 12 months h. 1 year – 2 years i. 3 years – 4 years j. More than 4 years
  • 34. 03/06/2016 Page 32 Part 2: Interest This section of the questionnaire is structured in a way to identify the interest of the respondents. The questions are phrased in a manner to calculate your interest in social development work. Answer all the questions. Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 S. No. Questions 1 2 3 4 5 7. I like working with people 8. I like helping people learn new skills 9. I like providing care for people in some way 10. I like working with community groups 11. I am someone who is passionate about bringing change in the society 12. I like working towards solution for people’s problems 13. I like to make long term impact / change in the educational sector 14. I have the internal drive to do something certain to bring out change in the educational sector 15. I don’t hesitate to commit myself to an education related cause for long term Part 3: Teach For India Fellowship Promotion This section of the questionnaire is aimed at understanding the respondents’ response towards the promotion of Teach for India Fellowship program. 16. Have you heard about Teach For India? a. Know about Teach For India. b. Have heard about Teach For India but don’t know what it is about
  • 35. 03/06/2016 Page 33 c. Never heard 17. How did you hear about Teach For India: a. Social Media (Facebook, Twitter etc.) b. Newspaper and magazines c. Friends, family and acquaintances d. Campaign Leader on campus e. Fests and/or other college events, marathons etc. 18. Have you heard about Teach For India's Fellowship program? a. Yes b. No 19. Now, I want to join Teach For India Fellowship program. a. Yes b. No Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 S. No. Questions 1 2 3 4 5 20. I like to apply for the Fellowship program 21. I intend to apply for the Fellowship program at Teach For India because a. It is a two years full time program. b. It is a paid fellowship. c. It deals with educational inequality. d. Teach for India is a reliable and professional NGO which is offering this fellowship. e. It will help with my career advancement. f. It will help me switch to the social development sector.
  • 36. 03/06/2016 Page 34 22. I don't want to join Teach For India Fellowship program because a. Concern over salary/financial package b. Parental/family concerns c. Two year commitment d. Going for higher education e. Don’t want to work in the education sector or towards education equity f. Don’t want to work for an NGO/social development sector 23. My biggest barrier in joining Teach for India’s fellowship program is a. I am not sure how it will help with development of my leadership skills. b. I am not convinced I can teach well. c. I am anxious about my prospects after the fellowship. d. I am nervous about financial stability. e. I am not sure if the program is professionally managed. f. I am concerned that there will not be many people like me (i.e. with professional work experience) doing the fellowship. 24. What other ways would you be interested in being involved in Teach for India’s work? a. Volunteer in classrooms b. Donate for the cause c. Be an ambassador in your organization for Teach for India’s work d. Refer other people who may be interested in Teach for India’s work e. None of the above Strongly Disagree Disagree Neutral Agree Strongly Agree 1 2 3 4 5 S. No. Questions 1 2 3 4 5 25. Teach for India is doing a good job of promoting the fellowship program Thank you very much for participating in this valuable survey!
  • 37. 03/06/2016 Page 35 Appendix 3 SPPS Results Survey 1 (Registered People): 1. Frequency @2.Sex Frequency Percent Valid Percent Cumulative Percent Valid Male 22 40.0 40.0 40.0 Female 33 60.0 60.0 100.0 Total 55 100.0 100.0 @3.Age Frequency Percent Valid Percent Cumulative Percent Valid 18 - 24 years old 18 32.7 32.7 32.7 25 - 31 years old 31 56.4 56.4 89.1 32 - 38 years old 2 3.6 3.6 92.7 39 - 45 years old 2 3.6 3.6 96.4 46 years old and above 2 3.6 3.6 100.0 Total 55 100.0 100.0 @6.DurationofServicewiththeOrganization Frequency Percent Valid Percent Cumulative Percent Valid Less than 6 months 7 12.7 12.7 12.7 7 months - 12 months 8 14.5 14.5 27.3 1 year - 2 years 19 34.5 34.5 61.8 3 years - 4 years 12 21.8 21.8 83.6 More than 4 years 9 16.4 16.4 100.0 Total 55 100.0 100.0
  • 38. 03/06/2016 Page 36 @7.Ilikeworkingwithpeople Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 3 5.5 5.5 5.5 Neither Disagree nor Agree 7 12.7 12.7 18.2 Agree 13 23.6 23.6 41.8 Strongly Agree 32 58.2 58.2 100.0 Total 55 100.0 100.0 @8.Ilikehelpingpeoplelearnnewskills Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 2 3.6 3.6 3.6 Disagree 1 1.8 1.8 5.5 Agree 11 20.0 20.0 25.5 Strongly Agree 41 74.5 74.5 100.0 Total 55 100.0 100.0 @9.Ilikeprovidingcareforpeopleinsomeway Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 2 3.6 3.6 3.6 Disagree 1 1.8 1.8 5.5 Neither Disagree nor Agree 5 9.1 9.1 14.5 Agree 14 25.5 25.5 40.0 Strongly Agree 33 60.0 60.0 100.0 Total 55 100.0 100.0 @10.Ilikeworkingwithcommunitygroups Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 2 3.6 3.6 3.6 Disagree 3 5.5 5.5 9.1 Neither Disagree nor Agree 6 10.9 10.9 20.0 Agree 16 29.1 29.1 49.1 Strongly Agree 28 50.9 50.9 100.0 Total 55 100.0 100.0
  • 39. 03/06/2016 Page 37 @11.Iamsomeonewhoispassionateaboutbringingchangeinthe Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 2 3.6 3.6 3.6 Disagree 1 1.8 1.8 5.5 Neither Disagree nor Agree 5 9.1 9.1 14.5 Agree 16 29.1 29.1 43.6 Strongly Agree 31 56.4 56.4 100.0 Total 55 100.0 100.0 @12.Ilikeworkingtowardssolutionsforpeopleâsproblems Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 2 3.6 3.6 3.6 Disagree 2 3.6 3.6 7.3 Neither Disagree nor Agree 4 7.3 7.3 14.5 Agree 20 36.4 36.4 50.9 Strongly Agree 27 49.1 49.1 100.0 Total 55 100.0 100.0 @13.Iliketomakelongtermimpactchangeintheeducational Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 1.8 1.8 1.8 Disagree 2 3.6 3.6 5.5 Neither Disagree nor Agree 2 3.6 3.6 9.1 Agree 10 18.2 18.2 27.3 Strongly Agree 40 72.7 72.7 100.0 Total 55 100.0 100.0
  • 40. 03/06/2016 Page 38 @14.Ihavetheinternaldrivetodosomethingcertaintobringo Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 2 3.6 3.6 3.6 Disagree 1 1.8 1.8 5.5 Neither Disagree nor Agree 2 3.6 3.6 9.1 Agree 16 29.1 29.1 38.2 Strongly Agree 34 61.8 61.8 100.0 Total 55 100.0 100.0 @15.Idonâthesitatetocommitmyselftoaneducationrelated Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 3 5.5 5.5 5.5 Neither Disagree nor Agree 2 3.6 3.6 9.1 Agree 20 36.4 36.4 45.5 Strongly Agree 30 54.5 54.5 100.0 Total 55 100.0 100.0 @16.HowdidyouhearaboutTeachForIndia Frequency Percent Valid Percent Cumulative Percent Valid "Fests and/or other college events,marathons etc." 3 5.5 5.5 5.5 "Friends,family and acquaintances" 16 29.1 29.1 34.5 "Social Media (Facebook,Twitter etc.)" 18 32.7 32.7 67.3 Campaign Leader on campus 2 3.6 3.6 70.9 Newspaper and magazines 9 16.4 16.4 87.3 Other 7 12.7 12.7 100.0 Total 55 100.0 100.0
  • 41. 03/06/2016 Page 39 @17.HowwouldyouratetheTeachForIndiawebsite Frequency Percent Valid Percent Cumulative Percent Valid Neutral 10 18.2 18.2 18.2 Helpful 28 50.9 50.9 69.1 Very helpful 17 30.9 30.9 100.0 Total 55 100.0 100.0 @18.TheFellowshipprogramisclearlyexplainedintheTeachFor Frequency Percent Valid Percent Cumulative Percent Valid Disagree 1 1.8 1.8 1.8 Neither Disagree nor Agree 9 16.4 16.4 18.2 Agree 23 41.8 41.8 60.0 Strongly Agree 22 40.0 40.0 100.0 Total 55 100.0 100.0 @19.TeachforIndiaisdoingagoodjobofpromotingtheFellows Frequency Percent Valid Percent Cumulative Percent Valid Disagree 3 5.5 5.5 5.5 Neither Disagree nor Agree 9 16.4 16.4 21.8 Agree 20 36.4 36.4 58.2 Strongly Agree 23 41.8 41.8 100.0 Total 55 100.0 100.0
  • 42. 03/06/2016 Page 40 2. Correlation If there is a relationship between variables, Sig. (2-tailed) value will be less than or equal to 0.05. Correlations @2.Sex @3.Age @6.DurationofS ervicewiththeOrg anization @25.Iliketoapply fortheFellowship program Interest @2.Sex Pearson Correlation 1 -.057 -.115 .054 .013 Sig. (2-tailed) .678 .403 .695 .926 N 55 55 55 55 55 @3.Age Pearson Correlation -.057 1 .357** .058 .162 Sig. (2-tailed) .678 .007 .673 .237 N 55 55 55 55 55 @6.DurationofServicewiththe Organization Pearson Correlation -.115 .357** 1 .022 -.017 Sig. (2-tailed) .403 .007 .876 .901 N 55 55 55 55 55 @25.IliketoapplyfortheFellow shipprogram Pearson Correlation .054 .058 .022 1 .110 Sig. (2-tailed) .695 .673 .876 .422 N 55 55 55 55 55 Interest Pearson Correlation .013 .162 -.017 .110 1 Sig. (2-tailed) .926 .237 .901 .422 N 55 55 55 55 55 3. Regression Sig. value in ANOVA table and Coefficient table shows the relationship between variables. It should be less than or equal to 0.05. Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 @23.Doyouhav eanybarrierinjoi ningTeachForIn diasFellowsb . Enter a. Dependent Variable: Interest b. All requested variables entered.
  • 43. 03/06/2016 Page 41 Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .053a .003 -.016 7.67690 a. Predictors: (Constant), @23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression 8.894 1 8.894 .151 .699b Residual 3123.542 53 58.935 Total 3132.436 54 a. Dependent Variable: Interest b. Predictors: (Constant), @23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig.B Std. Error Beta 1 (Constant) 38.202 3.121 12.241 .000 @23.Doyouhaveanybarrierin joiningTeachForIndiasFellow s .828 2.131 .053 .388 .699 a. Dependent Variable: Interest Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 @23.Doyouhav eanybarrierinjoi ningTeachForIn diasFellowsb . Enter a. Dependent Variable: @25.IliketoapplyfortheFellowshipprogram b. All requested variables entered.
  • 44. 03/06/2016 Page 42 Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .109a .012 -.007 1.392 a. Predictors: (Constant), @23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression 1.232 1 1.232 .636 .429b Residual 102.768 53 1.939 Total 104.000 54 a. Dependent Variable: @25.IliketoapplyfortheFellowshipprogram b. Predictors: (Constant), @23.DoyouhaveanybarrierinjoiningTeachForIndiasFellows Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig.B Std. Error Beta 1 (Constant) 3.426 .566 6.052 .000 @23.Doyouhaveanybarrierin joiningTeachForIndiasFellow s -.308 .386 -.109 -.797 .429 a. Dependent Variable: @25.IliketoapplyfortheFellowshipprogram
  • 45. 03/06/2016 Page 43 Survey 2 (General Public): 1. Frequency 2. Sex Frequency Percent Valid Percent Cumulative Percent Valid Female 20 41.7 41.7 41.7 Male 28 58.3 58.3 100.0 Total 48 100.0 100.0 3. Age Frequency Percent Valid Percent Cumulative Percent Valid 18 - 24 years 10 20.8 20.8 20.8 25 - 31 years 35 72.9 72.9 93.8 32 - 38 years 3 6.3 6.3 100.0 Total 48 100.0 100.0 6. Duration of Service with the Organization Frequency Percent Valid Percent Cumulative Percent Valid 1 year - 2 years 8 16.7 16.7 16.7 3 years - 4 years 9 18.8 18.8 35.4 7 months - 1 year 5 10.4 10.4 45.8 Less than 6 months 13 27.1 27.1 72.9 More than 4 years 13 27.1 27.1 100.0 Total 48 100.0 100.0 7. I like working with people. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Neither disagree nor agree 5 10.4 10.4 12.5 Agree 19 39.6 39.6 52.1 Strongly Agree 23 47.9 47.9 100.0 Total 48 100.0 100.0
  • 46. 03/06/2016 Page 44 8. I like helping people learn new skills. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Neither disagree nor agree 3 6.3 6.3 8.3 Agree 17 35.4 35.4 43.8 Strongly Agree 27 56.3 56.3 100.0 Total 48 100.0 100.0 9. I like providing care for people in some way. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Disagree 1 2.1 2.1 4.2 Neither disagree nor agree 5 10.4 10.4 14.6 Agree 20 41.7 41.7 56.3 Strongly Agree 21 43.8 43.8 100.0 Total 48 100.0 100.0 10. I like working with community groups. Frequency Percent Valid Percent Cumulative Percent Valid Disagree 4 8.3 8.3 8.3 Neither disagree nor agree 9 18.8 18.8 27.1 Agree 20 41.7 41.7 68.8 Strongly Agree 15 31.3 31.3 100.0 Total 48 100.0 100.0 11. I am someone who is passionate about bringing change in the society. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Disagree 3 6.3 6.3 8.3 Neither disagree nor agree 9 18.8 18.8 27.1 Agree 18 37.5 37.5 64.6 Strongly Agree 17 35.4 35.4 100.0 Total 48 100.0 100.0
  • 47. 03/06/2016 Page 45 12. I like working towards solutions for people’s problems Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Disagree 3 6.3 6.3 8.3 Neither disagree nor agree 4 8.3 8.3 16.7 Agree 23 47.9 47.9 64.6 Strongly Agree 17 35.4 35.4 100.0 Total 48 100.0 100.0 13. I like to make long term impact / change in the educational sector. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Neither disagree nor agree 7 14.6 14.6 16.7 Agree 14 29.2 29.2 45.8 Strongly Agree 26 54.2 54.2 100.0 Total 48 100.0 100.0 14. I have the internal drive to do something certain to bring out change in the educational sector. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Disagree 4 8.3 8.3 10.4 Neither disagree nor agree 12 25.0 25.0 35.4 Agree 13 27.1 27.1 62.5 Strongly Agree 18 37.5 37.5 100.0 Total 48 100.0 100.0 15. I don’t hesitate to commit myself to an education related cause for long time. Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 2.1 2.1 Disagree 3 6.3 6.3 8.3 Neither disagree nor agree 8 16.7 16.7 25.0 Agree 19 39.6 39.6 64.6 Strongly Agree 17 35.4 35.4 100.0 Total 48 100.0 100.0
  • 48. 03/06/2016 Page 46 16. Have you heard about Teach For India? Frequency Percent Valid Percent Cumulative Percent Valid Have heard about Teach For India but don’t know what it is about 5 10.4 10.4 10.4 Have heard about Teach For India but don’t know what it is 10 20.8 20.8 31.3 Know about Teach For India. 12 25.0 25.0 56.3 Never heard 21 43.8 43.8 100.0 Total 48 100.0 100.0 17. How did you hear about Teach For India? Frequency Percent Valid Percent Cumulative Percent Valid 21 43.8 43.8 43.8 Friends, family and acquaintances 20 41.7 41.7 85.4 Newspaper and magazines 1 2.1 2.1 87.5 Social Media (Facebook, Twitter etc.) 6 12.5 12.5 100.0 Total 48 100.0 100.0 18. Have you heard about Teach For India's Fellowship program? Frequency Percent Valid Percent Cumulative Percent Valid 21 43.8 43.8 43.8 No 16 33.3 33.3 77.1 Yes 11 22.9 22.9 100.0 Total 48 100.0 100.0 19. Now, I want to join Teach For India Fellowship program. Frequency Percent Valid Percent Cumulative Percent Valid 11 22.9 22.9 22.9 No 27 56.3 56.3 79.2 Yes 10 20.8 20.8 100.0 Total 48 100.0 100.0
  • 49. 03/06/2016 Page 47 20. I like to join the Fellowship program. Frequency Percent Valid Percent Cumulative Percent Valid As soon as possible 4 8.3 19.0 19.0 Soon 1 2.1 4.8 23.8 Neither soon nor later 7 14.6 33.3 57.1 Somewhat later 3 6.3 14.3 71.4 Not now maybe later 6 12.5 28.6 100.0 Total 21 43.8 100.0 Missing System 27 56.3 Total 48 100.0 22. I don't want to join Teach For India Fellowship program because Frequency Percent Valid Percent Cumulative Percent Valid 21 43.8 43.8 43.8 Concern over salary/financial package 8 16.7 16.7 60.4 Don't want to work for an NGO/ 2 4.2 4.2 64.6 Don't want to work in the educ 2 4.2 4.2 68.8 Parental/family concerns 7 14.6 14.6 83.3 Two year commitment 8 16.7 16.7 100.0 Total 48 100.0 100.0 23. My biggest barrier in joining Teach for India’s fellowship program is: Frequency Percent Valid Percent Cumulative Percent Valid 25 52.1 52.1 52.1 I am anxious about my prospects after the fellowship. 2 4.2 4.2 56.3 I am concerned that there will not be many people like me (i.e. with professional work experience) doing the fellowship. 1 2.1 2.1 58.3
  • 50. 03/06/2016 Page 48 I am nervous about financial stability. 7 14.6 14.6 72.9 I am not convinced I can teach well. 9 18.8 18.8 91.7 I am not sure how it will help with development of my leadership skills. 3 6.3 6.3 97.9 I am not sure if the program is professionally managed. 1 2.1 2.1 100.0 Total 48 100.0 100.0 24. What other ways would you be interested in being involved in Teach for India’s work? Frequency Percent Valid Percent Cumulative Percent Valid 25 52.1 52.1 52.1 Donate for the cause 1 2.1 2.1 54.2 None of the above 5 10.4 10.4 64.6 Refer other people who may be interested in Teach for India’s 7 14.6 14.6 79.2 Volunteer in classrooms 10 20.8 20.8 100.0 Total 48 100.0 100.0 25. Teach for India is doing a good job of promoting the fellowship program Frequency Percent Valid Percent Cumulative Percent Valid Strongly Disagree 1 2.1 4.8 4.8 Disagree 1 2.1 4.8 9.5 Neither disagree nor agree 5 10.4 23.8 33.3 Agree 7 14.6 33.3 66.7 Strongly Agree 7 14.6 33.3 100.0 Total 21 43.8 100.0 Missing System 27 56.3 Total 48 100.0
  • 51. 03/06/2016 Page 49 2. Correlation If there is a relationship between variables, Sig. (2-tailed) value will be less than or equal to 0.05. Correlations 2. Sex 3. Age 6. Duration of Service with the Organization Interest 2. Sex Pearson Correlation 1 -.176 -.142 .119 Sig. (2-tailed) .231 .337 .420 N 48 48 48 48 3. Age Pearson Correlation -.176 1 .397** -.098 Sig. (2-tailed) .231 .005 .506 N 48 48 48 48 6. Duration of Service with the Organization Pearson Correlation -.142 .397** 1 -.013 Sig. (2-tailed) .337 .005 .930 N 48 48 48 48 Interest Pearson Correlation .119 -.098 -.013 1 Sig. (2-tailed) .420 .506 .930 N 48 48 48 48 **. Correlation is significant at the 0.01 level (2-tailed). Correlations Interest 20. I like to join the Fellowship program. 25. Teach for India is doing a good job of promoting the fellowship program Interest Pearson Correlation 1 .039 .667** Sig. (2-tailed) .866 .001 N 48 21 21 20. I like to join the Fellowship program. Pearson Correlation .039 1 .120 Sig. (2-tailed) .866 .605 N 21 21 21 25. Teach for India is doing a good job of promoting the fellowship program Pearson Correlation .667** .120 1 Sig. (2-tailed) .001 .605 N 21 21 21 **. Correlation is significant at the 0.01 level (2-tailed).
  • 52. 03/06/2016 Page 50 3. Regression Sig. value in ANOVA table and Coefficient table shows the relationship between variables. It should be less than or equal to 0.05. Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 6. Duration of Service with the Organizationb . Enter a. Dependent Variable: 20. I like to join the Fellowship program. b. All requested variables entered. Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .080a .006 -.046 1.487 a. Predictors: (Constant), 6. Duration of Service with the Organization ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression .271 1 .271 .122 .730b Residual 42.015 19 2.211 Total 42.286 20 a. Dependent Variable: 20. I like to join the Fellowship program. b. Predictors: (Constant), 6. Duration of Service with the Organization Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig.B Std. Error Beta 1 (Constant) 3.064 .713 4.297 .000 6. Duration of Service with the Organization .073 .208 .080 .350 .730 a. Dependent Variable: 20. I like to join the Fellowship program.
  • 53. 03/06/2016 Page 51 Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 Interestb . Enter a. Dependent Variable: 20. I like to join the Fellowship program. b. All requested variables entered. Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .039a .002 -.051 1.491 a. Predictors: (Constant), Interest ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression .065 1 .065 .029 .866b Residual 42.221 19 2.222 Total 42.286 20 a. Dependent Variable: 20. I like to join the Fellowship program. b. Predictors: (Constant), Interest Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig.B Std. Error Beta 1 (Constant) 2.955 1.960 1.507 .148 Interest .009 .051 .039 .171 .866 a. Dependent Variable: 20. I like to join the Fellowship program.