Price optimization for Retailer

1. Price Optimization
Sujit Kumar Panigrahi
Enterprise Architect
Certified( Digital Marketing Associate , AWS Solution Architect ,
Data Science Professional & AAE Solution Architect)
For Retail Industry

2. Stay ahead of Competitors
in
Sales & Revenue
ASSORTMENT
SELECTION
CUSTOMER
PREFERENCES
REAL TIME ANALYSIS
& DECISION MAKING
PRICE REALIZATION WORKING CAPITAL
POSITION

3. Assortment Selection
• Slow-Selling Items:
• Economically Viable for Markdown

4. CUSTOMER PREFERENCES
• Customer preferences by providing
insights based on identifiable attributes
like colors, style and brand.
• It helps a retailer design unique Pricing
strategy based on what customers want
at each stage of product lifecycle

5. REAL TIME ANALYSIS &
DECISION MAKING
• Optimization tools provide real time
data about sales, inventory, profitability
and pricing levels across multiple
locations.
• What-if analysis using real time data
facilitates selection of most optimal
strategy as it is based on latest trends
and most recent data.

6. PRICE REALIZATION
• Optimal markdown strategies involve
estimation of price elasticities at
various stages of product lifecycle.
• It allows a retailer to design an optimal
markdown strategy by conducting
what-if analysis of decisions

7. Tools & Technologies
1. Oracle Retail (RPO,PPO)
2. Mi9 Retail( Price & Markdown)

8. By addressing all of these ,Retailer can
increase sales & Revenue and also stays
ahead in competitive retail industry

9. Thank You