4F sales strategies

1. Prepared by :Jamshid Yuldashev(44971)

2.  Introduction
 1 Micro- environment
 2 Macro- environment
 3 Sales strategy
 Conclusion
 References

3.  The company dates back to 2003, when they
opened the first sportswear store under the
4Fun brand. In 2007, the company changed
its name to 4F Performance, and since 2010 it
is usually called 4F.

5.  Now the Polish brand offers sportswear,
tourist clothing and accessories, as well as
everyday items in almost 200 brand stores in
Poland. Abroad, branded salons began to
open in 2016. So they appeared in Latvia,
Slovakia, Romania and the Czech Republic. In
general, the company is represented in 500
multi-brand stores in 30 countries.

6.  The Polish Olympic Committee has a long
history of working with 4F. As a result, the
firm has been clothing Polish athletes at each
Olympiads since 2008. It also offers clothing
for the country's junior athletes competing in
the Youth Olympic Games, as well as
paralympic athletes.

7.  Clothing, footwear, accessories, purses, and
backpacks are all manufactured and sold by
4F. Everything is designed in a sporty
manner, so it can be used for both way sports
and daily life. In general, here you can dress
from head to toe, because the network offers
thermal underwear, T-shirts, trousers, skirts,
dresses, jackets, and other items.In addition,
shoes for all seasons can be found here. In
terms of children's items, the Polish firm is
prepared to dress babies from 92 cm tall.

9. Micro-
environment
Customers
Suppliers
Competitors
Public
Intermediates

10.  The microenvironment is the
environment which is in immediate
contact with the firm.
 Micro environment is defined as the
nearby environment, under which the
firm operates.
 Nature of elements : Specific
 Elements : Competitors, Organization
itself, Suppliers, Market, Intermediaries
and Customers.

11. Macro-
environment
Economic
Environmental
Social
Technological
Political

12.  The environment which is not specific to a
particular firm but can influence the working
of all the business groups is known as Macro
Environment.
 Macro environment refers to the general
environment, that can affect the working of
all business enterprises.
 Nature of elements: General
 Elements: Political, Economic, Socio-cultural,
Technological, Legal and Environmental.

14.  The Population United Arab Emirates was
estimated 10,206,,508 people as of january 1
2022-year. The big cities are Dubai, Abu
dabi, Sharjah, Al ain, Ajman.
 The country’s Gdp – 421,1 billion (2019)
 Gdp Per capita -43103,34 usd (2019)

15.  Extractive industries (including oil and natural gas)- 17.2%
 Wholesale,retail trade, and repair of motor vehicles and motorcycles-13.6 %
 Financial and insurance activities- 9,8%
 Manufacturing- 9.7%
 Construction and building- 9.3%
 Public administration, defense and compulsory social security- 7.8%
 Real estate activities- 5.5%
 Transport and storage-5.2%
 Electricity, gas, water and etc- 4.6%
 Professional, scientific and technical activities- 3.4%
 Information and communications- 3.4%
 Administrative and support services activities- 2.3%
 Accommodation and food service activities - 2%
 Education- 2%
 Human health and social service activities- 1.7%

16.  UAE consumers are becoming more mindful of how they spend
their money and adopting new habits to save money. Almost all
UAE consumers have adopted a new shopping behaviour, and most
intend to continue with it beyond the crisis. Consumers are paying
increased attention to companies' purpose and value while buying.
 In general, for UAE consumers The price is the key factor when
making a purchase decision, and they actively seek sales and
promotions whenever possible.

17.  The rise of e-commerce in the UAE has brought
forth a specific fintech product's popularity: buy
now, pay later. The product provides flexibility
through zero-interest installment payments and
acts as the UAE's most preferred payment method,
Cash on Delivery.
 The Buy Now, Pay Later popularity was due to the
concerns of transmitting the COVID-19 virus
through cash transactions. Other mobile payment
platforms such as Google Wallet and other similar
products have also risen during the wake of the
pandemic, helping the UAE consumers to simplified
payment processes while ensuring security
measures in e-commerce activities.

19.  The current population