I had the pleasure of presenting at Unstuck this weekend. I spoke about the need to have real customer data to support your decision to invest capital and resources in any new idea.

1. VALIDATE
YOUR
STARTUP
STEPHEN COLMAN
(BEFORE YOU LOSE ALL YOUR MONEY)

2. 75%
FAIL RATE
10 YEARS
FOUR SIDE HUSTLES

3. THE ABILITY TO
LEARN FASTER
FROM CUSTOMERS
IS THE ESSENTIAL
COMPETITIVE
ADVANTAGE THAT
STARTUPS MUST
POSSESS.
ERIC RIES, THE LEAN STARTUP

4. BUILT FIRST
TESTED LAST
WRONG ORDER

9. VALIDATION
ISN'T HARD
IT JUST ISN'T
FUN
TAKES TIME
NOT SEXY
NO LAUNCH
PARTY FOR NULL
HYPOTHESIS
AND THAT'S WHY NO ONE
EVER DOES IT.

10. L E A N U X 1 0 1

11. WHAT PROBLEM IS MY
BUSINESS TRYING TO
SOLVE?
QUESTION 1.

12. WHO ARE THE
CUSTOMERS MY
BUSINESS IS GOING TO
SELL TO?
QUESTION 2.
(GO DEEPER)

13. WILL ENOUGH OF THOSE
CUSTOMERS PAY MONEY
TO HAVE THIS PROBLEM
SOLVED?
QUESTION 3.

14. LEAN STARTUP VALIDATION BOARD
https://www.leanstartupmachine.com/validationboard

15. START
EXPERIMENTS
GET REALLY
CURIOUS
SURVEYS
LANDING PAGES
ADWORDS /
FACEBOOK ADS
DOESN'T MATTER WHAT YOU
ARE DOING, AS LONG AS YOU
ARE GETTING OUT OF THE
BUILDING AND SPEAKING TO
CUSTOMERS!

16. 95%
START-UP FAILURE
RATE IN AUSTRALIA
Alan Jones - BlueChilli
SMH March 2016

17. THAT'S UTTER
BULLSHIT
STEPHEN COLMAN
UNSTUCK
AUGUST 2017

18. THANK
YOU
HIT ME UP ON THE INTERNET
@STEPHENCOLMAN