MKT 421 Final Exam New
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1)Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:
2 )When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):
3 )Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
4 ) Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: Hello, Sophie, we have recommendations for you, and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:
3) Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:
4) Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: Hello, Sophie, we have recommendations for you, and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:
5 )In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.
6) The phrase big data refers to:
7) Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.
8 )From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:
9 )According to the concept of social responsibility, a firm has a duty to:
10) The main difference between the marketing department era and the marketing company era is:
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MKT 421 Final Exam NEW
1)Blending the firm's promotion efforts to convey a
complete and consistent message is the goal of:
2 )When an advertiser pays a fixed amount (e.g. 70
cents) each time a Web surfer clicks on the
advertiser's ad and links to the advertiser's website,
this process is called a(n):
3 )Marketers cannot assume that a product that meets
consumer needs in one country will do so in another.
This is because:
4 ) Because she frequently buys books at Amazon.com,
Sophie Soleil set up an account and password at the
website. Now, when she logs on and searches for a
specific book, a note pops up at the center of her
laptop screen saying: Hello, Sophie, we have
recommendations for you, and proceeds to list other
titles that Sophie might enjoy based on her previous
purchases. Amazon can remember Sophie (and her previous
purchases) because the online retailer uses:
3) Marketers cannot assume that a product that meets
consumer needs in one country will do so in another.
This is because:
4) Because she frequently buys books at Amazon.com,
Sophie Soleil set up an account and password at the
website. Now, when she logs on and searches for a
specific book, a note pops up at the center of her
laptop screen saying: Hello, Sophie, we have
recommendations for you, and proceeds to list other
titles that Sophie might enjoy based on her previous
purchases. Amazon can remember Sophie (and her previous
purchases) because the online retailer uses:
5 )In which quadrant of the SWOT analysis tool does the
following fit? A firm is in a fast-growing industry.
6) The phrase big data refers to:
