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REPORT FUORISALONE
PAG//1
I numeri di
Fuorisalone
2019
8-14 aprile
REPORT FUORISALONE
PAG//2
>400K
Presenze stimate
al Fuorisalone
Estimated turnout
at Fuorisalone
I numeri dell’evento
Dati stimati e rilasciati dal
Comune di Milano	
Estimated data and released by
Municipalty of Milan
REPORT FUORISALONE
PAG//3
19MLD 1/4
Indotto in Euro
Induced in Euro
Accommodation
and catering
Alloggi e
ristorazione
Dati rilasciati dalla Camera di
Commercio di Milano Monza
Brianza e Lodi
Data released by the Milan
Chamber of Commerce Monza
Brianza e Lodi
Indotto per la città di Milano
+400
MILA
Underground
access
Ingressi in metro
+5%
REPORT FUORISALONE
PAG//4
386.000 2.400
Ingressi in Fiera
Attendees at
Salone del Mobile
Exhibitiors (1/3
from abroad)
Espositori di cui
1/3 stranieri
Dati registrati durante il Salo-
ne del Mobile Milano 2019
Data registered during Salone del
Mobile Milano 2019
I numeri del Salone del Mobile
REPORT FUORISALONE
PAG//5
250K
Visite in Brera
Visits in Brera
I numeri del Fuorisalone
90K
Visite Superstudio
VisitstoSuperstudio
26K
Biglietti per Base
Tickets for Base
68K
Visite Ventura
Centrale
Visits to Ventura
Centrale
REPORT FUORISALONE
PAG//6
I numeri di Fuorisalone.it*
Eventi caricati
sul sito
Events uploaded
on website
Designers recorded
on website
Brands registered
on website
Designer
registrati sul sito
Brand registrati
sul sito
1.348
1.285
3.889
I dati sono stati calcolati sul
periodo 17 marzo - 14 aprile
2019
Data have been calculated for the
period from March 17th
to April
14th
, 2019
*
REPORT FUORISALONE
PAG//7
Utenti Viewers
Visualizzazioni
di pagina
Page views
266.000
1.800.000
277.000
2.050.000
2017
2017
2018
2018
2019
2019
316K
2,41MLN
REPORT FUORISALONE
PAG//8
Countries of the
world that have
visited our website
e.Reporters’
photos
Foto e.Reporter
Paesi nel mondo che
hanno visitato il sito
4.010
156
Sono stati registrati 156 Paesi
del mondo su 196
Dati aggiornati al 15 Aprile // Data updated on April, 15th
REPORT FUORISALONE
PAG//9
I numeri di Fuorisalone.itI numeri di Fuorisalonemagazine.it
Articoli pubblicati
online
Online published
articles
Page views
on website
Pagine viste sul
sito
121
57,5K
Utenti
Users
158K
REPORT FUORISALONE
PAG//10
I numeri di Fuorisalone.it social*
Like sulla pagina
Facebook
Fans on Facebook
Page
People reached on
Facebook
Persone raggiunte
su Facebook
Interazioni sui post
su Facebook
Post engagement on
Facebook
35K 620K
42K
I dati sono stati calcolati sul
periodo 21 febbraio - 14 apri-
le 2019
Data have been calculated for the
period from February 21st
to April
14th
, 2019
*
REPORT FUORISALONE
PAG//11
Total reach
on Instagram
Copertura totale
su Instagram
Visualizzazioni
Impressions
1,1MLN
6 MLN
Follower su
Instagram
Followers on
Instagram
77,5K
Aumento
dei follower dal
Fuorisalone 2019
+36%
REPORT FUORISALONE
PAG//12
Foto del progetto
#IgersAllaDesignWeek
Photos of
#IgersAllaDesignWeek Project
9.100
Foto su Instagram
con hashtag
ufficiali
PhotosonInstagram
with the official
hashtags
84.400
96,6K
#Fuorisalone2018
#Fuorisalone#Fuorisalone2019
439K
REPORT FUORISALONE
PAG//13
I migliori post
Best post su Facebook
Best post on Facebook
REPORT FUORISALONE
PAG//14
Il piano Instagram dell’edizione
2019 prevedeva in media 9 con-
tenuti al giorno, di produzione
interna o repost degli utenti
Instagram editorial plan of MDW
2019 included 9 contents on average
everyday, internally made or users’
reposts
Studiolabo S.r.l.
via Palermo 1, 20121, Milano
info@studiolabo.it
Facebook Fuorisalone.it
Instagram @fuorisalone
www.fuorisalone.it
www.fuorisalonemagazine.it

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Fuorisalone 2019 Report

  • 1. REPORT FUORISALONE PAG//1 I numeri di Fuorisalone 2019 8-14 aprile
  • 2. REPORT FUORISALONE PAG//2 >400K Presenze stimate al Fuorisalone Estimated turnout at Fuorisalone I numeri dell’evento Dati stimati e rilasciati dal Comune di Milano Estimated data and released by Municipalty of Milan
  • 3. REPORT FUORISALONE PAG//3 19MLD 1/4 Indotto in Euro Induced in Euro Accommodation and catering Alloggi e ristorazione Dati rilasciati dalla Camera di Commercio di Milano Monza Brianza e Lodi Data released by the Milan Chamber of Commerce Monza Brianza e Lodi Indotto per la città di Milano +400 MILA Underground access Ingressi in metro +5%
  • 4. REPORT FUORISALONE PAG//4 386.000 2.400 Ingressi in Fiera Attendees at Salone del Mobile Exhibitiors (1/3 from abroad) Espositori di cui 1/3 stranieri Dati registrati durante il Salo- ne del Mobile Milano 2019 Data registered during Salone del Mobile Milano 2019 I numeri del Salone del Mobile
  • 5. REPORT FUORISALONE PAG//5 250K Visite in Brera Visits in Brera I numeri del Fuorisalone 90K Visite Superstudio VisitstoSuperstudio 26K Biglietti per Base Tickets for Base 68K Visite Ventura Centrale Visits to Ventura Centrale
  • 6. REPORT FUORISALONE PAG//6 I numeri di Fuorisalone.it* Eventi caricati sul sito Events uploaded on website Designers recorded on website Brands registered on website Designer registrati sul sito Brand registrati sul sito 1.348 1.285 3.889 I dati sono stati calcolati sul periodo 17 marzo - 14 aprile 2019 Data have been calculated for the period from March 17th to April 14th , 2019 *
  • 7. REPORT FUORISALONE PAG//7 Utenti Viewers Visualizzazioni di pagina Page views 266.000 1.800.000 277.000 2.050.000 2017 2017 2018 2018 2019 2019 316K 2,41MLN
  • 8. REPORT FUORISALONE PAG//8 Countries of the world that have visited our website e.Reporters’ photos Foto e.Reporter Paesi nel mondo che hanno visitato il sito 4.010 156 Sono stati registrati 156 Paesi del mondo su 196 Dati aggiornati al 15 Aprile // Data updated on April, 15th
  • 9. REPORT FUORISALONE PAG//9 I numeri di Fuorisalone.itI numeri di Fuorisalonemagazine.it Articoli pubblicati online Online published articles Page views on website Pagine viste sul sito 121 57,5K Utenti Users 158K
  • 10. REPORT FUORISALONE PAG//10 I numeri di Fuorisalone.it social* Like sulla pagina Facebook Fans on Facebook Page People reached on Facebook Persone raggiunte su Facebook Interazioni sui post su Facebook Post engagement on Facebook 35K 620K 42K I dati sono stati calcolati sul periodo 21 febbraio - 14 apri- le 2019 Data have been calculated for the period from February 21st to April 14th , 2019 *
  • 11. REPORT FUORISALONE PAG//11 Total reach on Instagram Copertura totale su Instagram Visualizzazioni Impressions 1,1MLN 6 MLN Follower su Instagram Followers on Instagram 77,5K Aumento dei follower dal Fuorisalone 2019 +36%
  • 12. REPORT FUORISALONE PAG//12 Foto del progetto #IgersAllaDesignWeek Photos of #IgersAllaDesignWeek Project 9.100 Foto su Instagram con hashtag ufficiali PhotosonInstagram with the official hashtags 84.400 96,6K #Fuorisalone2018 #Fuorisalone#Fuorisalone2019 439K
  • 13. REPORT FUORISALONE PAG//13 I migliori post Best post su Facebook Best post on Facebook
  • 14. REPORT FUORISALONE PAG//14 Il piano Instagram dell’edizione 2019 prevedeva in media 9 con- tenuti al giorno, di produzione interna o repost degli utenti Instagram editorial plan of MDW 2019 included 9 contents on average everyday, internally made or users’ reposts
  • 15. Studiolabo S.r.l. via Palermo 1, 20121, Milano info@studiolabo.it Facebook Fuorisalone.it Instagram @fuorisalone www.fuorisalone.it www.fuorisalonemagazine.it