Ten Learned Lessons


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The many things I learned in my public relations publications class this semester

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Ten Learned Lessons

  1. 1. Ten Learned Lessons PRCA 3339 Stuart Bond
  2. 2. C.R.A.P. <ul><li>I learned the four major elements to bear in mind when creating a publication. </li></ul><ul><li>When Contrast, Repetition, Alignment, and Proximity are all in “compliance” a publication is at its best. </li></ul>
  3. 3. InDesign <ul><li>The first time I attempted to use Adobe InDesign, I felt so overwhelmed I immediately closed out of the program. </li></ul><ul><li>In this class, I had to use InDesign to make a brochure. This forced me to learn the keystrokes necessary to design a piece. </li></ul><ul><li>I have learned how to use this software to make any publication. </li></ul>
  4. 4. Brochures <ul><li>While making my brochure, I learned how to design a work in a way that best portrays my client and best communicates a message. </li></ul><ul><li>I exercised my knowledge of C.R.A.P. and InDesign to make a brochure that flows, reads, and looks beyond what I thought I could do. </li></ul>
  5. 5. Blogging <ul><li>I have always considered me to be “technologically lost”. </li></ul><ul><li>After making my blog website, I learned what the world of blogging is like. </li></ul><ul><li>I learned how to diversify and “market” my knowledge of public relations. </li></ul><ul><li>I also gained a little bit of confidence regarding technology. </li></ul>
  6. 6. Market Segmentation <ul><li>I learned, through my readings, and our group presentation a lines of which a practitioner can segment their public(s). </li></ul><ul><li>Demographics, gender, and generation are a few of the ways I have learned to breakdown my publics. </li></ul>
  7. 7. Photoshop <ul><li>Classmate Katrina Sage presented Adobe Photoshop to us. </li></ul><ul><li>Katrina taught a variety of keystrokes, tricks, and tips to help us with future publications. </li></ul><ul><li>This was my first introduction to Photoshop and was taught how the program works and how I can use it. </li></ul>
  8. 8. Photos <ul><li>I learned the various elements that are incorporated into a photograph to make it a success. </li></ul><ul><li>I learned what the elements are and what they offer to a photograph. </li></ul>
  9. 9. FONTS! <ul><li>I learned the various elements that lend to choosing the right font for the job. </li></ul><ul><li>Also, I can now simply go to a website to find such a font </li></ul><ul><ul><li>www.dafont.com </li></ul></ul>
  10. 10. Working with Clients <ul><li>While making my brochure, I further learned how to communicate with a client in order to successfully communicate their message. </li></ul><ul><li>I learned how to put the client’s needs into action. </li></ul>
  11. 11. Colors! <ul><li>I never knew color had SO MUCH impact on the human mind and a practitioner’s publication. </li></ul><ul><li>Did you know most people prefer to see blue? </li></ul>