1. STRATEGY AND ACTION IN FOCUS:
Google Adwords and SEO
A well-run ‘pay-per-click’ campaign can Search Engine Optimisation
produce the lowest cost-per-lead of It can be worth millions to appear on
any promotional device, and earn huge the first page of a Google search rather
revenues. than the second. We can improve your
natural search results.
And optimising your search results
and utilising other online marketing Strategy and Action can report on the
avenues can help your get a lot more different aspects of your website that
potential customers visiting your influence natural search results and, in
website. plain English, spell out what you need
to do to improve your ranking.
How Google Adwords Works, And
How We Make It Work For You These include page titles, page
Visit google.com.au and enter a web addresses, keywords, image
search term describing your product descriptions, meta-tags and human
or service. Click ‘pages from Australia’ usability issues. We can fix these issues
and hit enter. You’ll see natural search and then monitor and maintain your
results but also sponsored links from new and better natural search results.
your competitors who have arranged to
show their ads for that search term. Getting started in paid search
advertising is easy. Simply call or email
They only pay when there’s a click on us we’ll create a trial for you at Google.
their ad. Google will charge you $10 to activate “ Without giving away details,
your account, and you’ll have to pay I can say it has been a highly
It looks easy, but there’s a science them for the cost of clicks on your ads,
behind organising the search terms but our service will be free. successful campaign, worth every
used, the ‘Ad Groups’ these terms are cent paid, and the website they
in, the Ads you show, the locations you We’ll create a list of twenty different
allow the ads to appear in, the bids you
developed has worked very well at
keywords and test two different text
make for a click, and the web pages ads, and we’ll manage your campaign converting the qualified visitors
you direct people to. If you don’t know for a month. At the end of the from the AdWords programme into
what you’re doing you can waste a lot month we’ll prepare a report on the
of money.
quote requests.
results you’ve obtained and provide
recommendations for further action.
Strategy and Action employ a Google I’m looking forward to a continuing
Qualified Individual to set up, test Contact us today. Your ads could be
and then monitor and improve your
increase in my return
showing on Google this afternoon!
campaign’s return on investment. This on investment. ”
helps your Google Adwords campaign
achieve the right lead-generation and Carl Roetger, Managing Director,
the lowest cost-per-click. Uni-span Pty Ltd
+ Check your Results LIVE as they happen
+ Target your specific market 1/51 Cinderella Dr
Springwood Qld 4127
+ Cost-effective when implemented correctly Tel 07 3808 5366
Fax 07 3808 9647
+ Google Qualified staff monitor your campaign
info@strategyandaction.com.au
www.strategyandaction.com.au