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S
Ratti S.p.A.
and the
US Textile Industry
By: Stoyka Serafini
Mission Statement
S “Focusing on every detail through all stages of
production, to achieve the highest product quality; it
means researching, studying and testing new
production and printing techniques and new fabric
collections that provide inspiration to designers; it
means working for and with the customer, designing
fabrics together and offering exclusivity and a high
degree of customization; it means capturing the
spirit of the time, being inspired by the past and
reinterpreting it in a brand new way”
Vision
S“Our world is built around the
pursuit of beauty and the
passion for what we do”
Product Portfolio
S Men: Ratti designs and manufactures high-end printed, plain and
jacquard fabrics for men’s shirts, ready-to-wear and beachwear
collections
S They also produce accessories: including scarves and ties
S Fabrics for both bags and garment prints
S Women: Ratti designs and manufactures creative fabrics for
women’s clothes, dresses and accessories
S They print, plain, yarn-dyed and jacquard fabrics for women
S read-to-wear, beachwear, underwear, handbags, shawls and scarves
Product Portfolio
S Furnishings: Ratti designs and manufactures upholstery, curtain,
cushion and home décor fabrics
S Their uniqueness is the result of a perfect blend of state-of-the-art
technologies and traditional craftsmanship
S Also creates and produces furnishings for hotels, showrooms and
stores, and is strongly committed to meet customers’ needs and
expectations
S Licenses: Ratti shares with its designers and stylists,
S Creative, technological and analytical skills necessary to
manufacture women and men’s accessories
S Ratti has marketable knowledge and and extensive business network
S Has licensing and distribution agreements with big fashion names
such as Leonard Paris, Givenchy, Elie Saab, Ungaro and Furla
Product Production Steps
S Ratti has two production factories: both a weaving and a
printing textile factory
S Production Process
S They start drawing the design or product with the client
S They print the design with the clients brand name on the product
S Then they weave the product in their 40 loom weaving factory
S They meet the client one more time to discuss any product final
changes and then the client sells their own product
Target Market
S Targeting to both the middle class and upper middle class
S Within both social classes they are trying to target too:
S Men, women, independent clients and large fashion brand clients
S Large Fashion Company clients
S Licensing production opportunities and distribution opportunities of
their design
S Provides larger fashion companies more brand recognition and brand
loyalty due to the high-detailed and durable material
S Independent clients
S Licensing production opportunities and distribution opportunities of
their design
S Men and women: Trying to appeal to them detailed high end printing and
material fabric being made into clothing, furnishings and apparel
Company Performance
$ Millions 2012 2013 2014 2015
Revenue 92,000 101,000 103,000 104,000
Net Income 4,000 3,000 3,000 3,000
Total Assets 113,000 106,000 101,000 98,000
Total
Liabilities
72,000 65,000 60,000 56,000
Employees 548 587 561 573
Employees are not in million
Company Performance
S Sales/Revenue; has increased in the last three years
S Net Income; has decreased but remained the same
S Total Asset;: has increased
S Total Liabilities; has decreased
S Employees; employment has been waving up and down
in the company
Core Competencies
S Known to make excellent Italian made products
S Products are hand crafted
S Production Process
S Ratti has a specific production process that allows them to be
detailed oriented
S Two different production factories
S Ratti has both a printing factory and a weaving factory
S Specific unit for every market
S Example: Unit for Middle Market and a unit for Lower Market
Potential Competitive
Advantage
S Italian made products
S Products are hand made
S Production Process
S Least Potential Competitive Advantage
S Two different production factories
S Specific unit for every market
US Internal Industry Analysis
S US Textile industry workers are highly skilled and the industry is
technologically advanced
S US Textile Industry ranks 4th in global export
S The top textile industry countries are China, India and Germany
S US exports increased 38% in 2015
S More than 65% of US textile exports go to free trade agreement
partner countries
S US Textile Industry competitively and globally manufactures yarns,
fabrics, apparel and home furnishings
S US Textile Industry strength is in cotton, manmade fibers, wide
variety of yarns and fabrics
Value Chain
S Primary Activities
S Marketing and sales:
S Main focus in selling: customer satisfaction for fabrics
S Known for the material of the fabric or final product
S Client and customer service
S Great inventory of fabrics and materials to satisfy customer needs
S Licensing
S Various upon larger firms and smaller firms
S Partnership agreements
S Provide services and partnerships for both individual consumers and
companies
S Secondary Activities
S Both larger and smaller textile firms participate in community service,
S Depending on size, firms may or may not have human resources
S Larger firms are up to date with Technology, but smaller firms vary
Environmental Trends
S Political Factors: Us is negotiating the Trans-Pacific Partnership (TTP)
with 11 other countries.
S Obama administration is still working on free trade agreement (FTA) to
include other Asia-Pacific countries
S Economic Factors: exchange rate between the American dollar and the
Euro, designers need to consider the value of their target, Designers
need to keep with current trends and future trends
S Environmental Factors:
S Chemicals used to bleach and color textiles can damage the
environment
S Old clothes thrown away are taking up landfill sites
S Over-usage of plants and water harms the ecological balance
S Most textile machineries cause noise and air pollution
Environmental Trends
S Legal Factors:
S Strong Yarn Forward Rule of Origin: Requires that yarns, fabrics, and final
garments be produced within the FTA in order to get benefits from FTA
S Strong Customs Enforcement Rules: To protect US citizens, international
negotiators should include an “electronic customs enforcement system
that tracks textile components, in which eliminates potential for fraud and
they should provide sufficient resources for enforcement
S Social Factors: logo or brand information about various textile are
unknown to consumers when they purchase the final product ,
sweatshops
S Cultural Factors: gender images, peer group pressure and brand loyalty
S Demographic Factors: upper class, middle class and lower class
S Technological Factors: has become a major factor in hi-tech innovation
Porter’s Five Forces
S Competitive Rivalry- High, many different large and small industry firms
make up the US Textile Industry
S Bargaining Power of Supplier- Low, majority of the US Textile supply
themselves because they pick, clean, dye, and create the material that they
then sell to other suppliers and buyers
S Bargaining Power of Buyers- High, consumers or fashion clients are looking
for the newest color, fabric, design trend. They will pay a large price just to
keep up with the newest trends
S Threat of New Substitutes- High, growing rate of technology is changing the
fabric manufacturing world and the changing economy is either increasing
employment or decreasing employment
S Threat of New Entrants – Low, differentiating products from other
competitors is a struggle for most new and old textile industries
Textile Domestically: 2013
S In 2014: Value of shipments was 75.5 billion
S Capital investment $1,798 million for 313,314 Textile mills
S Capital investment $248 million for apparel
S Average weekly earning $586.45
S In 2013 the total shipment value was $57 billion
S Capital investment $1,558 million for 313,314 Textile mills
S Capital investment $287 million for apparel
S Average weekly earning $577.18
S Bureau of Labor Statistics predicts overall textile manufacturing
employment will shrink to around 180,000 by 2022
Capital Investment
$960
$1,112
$1,215 $1,236
$1,558
$1,798
$405
$293
$361 $323 $287 $248
$0
$400
$800
$1,200
$1,600
$2,000
2009 2010 2011 2012 2013 2014
Capital Investment in U.S. Textile Manufacturing Up $838
Million
in Last 6 Years – Data in $ Millions
313, 314 Textile Mills and Textile Product Mills 315 Apparel
Industry Attractiveness
S 2015 Shipment Breakdown Value
S 30.7 billion Textile Millis
S 23.2 billion Textile Product Mills
S 13.9 billion for Apparel
S 8.2 billion for artificial, synthetic fibers and filaments
S 2015 Total Shipment Value
S 76 Billion
S An increase of almost 14% since 2009
S Us strong in exports of fiber, yarns, fabrics, made-ups and
apparel
S Up 38% and almost reaching 27.8 in 2015
S Totaled 21.6 billion alone in 2015, America is the 4th largest
2015 World Textile Exporter
0
5
10
15
20
25
30
35
40
1990 2000 2015
China
European Union
Inida
USA
2015 Employment
116.4
116.4
136.8
116.3
67.8
25.6
579K Jobs in Textile Supply Chain in 2015
313 Textile Mills
314 Textile Product Mills
315 Apparel
Cotton Farming & Related
Industry
Wool Growing & Related
Industry
32522 Artificial & Synthetic
Filaments & Fibers
Jobs in
Thousands
Market/Category Definition
S The basic meaning of “Textile” is woven or knitted fabric
made from yarn. But apart from fibre, yarn and fabric or
any other product made from these combinations are
defined Textiles.
S Textile Industry involves the sections like research,
design, development, manufacturing and distribution of
textiles, fabrics and clothing
Textile Industry Trends
S US Textile trends
S Demographic Changes
S As more Baby Boomers are beginning to age over 65, their tastes and needs will bring
great revenue
S Over 75% Millennial will take over the work force by 2025
S Millennial will have specific tastes and needs either in clothing or apparel that will
bring great revenue
S E-commerce,
S Retail apparel chains are creating synergies between very active websites and their retail
stores
S Reshoreing
S return of some of the business to plants based in the country where
retail sales are made
S Athletic clothing
S Consumers wearing sport clothing for the gym and non athletic activities
S Over 50 million Americans have some sort of gym membership
Category Size and Trends
S US Textile Industry is known competitively and globally manufactures yarns,
fabrics, apparel and home furnishings
S US Textile industry category size range is broad
S The following are the main subcategories that make the US textile
industry
S Spinning (18%)
S Turning fiber into yarn
S Fabric Manufacturing (32%)
S Weaving and and Knitting (Weaving is the main method)
S Cotton, wool and animal fine hair (14%)
S Apparel (22%)
S Made up Textile Articles ( 13%)
S Home textiles, carpets, rugs, lug
2015 Exports
$4.0
$4.9
$9.0
$3.7
$6.1
2015 Exports $27.75 Billion – Breakout by
Category in $ Billions
Cotton, Wool & Fine
Animal Hair
Yarns
Fabrics
Made-Up Articles
Apparel
Spinning Size/Trends
S Spinning/Yarn Trends: Yarn production in the Us has decreased by 10.71%
since 1994
S Mexico is more known for yarn production
S Since 1994, Mexico’s yarn production has increased 211.09%
S Spinning – turning fiber into yarn (18%)
S Value of exports is 4.9 billion dollars
S Several steps are taken to achieve this
S First: Blow room- cotton bale is turned into uniform lap by opening, cleaning or mixing
S Second: Carding- the heart of spinning
S Third: Drawing-the slivers are blended, doubled, leveled and drafted
S Fourth: Combing- process of straightening and parallelizing of fibers and removal of
short fibers
S Fifth: Simplex- slivers are attenuated and are also twisted slightly
S Sixth: Ring frame- roving is placed on the ring frame, passes through several sets of
rollers and finally drawn out to yarn
Fabric Manufacturing
S Fabric export value 9 billion (32%)
S Fabric Trends:
S Protective Apparel:
S Global Textile Market
S 2014 is worth $7,000 million and by 2030 the value will be $7,730 million
S Nanotechnology embedding electronic components into fabric
S Different Types of Fabrics
S Nonwoven- used to make products lighter, efficient and cost effective
S Classified as either disposable or durable
S Disposable: absorbent hygiene, wipes, medical and surgical
S Durable: home and office furnishings, transportations
S Industrial fabrics
S Create upholstery and seating, floor covering, trunk liners, safety belts, airbags,
thermal, sound insulators, filters, hoses and tires
Apparel
S Apparel export value 6.2 billion (22%)
S 2014 the textile and apparel industry employed 372,400
S 2014 Shipment total for apparel was 13,345 million
S Apparel
S Apparel Trends: Reducing environment impacts, customization, loyalty
programs
S Protective apparel: textile related products that prevent a person from into
contact with or protects from hostile environments
S High-value fabrics used in Police bullet vests and body armor, protective
sport gear and safety gloves for industrial workers
Cotton, Wool and
Fine Animal Hairs
S Export value 4.0 million (14%)
S Cotton and wool trends:
S Cotton: Manufacturing companies that produce clothing use cotton and polyester
S Clothing made out of cotton is cheaper, affordable and not extravagant
S Since cotton is easier to harvest, production costs are cheaper and thus the clothing is made lighter and not as durable as wool
S Wool: Man made wool sweaters, garments and other clothing items are made from seasonal winter and summer wool
S Compared to cotton, wool garments are more expense due to the delicate fabric and delicate washing instructions
S Smaller textile industries are more known to make wool clothing than larger textile industries due to the process long process
of wool harvesting and expense production costs
S Wool Harvesting
S Average fleece is 7.3 pounds
S 2014 Utah, Texas, Colorado, Wyoming and California were the top producing states for wool
S Intake of domestic cotton totaled 1.7 billion pounds in 2014
S US is the leading exporter for cotton
S May Cotton 2016
S cotton production of 14.8 million (480-bales)
S Cotton supply 18.8 million (480-bales)
S Cotton imports 0.0 /cotton exports 10.5 million (480-bales)
Made Up Articles
S Made Up Articles
S Exports value 3.7 billion (13%)
S Texas has exported the most (2008-2015)
S Canada has received the most exports (2008-2015)
S Imports value 3.5 billion
S California has imported the most made-up textile articles (2008-2015)
S China has sent the most imports to the US (2008-2015)
S Could be from any textile material, including of knitted or crocheted
fabrics
S Blankets, table cloth, kitchen linen, quilts, eiderdowns, cushions, pillows,
sleeping bags
Category Structure
Primary Competitors
S There are top ten competitors in this industry,
S The following are the first, second, and fourth best companies in the US
S The third best, Plains Cotton Cooperative Association, did not show or note their
financial statements, balance sheet or annual report in either Yahoo Finance and their
website
S USA Textile Industry main competitors
S W. L. Gore & Associates Inc (Founded 1958)
S Focus innovation efforts in medical, fabrics and performance solution
AVINTIV Specialty Materials Inc (Founded 1992)
S Purchased by Berry Plastics Group in Oct 2015 for 2.3 billion
S AVINTIV is known for their innovative technology for their three areas off focus :
Infection Prevention, High Performance Solution and Personal Care
S OMNOVA Solutions Inc (Founded 1915)
S Apply chemical and material science to develop emulsion polymers, specialty
chemicals, and functional and decorative surfaces that enhance the performance of our
customers’ products around the globe
Competitors Performance
S W. L. Gore & Associates Inc
S Revenue: More than 3.000 billion
S AVINTIV Specialty Materials Inc
S Owned now by Berry Plastics
S Before being sold, AVINTIV 2015 Revenue: 1.3 billion
S After being sold Berry Plastics 2015 Revenue: 4.881 billion
S OMNOVA Solutions Inc
S 2015 Revenue: 838,000,000 million
Competitors Market Presence
S W. L. Gore & Associates Inc
S Strong brand recognition- due to diverse products
S Best known Gore- Tex Fabric products
S One of the best companies to work for
S 2015 Fortune numbered the company #17
S (Berry Plastics) AVINTIV Specialty Materials Inc
S Most active acquires of plastics packing businesses globally,
S have acquired more then 30 businesses since 1998
S Known for track record of delivering high-quality customized solutions to consumers
S OMNOVA Solutions Inc
S Serve more than 90 countries fro operations in North America, Europe and Asia
S Service wide variety of markets
S Sell, deliver , service and apart of 19 different industries and markets
Competitors Growth
S W. L. Gore & Associates Inc
S Growth
S Please note: Both Yahoo Finance and the Gore website did not have a any financial statements or
notes regarding financial statements and balance sheet . Gore website only stated their recent 2015
revenue.
S AVINTIV Specialty Materials Inc
S Growth
S Berry Plastics Free Cash Flow:
S 2015 : 637 million/ 2014: 107 million Cash Flow from Operations
S 2015: 436 million /2014 Adjusted Free Cash Flow: 116 million (increased 44.4%)
S OMNOVA Solutions Inc
S Growth
S 2015: 43,700 million/2014: 15,000 million Cash Flow from Operations (increased 34.3%)
Competitors Market Share
S W. L. Gore & Associates Inc
S Market Share
S Owns (32%) of the market share
S Had the biggest revenue overall, until Berry Plastics bought AVINTIV
S AVINTIV Specialty Materials Inc
S Market Share
S AVINTIV Owns (14%) of the market share in 2015 (before being sold)
S After being sold, Berry Plastics has (37%) of the market share in 2015
S OMNOVA Solutions Inc
S Market Share
S Owns (9%) of the market share
Competitors Market Share
2015 Annual Sales in Millions
W. L. Gore & Associates Inc
AVINTIV Specialty Materials Inc
Plains Cotton Cooperative
Association
OMNOVA Solutions Inc
Albany International Corp
Unifi Inc
International Textile Group
Greenwood Mills
Xerium Technologies Inc
Culp Inc
Competitors Market share
2015 Annual Sales in Millions W. L. Gore & Associates
Inc
Berry Plastics Inc
Plains Cotton Cooperative
Association
OMNOVA Solutions Inc
Albany International Corp
Unifi Inc
International Textile Group
Greenwood Mills
Xerium Technologies Inc
Culp Inc
W. L. Gore & Associates Inc
S New Products Activity: Three main areas
S Medical: Implantable Medical Devices for surgeons
S Gore produces endovascular, vascular, general surgery, cardiovascular products
S Fabrics: Thin, lightweight and durable
S Gore Cover Organic Waste Treatment-the fully integrated composting solution for the
treatment of organic waste
S Has been proven to work in 150 composting plants in more than 20 countries
S Fiber: Gore makes and creates fiber technology made from 100% expanded
PTFE.
S sewing thread for outdoor applications, filtration application and rose fiber
S Strategic Focus
S Differentiation strategy- creating the best technology to serve their consumers
and being apart of several different industries
S Textile: By creating the PTFE fiber it is allowing their products to be lighter,
sustainable and durable
S Fabric is waterproof and breathable due to their membrane technologies and
advanced polymers
W. L. Gore & Associates Inc
S Strengths
S High Advanced Technology
S Diversity in the working environment
S Business Ethics is strong
S Improving the environment, products saving lives
S Has a strong working environment
S Fortune magazine #17
S Weakness
S High cost products
S Final product brand recognition
S Varies amoung products
S Any product that uses the Gore Tenara Sewing Thread comes with the
Gore logo
S Gore-Tex shoe: only has the clients logo visible
OMNOVA Solutions Inc
S New Products Activity
S Softener- silicone and organic solutions for fabricating fabrics with
a soft, comfortable hand
S Mykon HLC- lubricant for nonwovens, textiles, and paper application
S Durable Press Resins- provide wrinkle resistant properties to
textiles
S Permafresh 600- concentrated thermosetting reactant that provides
“wrinkle free” performance to cellulosic containing fabric
S Strategic Focus
S Differentiation- uses expertise in polymer specialty chemical and
material science, broad scale up and manufacturing capabilities to
produce many various products in different markets
OMNOVA Solutions Inc
S Textile Industry
S Strengths
S Their knowledge in polymer specialty chemical and material science is
respected and well known
S Strong expanding and selling their of textile products globally in several
different countries around the world
S Company values
S Very strong environmental and social values
S Weaknesses
S Chemical products recently had a reduced industry demand
S Consumers are being more cautious to the types of chemicals they are
exposed too
S In 2015, struggled with negative impact on foreign exchange rate and lower
cost materials
S Due to this their net sales declined 15% in 2015
AVINTIV Specialty
Material Inc
S New Products Activity:
S High Performance Solution- Environmental advantage over existing
and alternative
S Technical Specialties- Furnishings, Apparel and Printing
S Apparel- is made with Fiberweb nonwoven material that allows
the product to be chemical inert and easy to sew and seam
S Furnishings- Fiberweb nonwoven is used in furniture,
lampshades,
S Fiberweb offers nonwoven that are easy to slit, die-cut, seam
trim and non-raveling edges
S 2011, Fiberweb launched its 35,000 square foot R&D facility
equipped with the latest advances in extrusion, fiber spinning
and web forming technology
S Strategic Focus-
S Differentiation- Using the best technology to create the lightest and
durable materials for several different markets, including Textile
AVINTIV Specialty
Material Inc
S Strengths
S Employment and Locations
S Employee base over 4,500
S 23 locations in 14 countries
S Employment and locations have expanded since the purchase from Berry Plastics
S Being bought by Berry Plastics
S Provides them with more diversity products, technology equipment and more company
recognition
S Technology- Nonwoven technology is continuously being developed and being
used to create Fiberweb material
S Fiberweb material- is easy to slit, cut, dye and create seam trim
S High levels of uniformity, high tear and tensile strength
S Weaknesses
S Brand recognition decreased due to the purchase from Berry Plastics
S Berry Plastics receives more brand recognition since it is the parent company
Key Strategic Issues
S To Enter in the United States Market
S Key Strategic Issues
S There is a lack of differentiation of products and services
S The top ten US textile industries are struggling to produce different
products
S Economy
S Currency differences and exchange rates between the euro and the
American Dollar
S Low Cost
S Majority of the US textile industry does not consider low cost due to that
they would have to cut back production costs
S Lack of brand recognition
S Many US textile industries are not really as well known unless their
company has moved or purchased other textile industries outside of the
US
Identification of Potential
Objectives
S Brand Recognition and Brand loyalty
S Brand Recognition for Textile industries in the US has not increased unless the
US Industries have expanded outside of the US
S Technology
S Is constantly changing products, manufacturers, fiber and fabric materials
S Understand the US dollar versus the euro
S The $1 US dollar is more in Europe
S In the US, textile produc
S Differentiation / Low Cost
S US Textiles struggle with differentiating their products from other textile
companies
S Low Cost textile industries have to decrease production costs to strategize low
ost
Action Driven/Key Activities
S Step 1: Keep Up to date on currency exchange rate
S Step 2: Plan ahead when and where you would like to move to the US
S Explain reasons why you want to move and the benefits and risks that you are taking
S Make sure that your reasons overall say that this will be a benefit. If not do not officially think
about moving until everyone agrees that there are numerous benefits
S Come up with a list of places that you would like to move to, vote on the options and come to an
agreement
S Step 3: Come up with a reasonable budget
S Know how much square feet you want to purchase or rent
S Know how much cost equipment, land, building, materials and technology is going to be
S Again, If you think that your company budget for moving is too expense, then do not schedule to move so
quickly
S Make sure that your company is not wasting money and time on moving to a different country, like the US
Action Driven/Key Activities
S Step 4: Contact office in US
S Let me them know where you want to live and explains reasons why
S Explain your budget process and area dimension that you want the new office to have
S Ask for any advice and any important questions
S Ask them to keep you up to date on any new government laws and textile regulation laws
S Step 5: Begin Moving
S Start sending equipment, materials, office supplies to the US office
S Ask them to purchase a specific land area and that you will pay them back
S After purchasing or renting area, have them start move in appliances, office equipment, ect
S Take group turns traveling to the US to see where the new office space will be
S Inform Italy offices any changes that need to happen in the US new office
S Take your time moving in and observing the American environment
S Step 6: Finish Up Move in Process
S Make sure everything is in place to begin office work
S Once officially moved and If you are seeking workers, start posting up job opportunities in that city and on the main website
Time-Table/Calendar
Year
January
to
February
March
to
April
April
to
July
July
to
Septemb
er
Septemb
er
to
Novembe
r
January
to
February
2016
List Reasons
Why
List/Explain
• Benefits
Benefits need to
be a lot, broad and
fully detailed
• If lack of
benefits, do not
move in to US
• Risks
Risks need to be
few, fully detailed
and explained
List of Places to
settle
• Vote
Have several
meetings on the
issue
• Agree on one
place
Make sure that
everyone agrees
and is fine with the
final decision
Budget
• Agree on
square feet for
space
Costs:
• Equipment
• Land
• Materials
• Office Supplies
• Technology
• Appliances
Contact US
Office
• Tell them final
decision on
place to settle
• Explain fully the
benefits and
risks
• Explain Budget
• Ask for Advice
• Ask questions
• Keep emailing
them daily
• Tell to keep you
up to date on
any textile laws
Begin Moving
• Have them
purchase area
• After purchase
start mailing
packages,
moving in
packages and
appliances
• Take Trips to
US to see office
• Help move in
• Take your time
and observe the
US
environment
Finish Up Move
In Process
• Last minute
moving in items
• Make sure
everything is
okay
• Understand US
rules and
regulations
• If seeking
workers, post
for employment
in the city and
on your website
Budget
S Varies upon where your company wants to settle
S Ratti Example:
S New York City: Rented Office Space for a Team Office is $40,000
month
S That space is about Approx. 5000 square foot and holds 35 employees
S Cost in Euros would be: 35,700
S Please keep in mind that taxes, government taxes, equipment fees,
appliances fees, office supplies and moving fees are also added to the
total amount
S Fees also vary depending upon which State and city your company
want to relocate too
Budget
S My Recommendation Ratti’s Total Budget
S US Total dollars: $650,000 Euros Total: 579,956
S Monthly Rent x 2= 40,000=80,000
S Taxes = 5,000
S Equipment= 20,000
S Appliances= 10,000
S Office supplies= 5,000
S Moving fees= 60,000
S Electricity= 70,000
S If they are energy conservative
S Water Bill= 70,000
S If they are water conservative
S Total= $320,000
S Leaves them with US Total: $330,000 / Euros: 285,521
Please note:
These numbers are based
off of my opinionated
thoughts, NYC moving
research and my
understanding
Work Cited
S Ratti, F. A. (2016). Home - Ratti S.p.A. Retrieved April 1, 2016, from http://www.ratti.it/en/
S "Furla signs licensing agreement with Ratti." Datamonitor Financial Deals Tracker 24 Nov. 2015. Business Insights: Global. Web. 1 Apr. 2016.
S "A growing presence of Italian Textile Machinery Sector in Technical Textiles." Pakistan Textile Journal 64.6 (2015). Academic OneFile. Web. 1
Apr. 2016.
S "Ratti S.p.A. has chosen Brueckner as a partner." Pakistan Textile Journal 64.1 (2015). Academic OneFile. Web. 1 Apr. 2016.
S MarketLine. (2015). Textitle Mills in Italy (pp. 1-31, Rep.). London, UK: John Carpenter House.
S Yahoo Finance. (2016). RAT.MI Income Statement | RATTI Stock - Yahoo! Finance. Retrieved April 18, 2016, from
http://finance.yahoo.com/q/is?s=RAT.MI%2BIncome%2BStatement&annual
S "W L Gore & Associates." Forbes. Forbes Magazine, 2016. Web. 17 May 2016.
S "USDA ERS - Cotton & Wool." USDA ERS - Cotton & Wool. USDA ERS, 2016. Web. 17 May 2016.
S "AVINTIV." Linkin. Linkin, 2016. Web. 17 May 2016.
S Berry Plastics. Berry Plastics Annual Report 2015. Rep. Evansville: Berry Plastics, 2015. Print.
Work Cited
S NCTO. "U.S. Textile Industry - National Council of Textile Organizations." NCTO. NCTO: National Council of Textile Organizations, 2016. Web. 19
May 2016.
S Vietnam/United States: US Firms Invest in Textile - Garment Sector." Asia News MonitorJan 29 2016. ProQuest. Web. 19 Apr. 2016 .
S Textile Manufacturing - Quarterly Update 2/8/2016. Austin: Hoover's Inc, 2016. ProQuest. Web. 19 Apr. 2016.
S SelectUSA. "The Textiles Industry in the United States." N.p., 2016. Web. 19 Apr. 2016.
S http://www.textileworld.com/textile-world/features/2016/04/2016-state-of-the-u-s-technical-textiles-industry/
S Price, Jeff. "13th Annual Meeting." 2016 State Industry Address 13 (2016): 1-10. NCTO: National Council of Textile Organizations. NCTO: National
Council of Textile Organizations, 14 Apr. 2016. Web. 10 May 2016
S "Plains Cotton Cooperative Association." Linkin. Linkin, 2016. Web. 17 May 2016.
S Roberts, Daniel. "At W.L. Gore, 57 Years of Authentic Culture." Fortune At WL Gore 57 Years of Authentic Culture Comments. Fortune, 04 Mar.
2015. Web. 19 May 2016.
S Yahoo Finance. "OMN Cash Flow." OMN Cash Flow | OMNOVA Solutions Inc. Common St Stock - Yahoo! Finance. Yahoo Finance, 2016. Web. 19
May 2016.
Work Cited
S Challa, Lakshmi. "Impact Of Textiles And Clothing." Fibre2Fashion. Fibre2Fashion, 11 May 2016. Web. 11 May 2016.
S BBC News. "Design and Technology." BBC News. BCC News, 2014. Web. 11 May 2016.
S Textile Apex." What Is Textile Industry. Textile Apex, 2016. Web. 16 May 2016.
S Plunkett Research. "US Textile Industry Summary." Plunkett Research. Plunkett Research, 6 May 2016. Web. 16 May 2016.
S Phillips, Jim. "Textile World." Textile World. Texile World, 5 Apr. 2016. Web. 17 May 2016.
S Zanje, Rakesh. "Smart Textiles Market." Linkin. Linkin, 30 Mar. 2016. Web. 17 May 2016.
S "Smart Textiles Market." Textile World. Texile World, 27 Jan. 2016. Web. 17 May 2016.
S "Fibre2Fashion." Fibre2Fashion. Fibre2Fashion, 2016. Web. 17 May 2016.
S "Fast Facts about Wool." Fast Facts (2010): 1. American Sheep Industry Assoication. American Sheep Industry Assoication, 2010.
Web. 17 May 2016.
Work Cited
S Yahoo Finance. "Berry Plastics: Cash Flow." Yahoo Finance. Yahoo Finance, 2016. Web. 7 May 2016.
S "Made-up Textile Articles in USA." Made-up Textile Articles in USA: ISIC 1721. Euromonitor, 2016. Web. 10 May 2016.
S "Textile Industry." Flexport. Flexport, 2016. Web. 7 May 2016.
S "Research and Development." Nonwoven Research & Development. AVINTIV, 2016. Web. 19 May 2016.
S "Furnishings." Home Furnishing Fabrics. AVINTIV, 2016. Web. 10 May 2016.
S "Apparel." Nonwoven Clothing. AVINTIV, 2016. Web. 11 May 2016.
S "Team Office | 1st and Lower Level." At 76 Wooster St. Liquidspace, 2016. Web. 12 May 2016.
S "Design and Technology." Advantages. AVINTIV, 2016. Web. 4 May 2016.
S XE Currency Converter." - Live Rates. XE, 2016. Web. 14 May 2016.

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Ratti S.p.A.

  • 1. S Ratti S.p.A. and the US Textile Industry By: Stoyka Serafini
  • 2. Mission Statement S “Focusing on every detail through all stages of production, to achieve the highest product quality; it means researching, studying and testing new production and printing techniques and new fabric collections that provide inspiration to designers; it means working for and with the customer, designing fabrics together and offering exclusivity and a high degree of customization; it means capturing the spirit of the time, being inspired by the past and reinterpreting it in a brand new way”
  • 3. Vision S“Our world is built around the pursuit of beauty and the passion for what we do”
  • 4. Product Portfolio S Men: Ratti designs and manufactures high-end printed, plain and jacquard fabrics for men’s shirts, ready-to-wear and beachwear collections S They also produce accessories: including scarves and ties S Fabrics for both bags and garment prints S Women: Ratti designs and manufactures creative fabrics for women’s clothes, dresses and accessories S They print, plain, yarn-dyed and jacquard fabrics for women S read-to-wear, beachwear, underwear, handbags, shawls and scarves
  • 5. Product Portfolio S Furnishings: Ratti designs and manufactures upholstery, curtain, cushion and home décor fabrics S Their uniqueness is the result of a perfect blend of state-of-the-art technologies and traditional craftsmanship S Also creates and produces furnishings for hotels, showrooms and stores, and is strongly committed to meet customers’ needs and expectations S Licenses: Ratti shares with its designers and stylists, S Creative, technological and analytical skills necessary to manufacture women and men’s accessories S Ratti has marketable knowledge and and extensive business network S Has licensing and distribution agreements with big fashion names such as Leonard Paris, Givenchy, Elie Saab, Ungaro and Furla
  • 6. Product Production Steps S Ratti has two production factories: both a weaving and a printing textile factory S Production Process S They start drawing the design or product with the client S They print the design with the clients brand name on the product S Then they weave the product in their 40 loom weaving factory S They meet the client one more time to discuss any product final changes and then the client sells their own product
  • 7. Target Market S Targeting to both the middle class and upper middle class S Within both social classes they are trying to target too: S Men, women, independent clients and large fashion brand clients S Large Fashion Company clients S Licensing production opportunities and distribution opportunities of their design S Provides larger fashion companies more brand recognition and brand loyalty due to the high-detailed and durable material S Independent clients S Licensing production opportunities and distribution opportunities of their design S Men and women: Trying to appeal to them detailed high end printing and material fabric being made into clothing, furnishings and apparel
  • 8. Company Performance $ Millions 2012 2013 2014 2015 Revenue 92,000 101,000 103,000 104,000 Net Income 4,000 3,000 3,000 3,000 Total Assets 113,000 106,000 101,000 98,000 Total Liabilities 72,000 65,000 60,000 56,000 Employees 548 587 561 573 Employees are not in million
  • 9. Company Performance S Sales/Revenue; has increased in the last three years S Net Income; has decreased but remained the same S Total Asset;: has increased S Total Liabilities; has decreased S Employees; employment has been waving up and down in the company
  • 10. Core Competencies S Known to make excellent Italian made products S Products are hand crafted S Production Process S Ratti has a specific production process that allows them to be detailed oriented S Two different production factories S Ratti has both a printing factory and a weaving factory S Specific unit for every market S Example: Unit for Middle Market and a unit for Lower Market
  • 11. Potential Competitive Advantage S Italian made products S Products are hand made S Production Process S Least Potential Competitive Advantage S Two different production factories S Specific unit for every market
  • 12. US Internal Industry Analysis S US Textile industry workers are highly skilled and the industry is technologically advanced S US Textile Industry ranks 4th in global export S The top textile industry countries are China, India and Germany S US exports increased 38% in 2015 S More than 65% of US textile exports go to free trade agreement partner countries S US Textile Industry competitively and globally manufactures yarns, fabrics, apparel and home furnishings S US Textile Industry strength is in cotton, manmade fibers, wide variety of yarns and fabrics
  • 13. Value Chain S Primary Activities S Marketing and sales: S Main focus in selling: customer satisfaction for fabrics S Known for the material of the fabric or final product S Client and customer service S Great inventory of fabrics and materials to satisfy customer needs S Licensing S Various upon larger firms and smaller firms S Partnership agreements S Provide services and partnerships for both individual consumers and companies S Secondary Activities S Both larger and smaller textile firms participate in community service, S Depending on size, firms may or may not have human resources S Larger firms are up to date with Technology, but smaller firms vary
  • 14. Environmental Trends S Political Factors: Us is negotiating the Trans-Pacific Partnership (TTP) with 11 other countries. S Obama administration is still working on free trade agreement (FTA) to include other Asia-Pacific countries S Economic Factors: exchange rate between the American dollar and the Euro, designers need to consider the value of their target, Designers need to keep with current trends and future trends S Environmental Factors: S Chemicals used to bleach and color textiles can damage the environment S Old clothes thrown away are taking up landfill sites S Over-usage of plants and water harms the ecological balance S Most textile machineries cause noise and air pollution
  • 15. Environmental Trends S Legal Factors: S Strong Yarn Forward Rule of Origin: Requires that yarns, fabrics, and final garments be produced within the FTA in order to get benefits from FTA S Strong Customs Enforcement Rules: To protect US citizens, international negotiators should include an “electronic customs enforcement system that tracks textile components, in which eliminates potential for fraud and they should provide sufficient resources for enforcement S Social Factors: logo or brand information about various textile are unknown to consumers when they purchase the final product , sweatshops S Cultural Factors: gender images, peer group pressure and brand loyalty S Demographic Factors: upper class, middle class and lower class S Technological Factors: has become a major factor in hi-tech innovation
  • 16. Porter’s Five Forces S Competitive Rivalry- High, many different large and small industry firms make up the US Textile Industry S Bargaining Power of Supplier- Low, majority of the US Textile supply themselves because they pick, clean, dye, and create the material that they then sell to other suppliers and buyers S Bargaining Power of Buyers- High, consumers or fashion clients are looking for the newest color, fabric, design trend. They will pay a large price just to keep up with the newest trends S Threat of New Substitutes- High, growing rate of technology is changing the fabric manufacturing world and the changing economy is either increasing employment or decreasing employment S Threat of New Entrants – Low, differentiating products from other competitors is a struggle for most new and old textile industries
  • 17. Textile Domestically: 2013 S In 2014: Value of shipments was 75.5 billion S Capital investment $1,798 million for 313,314 Textile mills S Capital investment $248 million for apparel S Average weekly earning $586.45 S In 2013 the total shipment value was $57 billion S Capital investment $1,558 million for 313,314 Textile mills S Capital investment $287 million for apparel S Average weekly earning $577.18 S Bureau of Labor Statistics predicts overall textile manufacturing employment will shrink to around 180,000 by 2022
  • 18. Capital Investment $960 $1,112 $1,215 $1,236 $1,558 $1,798 $405 $293 $361 $323 $287 $248 $0 $400 $800 $1,200 $1,600 $2,000 2009 2010 2011 2012 2013 2014 Capital Investment in U.S. Textile Manufacturing Up $838 Million in Last 6 Years – Data in $ Millions 313, 314 Textile Mills and Textile Product Mills 315 Apparel
  • 19. Industry Attractiveness S 2015 Shipment Breakdown Value S 30.7 billion Textile Millis S 23.2 billion Textile Product Mills S 13.9 billion for Apparel S 8.2 billion for artificial, synthetic fibers and filaments S 2015 Total Shipment Value S 76 Billion S An increase of almost 14% since 2009 S Us strong in exports of fiber, yarns, fabrics, made-ups and apparel S Up 38% and almost reaching 27.8 in 2015 S Totaled 21.6 billion alone in 2015, America is the 4th largest
  • 20. 2015 World Textile Exporter 0 5 10 15 20 25 30 35 40 1990 2000 2015 China European Union Inida USA
  • 21. 2015 Employment 116.4 116.4 136.8 116.3 67.8 25.6 579K Jobs in Textile Supply Chain in 2015 313 Textile Mills 314 Textile Product Mills 315 Apparel Cotton Farming & Related Industry Wool Growing & Related Industry 32522 Artificial & Synthetic Filaments & Fibers Jobs in Thousands
  • 22. Market/Category Definition S The basic meaning of “Textile” is woven or knitted fabric made from yarn. But apart from fibre, yarn and fabric or any other product made from these combinations are defined Textiles. S Textile Industry involves the sections like research, design, development, manufacturing and distribution of textiles, fabrics and clothing
  • 23. Textile Industry Trends S US Textile trends S Demographic Changes S As more Baby Boomers are beginning to age over 65, their tastes and needs will bring great revenue S Over 75% Millennial will take over the work force by 2025 S Millennial will have specific tastes and needs either in clothing or apparel that will bring great revenue S E-commerce, S Retail apparel chains are creating synergies between very active websites and their retail stores S Reshoreing S return of some of the business to plants based in the country where retail sales are made S Athletic clothing S Consumers wearing sport clothing for the gym and non athletic activities S Over 50 million Americans have some sort of gym membership
  • 24. Category Size and Trends S US Textile Industry is known competitively and globally manufactures yarns, fabrics, apparel and home furnishings S US Textile industry category size range is broad S The following are the main subcategories that make the US textile industry S Spinning (18%) S Turning fiber into yarn S Fabric Manufacturing (32%) S Weaving and and Knitting (Weaving is the main method) S Cotton, wool and animal fine hair (14%) S Apparel (22%) S Made up Textile Articles ( 13%) S Home textiles, carpets, rugs, lug
  • 25. 2015 Exports $4.0 $4.9 $9.0 $3.7 $6.1 2015 Exports $27.75 Billion – Breakout by Category in $ Billions Cotton, Wool & Fine Animal Hair Yarns Fabrics Made-Up Articles Apparel
  • 26. Spinning Size/Trends S Spinning/Yarn Trends: Yarn production in the Us has decreased by 10.71% since 1994 S Mexico is more known for yarn production S Since 1994, Mexico’s yarn production has increased 211.09% S Spinning – turning fiber into yarn (18%) S Value of exports is 4.9 billion dollars S Several steps are taken to achieve this S First: Blow room- cotton bale is turned into uniform lap by opening, cleaning or mixing S Second: Carding- the heart of spinning S Third: Drawing-the slivers are blended, doubled, leveled and drafted S Fourth: Combing- process of straightening and parallelizing of fibers and removal of short fibers S Fifth: Simplex- slivers are attenuated and are also twisted slightly S Sixth: Ring frame- roving is placed on the ring frame, passes through several sets of rollers and finally drawn out to yarn
  • 27. Fabric Manufacturing S Fabric export value 9 billion (32%) S Fabric Trends: S Protective Apparel: S Global Textile Market S 2014 is worth $7,000 million and by 2030 the value will be $7,730 million S Nanotechnology embedding electronic components into fabric S Different Types of Fabrics S Nonwoven- used to make products lighter, efficient and cost effective S Classified as either disposable or durable S Disposable: absorbent hygiene, wipes, medical and surgical S Durable: home and office furnishings, transportations S Industrial fabrics S Create upholstery and seating, floor covering, trunk liners, safety belts, airbags, thermal, sound insulators, filters, hoses and tires
  • 28. Apparel S Apparel export value 6.2 billion (22%) S 2014 the textile and apparel industry employed 372,400 S 2014 Shipment total for apparel was 13,345 million S Apparel S Apparel Trends: Reducing environment impacts, customization, loyalty programs S Protective apparel: textile related products that prevent a person from into contact with or protects from hostile environments S High-value fabrics used in Police bullet vests and body armor, protective sport gear and safety gloves for industrial workers
  • 29. Cotton, Wool and Fine Animal Hairs S Export value 4.0 million (14%) S Cotton and wool trends: S Cotton: Manufacturing companies that produce clothing use cotton and polyester S Clothing made out of cotton is cheaper, affordable and not extravagant S Since cotton is easier to harvest, production costs are cheaper and thus the clothing is made lighter and not as durable as wool S Wool: Man made wool sweaters, garments and other clothing items are made from seasonal winter and summer wool S Compared to cotton, wool garments are more expense due to the delicate fabric and delicate washing instructions S Smaller textile industries are more known to make wool clothing than larger textile industries due to the process long process of wool harvesting and expense production costs S Wool Harvesting S Average fleece is 7.3 pounds S 2014 Utah, Texas, Colorado, Wyoming and California were the top producing states for wool S Intake of domestic cotton totaled 1.7 billion pounds in 2014 S US is the leading exporter for cotton S May Cotton 2016 S cotton production of 14.8 million (480-bales) S Cotton supply 18.8 million (480-bales) S Cotton imports 0.0 /cotton exports 10.5 million (480-bales)
  • 30. Made Up Articles S Made Up Articles S Exports value 3.7 billion (13%) S Texas has exported the most (2008-2015) S Canada has received the most exports (2008-2015) S Imports value 3.5 billion S California has imported the most made-up textile articles (2008-2015) S China has sent the most imports to the US (2008-2015) S Could be from any textile material, including of knitted or crocheted fabrics S Blankets, table cloth, kitchen linen, quilts, eiderdowns, cushions, pillows, sleeping bags
  • 32. Primary Competitors S There are top ten competitors in this industry, S The following are the first, second, and fourth best companies in the US S The third best, Plains Cotton Cooperative Association, did not show or note their financial statements, balance sheet or annual report in either Yahoo Finance and their website S USA Textile Industry main competitors S W. L. Gore & Associates Inc (Founded 1958) S Focus innovation efforts in medical, fabrics and performance solution AVINTIV Specialty Materials Inc (Founded 1992) S Purchased by Berry Plastics Group in Oct 2015 for 2.3 billion S AVINTIV is known for their innovative technology for their three areas off focus : Infection Prevention, High Performance Solution and Personal Care S OMNOVA Solutions Inc (Founded 1915) S Apply chemical and material science to develop emulsion polymers, specialty chemicals, and functional and decorative surfaces that enhance the performance of our customers’ products around the globe
  • 33. Competitors Performance S W. L. Gore & Associates Inc S Revenue: More than 3.000 billion S AVINTIV Specialty Materials Inc S Owned now by Berry Plastics S Before being sold, AVINTIV 2015 Revenue: 1.3 billion S After being sold Berry Plastics 2015 Revenue: 4.881 billion S OMNOVA Solutions Inc S 2015 Revenue: 838,000,000 million
  • 34. Competitors Market Presence S W. L. Gore & Associates Inc S Strong brand recognition- due to diverse products S Best known Gore- Tex Fabric products S One of the best companies to work for S 2015 Fortune numbered the company #17 S (Berry Plastics) AVINTIV Specialty Materials Inc S Most active acquires of plastics packing businesses globally, S have acquired more then 30 businesses since 1998 S Known for track record of delivering high-quality customized solutions to consumers S OMNOVA Solutions Inc S Serve more than 90 countries fro operations in North America, Europe and Asia S Service wide variety of markets S Sell, deliver , service and apart of 19 different industries and markets
  • 35. Competitors Growth S W. L. Gore & Associates Inc S Growth S Please note: Both Yahoo Finance and the Gore website did not have a any financial statements or notes regarding financial statements and balance sheet . Gore website only stated their recent 2015 revenue. S AVINTIV Specialty Materials Inc S Growth S Berry Plastics Free Cash Flow: S 2015 : 637 million/ 2014: 107 million Cash Flow from Operations S 2015: 436 million /2014 Adjusted Free Cash Flow: 116 million (increased 44.4%) S OMNOVA Solutions Inc S Growth S 2015: 43,700 million/2014: 15,000 million Cash Flow from Operations (increased 34.3%)
  • 36. Competitors Market Share S W. L. Gore & Associates Inc S Market Share S Owns (32%) of the market share S Had the biggest revenue overall, until Berry Plastics bought AVINTIV S AVINTIV Specialty Materials Inc S Market Share S AVINTIV Owns (14%) of the market share in 2015 (before being sold) S After being sold, Berry Plastics has (37%) of the market share in 2015 S OMNOVA Solutions Inc S Market Share S Owns (9%) of the market share
  • 37. Competitors Market Share 2015 Annual Sales in Millions W. L. Gore & Associates Inc AVINTIV Specialty Materials Inc Plains Cotton Cooperative Association OMNOVA Solutions Inc Albany International Corp Unifi Inc International Textile Group Greenwood Mills Xerium Technologies Inc Culp Inc
  • 38. Competitors Market share 2015 Annual Sales in Millions W. L. Gore & Associates Inc Berry Plastics Inc Plains Cotton Cooperative Association OMNOVA Solutions Inc Albany International Corp Unifi Inc International Textile Group Greenwood Mills Xerium Technologies Inc Culp Inc
  • 39. W. L. Gore & Associates Inc S New Products Activity: Three main areas S Medical: Implantable Medical Devices for surgeons S Gore produces endovascular, vascular, general surgery, cardiovascular products S Fabrics: Thin, lightweight and durable S Gore Cover Organic Waste Treatment-the fully integrated composting solution for the treatment of organic waste S Has been proven to work in 150 composting plants in more than 20 countries S Fiber: Gore makes and creates fiber technology made from 100% expanded PTFE. S sewing thread for outdoor applications, filtration application and rose fiber S Strategic Focus S Differentiation strategy- creating the best technology to serve their consumers and being apart of several different industries S Textile: By creating the PTFE fiber it is allowing their products to be lighter, sustainable and durable S Fabric is waterproof and breathable due to their membrane technologies and advanced polymers
  • 40. W. L. Gore & Associates Inc S Strengths S High Advanced Technology S Diversity in the working environment S Business Ethics is strong S Improving the environment, products saving lives S Has a strong working environment S Fortune magazine #17 S Weakness S High cost products S Final product brand recognition S Varies amoung products S Any product that uses the Gore Tenara Sewing Thread comes with the Gore logo S Gore-Tex shoe: only has the clients logo visible
  • 41. OMNOVA Solutions Inc S New Products Activity S Softener- silicone and organic solutions for fabricating fabrics with a soft, comfortable hand S Mykon HLC- lubricant for nonwovens, textiles, and paper application S Durable Press Resins- provide wrinkle resistant properties to textiles S Permafresh 600- concentrated thermosetting reactant that provides “wrinkle free” performance to cellulosic containing fabric S Strategic Focus S Differentiation- uses expertise in polymer specialty chemical and material science, broad scale up and manufacturing capabilities to produce many various products in different markets
  • 42. OMNOVA Solutions Inc S Textile Industry S Strengths S Their knowledge in polymer specialty chemical and material science is respected and well known S Strong expanding and selling their of textile products globally in several different countries around the world S Company values S Very strong environmental and social values S Weaknesses S Chemical products recently had a reduced industry demand S Consumers are being more cautious to the types of chemicals they are exposed too S In 2015, struggled with negative impact on foreign exchange rate and lower cost materials S Due to this their net sales declined 15% in 2015
  • 43. AVINTIV Specialty Material Inc S New Products Activity: S High Performance Solution- Environmental advantage over existing and alternative S Technical Specialties- Furnishings, Apparel and Printing S Apparel- is made with Fiberweb nonwoven material that allows the product to be chemical inert and easy to sew and seam S Furnishings- Fiberweb nonwoven is used in furniture, lampshades, S Fiberweb offers nonwoven that are easy to slit, die-cut, seam trim and non-raveling edges S 2011, Fiberweb launched its 35,000 square foot R&D facility equipped with the latest advances in extrusion, fiber spinning and web forming technology S Strategic Focus- S Differentiation- Using the best technology to create the lightest and durable materials for several different markets, including Textile
  • 44. AVINTIV Specialty Material Inc S Strengths S Employment and Locations S Employee base over 4,500 S 23 locations in 14 countries S Employment and locations have expanded since the purchase from Berry Plastics S Being bought by Berry Plastics S Provides them with more diversity products, technology equipment and more company recognition S Technology- Nonwoven technology is continuously being developed and being used to create Fiberweb material S Fiberweb material- is easy to slit, cut, dye and create seam trim S High levels of uniformity, high tear and tensile strength S Weaknesses S Brand recognition decreased due to the purchase from Berry Plastics S Berry Plastics receives more brand recognition since it is the parent company
  • 45. Key Strategic Issues S To Enter in the United States Market S Key Strategic Issues S There is a lack of differentiation of products and services S The top ten US textile industries are struggling to produce different products S Economy S Currency differences and exchange rates between the euro and the American Dollar S Low Cost S Majority of the US textile industry does not consider low cost due to that they would have to cut back production costs S Lack of brand recognition S Many US textile industries are not really as well known unless their company has moved or purchased other textile industries outside of the US
  • 46. Identification of Potential Objectives S Brand Recognition and Brand loyalty S Brand Recognition for Textile industries in the US has not increased unless the US Industries have expanded outside of the US S Technology S Is constantly changing products, manufacturers, fiber and fabric materials S Understand the US dollar versus the euro S The $1 US dollar is more in Europe S In the US, textile produc S Differentiation / Low Cost S US Textiles struggle with differentiating their products from other textile companies S Low Cost textile industries have to decrease production costs to strategize low ost
  • 47. Action Driven/Key Activities S Step 1: Keep Up to date on currency exchange rate S Step 2: Plan ahead when and where you would like to move to the US S Explain reasons why you want to move and the benefits and risks that you are taking S Make sure that your reasons overall say that this will be a benefit. If not do not officially think about moving until everyone agrees that there are numerous benefits S Come up with a list of places that you would like to move to, vote on the options and come to an agreement S Step 3: Come up with a reasonable budget S Know how much square feet you want to purchase or rent S Know how much cost equipment, land, building, materials and technology is going to be S Again, If you think that your company budget for moving is too expense, then do not schedule to move so quickly S Make sure that your company is not wasting money and time on moving to a different country, like the US
  • 48. Action Driven/Key Activities S Step 4: Contact office in US S Let me them know where you want to live and explains reasons why S Explain your budget process and area dimension that you want the new office to have S Ask for any advice and any important questions S Ask them to keep you up to date on any new government laws and textile regulation laws S Step 5: Begin Moving S Start sending equipment, materials, office supplies to the US office S Ask them to purchase a specific land area and that you will pay them back S After purchasing or renting area, have them start move in appliances, office equipment, ect S Take group turns traveling to the US to see where the new office space will be S Inform Italy offices any changes that need to happen in the US new office S Take your time moving in and observing the American environment S Step 6: Finish Up Move in Process S Make sure everything is in place to begin office work S Once officially moved and If you are seeking workers, start posting up job opportunities in that city and on the main website
  • 49. Time-Table/Calendar Year January to February March to April April to July July to Septemb er Septemb er to Novembe r January to February 2016 List Reasons Why List/Explain • Benefits Benefits need to be a lot, broad and fully detailed • If lack of benefits, do not move in to US • Risks Risks need to be few, fully detailed and explained List of Places to settle • Vote Have several meetings on the issue • Agree on one place Make sure that everyone agrees and is fine with the final decision Budget • Agree on square feet for space Costs: • Equipment • Land • Materials • Office Supplies • Technology • Appliances Contact US Office • Tell them final decision on place to settle • Explain fully the benefits and risks • Explain Budget • Ask for Advice • Ask questions • Keep emailing them daily • Tell to keep you up to date on any textile laws Begin Moving • Have them purchase area • After purchase start mailing packages, moving in packages and appliances • Take Trips to US to see office • Help move in • Take your time and observe the US environment Finish Up Move In Process • Last minute moving in items • Make sure everything is okay • Understand US rules and regulations • If seeking workers, post for employment in the city and on your website
  • 50. Budget S Varies upon where your company wants to settle S Ratti Example: S New York City: Rented Office Space for a Team Office is $40,000 month S That space is about Approx. 5000 square foot and holds 35 employees S Cost in Euros would be: 35,700 S Please keep in mind that taxes, government taxes, equipment fees, appliances fees, office supplies and moving fees are also added to the total amount S Fees also vary depending upon which State and city your company want to relocate too
  • 51. Budget S My Recommendation Ratti’s Total Budget S US Total dollars: $650,000 Euros Total: 579,956 S Monthly Rent x 2= 40,000=80,000 S Taxes = 5,000 S Equipment= 20,000 S Appliances= 10,000 S Office supplies= 5,000 S Moving fees= 60,000 S Electricity= 70,000 S If they are energy conservative S Water Bill= 70,000 S If they are water conservative S Total= $320,000 S Leaves them with US Total: $330,000 / Euros: 285,521 Please note: These numbers are based off of my opinionated thoughts, NYC moving research and my understanding
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