I know what you will buy next summer
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Presentation discussing recommendation systems in general and the data sources used as input in specific.
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I know what you will buy next summer
- 2. KU Leuven: Commercial Engineer U Gent: Master Marketing Analysis Dexia/Belfius: Data Miner La Redoute: Marketing Analyst IESEG: PhD Candidate Who am I? 2005 2010 2011 2014 11/24/2015 BAQMaR Conference: Futures Festival 2
- 3. KU Leuven: Commercial Engineer U Gent: Master Marketing Analysis Dexia/Belfius: Data Miner La Redoute: Marketing Analyst IESEG: PhD Candidate Who am I? 2005 2010 2011 2014 11/24/2015 BAQMaR Conference: Futures Festival 2
- 4. La Redoute: Home Shopping Retailer BAQMaR Conference: Futures Festival 311/24/2015
- 5. La Redoute: Home Shopping Retailer • Multi Product BAQMaR Conference: Futures Festival 311/24/2015
- 6. La Redoute: Home Shopping Retailer • Multi Product BAQMaR Conference: Futures Festival 311/24/2015
- 7. La Redoute: Home Shopping Retailer • Multi Channel BAQMaR Conference: Futures Festival 411/24/2015
- 8. La Redoute: Home Shopping Retailer • Multi Channel BAQMaR Conference: Futures Festival 411/24/2015
- 9. La Redoute: Home Shopping Retailer • Multi Channel BAQMaR Conference: Futures Festival 411/24/2015
- 10. La Redoute: Home Shopping Retailer • Multi Channel BAQMaR Conference: Futures Festival 411/24/2015
- 11. La Redoute: Home Shopping Retailer • Multi Channel BAQMaR Conference: Futures Festival 411/24/2015
- 12. La Redoute: Facts and Figures BAQMaR Conference: Futures Festival 511/24/2015
- 13. La Redoute: Facts and Figures BAQMaR Conference: Futures Festival 511/24/2015
- 14. La Redoute: Facts and Figures BAQMaR Conference: Futures Festival 611/24/2015
- 15. La Redoute: Strong Competition BAQMaR Conference: Futures Festival 711/24/2015
- 16. La Redoute: Strong Competition BAQMaR Conference: Futures Festival 711/24/2015
- 17. Mass personalization society (Wind, 2001, JIM)• Mass Consumption • Personalized offering • Mass personalization BAQMaR Conference: Futures Festival 811/24/2015
- 18. Mass personalization society (Wind, 2001, JIM)• Mass Consumption • Personalized offering • Mass personalization BAQMaR Conference: Futures Festival 811/24/2015
- 19. Mass personalization society (Wind, 2001, JIM)• Mass Consumption • Personalized offering • Mass personalization BAQMaR Conference: Futures Festival 811/24/2015
- 20. Mass personalization society (Wind, 2001, JIM)• Mass Consumption • Personalized offering • Mass personalization BAQMaR Conference: Futures Festival 811/24/2015
- 21. Mass personalization society (Wind, 2001, JIM)• Mass Consumption • Personalized offering • Mass personalization Personalized offering with the advantages of mass consumption. BAQMaR Conference: Futures Festival 811/24/2015
- 22. Mass personalization society (Wind, 2001, JIM)• Mass Consumption • Personalized offering • Mass personalization Personalized offering with the advantages of mass consumption. People expect mass personalization. Globalization and e-commerce are factors making this shift possible. BAQMaR Conference: Futures Festival 811/24/2015
- 23. Mass personalization society • Paradox of choice (Tamaki 2005, LATimes; Girish 2007 JIM) BAQMaR Conference: Futures Festival 911/24/2015
- 24. Mass personalization society • Paradox of choice (Tamaki 2005, LATimes; Girish 2007 JIM) + Client are better informed • Globalization and internet • Enormous choice possibilities BAQMaR Conference: Futures Festival 911/24/2015
- 25. Mass personalization society • Paradox of choice (Tamaki 2005, LATimes; Girish 2007 JIM) + Client are better informed • Globalization and internet • Enormous choice possibilities + A customer could find a product/service satisfying his/her needs BAQMaR Conference: Futures Festival 911/24/2015
- 26. Mass personalization society • Paradox of choice (Tamaki 2005, LATimes; Girish 2007 JIM) + Client are better informed • Globalization and internet • Enormous choice possibilities + A customer could find a product/service satisfying his/her needs – Client is overwhelmed by the enormous choice • Hard to make an (optimal) purchase decision BAQMaR Conference: Futures Festival 911/24/2015
- 27. Mass personalization society • Paradox of choice (Tamaki 2005, LATimes; Girish 2007 JIM) + Client are better informed • Globalization and internet • Enormous choice possibilities + A customer could find a product/service satisfying his/her needs – Client is overwhelmed by the enormous choice • Hard to make an (optimal) purchase decision →Recommendation Systems BAQMaR Conference: Futures Festival 911/24/2015
- 28. Recommendation Systems: Examples BAQMaR Conference: Futures Festival 10 In …. Travel sector 11/24/2015
- 29. Recommendation Systems: Examples BAQMaR Conference: Futures Festival 11 In …. Media services 11/24/2015
- 30. Recommendation Systems: Examples BAQMaR Conference: Futures Festival 12 In …. Social media 11/24/2015
- 31. Recommendation Systems: Examples BAQMaR Conference: Futures Festival 13 In …. FMCG 11/24/2015
- 32. Recommendation Systems: Examples BAQMaR Conference: Futures Festival 14 In …. E-commerce 11/24/2015
- 33. Recommendation Systems: La Redoute BAQMaR Conference: Futures Festival 1511/24/2015
- 34. Recommendation Systems? • A definition [Ricci et al. 2011] Recommender Systems are software tools and techniques providing personalized suggestions for items to be of use to a user. The suggestions, based a customer’s profile or his behavior, relate to various decision-making processes. BAQMaR Conference: Futures Festival 1611/24/2015
- 35. Recommendation Systems? • A data science description A recommendation system is a customer centric view to recommend personalized sets of products to clients using data science. This contrasts to the classical PTB models which are applied in product centric approaches. BAQMaR Conference: Futures Festival 1711/24/2015
- 36. What is it not? BAQMaR Conference: Futures Festival 1811/24/2015
- 37. What is it not? BAQMaR Conference: Futures Festival 1811/24/2015
- 38. What is it not? BAQMaR Conference: Futures Festival 1911/24/2015
- 39. What is it not? BAQMaR Conference: Futures Festival 1911/24/2015
- 40. What is it not? BAQMaR Conference: Futures Festival 2011/24/2015
- 41. What is it not? BAQMaR Conference: Futures Festival 2011/24/2015
- 42. What data to use? BAQMaR Conference: Futures Festival 2111/24/2015
- 43. What data to use? BAQMaR Conference: Futures Festival 2111/24/2015
- 44. What data to use? BAQMaR Conference: Futures Festival 2111/24/2015
- 45. What data to use? BAQMaR Conference: Futures Festival 2111/24/2015
- 46. What data to use? BAQMaR Conference: Futures Festival 2111/24/2015
- 47. BAQMaR Conference: Futures Festival 2211/24/2015
- 48. BAQMaR Conference: Futures Festival 2211/24/2015
- 49. BAQMaR Conference: Futures Festival 2211/24/2015
- 50. Identification BAQMaR Conference: Futures Festival 2211/24/2015
- 51. Identification BAQMaR Conference: Futures Festival 2211/24/2015
- 52. Identification Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown BAQMaR Conference: Futures Festival 2211/24/2015
- 53. Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification BAQMaR Conference: Futures Festival 2211/24/2015
- 54. Identification Socio Demographics Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification BAQMaR Conference: Futures Festival 2311/24/2015
- 55. Identification Socio Demographics Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification BAQMaR Conference: Futures Festival 2311/24/2015
- 56. Identification Socio Demographics Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification BAQMaR Conference: Futures Festival 2311/24/2015
- 57. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification BAQMaR Conference: Futures Festival 2311/24/2015
- 58. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 59. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 60. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 61. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Red Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 62. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Red Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 63. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 64. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 65. Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Identification Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 2311/24/2015
- 66. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 67. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Socio-demographics and segmentation Demographic RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 68. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Socio-demographics and segmentation Demographic RecSys Social media Social RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 69. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Behavioral history and Look-a-likes Collabotative RecSys Socio-demographics and segmentation Demographic RecSys Social media Social RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 70. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Behavioral history and Look-a-likes Collabotative RecSys Socio-demographics and segmentation Demographic RecSys Social media Social RecSys Product Information Content-based RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 71. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Behavioral history and Look-a-likes Collabotative RecSys Socio-demographics and segmentation Demographic RecSys Social media Social RecSys Product Information Content-based RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 72. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Behavioral history and Look-a-likes Collabotative RecSys Socio-demographics and segmentation Demographic RecSys Social media Social RecSys Product Information Content-based RecSys Context (location weather, etc.) Context-based RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 73. Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Behavioral history and Look-a-likes Collabotative RecSys Socio-demographics and segmentation Demographic RecSys Social media Social RecSys Product Information Content-based RecSys Context (location weather, etc.) Context-based RecSys Real-time path analysis Knowledge-based RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 74. Combining different algorithms and/or data sources Hybrid RecSys Identification Identification Socio Demographics Raincoat Men Sport Blue Men Suits Accessory Red Men Suits Vest Dark Blue Men Suits Shoes Brown Men Jacket Raincoat Red Men Jacket Raincoat Blue Men Jacket Raincoat Blue Behavioral history and Look-a-likes Collabotative RecSys Socio-demographics and segmentation Demographic RecSys Social media Social RecSys Product Information Content-based RecSys Context (location weather, etc.) Context-based RecSys Real-time path analysis Knowledge-based RecSys BAQMaR Conference: Futures Festival 24 Recommendation Zone 11/24/2015
- 75. Applied to La Redoute • E-mail personalization system: returning visit BAQMaR Conference: Futures Festival 2511/24/2015
- 76. Applied to La Redoute • E-mail personalization system: returning visit • Let’s do the math: 7 million unique visitors a month 233 k visitors a day 150 k identified (e-mail) 250 k products, of which 50 k in recommendation scope 7.5 billion recommendation scores on average a day BAQMaR Conference: Futures Festival 2511/24/2015
- 77. Applied to La Redoute • E-mail personalization system: returning visit • Let’s do the math: 7 million unique visitors a month 233 k visitors a day 150 k identified (e-mail) 250 k products, of which 50 k in recommendation scope 7.5 billion recommendation scores on average a day • Possible extension to the site Real-time recommendations BAQMaR Conference: Futures Festival 2511/24/2015
- 78. • Input Data • Modeling techniques Applied to La Redoute BAQMaR Conference: Futures Festival 2611/24/2015
- 79. • Input Data • Modeling techniques Applied to La Redoute BAQMaR Conference: Futures Festival 26 Socio-demographics and segmentation Demographic RecSys Behavioral history and Look-a-likes Collabotative RecSys Product Information Content-based RecSys 11/24/2015
- 80. • Input Data • Modeling techniques Applied to La Redoute BAQMaR Conference: Futures Festival 26 Socio-demographics and segmentation Demographic RecSys Behavioral history and Look-a-likes Collabotative RecSys Product Information Content-based RecSys Hierarchical Hybrid Model Combination of scores SVM, LR, DT, PM Factorization Machine Use all different data sources as input for Factorization Machine 11/24/2015
- 81. Applications …. Pre-installed …. Applied to La Redoute 27 (R)JDBC Virtual Machine CDH To install SQOOP
- 82. Application Examples BAQMaR Conference: Futures Festival 2811/24/2015
- 83. Application Examples BAQMaR Conference: Futures Festival 2811/24/2015
- 84. Application Examples BAQMaR Conference: Futures Festival 28 Car Loan 11/24/2015
- 85. Application Examples BAQMaR Conference: Futures Festival 2811/24/2015
- 86. Added Value • Customer • Company BAQMaR Conference: Futures Festival 2911/24/2015
- 87. Added Value • Customer • Company BAQMaR Conference: Futures Festival 2911/24/2015
- 88. Added Value • Customer • Company BAQMaR Conference: Futures Festival 29 > 75% of items watched on Netflix 50% of LinkedIn connections 11/24/2015
- 89. Thank you for your Attention Contact: Stijn Geuens (0)3.20.545.892 IESEG School of Management s.geuens@ieseg.fr 3 Rue de la Digue fr.linkedin.com/pub/stijn-geuens/ F-59000 Lille stijn.geuens