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Implementing R&D processes that cope with rapid changing market conditions Roberto Leonardi The Colomer Group InnoCosmetic...
Implementing R&D processes that cope with rapid changing market conditions <ul><li>R&D Processes </li></ul><ul><li>Raw mat...
R&D Processes <ul><li>Value chain analysis </li></ul><ul><ul><li>where R&D processes are? </li></ul></ul>
R&D Processes <ul><li>Innovation = </li></ul><ul><li>Idea x Execution x kt </li></ul><ul><ul><li>kt = coefficient of timel...
R&D Processes  (Cont.) <ul><li>Processes that bring to Innovation </li></ul><ul><ul><li>Ideas generation </li></ul></ul><u...
R&D Processes  (Cont.) <ul><li>Processes that bring to Innovation </li></ul><ul><ul><li>Development resources definition <...
R&D Processes  (Cont.) <ul><ul><li>Industrialization resources definition </li></ul></ul><ul><ul><ul><li>R&D </li></ul></u...
R&D Processes  (Cont.) <ul><ul><li>Fulfillment </li></ul></ul><ul><ul><ul><li>ALL </li></ul></ul></ul><ul><ul><li>SALES </...
Raw materials <ul><li>Minimising the impact of fluctuating raw materials costs on new product development </li></ul><ul><l...
Raw materials <ul><li>Minimising the impact of fluctuating raw materials costs on new product development </li></ul><ul><l...
Raw materials  (Cont.) <ul><li>Product life cycle: from specialties to commodities. </li></ul><ul><ul><li>using raw materi...
Raw materials  (Cont.) <ul><li>investments </li></ul><ul><ul><li>for proprietary raw materials development </li></ul></ul>...
Industrialization processes <ul><li>Minimising the impact of different processes costs on new product development </li></u...
Developing a successful innovation framework from concept to mass manufacturing <ul><li>Innovation framework </li></ul><ul...
Developing a successful innovation framework from concept to mass manufacturing <ul><li>Innovation framework </li></ul><ul...
Developing a successful innovation framework from concept to mass manufacturing  (Cont.) <ul><li>providers partnership </l...
Developing a successful innovation framework from concept to mass manufacturing  (Cont.) <ul><li>taking advantage of the &...
Communicating effectively with key stakeholders during the product development cycle <ul><li>Management </li></ul><ul><ul>...
Communicating effectively with key stakeholders during the product development cycle <ul><li>R&D </li></ul><ul><ul><li>sci...
Driver # 1 Cost savings Globalization Standardisation from Specialties to Commodities Simplification Harmonization Validat...
Driver # 2 Innovation Platforms in cosmetics Opinion leaders &quot;Valleys&quot; Partnerships Platforms from other Investm...
Driver # 3 Communication and Community Management Value Creation Supply implementation Customers Needs - Dreams - Sustaina...
Communicating effectively with key stakeholders during the product development cycle <ul><li>NO WALL </li></ul>
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The Colomer Group

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Presentation of Roberto Leonardy, the Colomer Group at KGS conference: InnoCosmetics Europe, Berlin, October 6&7 2010, #inco10

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The Colomer Group

  1. 1. Implementing R&D processes that cope with rapid changing market conditions Roberto Leonardi The Colomer Group InnoCosmetics Europe 2010 October 6th – 7th 2010 Berlin
  2. 2. Implementing R&D processes that cope with rapid changing market conditions <ul><li>R&D Processes </li></ul><ul><li>Raw materials </li></ul><ul><li>Industrialization processes </li></ul><ul><li>Developing a successful innovation framework from concept to mass manufacturing </li></ul><ul><li>Communicating effectively with key stakeholders during the product development cycle </li></ul>DRIVERS Cost Savings vs Innovation Innovation Communication and Community
  3. 3. R&D Processes <ul><li>Value chain analysis </li></ul><ul><ul><li>where R&D processes are? </li></ul></ul>
  4. 4. R&D Processes <ul><li>Innovation = </li></ul><ul><li>Idea x Execution x kt </li></ul><ul><ul><li>kt = coefficient of timeliness </li></ul></ul><ul><ul><ul><li>a measure if the moment is the right one </li></ul></ul></ul>
  5. 5. R&D Processes (Cont.) <ul><li>Processes that bring to Innovation </li></ul><ul><ul><li>Ideas generation </li></ul></ul><ul><ul><ul><li>ALL </li></ul></ul></ul><ul><ul><li>Strategy Compliance Check </li></ul></ul><ul><ul><ul><li>Management </li></ul></ul></ul><ul><ul><li>Implementing ideas in Product/Service briefing definition </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>R&D </li></ul></ul></ul>
  6. 6. R&D Processes (Cont.) <ul><li>Processes that bring to Innovation </li></ul><ul><ul><li>Development resources definition </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>R&D </li></ul></ul></ul><ul><ul><ul><li>Finance </li></ul></ul></ul><ul><ul><li>Product/Service laboratory development </li></ul></ul><ul><ul><ul><li>R&D </li></ul></ul></ul><ul><ul><ul><li>Product Specialists (Key users) </li></ul></ul></ul>
  7. 7. R&D Processes (Cont.) <ul><ul><li>Industrialization resources definition </li></ul></ul><ul><ul><ul><li>R&D </li></ul></ul></ul><ul><ul><ul><li>Supply chain </li></ul></ul></ul><ul><ul><ul><li>Finance </li></ul></ul></ul><ul><ul><li>Industrialization </li></ul></ul><ul><ul><ul><li>R&D </li></ul></ul></ul><ul><ul><ul><li>Supply chain </li></ul></ul></ul>
  8. 8. R&D Processes (Cont.) <ul><ul><li>Fulfillment </li></ul></ul><ul><ul><ul><li>ALL </li></ul></ul></ul><ul><ul><li>SALES </li></ul></ul>Ideas generation
  9. 9. Raw materials <ul><li>Minimising the impact of fluctuating raw materials costs on new product development </li></ul><ul><li>globalization </li></ul><ul><ul><li>For complex organisations it is mandatory to manage a global raw materials database </li></ul></ul><ul><li>harmonization </li></ul><ul><ul><li>action of overall management of different providers and different sites (Global Purchasing - Global Logistics) </li></ul></ul>Cost Savings
  10. 10. Raw materials <ul><li>Minimising the impact of fluctuating raw materials costs on new product development </li></ul><ul><li>validation </li></ul><ul><ul><li>the most possible amount of validated providers for each raw materials </li></ul></ul><ul><li>simplification </li></ul><ul><ul><li>The fewer possible number of Raw Materials in the portfolio </li></ul></ul><ul><li>Standardization </li></ul><ul><ul><li>the same specification range for the &quot;same&quot; raw material </li></ul></ul>Cost Savings
  11. 11. Raw materials (Cont.) <ul><li>Product life cycle: from specialties to commodities. </li></ul><ul><ul><li>using raw materials in the final phase of product life cycle </li></ul></ul><ul><li>Platforms for different applications in cosmetics </li></ul><ul><ul><li>One Raw Material for different applications/products </li></ul></ul><ul><li>Platforms from different applications to cosmetic applications </li></ul><ul><ul><li>Raw materials already developed for other applications (big volumes, lower price) </li></ul></ul>Cost Savings AND Innovation
  12. 12. Raw materials (Cont.) <ul><li>investments </li></ul><ul><ul><li>for proprietary raw materials development </li></ul></ul><ul><li>providers partnership </li></ul><ul><ul><li>Long-term suppliers relationships sometimes is the key </li></ul></ul>Innovation and Savings
  13. 13. Industrialization processes <ul><li>Minimising the impact of different processes costs on new product development </li></ul><ul><li>Simplify </li></ul><ul><ul><li>simple processes </li></ul></ul><ul><li>Standardize </li></ul><ul><ul><li>the same processes for every product </li></ul></ul>Cost Savings
  14. 14. Developing a successful innovation framework from concept to mass manufacturing <ul><li>Innovation framework </li></ul><ul><ul><li>internal </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>R&D Product Development </li></ul></ul></ul><ul><ul><ul><li>customer care product specialist </li></ul></ul></ul><ul><ul><ul><li>Supply </li></ul></ul></ul>
  15. 15. Developing a successful innovation framework from concept to mass manufacturing <ul><li>Innovation framework </li></ul><ul><ul><li>external </li></ul></ul><ul><ul><ul><li>R&D centers </li></ul></ul></ul><ul><ul><ul><li>Opinion leader and product specialist </li></ul></ul></ul><ul><ul><ul><ul><li>Make up artist </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hair Stylist </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fashion expert and trendsetter </li></ul></ul></ul></ul><ul><ul><ul><li>Providers </li></ul></ul></ul>
  16. 16. Developing a successful innovation framework from concept to mass manufacturing (Cont.) <ul><li>providers partnership </li></ul><ul><ul><li>co-design </li></ul></ul><ul><li>trendscouting </li></ul><ul><ul><li>Consumer blogging, social networkings </li></ul></ul><ul><li>platforms </li></ul><ul><ul><li>multi purpose projects </li></ul></ul><ul><li>application shift </li></ul><ul><ul><li>glue --->>> hair styling </li></ul></ul><ul><ul><li>wool --->>> hair </li></ul></ul>
  17. 17. Developing a successful innovation framework from concept to mass manufacturing (Cont.) <ul><li>taking advantage of the &quot;valleys&quot; </li></ul><ul><ul><li>&quot;Chemical&quot;: Raw materials valleys </li></ul></ul><ul><ul><li>&quot;Mechanical&quot;: Packaging valleys </li></ul></ul><ul><li>disruptive innovation </li></ul><ul><ul><li>Closing the circle started with &quot;ideas generation&quot; </li></ul></ul>Innovation
  18. 18. Communicating effectively with key stakeholders during the product development cycle <ul><li>Management </li></ul><ul><ul><li>Value creation </li></ul></ul><ul><li>Providers </li></ul><ul><ul><li>Partnership and co-design </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>Ideas </li></ul></ul>
  19. 19. Communicating effectively with key stakeholders during the product development cycle <ul><li>R&D </li></ul><ul><ul><li>science </li></ul></ul><ul><li>Supply </li></ul><ul><ul><li>Practical implementation </li></ul></ul><ul><li>Customers </li></ul><ul><ul><li>Needs - Value - Dreams - Sustainability - ... </li></ul></ul>Communication and Community
  20. 20. Driver # 1 Cost savings Globalization Standardisation from Specialties to Commodities Simplification Harmonization Validation
  21. 21. Driver # 2 Innovation Platforms in cosmetics Opinion leaders &quot;Valleys&quot; Partnerships Platforms from other Investments
  22. 22. Driver # 3 Communication and Community Management Value Creation Supply implementation Customers Needs - Dreams - Sustainability Value Creation R&D science Providers Marketing
  23. 23. Communicating effectively with key stakeholders during the product development cycle <ul><li>NO WALL </li></ul>

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