SEO is still one of the most important aspects of digital marketing today. Google’s algorithm might be confusing. Yet, if you study the basics, you can understand the important concepts of how it works.

1. Steve Trahanas - Effective Tactics And Strategies For Digital
Marketing
Finding the right digital marketing strategy for your business can be difficult. Especially
when you consider all the strategies out there promising the right solution.
Dominate Google Rankings With SEO
SEO is still one of the most important aspects of digital marketing today. Google’s algorithm
might be confusing. Yet, if you study the basics, you can understand the important concepts
of how it works.
If you’re serious about succeeding, it is advisable to hire an expert to help you manage your
SEO. You can familiarize yourself with the basics. But it is always better to get a professional
to help craft your perfect strategy.
One of these strategies includes the using HTTPS requirements, which impact SEO results.
Google has started asking users that are using HTTP pages to switch over to the HTTPS
format. This is because most of the contact forms that use HTTP pages are not considered
secure.
Generate Traffic Using Search Engine Marketing
This particular digital marketing strategy is often abbreviated as SEM. It involves the use of
paid marketing to increase your SERPs (Search Engine Results Pages).
SEM can also need the services of an expert. Particularly those who have experience with
search/display ads and Google AdWords (often referred to as PPC – pay per click). If you
want to learn the basics, Google offers a free basic training on this topic.
Google prioritizes customization, which makes AdWords easier to use. They give you the
option between in-app mobile ads, display ads, search ads, or YouTube video ads. You can
select the right ad format based on your target customers and business needs.
Re-Engage Leads With Retargeting
If your prospect fails to respond to your first ads, you can actually re-target them with more
ads or content. Using cookies (or pixels) to track your visitors and creating new ads can help
achieve your goals.
You can also target your prospects with personalized ads based on their behavior. Using
visitor data, you can ensure your ads address their pain points.
Re-targeting increases conversion rates, keeps your prospects engaged, and increases brand
awareness. You can even target your competitor’s customers.

2. Promote Your Brand With Content Marketing
Content Marketing is becoming an important digital marketing strategy. With this approach,
you have to create great content if you want to attract your target audience. Your content
must be relevant, consistent, and valuable to hold your audience’s attention.
To succeed, you must create content that is relevant and solves customers’ pain points. You
cannot hope to rely on simple SEO shortcuts to appear on page 1 of today’s search engines.
If you want to get the most out of content marketing strategy, you must learn to:
• promote your content
• measure the results
• re-purpose your content for different audiences and channels
Improve Your Website With Responsive Website Design
Mobile devices have become the standard for communicating with customers. And it
doesn’t look like this will change anytime soon.
Thus, if you want to succeed at digital marketing, you must build your website with mobile
devices in mind. Responsive web design is the only way to ensure this.
Responsive coding will make your website easy to view to any mobile screen. This includes
formats such as tablets and smart watches.

3. Along with a web designer, you may want to engage a digital marketing expert to make your
pages stand out. Accelerated Mobile Pages (AMP) can make your mobile web pages load
even faster.
Maximize Lead Value With Email Marketing
Does your email marketing actually reach your intended audience at the right time? With
email marketing you can generate more leads than with any other method of marketing. It
is also a great way to boost your conversion rates and sales.
Email marketing is one of the most cost-effective digital marketing strategies out there. In
most cases, it’s completely free, unless you outsource your email marketing.
Email can also combine with channels such as social media. This makes it a great addition to
your digital marketing strategy. You can also include some referral reward systems and
social share icons. By using effective content, you can shorten your sales cycle with email
marketing.
Generate More ROI With Influencer Marketing
Do you know that you can actually run a successful digital marketing campaign on a small
budget? One way you can save money is by hiring influencers.
Influencer marketing goes beyond hiring celebrities to promote your product. An influencer
does not even have to be a celebrity to be a social media influencer. It could be that the
person is good at promoting products and has a lot of followers.
The first thing is get started is to identify your goals and research top influencers in your
niche. You can perform hashtag searches on Twitter to find trending topics in your industry.
Next, reach out to target influencers on social media and ask them to promote your
product. Most of them will charge a fee, though there are some who will promote you in
exchange for free products.
Don’t forget to keep track of your results. Influencers with less followers may have more
influence as those with many followers.