It's common that companies with no digital strategy usually don't have clearly defined strategic goals in order to get new customers or build stronger relationships with the customers they already have.

1. Steve Trahanas - 6 Reasons You Should Have A Digital Marketing
Strategy
If you are just starting out as a digital marketer, you may be finding it hard to know where to
get started. As a matter of fact, most beginners think that it has to be a big lengthy report,
but it doesn't have to be. You can just create a summary of the lengthy report. While having
a digital marketing strategy in place is a great idea, most marketers underestimate its
importance, and many firms don't have a good marketing plan at all. If you think digital
marketing is not for you, you may want to read the 10 good reasons that will change your
mind. Read on to know more.
1) You Have No Direction
It's common that companies with no digital strategy usually don't have clearly defined
strategic goals in order to get new customers or build stronger relationships with the
customers they already have. If you don't have any goals to achieve, chances are that you
won't have enough resources to achieve them. And all this means you won't get the success
you desire.
2) Online market share
If you don't do enough research, you might underestimate customer demand for services
offered on the web. Probably, the more important thing is that you will not be able to have
a good idea of your online market share.

2. As a matter of fact, the dynamics will be a bit different to conventional channels with
various customer behavior, propositions, profiles, and options for important marketing
communications. For more on this, you may want to read up on web marketplace
methodologies.
3) Old and New competitors
What you need to do is spend enough resource for digital marketing. Not doing so will result
in your competitors running circles around you. The thing is that you should not be using
just any ad-hoc approach. Instead, your strategies have to be clearly defined. This is the only
way you can achieve success.
4) Online value proposition
You must have a great online value proposition. What does this mean? In layman's terms,
you may want to have a value proposition defined clearly, which will help you make your
service more prominent and spur on your old and new customers to stay loyal.
5) Know Your Customer Well
Do you know your customers well? What this means is that you should find out what your
customers like and dislike about your product or services. You can do it in many ways, but
the easiest way is to use different types of user feedback tools for the identification of your
weak points and then find a way to address them.

3. 6) Digital marketing and budget
A common problem is that enough funds are not reserved for the planning and implantation
of online marketing. And this is one of the most common reasons that businesses get left
behind in the race. So, you may want to have enough budget reserved for your online
marketing strategy implementation.