The document provides a market analysis for a new development called Market Square at Hamilton Springs in Lebanon, Tennessee. It examines the population growth, demographics, climate, attractions, education, housing data, and transportation of the area. The analysis concludes the region has experienced rapid population increases in recent years and the development is well-located near Nashville with access to major highways and a commuter rail line.
4. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM4
We strive to be the acknowledged global leader in the field
of construction development by providing the highest quality
products and services to our clients and the communities we
serve.
8. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM8
our team
QUIN MCHALE
SENIOR PROJECT MANAGER
STEVEN HARRISON
CHIEF SCHEDULER
Steven Harrison is a senior Construction Management student at the
University of Florida. He interned at Winter Park Construction this past
summer. He is from Winter Haven, FL and enjoys playing guitar and camping.
Steven also sings and plays guitar at a local church in Gainesville.
Quinlan McHale is in his fourth year at the University of Florida studying
Construction Management. He holds the Treasurer position of the Sigma
LambdaChiconstructionhonorsociety,andisPresidentoftheNAHBstudent
chapter. In his spare time, Quinlan plays ultimate frisbee, ice hockey, and
enjoys going to Florida’s springs.
OUR MISSION
We strive to be the acknowledged
global leader in the field of construction
development by providing the highest
quality products and services to our
clients and the communities we serve.
9. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 9
JOSHUA MACBETH
SITE & SUSTAINABILITY ARCHITECT
VICTORIA BRYER
INTERIOR DESIGNER & MARKETING STRATEGIST
BRET T MADDOX
EXECUTIVE COORDINATOR
MICHAEL FERRER
CHIEF ESTIMATOR
Victoria Bryer is a senior at the University of Florida graduating with a B.D.
in Interior Design. Victoria is a member of Sigma Kappa Sorority and she is
from Boca Raton, FL. She enjoys dancing, traveling, and spending time with
people she loves. Victoria has also been to Disney World over 75 times and
was an intern Imagineer this past summer.
Brett Maddox is a senior Construction Management student at the
University of Florida. He is from Seminole, FL and enjoys karaoke, karate,
and competes on the UF Surf Team. He also interned at Kurtz Homes LLC
this past summer he finalized permits, worked with superintendants, and
schedueled meetings with subs to discuss bids.
Michael Ferrer is a senior Construction Management student at the
University of Florida. In addition to being a member of the NAHB, Michael
is also a member of the Florida Transportation Builders Association (FTBA)
and competed this year in the heavy civil competition. Outside of school
and work, he enjoys the outdoors and all recreational activities that come
with it.
JoshuaMacbethisafourthyearArchitectureDesignstudentattheUniversity
of Florida. He is currently to obtain his B.S in Design from UF alongside his
minors of Sustainable Design in the Built Environment and Urban Planning.
In his free time, Joshua enjoys playing his tenor saxophone, kayaking at Lake
Wauburg, and playing football.
11. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 11
EXECUTIVE SUMMARY......................................................12
MARKET ANALYSIS............................................................15
LAND DEVELOPMENT........................................................29
PRODUCT DEVELOPMENT.................................................57
CONSTRUCTION MANAGEMENT........................................75
GREEN INITIATIVES...........................................................93
SALES + MARKETING STRATEGY.......................................103
FINANCIAL + RISK ANALYSIS............................................127
table of contents
12. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM12
executive summary
Chomp Developers was founded in 2005, and began constructing apartment buildings in the
thriving market of Gainesville, Florida. Since then we have retained the same attention to detail,
but on a larger scale. We have an experienced and diverse team that is capable of exceeding our
clients’ expectations. Our core values; Communication, Commitment, Community, Character, and
Creativity; are the reason for our company’s continued success and customer satisfaction. No
matter the scope of a project, Chomp Developers exists to develop communities where people
not only live, but enjoy life and interact with the community they call home.
Market Square at Hamilton Springs is a new-urbanism community that promotes a close,
sustainable, and friendly home for many different residents. By branding Market Square as a
separate, yet united piece of Hamilton Springs, residents and guests are able to recognize its
landmark charm. The main boulevard truly is the heart of Market Square, featuring new-urbanism
with: walkability, bike paths, accessible parks, adjacent train station, mixed-use spaces, and
disguised parking. Chomp Developers has designed 6 different floor plans, ranging from $87,900
to $246,700, to satisfy the needs of our target market — affordable and train adjacent products
for the single and double income young professionals, townhomes and accessible condos for the
empty-nesters, and spacious townhomes and single-family homes for families with children. We
have devised digital and physical promotional strategies for our markets that include an interactive
website, social media, flyers, and model homes.
The Market Square development at Hamilton Springs is located just outside of Lebanon, TN and
about 30 minutes East of Nashville. The Music City Star commuter rail provides easy access to and
from the city of Nashville without the headache of traffic and will be adding a station on the North
end of the proposed development in 2016. With over 560,000 square feet of green space, and
protected bike lanes, the Market Square development truly represents a transition towards green
initiatives and sustainable environments. The main boulevard is lined with mixed-use buildings
with a total of 182,528 square feet of commercial space on the first floor, and a total of 135
condos above. The commercial space will be built as a shell, and sold to a property management
firm who will lease the space to retailers. The rest of the development will consist of multi-unit
townhomes and single family homes with a total of 362 units.
13. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 13
executive summary
This project will require an upfront cost of just over $11 million spread over the first fourteen
months. These funds will cover the initial land acquisition of $1,221,000 as well as the costs of
site development and initial construction costs. At this point, units will become available and
revenue can start being recognized. With the project starting in February 2015, our projected
absorption rates will allow us to break even in January of 2018. We plan to build the structural
shell and exterior walls of the commercial space along Hamilton Station Boulevard. We have
already entered into an agreement to sell the commercial space at a 20% markup to the Becker
Management Firm, who will lease the space out to clients. The commercial revenue is recognized
as the space becomes available. The total profit of this project will be over $21 million, which will
be returned in six years.
15. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 15
market analysis
INTRODUCTION.................................................................................16
POPULATION GROWTH.....................................................................18
RELIGION...........................................................................................19
CLIMATE............................................................................................20
ATTRACTIONS....................................................................................21
RECREATION......................................................................................21
EDUCATION.......................................................................................22
COMMUTING + TRAVEL.....................................................................23
HOUSING DATA.................................................................................24
LOCAL COMPETITION........................................................................25
TARGET MARKET DEMOGRAPHIC......................................................26
16. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM16
market analysis
TENNESSEE
With a population of 6,495,978, Tennessee was
the 16th state in the USA beginning June 1, 1796.
Also known as “The Volunteer State” Tennessee
is just 112 miles wide, but stretches 432 mile from
the Appalachian Mountains, making it the 36th
largest state, but also the 17th most populous state
in the USA. The origins of Tennessee began with
the Cherokee village that resided in the region of
“Tanasie”.
Tennessee being a mountainous region is the home
of the Appalachian Mountains and the Great Smoky
Mountains National Park. Clingmans Dome being the
highest point in the state reaches 6,643 feet (2,025
m) above sea level. On a clear day seven states are
visible from Lookout Mountain near Chattanooga.
INTRODUCTION
Lebanon, Tennessee is one of the
most pleasant and well-kept cities in
thegreatstateofTennessee. Located
just 30 miles east of Nashville in
Wilson County, Lebanon is a quaint
and beautifulcity that offers up a true
Tennessee experience. Lebanon,
in the heart of Tennessee offers up
some of the nicest residents and best
views around.
17. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 17
LEBANON
Incorporated in 1801, the city of Lebanon was named for the biblical cedars that span across the city.
Local residents call the area “Cedar-City”. The city of Lebanon is known for the Wilson County Fair,
considered to be the best County Fair in Tennessee. Also the city is home to Cumberland University, a
quaint, private four-year liberal arts institution.
market analysis
18. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM18
market analysis
POPULATION GROWTH
Lebanon, Tennessee is a suburb 15 miles outside of Nashville. In recent years, the
population of Lebanon has exploded, increasing by 36.9% between 2000 and 2012.
The current population is 27,710. From 2010 to 2013, there has been a population
increase of 7%, as compared to the Tennessee average of 2.4%.
Compared to other cities in Tennessee, the growth of Lebanon has been rapid. The
following factors contribute to the population growth of Lebanon:
• Lower living costs than Nashville, within commuting distance of the city
• Efficient public transportation system, with easy access to trains
• Unemployment rate 4.5 percent while the national average is 6.3 percent.
• Recent job growth is 1 percent higher than the national average.
• Future job growth is estimated to be 3.5 percent higher than the national average
• Lebanon median house value has grown by 43.54 percent since the year 2000.
19. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 19
RELIGION
In Lebanon, Tennessee about 47.87 percent of the population are considered to be
religious compared to the national average of 50.2 percent. Residents of Lebanon are only
considered to be religious if they officially affiliate with a religious congregation of their
choice. Of those residence that are religious, 54 percent are Baptist, followed by churches
of Christ with 13 percent, and United Methodist Church with 12 percent. Catholicism was
the least popular of the main four Christian denominations with only 9 percent. The final
12 percent was made up of a combination of Episcopalians, Presbyterians, and various
other Christian denominations. Religions such as Judaism and Islam were not found to be
present in the most recent census.
market analysis
20. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM20
market analysis
CLIMATE
Lebanon, Tennessee has a four season temperate climate with long summers and relatively
short winters. In the winter the average high temperature is a comfortable 50 degrees with a
low around 31 degrees. This allows you to be able to still experience winter, but without the
long stay such as in the Midwest or Northeast. For residents living here, snow is not a major
concern. Average snow fall totals rarely get above 6 inches and when it does snow it often
melts after a few days. This provides residence the ability to have a healthy and active lifestyle
even in the winter months.
The summer months run from May through the beginning of October. During the summer
months temperatures average temperatures range from the low 80s to the high 80s with
temperatures occasionally getting into the 90. The fall and spring are long and relatively
warm, but can be prone to thunderstorms in the spring. Rainfall totals in Lebanon are around
52.8 inches per year. This provides adequate rainfall to keep your garden and landscaping
looking healthy year round.
Avg. Temp in July: 89 degrees F
Avg. Temp in December: 49 degrees F
Avg. Temp Year Round: 70 degrees F
21. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 21
AT TRACTIONS
Apart from the tourism that the city of Nashville employs, the surrounding areas offer a wide
variety of attractions. There are several state parks and nature preservations that allow you
to enjoy the states beautiful mountainous landscape. Below is a list of state attractions that
are in the relative area:
• J Percy Priest Reservoir
• Bledsoe Creek Camping State Park
• Long Hunter State Park
• Cedars of Lebanon State Park
• Old Hickory Lake
• Nashville Zoo
• Wilson County Fair
• Country Music Hall of Fame
RECREATION
Tennessee is a beautiful area that offers people numerous ways to enjoy their days there.
The terrain is ideal for camping and hiking as there are thousands of acres that any explorer
would find adventurous. Water systems wind through the land which will satisfy every anglers
needs.
Golf
• Five golf courses are within a short drive from Hamilton Springs
Sports
• Nashville Predators
• Tennessee Titans
• Vanderbilt University NCAA
• Nashville Sound
• Nashville Storm
market analysis
22. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM22
market analysis
EDUCATION
Market Square at Hamilton Springs is located within the Wilson County School District.
The Wilson County school District includes 27 public schools and 7 private schools,
enrolling more than 16,000 students.
• Elementary- 11 Schools
• K-8 - 3 Schools
• Middle- 3 Schools
• High School- 4 Schools
• Private- 7 Schools
• Adult Learning Center- 2 Schools
The student to teacher ratio is 13:1, which is less than the Tennessee average of 15:1. In
addition, the students in the area perform high than the state average when comparing
standardized test data.
Grade 3-8 Wilson State
Math A B
Reading A B
Social Studies A B
Science A B
Grade 5,8, and 11
Writing 5 A B
Writing 8 A B
Writing 11 A B
ACT
Scores in the subjects are higher than state average
Higher Education
Vanderbilt
Tennessee State
Cumberland
6 community colleges
23. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 23
COMMUTING + TRAVEL
OneofthebestattributesofMarketSquareatHamiltonSpringsinLebanonisitsproximity
to Nashville. Market Square is located away from the hustle and bustle of the major
city, but, as Tennessee’s first Transit Oriented Development, is also only 30-40 minutes
away by car or commuter rail. Commuting to Nashville from Market Square is a breeze;
just head west on highway 70, and choose the best route from there. Alternatively,
you can opt to ride the Music City Star commuter rail from the stop at Market Square
if you are seeking a cheaper, more environmentally friendly, and relaxing commute.
Monthly passes are available for only $168. If you need to make a long distance trip,
Market Square is less than 6 miles from I40, and is only about 20 miles from Nashville
International Airport.
market analysis
24. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM24
market analysis
HOUSING DATA
The average price per square foot for Lebanon is $88, a increase of 0% compared to
last year. The median sales price for homes in Lebanon for August to November 2014
was $162,600 based on 154 home sales. Compared to the same period one year ago,
the median home sales price increased 0.8%, or $1,350, and the number of home sales
decreased 41.7%.
There are currently 794 resale and new homes in Lebanon including 6 open houses, as
well as 40 homes in the pre-foreclosure, auction, or bank-owned stages of the foreclosure
process. The average listing price for homes for sale in Lebanon was $286,714 for the
week ending December 10, 2014.
25. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 25
LOCAL COMPETITION
As Nashville and the surrounding area continues to grow, the home building market will
become increasingly competitive. There are many well respected builders in the area, but
our superior design and competitive pricing will make Market Square at Hamilton Springs
a very attractive option for homebuyers.
Bob Goodall began building homes in the Nashville area
in 1983, and since then has built thousands of affordable
new homes, townhomes, condominiums, and villas.
In Lebanon, Goodall Homes is currently developing a
single family home community as well as a community
of single family homes, townhomes, and villas. They
currently have townhomes with 1,674 sqft listed at
around $250,000 available nearby, in Franklin, TN.
RegentHomesbeganbuildinghomesintheNashvillearea
intheyear2000.Theybuildhomesandcommunitiesthat
appeal to a wide variety of home buyers in their varying
life stages. They are currently building townhomes in
nearby Williamson and Davidson counties with floor
plans ranging from 1,185 sqft to 2,331 sqft and priced
between $151,900 and $382,775.
Ole South Properties was founded in 1986, and is
Tennessee’s largest, independently-owned homebuilder.
Since it’s inception, Ole South Properties has been
dedicated to providing quality and affordable homes to
families in Rutherford County. Ole South Properties is
currently building townhomes with 1,587 to 1,647 sqft in
Gallatin, TN and with prices ranging between $141,990
and $150,990.
market analysis
26. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM26
market analysis
TARGET MARKET DEMOGRAPHIC
The four primary demographics we are hoping to draw in are as followed:
1) Single-income professionals – No children and are living on their own. Focused on career
building, seeking ways to have fun, and enjoy casual entertaining of friends at home.
2) Double-income professionals – No children and are living with their significant other. Generally
prefer urban areas near amenities, and business-networking spills over into personal time.
3) Young Families, school-aged children – Married with 1-3 children. Focus on well-being of
children, time away from home spent primarily in child-related activities, and work is time-consuming.
4) Empty nesters/Active retirees – Married with 1-3 children, away at college or work. Concerned
with security and safety, beginning to develop hobbies and personal interest, and willing to spend
money on personal services to free up time.
The age range in Lebanon is distributed evenly. Among all ages, 25 – 34 year olds hold the
highest percentage (14.2%) within the population. Since the age distribution is spread so thin
wewantedtobeabletoprovideahomethatwillsuitemostdemographics. Thepositiveaspect
about the demographic being so wide spread is that it provides the opportunity of bringing
a diverse group of ages to our future community. The challenging part about this is we are
going to have provide floor plans that will suite the needs of many different demographics
and provide an overall community theme that will satisfy the expectations of all age ranges.
We are confident that the overall design of this community reflects the unique needs of our
target market.
27. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 27
market analysis
The following is a detailed analysis covering the customer profile, demographic characteristics,
psychographic characteristics, and the design equivalencies.
Customer Profile:
Single‐Income Professional
Customer Profile:
Double‐Income Professional
Customer Profile:
Young Family with children
Customer Profile:
Empty Nesters/Active Retirees
Demographic Characteristics:
25‐34 years old
No Children
Demographic Characteristics:
Married 25‐34 years old
No Children
Demographics Characteristics:
Married
1‐3 children in
Demogrpahics Characteristics:
Married
1‐3 children, away at work or
school
Psychographic Characteristics:
Focus on career building
Desire to live and work in the same
area with minimal commute
Psychographic Characteristics:
Generally prefer urban areas near
amenities
Business‐networking spills into
personal time
Psychographic Characteristics:
Focus on well‐being of children
Time away from home spend
primarily in child‐related activities
Psychographic Characteristics:
Concerned with security and safety
willing to spend money on personal
services to free up time
Design Equivalencies:
Require home office space
Seek location near workout
facilities
Design Equivalencies:
Emphasis on informal entertainin
spaces
Low maintenance house
Design Equivalencies:
Nearby parks
Safely designed streets
Located near work with easy
commute
Design Equivalencies:
Smaller square footage with more
quality details and flexible space
The following is a detailed analysis covering the customer profile, demographic characteristics,
psychographic characteristics, and the design equivalencies.
29. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 29
land development
PROPERTY DESCRIPTION...................................................30
EXISTING SITE CONDITIONS..............................................31
MITIGATION OF SINKHOLES..............................................32
SITE SUB-SURFACE ALTERING............................................32
SITE PREPARATION............................................................33
GREEN + OPEN SPACE........................................................35
CUSTOMER SATISFACTION................................................35
ALTERNATIVE DESIGNS......................................................36
SWOT ANALYSIS.................................................................38
SITE ANALYSIS...................................................................39
MASTER PLAN...................................................................39
CONCEPTUAL PHASE DIAGRAMS.......................................40
PHASING THE WORK.........................................................42
LAND DEVELOPMENT ESTIMATE.......................................44
LAND DEVELOPMENT SCHEDULE......................................54
30. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM30
land development
PROPERTY DESCRIPTION
The site is located along the north side of Highway 70 near its intersection with Old Horn
Springs Road in Lebanon, Tennessee. The site is partially bordered by the Music City Star
rail line along the northern end of the property, which is expected to open in 2016. In to-
tal, the Village Center Sub District encompasses 40.7 acres.
The approximate address is:
2975 Lebanon Rd
Lebanon, TN 37087
Within the Village Center District will be have an array of townhomes and single-family
homes. Hamilton Station Blvd, the main road going into the Village Center, will be bor-
dered with commercial buildings, offices, and condominiums.
The property is currently owned by Horn Springs Group, LLC, which was purchased in
2007 for 6.5 million dollars.
31. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 31
land development
EXISTING SITE CONDITIONS
The 40.7 acre development is presently undeveloped and exists as a pasture with isolated
wooded areas. Topographically, the site is rolling and demonstrates a total of about 160
feet of relief (highest point to lowest point). Site drainage is achieved by several drainage
swales that carry water either off-site to storm water drainages along Highway 70 or
terminate on the site in existing ponds and sinkholes.
AspringislocatedinthesouthcentralportionofthepropertynexttoHighway70andflows
east along the southern boundary then turns and flows north along the eastern boundary
before leaving the property in the northeast corner. This spring flow confluences off the
property with other spring conveyances and is labeled Horn Springs Branch. A relatively
large feature, which appears to be a large dry pond or plugged sinkhole, is located in the
northwestern portion of the site.
32. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM32
land development
MITIGATION OF SINKHOLES
CONSTRUCTION DESIGN ALTERING
• Relocate building away from areas of existing karst activity.
• If it is not possible to avoid placement of structure(s) within
the limits of a closed depression, explore the subsurface within
the limits of the closed depression extending to the bedrock
surface as the grading efforts occur.
• Develop plans and budgets for repair of undetected karst
features during construction and accept the risks related to
anticipated repair costs.
SITE SUB-SURFACE ALTERING
Despite the alternatives stated, precautions need to be administered to mitigate site condition
that would promote sinkhole development and eventual ground subsidence. To reduce the
chances of a sinkhole, the following engineering practices will be employed:
• Control storm water drainage by properly grading the site to promote complete and rapid
runoff of surface water away from construction areas and avoid ponding of water in open
excavations.
• Construct underground and under slab plumbing systems in a leak proof manner.
• To the extent practicable, provide for overland or piped discharge of storm water and limit the
flow of water into sinkholes.
• Identify and thoroughly investigate any area of suspected sinkhole development.
In any case, current and future property owners should be informed of the risks associated
with construction in karst areas and they should be made aware of the inability of engineers
or geologists to predict with any certainty where or when future sinkholes may develop.
Input from state personnel will be administered prior to finalizing the design of any sinkhole
treatment so as to assume compliance with state regulation.
33. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 33
land development
SITE GRADING
During site preparation, all vegetation; trees; and debris;
and any otherwise unsuitable materials must be stripped
from all areas of proposed construction. This includes
areas extending at least 10 feet beyond the limits of
the construction area. Based on the subsurface data,
stripping depths are expected to average 8 to 10 inches in
order to remove the topsoil across the area proposed for
construction. Beneath the topsoil, weathered bedrock is
encountered. However, the weathered bedrock may extend
3 to 5 feet before encountering more competent limestone,
particularly in the topographically higher areas of the site.
While some of the weathered rock intervals can most
likely be removed with large earth moving equipment, the
efficient removal of sound bedrock that is expected to be
encountered on site will require blasting. A pre-blast survey
of nearby building will be performed in compliance with
Tennessee blasting laws.
FOUNDATION DESIGN
Provided that the site is prepared in accordance with the recommendations stated above, lightly loaded
structures can be safely and economically founded by means of conventional design. We will implement a
shallow foundation systems designed to bear within the stiff residual soils or on properly constructed engineered
fill. Due to the many variables associated with different types and sizes of structures, additional studies shall
be performed upon the formulation of more detailed development plans (i.e. actual structure locations and
associated loading). Further, conventional slabs-on-grade are expected to perform satisfactorily.
SITE PREPARATION
34. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM34
land development
PAVEMENT DESIGN
Site preparation for pavement areas should proceed with the same precautions and use the same criteria
as recommended for the building area. We have assessed the support capabilities of the properly prepared
pavement subgrade to be approximately equivalent to a CBR of 5%. Based on the assumed soil support
value, and assumed residential traffic frequencies, we offer the following pavement designs for your
consideration. The below stated pavement design was formulated based on automobile and occasional
truck traffic:
Light-Duty Pavement
(Automobile Traffic only)
Material 10 year Design
Thickness
Asphalt Surface Course 1 ½ inches
Asphalt Binder Course 2 inches
Mineral Aggregate Base Course compacted to 6 inches
at least 98% of its maximum modified Proctor dry density (ASTM
D1557)
Total Pavement Thickness: 9 ½ inches
LIMITATIONS
Subsurface conditions can change with the passage
of time. It is not possible to know every detail
of the conditions hidden beneath the surface.
The presented information is based on opinions
and judgments, rather than facts or statements.
However, if all precautions and procedures are
taken, the shown site will be properly conditioned
for construction.
35. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 35
land development
GREEN + OPEN SPACE
When designing the layout for this
development we focused on creating a
community that used aesthetically pleasing
visuals to encourage walkability. We achieved
this by creating a large amount of greenspace
and open space. Each individual section of
the community has its own designated park
area, so that all who live in the community
have a short walk to open space.
Walkability – 14,000 LF of sidewalks and bike
lanes
Green Space – 12.8 Acres
Implemented in the second phase of
construction will be a tennis court and
basketball court located in the single family
units section. These will be available to
anyone that resides within Market Square.
Throughout the community will be Red
Maple, Mountain Ash, and Dogwood trees.
These trees are native to the Tennessee area
and will provide sufficient shade.
Our primary focus when designing this community was to keep the customer in mind. With all
of the factors in mind we are confident that the soon to be occupants of this community will be
pleased with the amount of open space provided with the purchase of their new home.
CUSTOMER SATISFACTION
36. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM36
land development
ALTERNATIVE DESIGN 1
ALTERNATIVE DESIGN 2
Residential Lots: 97 Resid./Comm. Lots: 18
Residential Sqft: 266,467 Green Space Sqft: 527,306
Commercial Sqft: 276,045
Residential Lots: 115 Resid./Comm. Lots: 34
Residential Sqft: 144,475 Green Space Sqft: 622,361
Commercial Sqft: 298,756
CHALLENGES
CHALLENGES
1. Community Center located too far
away from the commercial district.
2. Commercial District lacks sufficient
parking.
3.Parkingfor housingtakesasignificant
amount of space.
4. Too many road arteries creating
traffic problems.
5. Housing design creates issues for
neighbors stuck in the middle.
(Congestion)
1. Community Center takes a large
portion of land space from the desired
housing spaces.
2. Too many variant housing sizes and
not enough lots.
3. Excessive amount of green space.
4. Access to parking behind the
housing very difficult.
5. Inconsistent road widths and an
abundance of inner roads between
houses.
37. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 37
land development
ALTERNATIVE DESIGN 4
ALTERNATIVE DESIGN 3
Residential Lots: 153 Resid./Comm. Lots: 18
Residential Sqft: 372,330 Green Space Sqft: 428,837
Commercial Sqft: 201,193
Residential Lots: 250 Resid./Comm. Lots: 18
Residential Sqft: 278,125 Green Space Sqft: 436,506
Commercial Sqft: 201,193
CHALLENGES
CHALLENGES
1. Housing dimensions too large for
appropriate square footage (75’x30’).
2. Housing lacks a diversity that would
appeal to various buyers.
3. Too many internal green spaces
within housing communities that can
be replaced with additional housing.
4. Community Center very large and
could be replaced with additional
housing.
5.Housing line creates difficulties
along street edge.
1. Too many houses to sell based on
house typology.
2. Housing setbacks create a disjointed
look to the community.
3. Corner houses are more expensive
to produce and discourage the other
original housing types.
4. Community Center very large and
could be replaced with additional
housing.
5. Access to parking on edges of
housing communities has difficulties.
38. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM38
TO
WS
land development
SWOT ANALYSIS
1. Roads designed to alleviate speeding.
2. The number of dweling units per acre
decreases as you move away from Hamilton
Springs Boulevard.
3.Backdoor parking allows for people living
in both the commercial and residential areas
to park without sacrificing space.
4.Green space maximizes the walkability of
the sidewalks and maintains enclosed areas
for safe activity.
5.Community Center is within a 1/4 mile
radius of the future commuter rail location
1. Uneven distribution of green space
amongst residential developments.
2.Lackofabufferbetweencertainresidential
areas and the commercial district.
3. Green space can be seen as wasted
development space for additional houses.
1. Roadways extend into the suburban
neighborhood permitting ease of access for
future developments.
2. Green Space allows for more outdoor
activity which improves mental/physical
health, human interaction, protection to
the environment, increased walkability, and
community friendly amenities.
3. If necessary, a parking garage can be
constructed at the parking lot location, with
a green roof to add to the recreation of the
community.
4. Railroads location to the community
center permits higher populations resulting
in more income.
1. Proximity to railroad may create noise
pollution to the northern housing district.
2. Future expansions may bring too much
traffic through the neighborhood areas.
3.Abilityto findbuyersfor thenew urbanism
style condos above the commercial
buildings.
4. High initial costs for starting up the
community area.
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
39. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 39
land development
SITE ANALYSIS
The site analysis began with the understanding of the current
existing topographic conditions and accessibilities to the site. The
circles represent the primary access points to the community
along with some indication of the roundabouts and intersections.
By connecting all of the indicated circles together, we were able
to create a suggestive system for developing phases and other
construction infrastructures. The high concentrated area is along
the main boulevard connecting the highway 70 to the community
square. We are trying to bring back the culture unity together by
connecting to other community areas and essentially increasing
the walkability for the local residents.
MASTER PLAN
40. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM40
land development
CONCEPTUAL PHASE DIAGRAMS
42. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM42
land development
When phasing the work, we ensured that every phase contained each product type. We
accomplished this by phasing our work into two major phases, having the first phase broken
down into 3 sub-phases (1.1, 1.2, and 1.3) and the second phase will be one large phase.
PHASING THE WORK
• Phase 1.1 will include building our models homes, office space
where our realtor staff will be working, and 42 dwelling units.
This phase was designed to be small for the purpose of making
models and units availble quickly.
• Phase 1.2 will include construction on the northern end of the
property and work on the community center. This phase will
bring in commercial space and 186 dwelling units.
• Phase 1.3 will be construction of strictly town homes on the
NW end of the property and town homes at the center of the
development, adding 113 units.
• Phase 2 will include the remaining commercial construction on
the main Blvd., the parking lot, and single-family units on the SW
end of the property. This phase will include the remaining 156
units.
ROAD ACCESS FOR NEW OCCUPANTS
While phasing the work we wanted to be sure that new
occupants would have access to their home without having to
drive through ongoing construction. With the combination of
our breakdown of phase one and our road layout, we made that
possible. The phasing allows for convenience and accessibility for
our construction crews, while maintaining a safe environment
for our residents.
44. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM44
land development
The estimate was developed using a combination of historical company data, rates
from RS Means (factored for the Lebanon, TN area), discussions with local builders in
the Lebanon area, and also several local material suppliers and vendors.
LAND DEVELOPMENT ESTIMATE
ACTIVITY CSI/RE MEANS REF # AREA (acres) UNIT PRICE TOTAL COST
Clearing & Grubbing Brush
incl Stumps 31 11 10 0160 40 $5,525.00 $221,000
Cut & Chip Medium Trees
to 12" 31 11 10 0200 10 $4,950.00 $49,500
Earth Stripping and
Stockpiling 350' Haul 31 14 13 1450/60 0 $0.82 $0
Finish Grading 31 22 16 3300 40 $0.15 $6
TOTAL: 270,506.00$
SITE CLEARING AND PREPARATION ESTIMATE
ROADWAY
LINEAR FEET. (Avg
Depth 6.5') UNIT COST COST
Blvd
1 8240 $10.33 $85,120
2 Lane Ave
1 5296 $10.33 $54,708
2 3560 $10.33 $36,775
3 4696 $10.33 $48,510
Street
1 1408 $10.33 $14,545
2 6936 $10.33 $71,650
3 3884 $10.33 $40,122
Alley
1 6200 $10.33 $64,046
Phase 1.1 960 $10.33 $9,917
Phase 1.2 4857 $10.33 $50,173
Phase 1.3 3594 $10.33 $37,126
Phase 2 5560 $10.33 $57,435
TOTAL: 570,126.43$
TRENCHING
51. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 51
land development
TYPE QUANTITY UNIT COST TOTAL COST
Stop Sign 131 $90.00 $11,790
Speed Limit Sign
100 $90.00 $9,000
Crosswalk Sign 50 $90.00 $4,500
Wrong Way 10 $78.50 $785
Other 50 $78.50 $3,925
Light Pole 150 $1,625.00 $243,750
Speed Bumbs 40 $168.00 $6,720
Sidewalk 75275 $5.21 per SF $392,183
Painted
Crosswalks
20 $250.00 $5,000
TOTAL: $677,653
STREET FIXTURES
DESCRIPTION QUANTITY UNIT COST TOTAL
Interlocking Pervious
Pavers 32455 SF $7.5/sf 243,412.00$
Light Poles 22 EA $585/pole 12,870.00$
Trees 11 EA $600/tree 6,600.00$
Curbing 1969 LF $17.13/LF 33,728.00$
Total 296,610.00$
PARKING LOT
52. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM52
land development
Type Quantity Unit Cost Total Cost
Basketball Court
1 $15,000 $15,000
Tennis Court 1 $17,000 $17,000
Benches 40 $1,000 $40,000
Grills 25 $320 $8,000
AMENITIES
TYPE QUANTITY UNIT UNIT COST TOTAL COST
Azalea 15" 350 Ea $46 $16,100
Dogwood Trees 200 Ea $213 $42,600
Red Maple 100 Ea $500 $50,000
Mountain Ash 50 Ea $370 $18,500
TOTAL: 659,667.00$
IRRIGATION AND LANDSCAPING
11,000
500,000
2222
4" Pop up Spray
Head
Sod
Mulch
$225,500
$195,000
$18,332
Ea
SF
SY
$18,736
$74,900
Planting Beds
Evergreen Shrubs
$20.50
$0.39
$8.25
$50.50
$214.00
371
350
CY
Ea
53. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 53
land development
SITE ESTIMATE TOTAL COST
The cost for site development is a major cost in the finances of any project. In this market
in particular, the site development estimate includes everything from digging trenches for
underground utilities to landscaping and installing light poles. The numbers we used were a
combination between the RS Means book and numbers given to us from local contractors.
We split up every category and estimated by the main road way and also by the phases.
The cost to solely build the roads came to be $1,467,000 which includes all the inner roads.
The cost to dig and place all the underground utilities (natural gas, electric, sanitary sewer,
and potable water) is estimated to be $1,995,413. This also includes compaction and
backfill.
Landscaping will total to about $660,000 which includes irrigation and sprinklers in every
green space, using recycled water to assist our green initiatives.
The total site development estimate came to be $5,625,167. We are very confident in that
number. Our team is more than capable of staying within budget as we continue to prove
with every project we take on.
Site Clearing & Preperation 270,506.00$
Trenching 570,126.43$
Electrical Undeground 284,786.40$
Potable Water Line 368,834.72$
Natural Gas Line 720,098.00$
Sanitary Sewer Line 53,413.59$
Compaction & Backfill 49,298.55$
Subgrade 211,358.00$
Base Course (6") 378,203.00$
Curbing 125,362.00$
Asphalt (Binder) 477,309.00$
Asphalt (Surface) 401,944.00$
Street Fixtures 677,653.00$
Parking Lot 296,610.00$
Irrigation & Landscaping 659,667.00$
Amenities 80,000.00$
TOTAL 5,625,169.69$
SITE DEVELOPMENT TOTALS
54. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM54
LAND DEVELOPMENT SCHEDULE
Similar to the construction of the buildings, the infrastructure will be built in 4 phases. The
infrastructure will be completed several years before the completion of the buildings which
allows for easy access throughout the job site. This allows for a safe and aesthetically pleasing
workplace.
• Starting February 2nd, 2015, phase 1.1 will be completed by March 31th, 2015, which will allow
for the start of construction of the buildings for phase 1.1. This phase is the smallest
of them all. It contains over 2,500 square yards of pavement and over 3,800 linear
feet of underground piping.
• Following that, phase 1.2 will begin on April 1st, 2015. Phase 1.2 will take approximately 77
working days and is expected to end on July 16th, 2015. The buildings take longer to
construct than the infrastructure so it will not hold up the construction of the
buildings.
• Phase 1.3 is shorter than phase 1.2, only lasting 43 working days. Construction on
phase 1.3 begins on July 17th, 2015 and should end on September 15th, 2015.
• Phase 2 which is just shy of 15,000 square yards of pavement and holds over
20,000 linear feet of underground piping, is the final phase. This phase is projected
to take 106 working days to complete, beginning on September 16th 2015 and
ending on February 10th 2016.
land development
55. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 55
SITE DEVELOPMENT SCHEDULE
land development
57. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 57
product development
OVERVIEW.........................................................................58
THE CUMBERLAND............................................................60
THE BELLEVUE...................................................................62
THE BROADWAY.................................................................64
THE HICKORY.....................................................................66
THE SPRING.......................................................................68
THE CEDAR........................................................................70
UPGRADES.........................................................................72
58. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM58
product development
DESIGNS
Each of our residences is named for an integral element of Lebanon’s history. Whether it be a majestic tree or
important historian, our floor plans parallel the glory that is Lebanon.
• The Cumberland
• The Bellevue
• The Broadway
• The Hickory
• The Spring
• The Cedar
AMENITIES
Market Square strives to build community with all residents. Some of the community benefits include:
• Beautiful Landscaping
• Multiple Parks
• Basketball and Tennis Courts
• Market Lawn
• Local Retail and Commercial Shopping
• Adjacency to Commuter Train
• Bike Paths
• Proximity to Restaurants
OVERVIEW
Each of our beautiful residences is designed to captivate the lifestyle of Lebanon. By researching
popular home trends and finishes, each unit can truly become a home to our future residents.
CONDOS
59. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 59
product development
S I N G L E - I N C O M E
P R O F E S S I O N A L
D O U B L E - I N C O M E
P R O F E S S I O N A L
Y O U N G FA M I LY
W I T H C H I L D R E N
E M P T Y N E S T E R S /
R E T I R E E S
DEMOGRAPHIC
CHARACTERISTICS
25-34 years old
No Children
DEMOGRAPHIC
CHARACTERISTICS
Married, 25-34 years old
No Children
DEMOGRAPHIC
CHARACTERISTICS
Married
1-3 Children
DEMOGRAPHIC
CHARACTERISTICS
Married
1-3 children away at work
or school
THE CUMBERLAND
THE BELLEVUE
THE BROADWAY
-1/2 Bedrooms
-Adjacent to
commuter train
-Adjacent to Hamilton
Square Boulevard
-
THE BELLEVUE
THE BROADWAY
THE HICKORY
-1/2 Bedrooms
-Entertainment Space
-Adjacent to
commuter train
-Space for growth
THE HICKORY
THE SPRING
THE CEDAR
-Nearby Parks
-Parking
-Entertainment Space
-Space for children
THE CUMBERLAND
THE BELLEVUE
THE HICKORY
THE CEDAR
-Downsizing from
previous residence
-Flexible Space
-Accessible
SINGLE FAMILY HOMES
60. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM60
THE CUMBERLAND
The Cumberland is a spacious one bedroom condo, right in the heart of Market Square.
Residents are able to entertain while enjoying a great view on their balcony and commute
to Nashville with the local train. With a large kitchen, master bedroom, and walk-in closet,
residents of The Cumberland can truly embrace the Lebanon lifestyle. This floor plan is
perfect for a newly married couple, empty nester, or even a young professional.
• 1 story
• 998 sq ft
• 10 ft ceiling
• Large Kitchen
• Walk-in Closets
• 1 Bedroom, 1 Bathroom
• Open Floor plan
• Counter Height Bar
• Spacious Dining Area
• Porch
Base Price: $93,900
product development
61. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 61
product development
Square Foot 998
Cost Per SQFT 55.32
Scope Percent Total Cost Cost/SQFT Total Cost
Permits and Fees 0.49% 0.27$ 270.53$
Foundation 4.54% 2.51$ 2,506.50$
Parking 0.82% 0.45$ 452.72$
Framing 13.84% 7.66$ 7,640.98$
Sheathing 1.89% 1.05$ 1,043.46$
Exterior Openings 4.98% 2.75$ 2,749.43$
Exterior Veneer 6.10% 3.37$ 3,367.77$
Insulation 3.88% 2.15$ 2,142.12$
Appliances 6.13% 3.39$ 3,384.33$
Interior Finishes 8.28% 4.58$ 4,571.34$
Roof System 1.05% 0.58$ 579.70$
Drywall 5.41% 2.99$ 2,986.83$
Paint 1.43% 0.79$ 789.49$
Doors 1.80% 1.00$ 993.77$
Flooring 6.33% 3.50$ 3,494.75$
Balcony 2.43% 1.34$ 1,341.59$
Electric 9.44% 5.22$ 5,211.76$
Plumbing 12.89% 7.13$ 7,116.49$
HVAC System 8.27% 4.57$ 4,565.81$
TOTAL 100.00% 55.32$ 55,209.36$
THE CUMBERLAND
Cost Description Cost/SQFT Total Cost
Total Hard Cost 55.32$ 55,209.36$
Land Development 6.21$ 6,197.58$
Land Acquisition 1.42$ 1,417.16$
Marketing 0.74$ 738.52$
Sales 0.83$ 828.34$
Overhead Costs 4.65$ 4,640.70$
Total Cost 69.17$ 69,031.66$
Profit (32%)* 22,090.13$
Subtotal 91,121.79$
Sales Commission (3%) 2,733.65$
Total Sales Price 93,855.44$
Sales Price Per SF 94.04$
* Profit includes an estimated 2% profit from upgrades per unit
62. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM62
product development
THE BELLEVUE
The Bellevue is a spacious two bedroom condo, right in the heart of Market Square. With a
great adjacency to the train station, this floor plan is perfect for young professionals, newly
married couples, or even a couple with children. Retired couples are able to live in this
spacious condo and have a guest room for family visits. The Bellevue provides the perfect
amount of space to entertain and enjoy the great views of Market Square.
• 1 story
• 934 sq ft
• 10 ft ceiling
• Large Kitchen
• 1 Bedroom, 1 Bathroom
• Walk-in Closets
• Open Floor plan
Base Price: $87,900
63. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 63
product development
Square Foot 934
Cost Per SQFT 55.32
Scope Percent Total Cost Cost/SQFT Total Cost
Permits and Fees 0.63% 0.35$ 325.51$
Foundation 4.68% 2.59$ 2,418.10$
Parking 0.82% 0.45$ 423.68$
Framing 13.98% 7.73$ 7,223.31$
Sheathing 2.03% 1.12$ 1,048.88$
Exterior Openings 5.12% 2.83$ 2,645.45$
Exterior Veneer 6.24% 3.45$ 3,224.14$
Insulation 4.02% 2.22$ 2,077.09$
Appliances 6.57% 3.63$ 3,394.65$
Interior Finishes 8.42% 4.66$ 4,350.52$
Roof System 1.10% 0.61$ 568.36$
Drywall 5.53% 3.06$ 2,857.29$
Paint 1.57% 0.87$ 811.20$
Doors 1.94% 1.07$ 1,002.38$
Flooring 6.47% 3.58$ 3,342.98$
Electric 9.58% 5.30$ 4,949.88$
Plumbing 12.96% 7.17$ 6,696.29$
HVAC System 8.34% 4.61$ 4,309.18$
TOTAL 100.00% 55.32$ 51,668.88$
THE BELLEVUE
Cost Description Cost/SQFT Total Cost
Total Hard Cost 55.32$ 51,668.88$
Land Development 6.21$ 5,800.14$
Land Acquisition 1.42$ 1,326.28$
Marketing 0.74$ 691.16$
Sales 0.83$ 775.22$
Overhead Costs 4.65$ 4,343.10$
Total Cost 69.17$ 64,604.78$
Profit (32%)* 20,673.53$
Subtotal 85,278.31$
Sales Commission (3%) 2,558.35$
Total Sales Price 87,836.66$
Sales Price Per SF 94.04$
* Profit includes an estimated 2% profit from upgrades per unit
64. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM64
THE BROADWAY
Located above The Hickory unit, The Broadway is a spacious 2 bedroom residence perfect
for any young professional or newly married couple. This floor plan includes a spacious
master bedroom and bathroom.
• 1 story
• 1,500 sq ft
• 10 ft ceiling
• Counter Height Bar
• 2 Bedroom, 2 Bathroom
• Walk-in Closet
• Open Floor plan
• 1-Car Garage
Base Price: $120,600
product development
65. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 65
product development
Square Foot 1500
Cost Per SQFT 45.27
Scope Percent Total Cost Cost/SQFT Total Cost
Permits and Fees 0.56% 0.25$ 380.27$
Foundation 4.12% 1.87$ 2,797.69$
Driveway 0.88% 0.40$ 597.56$
Framing 13.49% 6.11$ 9,160.38$
Sheathing 2.15% 0.97$ 1,459.96$
Exterior Openings 7.30% 3.30$ 4,957.07$
Exterior Veneer 6.79% 3.07$ 4,610.75$
Insulation 3.81% 1.72$ 2,587.18$
Appliances 5.37% 2.43$ 3,646.50$
Interior Finishes 7.96% 3.60$ 5,405.24$
Roof System 1.87% 0.85$ 1,269.82$
Drywall 5.35% 2.42$ 3,632.92$
Paint 1.45% 0.66$ 984.62$
Doors 2.10% 0.95$ 1,426.01$
Flooring 6.06% 2.74$ 4,115.04$
Electric 10.07% 4.56$ 6,838.03$
Plumbing 13.02% 5.89$ 8,841.23$
HVAC System 7.97% 3.61$ 5,412.03$
TOTAL 100.00% 45.27$ 67,905.00$
THE BROADWAY
Cost Description Cost/SQFT Total Cost
Total Hard Cost 45.27$ 67,905.00$
Land Development 6.21$ 9,315.00$
Land Acquisition 1.42$ 2,130.00$
Marketing 0.74$ 1,110.00$
Sales 0.83$ 1,245.00$
Overhead Costs 4.65$ 6,975.00$
Total Cost 59.12$ 88,680.00$
Profit (32%)* 28,377.60$
Subtotal 117,057.60$
Sales Commission (3%) 3,511.73$
Total Sales Price 120,569.33$
Sales Price Per SF 80.38$
* Profit includes an estimated 2% profit from upgrades per unit
66. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM66
product development
THE HICKORY
The Hickory is perfect for any homeowner. With a spacious living area and kitchen, this
floor plan provides ample space for entertaining. This 3 bedroom townhome truly captures
the charm of Lebanon with natural light and great location in the community.
• 2 stories
• 1618 sq ft
• 10 ft ceiling
• Large Kitchen
• Walk-in Closets
• 3 Bedrooms, 2.5 Bathrooms
• Open Floor plan
• Counter Height Bar
• Spacious Dining Area
• 1-Car Garage
Base Price: $130,100
FIRST FLOOR SECOND FLOOR
67. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 67
product development
Square Foot 1618
Cost per SQFT 45.27
Scope Percent Total Cost Cost/SQFT Total Cost
Permits and Fees 0.56% 0.25$ 410.18$
Foundation 4.12% 1.87$ 3,017.77$
Driveway 0.88% 0.40$ 644.57$
Framing 13.49% 6.11$ 9,881.00$
Sheathing 2.15% 0.97$ 1,574.81$
Exterior Openings 7.30% 3.30$ 5,347.02$
Exterior Veneer 6.79% 3.07$ 4,973.46$
Insulation 3.81% 1.72$ 2,790.71$
Appliances 5.37% 2.43$ 3,933.36$
Interior Finishes 7.96% 3.60$ 5,830.45$
Roof System 1.87% 0.85$ 1,369.72$
Drywall 5.35% 2.42$ 3,918.71$
Paint 1.45% 0.66$ 1,062.08$
Doors 2.10% 0.95$ 1,538.18$
Flooring 6.06% 2.74$ 4,438.76$
Electric 10.07% 4.56$ 7,375.96$
Plumbing 13.02% 5.89$ 9,536.74$
HVAC System 7.97% 3.61$ 5,837.77$
TOTAL 100.00% 45.27$ 73,246.86$
THE HICKORY
Cost Description Cost/SQFT Total Cost
Total Hard Cost 45.27$ 73,246.86$
Land Development 6.21$ 10,047.78$
Land Acquisition 1.42$ 2,297.56$
Marketing 0.74$ 1,197.32$
Sales 0.83$ 1,342.94$
Overhead Costs 4.65$ 7,523.70$
Total Cost 59.12$ 95,656.16$
Profit (32%)* 30,609.97$
Subtotal 126,266.13$
Sales Commission (3%) 3,787.98$
Total Sales Price 130,054.12$
Sales Price Per SF 80.38$
* Profit includes an estimated 2% profit from upgrades per unit
68. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM68
THE SPRING
The Spring is perfect for any homeowner. With a spacious living area and kitchen, this
floor plan provides ample space for entertaining guests. This 3 bedroom townhome truly
captures the charm of Lebanon with natural light and great location in the community.
• 2 stories
• 2576 sq ft
• 10 ft ceiling
• Large Kitchen
• Large Living Area
• Walk-in Closets
• 3 Bedrooms, 2 Bathrooms
• Open Floor plan
• Counter Height Bar
• Spacious Dining Area
• 2-Car Garage
Base Price: $213,700
product development
FIRST FLOOR SECOND FLOOR
69. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 69
product development
Square Foot 2576
Cost Per SqFt 47.14
Scope Percent Total Cost Cost/SQFT Total Cost
Permits and Fees 0.56% 0.26$ 680.02$
Foundation 4.12% 1.94$ 5,003.02$
Driveway 0.88% 0.41$ 1,068.61$
Framing 13.49% 6.36$ 16,381.26$
Sheathing 2.15% 1.01$ 2,610.80$
Exterior Openings 7.30% 3.44$ 8,864.58$
Exterior Veneer 6.79% 3.20$ 8,245.28$
Insulation 3.81% 1.80$ 4,626.58$
Appliances 5.37% 2.53$ 6,520.93$
Interior Finishes 7.96% 3.75$ 9,666.04$
Roof System 1.87% 0.88$ 2,270.79$
Drywall 5.35% 2.52$ 6,496.65$
Paint 1.45% 0.68$ 1,760.77$
Doors 2.10% 0.99$ 2,550.09$
Flooring 6.06% 2.86$ 7,358.82$
Electric 10.07% 4.75$ 12,228.27$
Plumbing 13.02% 6.14$ 15,810.53$
HVAC System 7.97% 3.76$ 9,678.18$
TOTAL 100.00% 47.14$ 121,432.64$
THE SPRING
Cost Description Cost/SQFT Total Cost
Total Hard Cost 47.14$ 121,432.64$
Land Development 6.21$ 15,996.96$
Land Acquisition 1.42$ 3,657.92$
Marketing 0.74$ 1,906.24$
Sales 0.83$ 2,138.08$
Overhead Costs 4.65$ 11,978.40$
Total Cost 60.99$ 157,110.24$
Profit (32%)* 50,275.28$
Subtotal 207,385.52$
Sales Commission (3%) 6,221.57$
Total Sales Price 213,607.08$
Sales Price Per SF 82.92$
* Profit includes an estimated 2% profit from upgrades per unit
70. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM70
product development
THE CEDAR
The Cedar is our featured floor plan perfect for any homeowner. With a spacious living area
and kitchen, this floor plan provides ample space for entertaining guests. With 3 bedrooms,
this townhome truly captures the charm of Lebanon with natural light and great location to
the community. What truly makes The Cedar so unique is its exclusive front lawn, detached
from other homes.
• 2 stories
• 2576 sq ft
• 10 ft ceiling
• Large Kitchen
• Large Living Area
• Walk-in Closets
• 3 Bedrooms, 2 Bathrooms
• Open Floor plan
• Counter Height Bar
• Spacious Dining Area
• 2-Car Garage
• Detached Home
Base Price: $246,700
FIRST FLOOR SECOND FLOOR
71. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM 71
product development
Square Foot 2576
Cost Per SqFt 56.57
Scope Percent Total Cost Cost/SQFT Total Cost
Permits and Fees 0.47% 0.26$ 680.02$
Foundation 3.43% 1.94$ 5,003.02$
Driveway 0.73% 0.41$ 1,068.61$
Framing 11.24% 6.36$ 16,381.26$
Sheathing 3.16% 1.79$ 4,601.82$
Exterior Openings 6.85% 3.88$ 9,987.63$
Exterior Veneer 19.93% 11.27$ 29,040.20$
Insulation 3.17% 1.80$ 4,626.58$
Appliances 4.47% 2.53$ 6,520.93$
Interior Finishes 6.63% 3.75$ 9,666.04$
Roof System 1.56% 0.88$ 2,270.79$
Drywall 4.46% 2.52$ 6,496.65$
Paint 1.21% 0.68$ 1,760.77$
Doors 1.75% 0.99$ 2,550.09$
Flooring 5.05% 2.86$ 7,358.82$
Electric 8.39% 4.75$ 12,228.27$
Plumbing 10.85% 6.14$ 15,810.53$
HVAC System 6.64% 3.76$ 9,678.18$
TOTAL 100.00% 56.57$ 145,730.21$
THE CEDAR
Cost Description Cost/SQFT Total Cost
Total Hard Cost 56.57$ 145,730.21$
Land Development 6.21$ 15,996.96$
Land Acquisition 1.42$ 3,657.92$
Marketing 0.74$ 1,906.24$
Sales 0.83$ 2,138.08$
Overhead Costs 4.65$ 11,978.40$
Total Cost 70.42$ 181,407.81$
Profit (32%)* 58,050.50$
Subtotal 239,458.31$
Sales Commission (3%) 7,183.75$
Total Sales Price 246,642.06$
Sales Price Per SF 95.75$
* Profit includes an estimated 2% profit from upgrades per unit
72. UNIVERSITY OF FLORIDA RCMC FOUR-YEAR PROGRAM72
CATEGORY STANDARD UPGRADE UPGRADE HARD COST UPGRADE SELL PRICE (30%)
Flooring Carpet/Tile Hardwood 11,250.00$ 14,625.00$
Casework Finish Cherry Maple/Laminate 2,100.00$ 2,730.00$
Coutertop Solid Surface Granite 1,800.00$ 2,340.00$
Railings Wood Metal 2,150.00$ 2,795.00$
Molding Not included 2 Piece 3,700.00$ 4,875.00$
Paint 1 Tone 2 Tone 900.00$ 1,170.00$
Doors Hollow Core Solid Core 1,500.00$ 1,950.00$
Security Pre‐Wired Full System 1,500.00$ 1,950.00$
Appliances
Refrigerator/Freezer White Stainless Steel 850.00$ 1,105.00$
Dishwasher Standard Stainless Steel 350.00$ 455.00$
Water Heater 30 Gallon Tankless 400.00$ 520.00$
Microwave Standard Stainless Steel 200.00$ 260.00$
Oven/Stove Standard Stainless Steel 1,200.00$ 1,560.00$
Heated Flooring Not Included Selective Installation 2,000.00$ 2,600.00$
UPGRADES
product development
UPGRADES
Chomp Developers provides exquisite upgrade options for our future residents at Market
Square. With easy to use technology, such as an ipad, our Market Square Associates
are able to display different features, upgrades, and pricing of each floor plan instantly.
Residents are able to see visually rendered upgrades with the click of a button. With
creativity being one of our core values, it is important to us that the customer is able to
choose and customize their home in a way that suits their needs.
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PROJECT MANAGEMENT....................................................76
CORE VALUES....................................................................76
PROJECT STAFF..................................................................77
SAFETY...............................................................................78
PROJECT DELIVERY............................................................80
GENERAL CONDITIONS......................................................81
RISK ANALYSIS...................................................................82
BUILDING HARD COST ESTIMATE......................................84
PROJECT OVERHEAD COSTS..............................................86
MASTER PLAN...................................................................87
TYPICAL BUILDING SCHEDULE..........................................88
MASTER BUILDING SCHEDULE..........................................90
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Our knowledgeable and experienced staff at Chomp
Developers has a commitment to excellence that is
unparalleled to any other development company. We
have been implementing the Chomp Development level
of precision into every project since we were founded
in 2005. With the use of our company’s core values, we
can ensure that each project will be completed on-time
and under budget. Each member of our team exemplifies
specialization in management of time, cost, and quality.
We, the leadership team of Chomp Developers are
confident that the project description and information
provided in this document are accurate and precise.
PROJECT MANAGEMENT
CORE VALUES
The 5 C’s of Chomp Developers:
COMMUNICATION
Communication with our team, investors, and our customers.
COMMITMENT
Committing to great product, service, and other initiatives that impact lives within and outside the
organization.
COMMUNITY
Contributing to society and demonstrating corporate social responsibility.
CHARACTER
Character to old, new, and potential customers. Ensuring that they are satisfied with the work
completed.
CREATIVITY
Creativity to innovate and construct a state of the art community.
At Chomp Developers we are extremely proud in the products we deliver and the relationships
with our clients.
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PROJECT STAFF
From upper management all the way down through our project engineers, everyone here at
Chomp Developers enjoys the work they perform on a daily basis. All of our employees work
extremely well together so it is assured that no matter what team is on the job, it will be done
with the highest quality and integrity. We have two operating staffs throughout any project which
both rely on each other, the office staff and the field staff members.
FIELD STAFF
Throughout the entire project, we have a highly
skilled team of project managers, assistant
project managers, superintendents, and field
engineers that are solely dedicated to the job
they are on. We do not believe in overloading
project managers with more than one project
at a time because we want them to be 100%
focused on the project at hand. Each team is
more than capable of exceeding the customer’s
expectations.
OFFICE STAFF
In addition to our stellar field staff, we have an
office staff that provides different services and
at an equally high level of quality. The office
staff is in charge of everything from marketing
to sales. They support the field staff and do a
greatjobdoingso.Byemployingknowledgeable
people with industry leading technology, we can
provide construction estimates and schedules
with a high level of accuracy. The team is fully
committed to each job they take on, for the rest
of the company is relying on them.
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SAFETY
Here at Chomp Developers, we believe that the safety of the team is the number one goal.
No job is worth the wellbeing of an employee and we do everything possible to ensure the
safety of them. We employ a safety program for every job and noncompliance with the safety
regulations will result in being banned from the site. Below are some of the features of our
safety program.
SAFETY PLAN
1. All of our Superintendents are OSHA 500 certified.
2. There are first-aid kits in every company work truck as well as every job trailer.
3. All of our employees are Heartsaver CPR AED certified, from laborers to upper management.
4. We hold weekly safety toolbox meeting with all subcontractors.
5. Everyone on the jobsite is required to wear proper PPE.
6. All incidents are reported and recorded in a timely manner.
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OSHA 500
The OSHA 500 certification is a comprehensive training course in OSHA Standards for the Construc-
tion industry. The recipient of this certification is qualified to teach the 10- and 30-hour construction
safety and health Outreach Training Program to their employee.
FIRST AID KITS
All first aid kits on site will be compliant with OSHA standard number 1910.266 App A. The contents of
the first-aid kit must be adequate for the work site, consisting of approximately two to three employ-
ees.
CPR CERTIFICATION
Heartsaver CPR AED is a classroom, video-based, instructor-led course that teaches adult CPR and
AED use, as well as how to relieve choking on an adult. This course teaches skills with AHA’s re-
search-proven Practice-While-Watching (PWW) techniques.
SAFETY TOOLBOX TALK
A Toolbox Talk is an informal group discussion that focuses on a particular safety issue. These tools
can be used daily to promote your department’s safety culture. Toolbox talks are also intended to
facilitate health and safety discussions on the job site.
PPE
Personal Protective Equipment (PPE) will be used at all times on the jobsite.
REPORTING INCIDENTS
Any employee accident or incident on the job site is to be reported to OSHA within 8 hours.
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PROJECT DELIVERY
Here at Chomp Developers we use the experience from past projects to provide support for
future projects. We learn and improve upon each job we complete. We also understand that the
subcontractors are the backbone of industry; therefore we treat them all with the highest amount
of respect and integrity. We hold them accountable for the work they do but we are there for
them when they need support. By doing so we build strong, honest relationships with them which
ensure competitive pricing and detailed work.
QUALITY CONTROL
As much as we respect our subcontractors and the work they do, we
must constantly inspect the quality of work being put in place. This
requires all of the team to have a sharp eye and plenty of knowledge
on the plans. Quality control is something that is done daily and very
thoroughly. We will do everything possible to go above and beyond for
the customer.
INSPECTIONS
At Chomp Developers we meet and exceed municipal standards of the
area we are building in, as it is our goal to build at the highest level
possible. The inspection process is a very important part of the con-
struction process and proves the compliance with city codes and safe-
ty regulations; therefore we provide the city inspector with everything
he needs and treat him with the utmost respect no matter the status
of the inspection.
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SITE SECURITY
We require that on every job we perform, the site is
fenced in for security reasons. This not only provides
security of the job site but also the safety for the general
public. This also allows us to monitor the occupants of
the job site at all times because of the check-in process
we implement at the gate. We also provide signage at
many points through the job site. This provides people
with our company name, traffic control information, and
safety information.
STORM WATER POLLUTION PREVENTION
Chomp Development is devoted to keeping the
environment as clean as possible and reducing our
impacton theenvironment.Therefore we take necessary
measures to protect the land. We employ storm water
prevention methods including silt fences and geo hay.
We are prepared to instill radical prevention methods if
the circumstances require so.
GENERAL CONDITIONS
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RISK ANALYSIS
MANAGING RISK
Market Risk
With Hamilton Springs, the entire project depends on the
viability of the housing market. One thing is for sure, housing
prices are an important indicator of economic recovery. For
most Americans, the majority of their wealth is tied to the
value of their home. We firmly believe that the economy
is back on the rise and will continue to improve. According
to the Brookings Institution, in the third quarter of 2010,
housing prices rose in 80 of the 100 largest metropolitan
areas in the U.S., and rose 0.6 percent overall among those
100 cities. Because of this, now would be a better time than
ever to begin construction.
Construction Risk
The risk associated with construction are worker safety,
managing subcontractors, and construction defects. Safety
if a top priority for Chomp Developers. We have a proven
safety program in place that meets all OSHA standards.
Chomp Developers evaluates all subcontractors to ensure
they are qualified. Our management team has historically
done a great job of managing subcontractors. To prevent
construction defects we have carefully chosen quality
materials and proven construction methods.
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Other Possible Risks:
• Legal – With the use of our proven legal
team we be prepared for any allegation
towards our company. By putting together
a comprehensive contract detailing all
aspects of construction we will be able to
protect our investors and ourselves.
• Reputation – A good reputation for
Chomp Developers is of our top priory.
• Exit Strategy – If the project begins to look
un-profitable we will have to implement our
exit strategy. See Financial and Risk Analysis.
• Weather- Serious weather will delay the
duration of the project. However, we have
taken weather delay into account.
Site Development Risk
Site development risk is specific to the project location. Many factors about a site need to be considered
such as sinkhole mitigation, soil type, and previous use of the land. There is always a possibility of differing
site conditions, which are not visible and can create sizable costs. This site is not in a flood zone. Soil
samples have been taken and the soil is ideal in most areas.