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CFO Centre works with growing
companies across all sectors, with the
objectives of freeing up the CEOs’ time
and increasing business cashflow. It
is a subsidiary of FD Centre, a market
leader in the UK, where it has been
operating for 14 years. The group now
has 30 offices across 10 countries, with a
network of more than 300 senior finance
professionals working to support more
than 550 clients.
In Singapore, the business is run by Steve
Settle, the Regional Director for Asia.
Steve moved to Singapore with his family
15 years ago as the Regional CFO for
Asia Pacific of Thomson Financial (now
Thomson Reuters).
Steve states, “We have found, working
with our clients around the world, that
most business owners are typically looking
Ambitious SMEs can
Access the Capabilities of
an Experienced CFO for a
Fraction of the Price
Having inputs from a part-time CFO can improve the cash flow situation in
small businesses, and even turn around such companies in danger of folding.
E
stablishing and running a small
business is both challenging and
exciting. The empowerment gives a
feeling of tremendous freedom and control
over one’s destiny, tempered by the reality
that the buck really does stop with you!
As a business grows, what begins as a
handful of like-minded pioneers can quickly
mushroom, causing the organisational
alignment to become blurred. Central to
the organisation, the founder/owner/CEO
may well find him/herself struggling to hold
the business together to keep it moving
forward. Reporting and assessment tend
to be informal, focused on compliance
and backward rather than being forward
looking, Cashflow management is
imperative and many businesses will fail
due to the inability to forecast cash
movements when there is a change in
the economic landscape.
WWW.BRITCHAM.ORG.SG
Building Networks
Connecting Business
Creating Opportunities 40 Advertorial
About the Author
Steve Settle was born in the
UK and has a Masters Degree
in Engineering Science from
St. Johns College, Cambridge
and an MBA from Macquarie
University in New South Wales,
Australia. He is a Fellow of
the Institute of Chartered
Accountants in England and
Wales and a member of Institute
of Chartered Accountants in
Australia. In addition to being
the Regional Director of CFO
Centre, he is authorized by the
Monetary Authority of Singapore
to provide financial advisory
services and is currently President
of The British Club.
Contact details:
steve.settle@cfocentre.com.sg
+65 9776 0969
www.cfocentre.com.sg
for the same thing, namely to spend
more of their time doing the things they
enjoy doing the most and are best at;
the things they envisaged doing when
they first set up the business!
Consequently, our main objective is to
take away or prevent the problems of
their finance department in a systematic
and proactive way, and build the company
infrastructure to underpin long-term
stability, enabling the business to scale.”
Most SMEs probably do not need nor
can they afford a full-time CFO to
improve business efficiency, focus on
key business drivers and manage risk.
The inputs from a part-time CFO can
be invaluable, and can even save a
business from bankruptcy or if looking
to sell the business, significantly improve
the cash multiple.

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P40-41_The Orient_Issue 52 (final)

  • 1. CFO Centre works with growing companies across all sectors, with the objectives of freeing up the CEOs’ time and increasing business cashflow. It is a subsidiary of FD Centre, a market leader in the UK, where it has been operating for 14 years. The group now has 30 offices across 10 countries, with a network of more than 300 senior finance professionals working to support more than 550 clients. In Singapore, the business is run by Steve Settle, the Regional Director for Asia. Steve moved to Singapore with his family 15 years ago as the Regional CFO for Asia Pacific of Thomson Financial (now Thomson Reuters). Steve states, “We have found, working with our clients around the world, that most business owners are typically looking Ambitious SMEs can Access the Capabilities of an Experienced CFO for a Fraction of the Price Having inputs from a part-time CFO can improve the cash flow situation in small businesses, and even turn around such companies in danger of folding. E stablishing and running a small business is both challenging and exciting. The empowerment gives a feeling of tremendous freedom and control over one’s destiny, tempered by the reality that the buck really does stop with you! As a business grows, what begins as a handful of like-minded pioneers can quickly mushroom, causing the organisational alignment to become blurred. Central to the organisation, the founder/owner/CEO may well find him/herself struggling to hold the business together to keep it moving forward. Reporting and assessment tend to be informal, focused on compliance and backward rather than being forward looking, Cashflow management is imperative and many businesses will fail due to the inability to forecast cash movements when there is a change in the economic landscape. WWW.BRITCHAM.ORG.SG Building Networks Connecting Business Creating Opportunities 40 Advertorial About the Author Steve Settle was born in the UK and has a Masters Degree in Engineering Science from St. Johns College, Cambridge and an MBA from Macquarie University in New South Wales, Australia. He is a Fellow of the Institute of Chartered Accountants in England and Wales and a member of Institute of Chartered Accountants in Australia. In addition to being the Regional Director of CFO Centre, he is authorized by the Monetary Authority of Singapore to provide financial advisory services and is currently President of The British Club. Contact details: steve.settle@cfocentre.com.sg +65 9776 0969 www.cfocentre.com.sg for the same thing, namely to spend more of their time doing the things they enjoy doing the most and are best at; the things they envisaged doing when they first set up the business! Consequently, our main objective is to take away or prevent the problems of their finance department in a systematic and proactive way, and build the company infrastructure to underpin long-term stability, enabling the business to scale.” Most SMEs probably do not need nor can they afford a full-time CFO to improve business efficiency, focus on key business drivers and manage risk. The inputs from a part-time CFO can be invaluable, and can even save a business from bankruptcy or if looking to sell the business, significantly improve the cash multiple.