I presented these slides at the Warwick Business School to the MSc Students enrolled on the Information Systems, Management an Innovation course. http://www.changingsocial.co.uk/thoughts/inspiring-the-future-leaders-at-warwick-business-school-the-digital-workplace

2. The Digital Workplace

4. #worklikeanetwork

6. COMPANIES WERE
NOT BUILT FOR CHANGE

7. THE PACE OF INFORMATION
DRIVES THE PACE OF CHANGE

8. Information
Value
Slow Change
Max Rapid Change
Value
 Rate of Change,
 Information Half-life
 Rate of Change,
 Information Half-life
 Information Half-life,
 Need for Rapid
Information Dissemination

9. UN-LEARN
THE PAST

10. RESPONSIVENESS
VS
EFFICIENCY

11. NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS

12. NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS

13. NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS

14. NETWORKS
EMPOWER
INTRINSIC MOTIVATION
COMMUNITY
HIERARCHIES
CONTROL
EXTRINSIC REWARDS
CUSTOMERS & PARTNERS

15. Work like a network
#worklikeanetwork
Listen
to conversations
that matter
Adapt
and make
smarter
decisions
Grow
your
business

16. The Social Journey and Why we start with a Vision
Value
stories

17. Strategy &
key stakeholders
Usage
scenarios
Comms
& training
IT & social
governance
Full Office 365 Launch
Map to usage scenarios &
create adoption plan
Office 365 soft-launch with champions Identify and launch additional usage scenarios
Organize and develop Champions Community
Identify
champions
Inform
stakeholders
Highlight &
share success
Organization-wide launch: communications, training,
events, success stories
Execute Champions Community
Supervise licensing, security, and social governance discussions
Review of
domains
Assess viability
of third parties
Assist in
reporting
Support global launch
Support
mobile apps
Set vision & identify business
scenarios
Commit resources &
execute on adoption plan
Measure, share success,
and iterate

18. Why is this so Important?
% of
engaged
users
With Training and
Community Management
Without adequate training
and community Management
Formal
launch
Yammer begins to
spread virally People leave
Identify the (no value)
Successes and
Champions
Soft Launch Time Hard Launch

20. Define your vision
At the outset of the Social journey each customer should define their “Enterprise Social Vision” by
answering the the following 6 questions:
• Why is the organization deploying Enterprise Social at this time?
• How does Enterprise Social support the organization’s Vision / Mission / Strategic Pillars / Values?
• How will Enterprise Social change the organization?
• How will the organization know if Enterprise Social is successful?
• How will Enterprise Social benefit the overall organization?
• How will Enterprise Social benefit every employee personally?

21. Define your vision
“Enterprise Social will support our corporate strategy to successfully transition in to a new market
(digital media) by facilitating improved digital literacy of all employees.”
“The use of Enterprise Social will also facilitate agile working through greater visibility of work and
also the ability to adapt quickly to changing conditions or requirements, any where, any time.”
"We create a safe and open collaboration platform for easy sharing of company data and news
between employees to improve efficient execution of our corporate strategies as part of our
culture of performance.“
“Will help to re-affirm our position as an important organisation in society, and cite us as
innovative, and at the leading edge for partnership and collaborative working with our external
stakeholders.”

23. Name of Use Case:
Owner: Target Team/Department:
2. Objectives of use case
3. Success criteria 4. Steps to achieve this on Yammer
Time Period:
1. Current Challenge

24. Learning via coworkers is among the most effective and most used methods

25. Champions will help to:
1. Create the groundswell and enthusiasm
that grows adoption of improved ways of
working.
2. Build a circle of influence amongst their
teams.
3. Bring the new ways of working to life
across teams.
4. Identify business challenges and possible
solutions.
5. Provide feedback to the project team
and sponsors.

26. 1.
2.
3.
4.
5.

27. Strategy &
key stakeholders
Usage
scenarios
Comms
& training
IT & social
governance
Full Office 365 Launch
Map to usage scenarios &
create adoption plan
Office 365 soft-launch with champions Identify and launch additional usage scenarios
Organize and develop Champions Community
Identify
champions
Inform
stakeholders
Highlight &
share success
Organization-wide launch: communications, training,
events, success stories
Execute Champions Community
Supervise licensing, security, and social governance discussions
Review of
domains
Assess viability
of third parties
Assist in
reporting
Support global launch
Support
mobile apps
Set vision & identify business
scenarios
Commit resources &
execute on adoption plan
Measure, share success,
and iterate

28. Comms
& training
Organize and develop Champions Community
Identify
champions
Inform
stakeholders
Organization-wide launch: communications, training,
events, success stories
Execute Champions Community



29. Do you have the right factors for success?
Clarity of Purpose
What do you want from your network?
Executive Support & Participation
Will this be an official channel for
collaboration?
Effective Community Management
Are the right people involved?
Integrations
Is Yammer connected to your current
platforms?

30. 



Slide Share

31. Define your vision “Enterprise Social will support our corporate strategy to successfully
transition in to a new market (digital media) by facilitating improved
digital literacy of all employees.”
“The use of Enterprise Social will also facilitate agile working through
greater visibility of work and also the ability to adapt quickly to changing
conditions or requirements, any where, any time.”
"We create a safe and open collaboration platform for easy sharing of
company data and news between employees to improve efficient
execution of our corporate strategies as part of our culture of
performance.“
“Will help to re-affirm our position as an important organisation in
society, and cite us as innovative, and at the leading edge for
partnership and collaborative working with our external stakeholders.”
“Enterprise Social will allow our 40,000 employees to have an equal voice
and for our leadership teams to have a better understanding of what’s
working, to be more informed in executing corporate strategy.”

32. EASE OF IMPLEMENTATION
STRATEGIC ALIGNMENT

33. Champion Team Management
Sign Off
Trained