The document summarizes the history and lessons from the #WeAreInternational campaign, which aims to promote the UK's appeal to international students. It discusses the campaign's origins, impact, and lessons learned around creating authentic and engaging content that provides social value. Key lessons highlighted include trusting instincts, involving audiences, focusing on relevant platforms, and forming important partnerships. The campaign bolstered the UK's reputation and increased support for international students through viral videos, events, and political advocacy.

1. #WeAreInternational
The relaunch
Steve Thompson - Interim Deputy Director of Corporate Comms
The University of Sheffield

2. Agenda
Campaign history
Lessons

3. We are all international students
https://www.youtube.com/watch?v=fsX_yg6ovoI

4. Campaign history
https://www.youtube.com/watch?v=QqWY9thwL-I&list=PLqRi_1gylFdRDd
gZcBYYyWpfxqsp1PDsG
https://www.youtube.com/watch?v=tAlZT21-egw

5. Lessons recap
Authenticity - genuine stories
Social currency - give people something to get involved in and share
Useful - visa videos helped people see and learn about an unknown process
Partnerships are crucial - ask for help

7. Film remake
https://www.youtube.com/watch?v=_MZczZVJN44
https://www.youtube.com/watch?v=dDKA-EeSbC
Y

8. Challenges and lessons

9. ...and lots of supporters got behind it!

10. Lessons recap
Trust your instincts, have faith and hold your nerve
Involve your audience
Keep a focus on the platforms your content will be engaged with

11. Toolkits for supporters

12. Workshops

13. #WeAreInternational UK Impact

14. Sister campaign #YouAreWelcomeHere

15. #WeAreInternational campaign boosts UK’s appeal to international
students

16. Economic impact
https://www.youtube.com/watch?v=MOHvKMvy0Zo

17. Media support

18. Supporters voices

19. Leadership

20. Continued political pressure

21. Parliamentary event

22. Rebellion?

23. Gov to commission assessment of International students

24. Lessons recap
Work in partnership and keep asking for help
Keep a focus on your audiences and platform needs
Create content that is useful, authentic and provides social currency

25. How to get involved
Share the tweet:
https://twitter.com/weareintl/status/777799672261992448
Share the video:
https://www.youtube.com/watch?v=dDKA-EeSbCY
Share the moment:
https://twitter.com/i/moments/783247926923526144
For more information on getting involved with #WeAreInternational, send an
email to the team on getinvolved@weareinternational.org.uk

26. #WeAreInternational
Thanks for listening
t: @ratamahattass
e: stephen.thompson@sheffield.ac.uk