1. Australia’s Premier Loyalty Program
autocard

2. Introduction
 The Australian Automotive Industry is a multi
billion dollar business.
 Privately owned vehicles account for 54% of the
vehicle fleet.
 The total fleet is 12.5 million vehicles.
 Currently there are no broad based loyalty
programs targeting the private motorist.
 Fleet Cards, Fuel Cards and In-house Loyalty
Programs are by nature restrictive.
 Credit card programs reward for spending not
where the customer spends.
 Fly Buys, has an extremely long lag between
spend and redemption.

3. autocard
 autocard is a unique concept embracing every
spectrum of family and corporate motoring…
 Be it the driver,
 The vehicle,
 Its passengers,
 Or simply motoring itself.
 autocard is not a credit card.
 autocard is an exclusive, immediate reward,
loyalty program.
 autocard is affordable for everyone.

4. The Cardholder
 autocards diverse range of participants,
combined with the perceived savings…
 Will provide for broad community appeal.
 From the motoring enthusiast through to the
Sunday driver.
 Cardholders will quickly realize that for a modest
outlay of $20.00.
 They have the potential to save hundreds of
dollars.

5. The Participant
 Participants will be asked to offer a modest
incentive to purchase…
 Be it a discount or value added product or
service.
 It will have a high perceived value to the
consumer.
 Participants will be encouraged to retail the
book if appropriate.

6. The Participant will receive
 A distinct advantage
over competitors
 Incremental business
 New Customers
 Repeat customers
 Increased floor traffic
 Brand association
 Significant national
exposure
 Access to customers via
internet specials
 Ability to reduce old or
excess stock levels
 Unique distribution
channel
 Exclusive category
specific promotion
 Website address
exposure
 Database information
 A presence on autocards
website
 Opportunity to increase
spend per customer
 Cost effective promotion
 Longevity of program
 A community presence
 Trackable program
 Flexibility of offers
 Unique demographics

7. The autocard book
 The autocard book will be in an attractive, counter sized
format that will fit neatly into a glove box.
 The book will comprise full-page colour advertisements…
 Incorporating exclusive offers.
 Road safety rules.
 Motoring hints.
 The book will feature…
 Vehicle specific car care National Retailers ie: Brakes,
Tyres Servicing etc…
 A broad array of lifestyle-associated National Retailers
where a vehicle is used as the primary mode of transport
ie: video stores, hardware stores, white goods stores etc..
 Major National Sponsors will also feature in the book and
supply promotional prizes.
 The book will consist of 100 pages and retail for $20.00.

8. The CARD
 The book will offer to the motorist significant savings…
 By way of value added bonuses or discounts at point of
sale.
 These offers can only be redeemed with the presentation
of the autocard.
 The card is the pivotal element in the program for both the
retailer and the cardholder.
 The card is easy and quick to use at point of sale and most
importantly trackable.
 It provides the cardholder with the flexibility to shop and
redeem their offers with or without the book.
 It provides the PIN number for exclusive access to the
privileged component of the autocard website.

9. The website
 The autocard.com.au website will feature all the
participants in the book.
 Providing updates on offers.
 Various specials.
 Links to participants websites.
 It will also provide the user with access to a
myriad of product and industry information.

10. The distribution
 The book will be distributed through 29,000
outlets including
 National Service Stations
 Convenience Stores
 Supermarkets
 Newsagents
 Australia Post
 Airports
 Participants
 Specific promotions will be run at
 Shopping Centres
 Motoring & Lifestyle Shows
 Sporting Events

11. The release
 autocard will be released nationally to the Australian
Motoring Public early in 2003 .
 The release of the autocard program will be
supported by a national advertising campaign.
 The campaign will feature
 Top rating, broad demographic, breakfast and drive
time radio shows in each capital city.
 A ‘ Key Site’ billboard campaign.
 Spot Television Commercials

12. Conclusion
 A recent 2002 AC Nielsen report into Retailing in
Australia concluded…
 The use of loyalty cards however remains
underdeveloped in Australia compared to
countries such as the US. and the UK.
 We believe that autocard will provide a strong
profitable link between the retailer and the
consumer, combined with a responsible
community approach and broad family appeal it
will provide a win-win situation for everyone.

13. Have you got it?
autocard