Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 3,175 prominent retail brands in 32 countries, about the provision of payment cards and loyalty programs by major retailers across Europe. Retailer participation in coalition loyalty schemes is also considered. Countries covered are Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and Ukraine. In total, the research identifies over 800 retailer payment cards,1,100 proprietary retailer loyalty programs and 50 coalition loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private label programs in Europe that goes far beyond the scope of previous published research. Moreover, the PartnerBASE' database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case. This report and the PartnerBASE' that accompanies it can be used in one or more of the following ways: gain rapid access to a unique pan-European source of intelligence covering virtually all significant retail brands across an extremely wide range of geographies; monitor the activity of key national and international competitors in the retailer payment card sector including the many European subsidiaries of Barclays, BNP Paribas, Citibank, Cr
Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs
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Retailer Cards in Europe: Co-Branded, Loyalty and Private Label
Programs
Published on June 2010
Report Summary
Retailer Cards in Europe: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 3,175 prominent retail
brands in 32 countries, about the provision of payment cards and loyalty programs by major retailers across Europe. Retailer
participation in coalition loyalty schemes is also considered. Countries covered are Austria, Belgium, Bosnia-Herzegovina, Bulgaria,
Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania,
Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and
Ukraine. In total, the research identifies over 800 retailer payment cards,1,100 proprietary retailer loyalty programs and 50 coalition
loyalty schemes, thereby providing a definitive analysis of retailer co-branded, loyalty and private label programs in Europe that goes
far beyond the scope of previous published research. Moreover, the PartnerBASE' database that accompanies the report details each
of the many initiatives for retailer credit, deferred debit, debit and rechargeable pre-paid cards traced by Finaccord, specifying the
operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers
in each case. This report and the PartnerBASE' that accompanies it can be used in one or more of the following ways: gain rapid
access to a unique pan-European source of intelligence covering virtually all significant retail brands across an extremely wide range
of geographies; monitor the activity of key national and international competitors in the retailer payment card sector including the
many European subsidiaries of Barclays, BNP Paribas, Citibank, Crédit Agricole, Deutsche Bank, GE Capital, HSBC, IKANO,
Santander and Société Générale; evaluate the potential for acquiring the existing cardholder portfolios of retail groups by purchasing
equity stakes in captive card issuing entities; understand the potential in each country for converting existing proprietary retailer
loyalty cards into fully-fledged payment cards; learn more about the growing number of coalition loyalty programs across Europe
including the payment cards that have been launched as a result of their popularity: coalition schemes researched include AIRMILES,
Bonus Card, Deutschland Card, Maximiles, Multipont, Nectar, PAYBACK, Pika, Plussakortti, Supercard, Trumf and Webmiles.
Table of Content
0.0 EXECUTIVE SUMMARY .... 1
25.4% of major retail brands in Europe have introduced their own payment card program' .. 2
' with rates of involvement highest among fuel retailers and department stores 2
In several countries, major retail brands have been active in launching rechargeable pre-paid cards .
.2
MasterCard and Visa hold a similar share of exclusive relationships for retailer payment cards in
Europe 3
BNP Paribas is comfortably the largest competitor in the European market for retailer payment cards
.3
Over one third of major retail brands have a proprietary loyalty program up and running .. 4
Coalition loyalty programs in which retailers are involved exist in 24 of the 32 countries considered . 4
A number of factors favour the continuing development of retailer payment cards in Europe 5
The number of active coalition loyalty programs in Europe is continuing to increase each year .. 5
Dynamics in the underlying retailing markets are also conducive to retailer payment card programs ..
.5
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1.0 INTRODUCTION . 7
Rationale .. 8
In most countries, retailing is the most important co-branding arena for card issuers' . 8
' and the number of active coalition loyalty programs is continuing to increase each year . 8
The evolution of the retailing market itself also encourages the launch of retailer payment cards 8
Methodology 9
Finaccord's research covers 3,175 major retail brands across 32 European countries .. 9
Product definitions . 11
Coverage of payment cards includes credit, deferred debit, debit and rechargeable pre-paid cards
11
Proprietary and coalition loyalty programs are present in a variety of different formats 11
Finaccord .. 11
2.0 EUROPEAN OVERVIEW 13
Introduction .. 14
Retailer payment cards . 15
Portuguese retail chains have been most active in developing payment cards .. 15
Over a half of major department store chains have introduced their own payment card .. 17
Most fuel retailers in Europe continue to focus on offering traditional fuel cards only 18
Most retailer payment cards in Europe are credit or deferred debit cards . 19
Most retailers operate payment cards either through captive entities or a single, external partner 22
Across Europe as a whole, MasterCard and Visa are similarly influential. 25
A minority of retailer cards carry the American Express, Aurore, Diners Club or Maestro brands . 26
BNP Paribas is the clear leader in the market for retailer payment cards in Europe' . 29
' followed by Santander, GE Capital, Société Générale, Crédit Agricole and IKANO 29
Captives and joint ventures 31
338 of the retail brands surveyed possess captive or joint venture card issuing arms .. 31
The evidence of consumer research in Germany and the UK .. 39
Supermarkets and other retailers are especially influential in the UK credit card market' . 39
' and their distribution share is even higher in the case of pre-paid cards .. 39
Proprietary retailer loyalty programs .. 40
In relative terms, proprietary loyalty schemes are most widespread in Ukraine and Austria 40
Proprietary loyalty programs are most widespread among department stores and fuel retailers 42
Most proprietary loyalty schemes are linked only to a card with no payment function .. 43
Coalition loyalty programs .. 45
Retailer participation is widespread in Turkey but completely absent in eight countries 45
Cash and carry outlets are the least likely to take part in coalition loyalty schemes 47
Finaccord has identified over 50 coalition loyalty programs in Europe with retailer involvement 48
3.0 AUSTRIA . 50
Introduction .. 51
Retailer payment cards . 52
Retailer-owned card issuers dominate Austria's payment card market . 52
Proprietary retailer loyalty programs .. 54
More than half of Austrian retailers have their own loyalty program 54
Coalition loyalty programs .. 55
Coalition loyalty schemes are comparatively rare in Austria . 55
4.0 BELGIUM 56
Introduction .. 57
Retailer payment cards . 58
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Colruyt and Okay are unusual in offering cards that carry a debit rather than credit functionality .. 58
The majority of retailer payment cards in Belgium are classifiable as private label products 60
Proprietary retailer loyalty programs .. 62
Over a third of major retail brands in Belgium possess a proprietary loyalty program 62
Coalition loyalty programs .. 63
Delhaize Group's Carte-plus ties in a variety of other consumer-facing organizations . 63
5.0 BOSNIA-HERZEGOVINA 64
Introduction .. 65
Retailer payment cards . 66
The only retailer payment cards in Bosnia-Herzegovina are restricted to the fuel sector . 66
Proprietary retailer loyalty programs .. 68
Proprietary retailer loyalty schemes are comparatively rare in Bosnia-Herzegovina .. 68
Coalition loyalty programs .. 69
Mercator also operates its coalition loyalty scheme in Bosnia-Herzegovina . 69
6.0 BULGARIA . 71
Introduction .. 72
Retailer payment cards . 73
In Bulgaria, retailer payment cards manifest themselves most commonly as fuel cards' . 73
' although several retail brands have launched co-branded products . 74
Proprietary retailer loyalty programs .. 76
Bulgarian retailers frequently offer their own loyalty programs . 76
Coalition loyalty programs .. 77
7.0 CROATIA . 78
Introduction .. 79
Retailer payment cards . 80
Retailer payment cards are most widespread among fuel retailing brands and supermarkets .. 80
Diners Club Adriatic is a key player in Croatia with around 450,000 credit cards issued .. 81
Proprietary retailer loyalty programs .. 82
Cards both with and without a payment function apply in the case of BILLA and Konzum . 82
Coalition loyalty programs .. 84
Mercator's Pika loyalty scheme is classifiable as a coalition loyalty program .. 84
8.0 CZECH REPUBLIC .. 86
Introduction .. 87
Retailer payment cards . 88
Only a limited number of retailers offer co-branded payment cards to their customers 88
Proprietary retailer loyalty programs .. 90
Less than a third of major Czech retailers offer a loyalty program to their customers 90
Coalition loyalty programs .. 91
Two coalition loyalty programs dominate among Czech retailers 91
9.0 DENMARK . 93
Introduction .. 94
Retailer payment cards . 95
A comparatively high proportion of Danish retailers offer their own payment cards 95
IKANO and SEB Kort have agreements with multiple retail brands 95
Proprietary retailer loyalty programs .. 97
Only a minority of Danish retailers have launched their own loyalty schemes . 97
Coalition loyalty programs .. 97
10.0 ESTONIA .. 98
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Introduction .. 99
Retailer payment cards .. 100
Only a small proportion of Estonian retailers have developed their own payment cards .. 100
Proprietary retailer loyalty programs .. 102
Proprietary loyalty schemes are comparatively common in Estonia' 102
Coalition loyalty programs 103
' with a significant number of retailers adhering to one of the two major coalition loyalty schemes .
103
11.0 FINLAND 105
Introduction .. 106
Retailer payment cards .. 107
The number of retailers offering their own payment cards is lower than in the other Nordic countries .
107
Nordea and Sampo Pankki have the highest number of partnerships for payment cards 107
Proprietary retailer loyalty programs .. 109
Proprietary loyalty programs are comparatively popular among Finnish retailers 109
Coalition loyalty programs 110
A high proportion of retailers are part of a coalition loyalty scheme linked to a credit card 110
Plussakortti and S-Etukortti dominate the market for coalition loyalty programs . 110
12.0 FRANCE 112
Introduction .. 113
Retailer payment cards .. 114
Cards with a credit or deferred debit function dominate the retailer card landscape in France 114
Joint venture issuers continue to play a significant role in the French retailer card market 114
In spite of the change in rules concerning co-branded cards, private label cards remain dominant ..
115
Franfinance heads the list in terms of its outright number of exclusive retailer card relationships .. 116
The Aurore card alone possesses around nine million customers in France 116
Banque Accord claimed in excess of six million customers worldwide by the middle of 2009 116
BNP Paribas Personal Finance manages around 12 million active customers worldwide' .. 117
' with its S2P joint venture with Carrefour among its most important initiatives in France .. 117
Finaref possesses payment cards in circulation in France in the region of 6.5 million 117
For Franfinance, the introduction of co-branding has thrown up new partnership opportunities . 118
The web-based sales of LaSer have been rising exponentially 118
Proprietary retailer loyalty programs .. 120
A majority of proprietary loyalty programs are linked to a card with no payment function . 120
Coalition loyalty programs 121
Over 10% of retail brands surveyed are affiliated either to Maximiles or S'Miles 121
Maximiles possesses around 5.55 million members across four European countries' .. 121
' and believes that its proposition is characterized by several unique attributes 121
However, it found it harder to achieve revenue growth during the first six months of 2009 .. 122
13.0 GERMANY 123
Introduction .. 124
Retailer payment cards .. 126
More than a fifth of major German retailers have developed their own payment cards . 126
KarstadtQuelle Bank continues to operate as a major credit card issuer in Germany 126
Seven German card issuers manage a single major retailer card program each 127
Amazon's co-branded card experienced rapid growth following its launch in 2006 128
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Proprietary retailer loyalty programs .. 129
More than a third of major German retailers offer a proprietary loyalty program . 129
Coalition loyalty programs 130
There are several significant coalition loyalty programs in Germany .. 130
PAYBACK remains the biggest coalition loyalty scheme despite growing competition . 131
DeutschlandCard has grown member numbers rapidly since its launch in 2008 131
Webmiles is the leading online coalition loyalty scheme in Germany . 131
The decline of Happy Digits followed its abandonment by Karstadt and Deutsche Telekom .. 131
14.0 GREECE 133
Introduction .. 134
Retailer payment cards .. 135
Over one third of major Greek retail chains surveyed have launched their own payment card' .. 135
' with Alpha Bank and Citibank having secured the highest number of relationships thus far' . 136
' and with most of the cards identified carrying the Visa logo . 136
Alpha Bank's credit card turnover and balances have been growing rapidly 136
Emporiki Credicom has introduced two high-profile co-branded retailer cards in recent years 136
Millennium Bank's consumer credit operations have been growing more slowly 137
National Bank of Greece issued over a quarter of a million new credit cards during 2008 137
Credit card balances account for a relatively small percentage of Pro Bank's total loan portfolio .. 137
Proprietary retailer loyalty programs .. 139
Proprietary loyalty programs are comparatively widespread among major Greek retailers .. 139
Coalition loyalty programs 140
15.0 HUNGARY 141
Introduction .. 142
Retailer payment cards .. 143
Hungarian retailers tend to offer co-branded credit cards rather than debit or pre-paid cards . 143
MasterCard is the preferred network for co-branded retailer cards in Hungary 144
Proprietary retailer loyalty programs .. 145
Almost a half of major Hungarian retailers run their own loyalty program .. 145
Coalition loyalty programs 146
Both credit and debit cards have been launched out of the Multipont coalition scheme 146
16.0 IRELAND 148
Introduction .. 149
Retailer payment cards .. 150
Rechargeable pre-paid cards are more widespread than credit or deferred debit cards .. 150
Few retailer card schemes in Ireland are linked either to MasterCard or Visa .. 151
Proprietary retailer loyalty programs .. 152
Proprietary loyalty programs have been established by comparatively few Irish retail chains . 152
Coalition loyalty programs 153
17.0 ITALY .. 154
Introduction .. 155
Retailer payment cards .. 156
Retailer payment cards in Italy are oriented heavily towards credit and deferred debit formulae 156
Several retailers offer payment cards in both private label and either MasterCard or Visa versions ..
156
Agos, Fiditalia and Findomestic are the leading non-captive issuers of retailer payment cards' . 156
' with two of these three firms having experienced important changes in ownership structure. 156
Other non-captive issuers of retailer cards in Italy possess just one major relationship each . 158
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Proprietary retailer loyalty programs .. 159
The vast majority of retailers operating a loyalty card have not launched a parallel payment card 159
Coalition loyalty programs 160
The Nectar coalition loyalty scheme was introduced to Italy in February 2010 160
Maximiles was launched in December 2007 as Italy's first online multi-partner scheme .. 160
18.0 LATVIA .. 162
Introduction .. 163
Retailer payment cards .. 164
Only a relatively small number of Latvian retailers offer their own payment cards .. 164
Proprietary retailer loyalty programs .. 166
Eurovaistines stated that it will soon introduce a proprietary loyalty scheme 166
Coalition loyalty programs 167
19.0 LITHUANIA .. 168
Introduction .. 169
Retailer payment cards .. 170
Retailer payment cards are more widespread in Lithuania than in either Estonia or Latvia' . 170
' in part as a consequence of their popularity among all major fuel retailing brands 170
Norfa offers a credit card, a debit card and a pre-paid card 171
Proprietary retailer loyalty programs .. 172
Just over a half of major Lithuanian retailers have set up their own loyalty program . 172
Coalition loyalty programs 173
Two coalition loyalty schemes involving retail brands have been established in Lithuania 173
20.0 NETHERLANDS .. 175
Introduction .. 176
Retailer payment cards .. 177
Dutch retailers are the least likely in the region to have launched their own payment cards 177
Through Laser Cards and PrimeLine, LaSer enjoys a dominant position in the retailer card sector ..
178
Proprietary retailer loyalty programs .. 179
Loyalty cards with no payment function make up a half of all proprietary loyalty programs identified
179
Coalition loyalty programs 180
Several major retail brands are affiliated to the Dutch version of Air Miles 180
21.0 NORWAY .. 181
Introduction .. 182
Retailer payment cards .. 183
Close to a third of major retailers in Norway have introduced their own payment card .. 183
PayEx harbours ambitions to expand further into the pre-paid card market . 183
DnB NOR and GE Money Bank hold the highest number of partnerships with retailers .. 184
The Statoil MasterCard is one of the most widely held co-brands in the Nordic region . 185
Proprietary retailer loyalty programs .. 186
Most proprietary retailer loyalty cards in Norway currently have no payment function 186
Coalition loyalty programs 188
Norges Gruppen plans to introduce a Trumf card with a payment function .. 188
22.0 POLAND 189
Introduction .. 190
Retailer payment cards .. 191
Over a quarter of major Polish retailers have introduced their own payment cards 191
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The integration of Cetelem into Sygma Bank produces a clear market leader . 192
Alior Bank has acquired the consumer finance and credit card portfolios of HSBC in Poland 193
Proprietary retailer loyalty programs .. 194
Most proprietary loyalty schemes identified are linked to a card with no payment function .. 194
Coalition loyalty programs 195
There are four significant coalition schemes involving major retail chains in Poland' .. 195
' with two having been introduced in the relatively recent past .. 195
Class & Club and Miles & More have a lesser focus on the retail sector 196
23.0 PORTUGAL . 198
Introduction .. 199
Retailer payment cards .. 200
Portugal's retailers are the region's most enthusiastic in launching their own payment cards . 200
Almost a half of Portuguese retailer payment cards are available only as private label products .. 201
As many as 11 external card issuers compete in Portugal's retailer payment card market .. 201
As part of a wider international initiative, Credifin has been integrated within Cetelem .. 202
Proprietary retailer loyalty programs .. 203
Over a half of major retail brands in Portugal have introduced a proprietary loyalty program.. 203
Coalition loyalty programs 203
24.0 ROMANIA .. 204
Introduction .. 205
Retailer payment cards .. 206
Retailer payment cards in Romania are oriented to cards with a credit or deferred debit function . 206
BRD Finance and Cetelem are used most commonly in the context of retailer payment cards .. 207
The Romanian arm of Cetelem saw its loan book expand by more than one third during 2008 . 207
Banca Transilvania is the most prolific issuer of Visa-branded payment cards in Romania . 207
By October 2009, GarantiBank's Bonus Card scheme had acquired 70,000 individual members 207
In addition to teaming up Metro, UniCredit Tiriac is also the issuer used by Miles & More 208
Proprietary retailer loyalty programs .. 209
Almost one third of major retail brands in Romania operate their own loyalty schemes 209
Coalition loyalty programs 210
Coalition loyalty schemes play a relatively significant role in Romania's retail sector 210
When introduced in 2007, Bonus Card was a unique product in the Romanian market 210
CardAvantaj is available as a credit card in both MasterCard and Visa versions 211
Euroline and Punct Card are Romania's other coalition loyalty schemes .. 212
25.0 RUSSIA . 213
Introduction .. 214
Retailer payment cards .. 215
Only a relatively small proportion of Russian retailers have launched their own payment cards' 215
' with relationships spread thinly among several external issuers. 216
Citibank has introduced co-branded cards in leage with several high profile partners in Russia 216
Credit Europe Bank claims to be among the top 25 banks in terms of customer lending volumes
217
As a result of nationwide expansion, Raiffeisen Bank's credit card portfolio grew by 90% in 2008
217
Russian Standard Bank is the leading issuer of credit cards in Russia .. 217
Sedmoi Continent has reduced its ownership in Finservice Bank since its launch in 2006 .. 217
Proprietary retailer loyalty programs .. 219
Proprietary loyalty programs are comparatively widespread among major retail chains in Russia 219
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Coalition loyalty programs 220
Coalition loyalty programs have not penetrated the Russian market to any significant degree 220
Malina started as a loyalty card with no payment function but is now also available as a credit card
220
26.0 SERBIA . 222
Introduction .. 223
Retailer payment cards .. 224
Most retailer payment cards in Serbia are issued through captive entities' 224
' although both Alpha Bank and Crédit Agricole have established retailer partnerships 225
Proprietary retailer loyalty programs .. 226
Most proprietary loyalty schemes have been linked to a corresponding retailer payment card 226
Coalition loyalty programs 227
27.0 SLOVAKIA 228
Introduction .. 229
Retailer payment cards .. 230
More than a fifth of major retail chains in Slovakia offer their own payment cards .. 230
Cetelem and VÚB are the only card issuers with more than one retail sector partner 230
Proprietary retailer loyalty programs .. 232
More than a half of major retailers in Slovakia possess their own proprietary loyalty scheme 232
Coalition loyalty programs 233
The concept of coalition loyalty schemes remains to be explored in Slovakia .. 233
28.0 SLOVENIA 234
Introduction .. 235
Retailer payment cards .. 236
Most Slovenian retailers promoting their own payment cards opt for credit or deferred debit cards ..
236
Two co-branded credit cards carry the Diners Club payment marque 237
Proprietary retailer loyalty programs .. 238
MOL and Petrol have both linked their loyalty scheme to a corresponding payment card 238
Coalition loyalty programs 239
At least two external retail brands have linked themselves to Mercator's Pika loyalty program .. 239
29.0 SPAIN . 241
Introduction .. 242
Retailer payment cards .. 243
Credit and deferred debit cards are dominant in the Spanish retailer card market .. 243
Financiera El Corte Inglés had issued in excess of ten million store cards by the end of 2008 243
Retailer cards carrying the Visa marque are more widespread than those linked to MasterCard .. 243
Seven non-captive card issuers in Spain possess at least two relationships with retailers 243
Payment cards have also been developed in association with shopping centres or malls 244
Both Banco Cetelem and Uno-e Bank have issued in excess of three million cards in total 244
Proprietary retailer loyalty programs .. 246
Proprietary loyalty programs are up and running among more than a half of major retail chains 246
Coalition loyalty programs 247
There are three main coalition loyalty schemes with retailer involvement in Spain . 247
30.0 SWEDEN 249
Introduction .. 250
Retailer payment cards .. 251
Most retailer payment cards in Sweden are classifiable as credit or deferred debit cards 251
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Resurs Bank has established partnerships with retailers in a variety of different categories 252
Statoil's private label card was phased out in favour of a MasterCard version during 2008 . 253
Proprietary retailer loyalty programs .. 254
Two thirds of proprietary loyalty schemes are linked to a corresponding retailer payment card .. 254
Coalition loyalty programs 255
Several retail chains that are not a part of KF Group have linked with the MedMera Kort 255
31.0 SWITZERLAND 257
Introduction .. 258
Retailer payment cards .. 259
A comparatively high proportion of Swiss retailers have introduced their own payment cards 259
Since July 2007, Accarda has been jointly owned by the Maus Frères Group and the Aduna
Group 260
Cornèr Bank possesses a portfolio of in excess of 900,000 credit cards 260
Proprietary retailer loyalty programs .. 262
More than a half of major Swiss retailers have launched their own loyalty program .. 262
Coalition loyalty programs 263
A comparatively large number of Swiss retailers participate in a coalition loyalty scheme' .. 263
' mainly as a result of the fact that there are as many as six schemes of relevance 263
Through Powercard, MF Group is a significant player in the retailer market 264
Supercard has itself linked to the Miles & More loyalty scheme 264
32.0 TURKEY 266
Introduction .. 267
Retailer payment cards .. 268
A comparatively small proportion of Turkish retailers offer their own co-branded or store cards . 268
Akbank, GarantiBank, Halkbank and Yapi Kredi all possess at least one exclusive relationship 268
GarantiBank is the most prolific issuer of credit cards in Turkey in terms of cards in circulation . 269
Turkey's credit card sector is growing rapidly but with high default rates in some cases .. 269
Proprietary retailer loyalty programs .. 271
Only a small proportion of retail chains in Turkey have launched their own loyalty schemes' .. 271
Coalition loyalty programs 272
' precisely as a result of their widespread participation in coalition loyalty programs .. 272
4.5 million payment cardholders participated in Akbank's Axess program in 2009 . 273
33.0 UNITED KINGDOM . 275
Introduction .. 276
Retailer payment cards .. 278
Almost one quarter of major retail brands in the UK have introduced their own payment card' .. 278
' most of which are developed either through a single, external issuer or on a captive basis' .. 278
Sainsbury's Bank has achieved a better level of profitability during 2008 and 2009 .. 278
Tesco Bank will become a very significant challenger to incumbent retail banks in the UK . 279
Home Retail Group Card Services possesses around 1.17 million active store card customers 280
In the UK, MasterCard is more influential than Visa as a retailer payment card marque .. 280
Having acquired GE's store card business, Santander is now a market leader in the UK 280
LaSer UK manages a portfolio of in excess of four million cardholders . 281
IKANO Financial Services experienced a widening of pre-tax losses during 2008 . 282
MasterCard owns a one third equity stake in PrePay Solutions, an issuer of pre-paid cards .. 282
Vanquis Bank reached profitability in 2008 in spite of a near doubling of provisions for bad debts
282
Proprietary retailer loyalty programs .. 283
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Relatively few major retail brands in the UK possess their own proprietary loyalty scheme' 283
Coalition loyalty programs 284
' which is, in part, a consequence of the participation of many in coalition loyalty programs 284
AIRMILES, ipoints and Nectar have very different profiles and histories' .. 285
' and co-branded credit cards are offered in conjunction with three of these' 285
' although Barclaycard Freedom has been configured in a very different way . 285
34.0 UKRAINE .. 288
Introduction .. 289
Retailer payment cards .. 290
More than one in five major Ukrainian retailers offer their own retailer payment cards .. 290
Rodovid Bank has established itself as a significant player in the area of retailer cards' 291
' although other banking institutions in Ukraine have also launched initiatives in this market' .. 291
' including Pivdennyi Bank, whose presence is concentrated in the south of the country' . 291
' and Raiffeisen Bank Aval which is ranked third in terms of total payment cards issued .. 291
Proprietary retailer loyalty programs .. 293
Proprietary loyalty schemes are widespread among major retail brands in Ukraine .. 293
Coalition loyalty programs 294
GRAPHICS / TABLES
Major retailers covered by the research segmented by category and by country 10
% of major retailers in Europe offering payment cards split by country, 2009 / 2010 16
% of major retailers in Europe offering payment cards split by category of retailer, 2009 / 2010 17
% split of fuel retailers in Europe that have developed co-branded consumer-oriented payment cards in addition to
fuel cards, 2009 / 2010 18
% split of payment cards offered by major retailers in Europe by type and country, 2009 / 2010 20
% split of payment cards offered by major retailers in Europe by type and country, 2009 / 2010 (data) 21
% split of payment cards offered by major retailers in Europe by operating model and country, 2009 / 2010 23
% split of payment cards offered by major retailers Europe by operating model and country, 2009 / 2010 (data) 24
% split of payment cards offered by major retailers in Europe by network / marque, 2009 / 2010 25
% split of payment cards offered by major retailers in Europe by network / marque and country, 2009 / 2010 27
% split of payment cards offered by major retailers by network / marque and country in Europe, 2009 / 2010 (data)
28
Influence of issuers owned or controlled by BNP Paribas, Crédit Agricole, GE Capital, IKANO, Santander and
Société Générale on payment cards offered by major retailers in Europe, 2009 / 2010 30
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 32
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 (continued) 33
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 (continued) 34
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 (continued) 35
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 (continued) 36
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 (continued) 37
Major retailers in Europe with captive or joint venture card issuing arms, 2009 / 2010 (continued) 38
% of consumers in Germany and the UK acquiring payment cards through supermarkets and all other types of
retailer combined, 2008 / 2009 and previous years compared (data) 39
% of major retailers in Europe offering proprietary loyalty programs split by country, 2009 / 2010 41
% of major retailers in Europe offering proprietary loyalty programs split by category of retailer, 2009 / 2010 42
% split of proprietary loyalty programs offered by major retailers in Europe according to whether they are linked to a
payment card and / or a card with no payment function or are not linked to any kind of card by country, 2009 / 2010
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(data) 44
% of major retailers in Europe involved in coalition loyalty programs split by country, 2009 / 2010 46
% of major retailers in Europe involved in coalition loyalty programs split by category of retailer, 2009 / 2010 47
Coalition loyalty programs in Europe with at least one major participating retailer, 2009 / 2010 49
Retailer payment cards in Austria: provision rates, card types and operating models, 2009 / 2010 52
Retailer payment cards in Austria: network and issuer shares, 2009 / 2010 53
Proprietary retailer loyalty programs in Austria: provision rates and program types, 2009 / 2010 54
Retailer involvement in coalition loyalty programs in Austria: provision rates and program types, 2009 / 2010 55
Retailer payment cards in Belgium: provision rates, card types, and operating models, 2009 / 2010 59
Retailer payment cards in Belgium: network and issuer shares, 2009 / 2010 61
Proprietary retailer loyalty programs in Belgium: provision rates and program types, 2009 / 2010 62
Retailer involvement in coalition loyalty programs in Belgium: provision rates and program types, 2009 / 2010 63
Retailer payment cards in Bosnia-Herzegovina: provision rates, card types and operating models, 2009 / 2010 66
Retailer payment cards in Bosnia-Herzegovina: network and issuer shares, 2009 / 2010 67
Proprietary retailer loyalty programs in Bosnia-Herzegovina: provision rates and program types, 2009 / 2010 68
Retailer involvement in coalition loyalty programs in Bosnia-Herzegovina: provision rates and program types, 2009
/ 2010 70
Retailer payment cards in Bulgaria: provision rates, card types and operating models, 2009 / 2010 73
Retailer payment cards in Bulgaria: network and issuer shares, 2009 / 2010 74
Proprietary retailer loyalty programs in Bulgaria: provision rates and program types, 2009 / 2010 76
Proprietary retailer loyalty programs in Croatia: provision rates and program types, 2009 / 2010 83
Retailer involvement in coalition loyalty programs in Croatia: provision rates and program types, 2009 / 2010 84
Payment cards linked to coalition loyalty programs in Croatia: card types, operating models, and network and
issuer shares, 2009 / 2010 85
Retailer payment cards in the Czech Republic: provision rates, card types and operating models, 2009 / 2010 88
Retailer payment cards in the Czech Republic: network and issuer shares, 2009 / 2010 89
Proprietary retailer loyalty programs in the Czech Republic: provision rates and program types, 2009 / 2010 90
Retailer involvement in coalition loyalty programs in the Czech Republic: provision rates and program types, 2009 /
2010 91
Payment cards linked to coalition loyalty programs in the Czech Republic: card types, operating models, and
network and issuer shares, 2009 / 2010 92
Retailer payment cards in Denmark: provision rates, card types and operating models, 2009 / 2010 95
Retailer payment cards in Denmark: network and issuer shares, 2009 / 2010 96
Proprietary retailer loyalty programs in Denmark: provision rates and program types, 2009 / 2010 97
Retailer payment cards i
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