Choosing the colour of your brand might seem easy. The personality and position you want your brand to take however, can be hugely impacted by choice of colour. See the full infographic here https://iconicfox.com.au/2017/07/27/colour-in-branding-infographic/

1. YELLOW
• Yellow represents youthfulness, happiness,
fun and sunshine
• The strong positive emotions are offset
with logistical challenges (eg contrast)
• Shades of yellow can look dirty while tints
can challenge the eyesight
• Can be powerful when used as a
seasoning alongside a darker colour
Optimism | Warmth | Happiness
Creativity | Intellect | Extroversion
Irrationality | Fear | Caution
Anxiety | Frustration | Cowardice
GENDER
PREFERENCE
PERSONALITY
Independant Strategic Impulsive
57% Favourite
35%
1% Least
Favourite 0%
CHEAP
-O-
METER
22% “Cheap”
of people that
consider Yellow
%
iconicfox.com.au
shades tints
tones