2. PRESENTATION
OVERVIEW
• Explanation of Goals:
• Project Overarching Goals
• Applicant-based Goals
• Admin-based Goals
• Site Demonstration:
• Applicant-based Goals
• Admin-based Goals
• Closing/Q & A
3. OVERARCHING GOALS
• Build an effective primary
channel for marketing and
recruiting
• Attract more high-quality
applicants
• Publicize the program for
potential partners
• Incubate Drupal talent for
the Drupal community
Acquia U Site Redesign
4. USER PERSONAS
Penny Lane:
Non-tech Career
Starter
Sargent Pepper:
Non-tech Career
Switcher
Abbey Road:
Technical
Career Switcher
Acquia U Site Redesign
5. APPLICANT GOALS
Acquia U Site Redesign
To entice potential applicants
To inform potential applicants and
partners
To make it easy to apply
6. ENTICE POTENTIAL APPLICANTS
Acquia U Site Redesign: Applicant Goals
“People to People” Approach
User Profiles to
quickly tell a story
Direct Interaction
with Acquia U
Direct Interaction with
Drupal Community
7. INFORM APPLICANTS & PARTNERS
Acquia U Site Redesign: Applicant Goals
Fresh content from
multiple channels
Static
Content
Participant
Blogs
Social
Sharing
Upcoming
Events
8. MAKE IT EASY TO APPLY
Acquia U Site Redesign: Applicant Goals
13. APPLICANT GOALS
Acquia U Site Redesign
To entice potential applicants
To inform potential applicants and
partners
To make it easy to apply
14. ADMINISTRATOR GOALS
Acquia U Site Redesign
Scalable and Easy to Maintain
Measurable Outcomes
Modern and On-Brand
15. CLOSING REMARKS
• Applicant Goals:
• To make applying to the program appealing to potential
applicants
• To make it easy for potential applicants to learn about the
program
• To make it easy to apply for the program
• Admin Goals:
• To make the site scalable and easy to maintain
• To make the site measurable
• To make the site modern and on-brand with the rest of
Acquia
Acquia U Site Redesign
