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PRESS, PUBLISH,
REACT
WCPUB ‘18
THE PARTNERS
THE OPPORTUNITY
THE APPROACH
IN THE RIVER
TECHNICAL SOLUTIONS
THE PARTNERS
PRESS, PUBLISH, REACT
&
PRESS, PUBLISH, REACT
&
THE OPPORTUNITY
GOING THE
DISTANCE
We wanted our redesign to be
ambitious…
Nicole Wilke, TechCrunch Head of Product
GOING THE
DISTANCE
•Powerful, intuitive CMS
•Cutting edge approach
•Greater flexibility
A forward thinking front
end experience.
IMPROVED
ENGAGEMENT
Our design focused on fluid and
interesting interactions…
Nicole Wilke, TechCrunch Head of Product
Creating a user-centric
reading experience.
IMPROVED
ENGAGEMENT
•Embrace app experience
•Continuous content flow
•Immersive experience
A newsroom for
technologists.
EDITORIAL
INNOVATION
•Increase efficiency
•Cater to multiple teams
•Improve transparency
Sustainable product
development.
• Architectural consultation
• Guidance on WordPress
best practice
• React orientation and
training
COLLABORATIVE
DEVELOPMENT
THE APPROACH
+
Semi-Decoupled
React Application
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
IN THE RIVER
RIVER EXPERIENCE
Next generation of
user engagement.
• Fluid experience
• Discoverability of content
• Matter of fact way finding
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
DEVELOPING STORIES
News isn’t static,
posts shouldn’t
have to be.
•Group related stories
•Display group in river
•Retain story autonomy
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
ADS &
ANALYTICS
Strategic user
engagement.
•React constraints
•Proprietary ads system
•Library to deliver ads as expected by React
ADS &
ANALYTICS
ADS &
ANALYTICS
ADS &
ANALYTICS
VIDEO ENGAGEMENT
Next-level
Interaction
•Immersive, Continual
watching experience
•Automated Fetching
and Categorization
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
CHALLENGES &
SOLUTIONS
PRESS, PUBLISH, REACT
REACT
WP SCRIPTS
WordPress environments for
React applications.
Challenge:
•WordPress expects singular path for assets
•Webpack serves dynamic files
PRESS, PUBLISH, REACT
REACT
WP SCRIPTS
Solution:
•Automatically generated interface displaying data about all
REST API endpoints
WordPress environments for
React applications.
PRESS, PUBLISH, REACT
RESTSPLAIN
Self-documenting endpoints.
Challenge:
•Documenting APIs takes time from development
•Stakeholders need access to API information
•On-boarding developers without documentation is hard
PRESS, PUBLISH, REACT
RESTSPLAIN
Solution:
•Generate interface within WP as a plugin
•Display custom endpoints and schemas
Self-documenting endpoints.
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
PRESS, PUBLISH, REACT
REACT
oEmbed Container
Challenge:
•WordPress oEmbeds are static HTML
•Do not work reliably in a single-page-application
Gracefully handle WP
oEmbeds in React
PRESS, PUBLISH, REACT
REACT
oEmbed Container
Gracefully handle WP
oEmbeds in React
Solution:
•Find and inject script tags from oEmbeds at render
THANKS &
RESOURCES
PRESS, PUBLISH, REACT
THE
TEAM
Fränk
Klein
Rob
O’Rourke
Sr. Engineer
K. Adam
White
Sr. Engineer
Joe
Hoyle
CTO
Ryan
McCue
Director of
Engineering
Lead Engineer
Resources
PRESS, PUBLISH, REACT
REACT WP Scripts - https://github.com/humanmade/react-wp-scripts
Restsplain - https://github.com/humanmade/Restsplain
oEmbed - https://github.com/humanmade/react-oembed-container
Libraries
Further Reading
REST API whitepaper - https://humanmade.com/wordpress-rest-api-
white-paper/
PRESS, PUBLISH, REACT
KEEP IN TOUCH
Libby Barker
Senior Project Manager
@realLibSass
Mike Selander
Senior Engineer

@Mike_Selander
Thank You!

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