Fresno Covenant Foundation Ppt


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This is a powerpoint presentation I worked on with a team in college. Our task was to work with a non-profit organization and give them a new marketing campaign to help make them successful. This powerpoint shows our recommendations for success.

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Fresno Covenant Foundation Ppt

  1. 1. Fresno Covenant Foundation By: Susan Edington Stephanie Marsh Tara Placencia
  2. 2. Mission Statement <ul><li>To empower children and families and to achieve productive self-reliant lives </li></ul><ul><li>Help Fresno’s children read at grade level </li></ul><ul><li>Provide resources and support to empower motivated parents to play a central role in their children’s education </li></ul><ul><li>Help children, parents, teachers, and community work together successfully to ensure the success of Fresno’s next generations </li></ul>
  3. 3. About FCF <ul><li>Grassroots organization </li></ul><ul><li>Family oriented programs that work with children and parents </li></ul><ul><li>Concentration on: </li></ul><ul><ul><li>Low income families </li></ul></ul><ul><ul><li>Non-English speaking families </li></ul></ul><ul><ul><li>Immigrant/refugee households </li></ul></ul>
  4. 4. FCF Target Markets <ul><li>Financial donors </li></ul><ul><li>Volunteers </li></ul><ul><li>Families in need </li></ul>
  5. 5. Problem Statement <ul><li>Come up with a new name for the organization </li></ul><ul><li>Come up with a successful campaign to launch new name </li></ul><ul><li>Branding strategy </li></ul>
  6. 6. Goals <ul><ul><li>FCF’s goals </li></ul></ul><ul><ul><ul><li>Nationwide Expansion </li></ul></ul></ul><ul><ul><ul><li>Secular Organization </li></ul></ul></ul><ul><ul><ul><li>The name to reflect mission statement </li></ul></ul></ul><ul><li>Team Goals </li></ul><ul><ul><li>New Name </li></ul></ul><ul><ul><ul><li>Must Reflect the Mission Statement </li></ul></ul></ul><ul><ul><ul><li>No Geographical Ties </li></ul></ul></ul><ul><ul><ul><li>No Religious Affiliations </li></ul></ul></ul>
  7. 7. Research <ul><li>Thorough research of secondary information </li></ul><ul><ul><li>Internet research </li></ul></ul><ul><ul><ul><li>Fresno Covenant Foundation </li></ul></ul></ul><ul><ul><ul><li>Marketing About </li></ul></ul></ul><ul><ul><ul><li>US census </li></ul></ul></ul><ul><ul><ul><li>Seven Issues of Changing a Business Name </li></ul></ul></ul><ul><ul><ul><li> Mistakes </li></ul></ul></ul><ul><ul><ul><li>Board of Education </li></ul></ul></ul>
  8. 8. And the new name is… Foundation for Children and Families
  9. 9. Why we’re proposing “Foundation for Children and Families” <ul><li>Keep the acronym “FCF” </li></ul><ul><li>No regional ties to Fresno </li></ul><ul><li>No religious ties </li></ul><ul><li>Reflects the mission statement </li></ul>
  10. 10. How we came up with “Foundation for Children and Families” <ul><li>Brainstorming </li></ul><ul><ul><li>Keeping the acronym </li></ul></ul><ul><ul><li>Made word associations of: </li></ul></ul><ul><ul><ul><li>Mission Statement </li></ul></ul></ul><ul><ul><ul><li>Who they service </li></ul></ul></ul><ul><ul><ul><li>What they do </li></ul></ul></ul>
  11. 11. Advertising Strategy <ul><li>Previous form of advertising has been strictly word of mouth </li></ul><ul><li>Create a hard-hitting strategy campaign </li></ul><ul><ul><li>Billboard Advertisement </li></ul></ul><ul><ul><li>Print Advertisement </li></ul></ul><ul><ul><ul><li>Magazine </li></ul></ul></ul><ul><ul><ul><li>Phonebook </li></ul></ul></ul><ul><ul><li>Television Advertisement </li></ul></ul><ul><ul><ul><li>PBS </li></ul></ul></ul><ul><ul><ul><li>Cultural Stations </li></ul></ul></ul>
  12. 12. New Logo oundation for hildren and amilies F C F
  13. 13. Billboard Advertisement Foundation for Children and Families Discover the potential oundation for hildren and amilies F C F 1-800-4 FUTURE
  14. 14. Print Advertisement Foundation for Children and Families Discover the Potential 1-800-4 FUTURE Our mission is to empower children and families to achieve productive, self-reliant lives. We help children read at grade level. We provide resources and support to empower motivated parents to play a central role in their child’s education. We help children, parents, teachers and community work together successfully to help ensure the success of following generations.
  15. 15. Television Storyboard oundation for hildren and amilies F C F
  16. 16. New Letterhead oundation for hildren and amilies F C F Foundation for Children and Families 2727 N. First Fresno, CA 93703 Phone: (559) 226-4672 Fax: (559) 226-3088
  17. 17. Branding Strategy <ul><li>Producing a strong image of the company in the consumers mind </li></ul><ul><li>All elements such as: a name, logo, design, symbol, color, and images are used to differentiate </li></ul><ul><li>The added value endowed to products and services </li></ul><ul><li>It reinforces how people think, feel and act towards a firm </li></ul><ul><li>The previous advertisements will reinforce a positive image in clients minds. </li></ul>
  18. 18. Thank you