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ADV420 - Jimmy John's Final
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ADV420 - Jimmy John's Final
1.
Jimmy John’s Digital Marketing Strategy Stephanie
Richey ADV420 Final
2.
Objectives ▹ Background Information ▹ Social
Media Overview ▹ Ideal Consumer ▹ Big Idea ▹ Improvements & Conclusion 2
3.
Background Subs vs Dogs 1983
- first store 1994 - up to 10! 2002 - 160 locations 3
4.
4,101,496 Followers between top
3 social media sites 4
5.
Social Media Overview Twitter 499k
followers Humor Relatability Assistance Speed Instagram 97.5k followers Modern Look Appeal to Senses Creativity Young Adult Facebook 3.4mil followers Family Approach Feel-good posts Community Involvement 5
6.
16-65 Age Student, Employed Status United States Location 6 Ideal Customer
7.
BIG IDEA: Jimmy John’s Happy
Hour
8.
“ 5-7p, M-F $2 off
Subs 8
9.
IMPLEMENTATION 9 announce reviewexecute
10.
WHERE DO WE
GO FROM HERE? SEO improvement Email content Maintain social reputation 10
Download now