SlideShare a Scribd company logo
1 of 10
Download to read offline
Jimmy John’s
Digital Marketing
Strategy
Stephanie Richey ADV420 Final
Objectives
▹ Background
Information
▹ Social Media
Overview
▹ Ideal Consumer
▹ Big Idea
▹ Improvements &
Conclusion
2
Background
Subs vs Dogs
1983 - first store
1994 - up to 10!
2002 - 160 locations
3
4,101,496
Followers between top 3 social media sites
4
Social Media Overview
Twitter
499k followers
Humor
Relatability
Assistance
Speed
Instagram
97.5k followers
Modern Look
Appeal to Senses
Creativity
Young Adult
Facebook
3.4mil followers
Family Approach
Feel-good posts
Community
Involvement
5
16-65
Age
Student, Employed
Status
United States
Location
6
Ideal
Customer
BIG IDEA:
Jimmy John’s
Happy Hour
“
5-7p, M-F
$2 off Subs
8
IMPLEMENTATION
9
announce reviewexecute
WHERE DO WE GO
FROM HERE?
SEO improvement
Email content
Maintain social reputation
10

More Related Content

What's hot

AK47 Brandboard
AK47 BrandboardAK47 Brandboard
AK47 Brandboardameliakwan
 
Under the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s EffectiveUnder the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s EffectiveSelena Donovan
 
Social media portfolio
Social media portfolioSocial media portfolio
Social media portfolioDanielleHaag
 
Social media portfolio
Social media portfolioSocial media portfolio
Social media portfolioDanielleHaag
 
Return on relationship 4.12.12
Return on relationship 4.12.12Return on relationship 4.12.12
Return on relationship 4.12.12Ted Rubin
 
Manage paid social, presented by Brandon Rhoten
Manage paid social, presented by Brandon RhotenManage paid social, presented by Brandon Rhoten
Manage paid social, presented by Brandon RhotenSocialMedia.org
 
Creating social ROI presentation
Creating social ROI presentationCreating social ROI presentation
Creating social ROI presentationRyan Swindall
 
Liberty Mutual Summer Social Media Contest
Liberty Mutual Summer Social Media ContestLiberty Mutual Summer Social Media Contest
Liberty Mutual Summer Social Media ContestJonathan Tarno
 
Socialvention - How To Be A Social Media Rock Star!
Socialvention - How To Be A Social Media Rock Star!Socialvention - How To Be A Social Media Rock Star!
Socialvention - How To Be A Social Media Rock Star!Cindy Morrison
 
Introduction Social Sales
Introduction Social SalesIntroduction Social Sales
Introduction Social SalesMartijn Rijk
 
5 Content Marketing Strategies for 2014
5 Content Marketing Strategies for 20145 Content Marketing Strategies for 2014
5 Content Marketing Strategies for 2014Lisa Harrison
 
Make A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of GivingMake A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of Givingdennis mccarthy
 

What's hot (14)

AK47 Brandboard
AK47 BrandboardAK47 Brandboard
AK47 Brandboard
 
Under the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s EffectiveUnder the influence: How to use Influencer Marketing and why it’s Effective
Under the influence: How to use Influencer Marketing and why it’s Effective
 
Social media portfolio
Social media portfolioSocial media portfolio
Social media portfolio
 
Social media portfolio
Social media portfolioSocial media portfolio
Social media portfolio
 
Return on relationship 4.12.12
Return on relationship 4.12.12Return on relationship 4.12.12
Return on relationship 4.12.12
 
Manage paid social, presented by Brandon Rhoten
Manage paid social, presented by Brandon RhotenManage paid social, presented by Brandon Rhoten
Manage paid social, presented by Brandon Rhoten
 
Creating social ROI presentation
Creating social ROI presentationCreating social ROI presentation
Creating social ROI presentation
 
Liberty Mutual Summer Social Media Contest
Liberty Mutual Summer Social Media ContestLiberty Mutual Summer Social Media Contest
Liberty Mutual Summer Social Media Contest
 
Socialvention - How To Be A Social Media Rock Star!
Socialvention - How To Be A Social Media Rock Star!Socialvention - How To Be A Social Media Rock Star!
Socialvention - How To Be A Social Media Rock Star!
 
Public Relations via Social Media
Public Relations via Social MediaPublic Relations via Social Media
Public Relations via Social Media
 
Introduction Social Sales
Introduction Social SalesIntroduction Social Sales
Introduction Social Sales
 
ROI of the Influencer
ROI of the InfluencerROI of the Influencer
ROI of the Influencer
 
5 Content Marketing Strategies for 2014
5 Content Marketing Strategies for 20145 Content Marketing Strategies for 2014
5 Content Marketing Strategies for 2014
 
Make A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of GivingMake A Wish conference presentation on Next Generation of Giving
Make A Wish conference presentation on Next Generation of Giving
 

Similar to ADV420 - Jimmy John's Final

Erica Eppolito - McDonalds Social Media Strategy
Erica Eppolito - McDonalds Social Media StrategyErica Eppolito - McDonalds Social Media Strategy
Erica Eppolito - McDonalds Social Media StrategyErica Eppolito
 
Korey osborne personal brand slide autoplay
Korey osborne personal brand slide autoplayKorey osborne personal brand slide autoplay
Korey osborne personal brand slide autoplayKorey Sylvester
 
Korey osborne personal brand slide
Korey osborne personal brand slideKorey osborne personal brand slide
Korey osborne personal brand slideKorey Sylvester
 
Bad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosBad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosChristine Collins
 
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
 
Making Social Media Work for Your Business
Making Social Media Work for Your BusinessMaking Social Media Work for Your Business
Making Social Media Work for Your BusinessLisa Marie Graves
 
Social media audit of Swamp Head Brewery
Social media audit of Swamp Head BrewerySocial media audit of Swamp Head Brewery
Social media audit of Swamp Head BreweryWilliam Rand
 
Social Media 101-Just Get Started
Social Media 101-Just Get StartedSocial Media 101-Just Get Started
Social Media 101-Just Get StartedWe Coach The Pros
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
 
Smss boston2015 mona_tawakali
Smss boston2015 mona_tawakaliSmss boston2015 mona_tawakali
Smss boston2015 mona_tawakaliJillian Petrie
 
Social Media Marketing Final Presentation
Social Media Marketing Final Presentation Social Media Marketing Final Presentation
Social Media Marketing Final Presentation Lauren Booker
 
#RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign #RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign Bailey Parnell
 
Elemental Pizza Social Media Strategy
Elemental Pizza Social Media StrategyElemental Pizza Social Media Strategy
Elemental Pizza Social Media StrategyGyeong Jeong Park
 
The Life and Times of Social Media in Education
The Life and Times of Social Media in EducationThe Life and Times of Social Media in Education
The Life and Times of Social Media in EducationShane Haggerty
 
Social Media Strategy Dunkin Donuts
Social Media Strategy Dunkin DonutsSocial Media Strategy Dunkin Donuts
Social Media Strategy Dunkin DonutsTiffany Colón
 
Social Media Strategy Dunkin
 Social Media Strategy Dunkin Social Media Strategy Dunkin
Social Media Strategy DunkinTiffany Colón
 
Chick-fil-a: Social Media Strategy
Chick-fil-a: Social Media Strategy Chick-fil-a: Social Media Strategy
Chick-fil-a: Social Media Strategy Karen Patino
 

Similar to ADV420 - Jimmy John's Final (20)

Erica Eppolito - McDonalds Social Media Strategy
Erica Eppolito - McDonalds Social Media StrategyErica Eppolito - McDonalds Social Media Strategy
Erica Eppolito - McDonalds Social Media Strategy
 
Korey osborne personal brand slide autoplay
Korey osborne personal brand slide autoplayKorey osborne personal brand slide autoplay
Korey osborne personal brand slide autoplay
 
Korey osborne personal brand slide
Korey osborne personal brand slideKorey osborne personal brand slide
Korey osborne personal brand slide
 
Digital Advertising Webinar
Digital Advertising WebinarDigital Advertising Webinar
Digital Advertising Webinar
 
Bad Penny Factory Tour - Barbados
Bad Penny Factory Tour - BarbadosBad Penny Factory Tour - Barbados
Bad Penny Factory Tour - Barbados
 
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...
 
Making Social Media Work for Your Business
Making Social Media Work for Your BusinessMaking Social Media Work for Your Business
Making Social Media Work for Your Business
 
Social media audit of Swamp Head Brewery
Social media audit of Swamp Head BrewerySocial media audit of Swamp Head Brewery
Social media audit of Swamp Head Brewery
 
Social Media 101-Just Get Started
Social Media 101-Just Get StartedSocial Media 101-Just Get Started
Social Media 101-Just Get Started
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
 
Smss boston2015 mona_tawakali
Smss boston2015 mona_tawakaliSmss boston2015 mona_tawakali
Smss boston2015 mona_tawakali
 
Project 1 social media strategy
Project 1  social media strategy Project 1  social media strategy
Project 1 social media strategy
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101
 
Social Media Marketing Final Presentation
Social Media Marketing Final Presentation Social Media Marketing Final Presentation
Social Media Marketing Final Presentation
 
#RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign #RoadToRyerson: How to Run An Impactful Social Media Campaign
#RoadToRyerson: How to Run An Impactful Social Media Campaign
 
Elemental Pizza Social Media Strategy
Elemental Pizza Social Media StrategyElemental Pizza Social Media Strategy
Elemental Pizza Social Media Strategy
 
The Life and Times of Social Media in Education
The Life and Times of Social Media in EducationThe Life and Times of Social Media in Education
The Life and Times of Social Media in Education
 
Social Media Strategy Dunkin Donuts
Social Media Strategy Dunkin DonutsSocial Media Strategy Dunkin Donuts
Social Media Strategy Dunkin Donuts
 
Social Media Strategy Dunkin
 Social Media Strategy Dunkin Social Media Strategy Dunkin
Social Media Strategy Dunkin
 
Chick-fil-a: Social Media Strategy
Chick-fil-a: Social Media Strategy Chick-fil-a: Social Media Strategy
Chick-fil-a: Social Media Strategy
 

Recently uploaded

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrSapana Sha
 
Codes and Conventions of Artists' Websites
Codes and Conventions of Artists' WebsitesCodes and Conventions of Artists' Websites
Codes and Conventions of Artists' WebsitesLukeNash7
 
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖anilsa9823
 
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRStunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRDelhi Call girls
 
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779Delhi Call girls
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazinesamuelcoulson30
 
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Delhi Call girls
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenSapana Sha
 
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxFactors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxvemusae
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the siteAshtonCains
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxednyonat
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRDelhi Call girls
 
Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Paymentanilsa9823
 
c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...
c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...
c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...gurkirankumar98700
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for siteAshtonCains
 

Recently uploaded (20)

Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncrCall Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
Call Girls In Gurgaon Dlf pHACE 2 Women Delhi ncr
 
Codes and Conventions of Artists' Websites
Codes and Conventions of Artists' WebsitesCodes and Conventions of Artists' Websites
Codes and Conventions of Artists' Websites
 
Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 37 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
 
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCRStunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
Stunning ➥8448380779▻ Call Girls In Paharganj Delhi NCR
 
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
Night 7k Call Girls Atta Market Escorts Call Me: 8448380779
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazine
 
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
Delhi  99530 vip 56974  Genuine Escort Service Call Girls in MasudpurDelhi  99530 vip 56974  Genuine Escort Service Call Girls in Masudpur
Delhi 99530 vip 56974 Genuine Escort Service Call Girls in Masudpur
 
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS LiveVip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
 
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
Night 7k Call Girls Noida Sector 121 Call Me: 8448380779
 
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Telibagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Telibagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
O9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking MenO9654467111 Call Girls In Dwarka Women Seeking Men
O9654467111 Call Girls In Dwarka Women Seeking Men
 
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxFactors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
 
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCRElite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
Elite Class ➥8448380779▻ Call Girls In New Friends Colony Delhi NCR
 
Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Charbagh ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Charbagh ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...
c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...
c Starting with 5000/- for Savita Escorts Service 👩🏽‍❤️‍💋‍👨🏿 8923113531 ♢ Boo...
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 

ADV420 - Jimmy John's Final